The Polar Studio where the magic happened. Photo: Åke E:son Lindman
Mamma Mia – I’m the dancing queen! Let’s get this straight – ABBA The Museum is no ordinary museum. This is a place where you walk in and dance out, humming along to the songs by Anni-Frid (‘Frida’), Benny, Björn and Agnetha. By entering its premises, you become the fifth member of the world-famous quartet, via an unforgettable experience. By Ulrika Kuoppa-Jones | Photos: ABBA The Museum
Picture yourself singing in the Polar Studio or virtually trying on ABBA’s legendary stage costumes in a photo session. By entering the museum, you’ll embark on an odyssey as a celebrated member of the ABBA quintet, putting you right in the spotlight. A personal QR code makes sure you’ll keep your treasured memories, as you scan it to have a look later. “When you come to us, you’ll indulge in the wonderful world of ABBA. You will 66 | Issue 134 | March 2020
walk in their footsteps and really feel like you’re the fifth member, enjoying the music, the magic and the memories,” says museum director Caroline Fagerlind. At the museum, you get to know the real story behind one of the world’s and music history’s most successful pop groups. Find out everything you ever wanted to know about Björn, Benny, Frida and Agnetha and their lives; get to know their childhoods, where they grew up, and find
out how they finally met. You can have a look at replicas of places where the ABBA members lived and worked during their careers, featuring personal belongings and memorabilia – all to get you up close and personal with the members. Get to know the members even better by listening to their own stories and memories from their amazing careers, thanks to the museum’s audio guide. “The greatest eureka moment when you visit ABBA The Museum is the realisation that this is so much more than an ordinary museum. Besides admiring a pair of Björn and Benny’s wacky plateau boots on display, or Frida and Agnetha’s famous animal print stage costumes, you can be a part of the story yourself. A visit