Scan Magazine
Lifestyle
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Lifestyle Profile
Personal scents created with artificial intelligence The future in personal scents is here. With the help of AI technology, you can now create your own scent tied to a treasured memory. By Malin Norman |
Photos: No Ordinary Scent
Launched in 2020, Stockholm-based company No Ordinary Scent is the brainchild of Sandra Kinnmark and Amelie Saltin Thor. Kinnmark has a background in tech start-ups and Saltin Thor has vast experience from the fashion industry. Together, they realised the potential for a new type of scent experience and set up a digital perfumery with AI to help create personal scents. Personal scent through AI is a new product on the market. While traditional perfumeries use storytelling with the help of celebrities, No Ordinary Scent balances 46 |
Issue 141
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April 2022
on the intersection between art, science and craft. It enables customers to create their own story, to capture a moment in life and relive it through their own personal scent. No Ordinary Scent has received plenty of attention in media and been featured in fashion magazines such as ELLE, Vogue Scandinavia and Plaza Kvinna. Just one month after launch, it was listed among the biggest trends to look out for in 2021 and named The Future of Scent by Damernas Värld. Not only fashion magazines have their eye on this start-up,
however; it was also included on Scandinavian MIND’s list of ground-breaking brains and entrepreneurs, with the comment: “It’s like Spotify, for your nose.” AI tool and the future of personal scent But how does it work? To create a personal scent, the customer uploads three photos to the Scent Creator, for instance from a trip or a special occasion. The AI tool analyses and highlights certain features in the photos, such as season, activities and colours, and then matches with a combination of scent ingredients, all sourced from the perfumery capital of Grasse, for a unique blend. The scent is named by the customer and made to order in the lab in Stockholm. Through a QR code on the scent label, customers can later access their photos and relive the memories.
