Scan Magazine, Issue 139, February 2022

Page 70

Scan Magazine

Mini Theme

|

|

Made in Norway

In the pursuit of a sustainable wardrobe With a minimalist, pragmatic approach that unites the beautiful with the functional, Pierre Robert strives towards creating enduring garments. By Åsa H. Aaberge

|

Photos: Pierre Robert

For over 15 years, Norwegian brand Pierre Robert has been consistent in its pursuit of a more sustainable and timeless wardrobe, to be worn and treasured for years, through comfortable, classic, well-cut designs with an emphasis on climate-friendly materials. Having started out as a lingerie brand, Pierre Robert has over the years expanded its repertoire to include base attire like wool garments, sports wear and versatile capsule collections. “We aim to facilitate an accessible opportunity for people to dress and feel better,” says Bettina Johnsen, head of communications at Pierre Robert. 70 |

Issue 139

|

February 2022

Timeless, accessible design By the word ‘better’, the brand means clothes of a higher quality with a lower carbon footprint, a never-wavering emphasis on comfort, all wrapped up in sharp designs. Pierre Robert builds on archetypical Scandinavian design values in that pieces are made to be worn by anyone, anywhere, and with a goal not to harm neither people nor nature. Comfortable, seasonless attire that can live on year after year is essential for Pierre Robert, as it embodies the pursuit of sustainability. “A timeless design, quality materials with a smaller carbon footprint and good

handicrafts – these are all vital to creating long-lasting clothes. We have a clear desire to stay away from over-consumption and fast fashion and therefore work with rigid criteria for what garments get a place in our assortment,” explains Patricia Nazareno, head designer at Pierre Robert. Head designer Patricia Nazareno.