Swedish Fashion – Our Top Picks
Sustainable fashion to empower women Mixing Scandinavian style and Parisian confidence, Aéryne is empowering women through sustainable fashion. By Malin Norman
Aéryne is a sustainable, affordable fashion brand from Scandinavia. The vision is to create wardrobe essentials with a twist, focusing on sustainability and affordable prices, as a tool to empower women. The design is contemporary and edgy, inspired by the effortless simplicity of Scandinavian style and the confident individualism of Paris. The brand was first set up in 2015, and two years ago it became part of Seezona, a digital marketplace for emerging luxury designers. “Aéryne’s values of sustainability and female empowerment resonated with our values at Seezona and we are committed to supporting new and upcoming designers, so it was a perfect match,” says Anna-Carina Helander, CEO of Seezona.
Thanks to Aéryne Academy, the brand contributes to the education of the next generation of women. From every purchase, five per cent is donated to a partner school in Mumbai, where girls can attend school in a safe environment. “Aéryne empowers women by giving back to society,” confirms Helander. “We believe in sisterhood, that empowered women empower other women in return, and that education is the key to independence and an equal society.” The brand also engages with its community on key topics around womanhood and shared experiences. Rather than just two-or-so seasonal collections per year, Aéryne releases small capsule collections more regularly with limited quantities. The spring 2022 collection, Sous le Ciel Bleu, is available
in selected stores and online now, and the summer collection will be released in May. Aéryne will also be available at NK Stockholm in April, as a part of Seezona’s new boutique.
Web: www.aeryne.com Facebook: aeryneparis Instagram: @aeryne_paris
Carry the future Classic and contemporary are two words largely considered opposites. However, Steele & Borough makes it look like they were always meant to join up. A maker of vegan bags with a timeless look, this brand shows how to carry the future – quite literally. By Emma Rodin |
Photos: Steele & Borough
Steele & Borough was created by Catherine Nilson and Niklas Bandobranski. Nilson ran a fashion distribution firm when she noticed a gap in the market for an innovative, long-lasting, vegan product. She re-kindled with childhood friend and industry designer Bandobranski, and together the pair set out to create something to fill the gap. “We knew from the start that we wanted our products to be 100 per cent vegan. Not only for reasons relating to the treatment of animals, but also because of the material’s amazing properties, like being lightweight and water repellent,” explains Nilson. “It felt exciting to combine a classic look with vegan 28 |
properties, and creating something fit for the future,” she adds. After years of testing materials, shapes and functionality, the brand’s collection now holds six different models that are made to last. ‘The Weekenderbag’ is a bestseller with its clean look, handy size and beautiful detail, which is a trademark
for each Steele & Borough product. More designs will follow, but they won’t be rushed. Less is more – and couldn’t we all do with a little bit less? Vision aside, changing people’s understanding of what a non-leather bag can be in terms of quality and aesthetics has proved tricky. “Many have preconceptions and wouldn’t class a vegan bag as a ‘luxury’ item. We’re here to change that, and already have,” concludes Bandobranski. Web: www.steeleborough.com Instagram: @steeleboroughs
Vegan bags, fit for the future.