Scan Magazine, Issue 132, January 2020

Page 12

Reusable and 100 per cent recyclable, APRILCLOG was developed to be gentle on the environment.

Safe, reusable and recyclable – clogs the Danish way Safe, reusable and autoclavable (made in a material that can be sterilised at 134 degrees Celsius), APRILCLOG, a brand-new Danish safety shoe innovation, is taking the market by storm. One of the unique features of the clogs is that they are not just 100 per cent safe, but also 100 per cent recyclable.

to look into that,” explains Seidenfaden. “Now, it’s something that everybody wants, but they also want something that’s safe and that has anti-slip and a closed heel.”

By Signe Hansen  |  Photos: Conni Seidenfaden

In April 2014, Danish shoe expert Conni  Seidenfaden began experimenting with the development of an autoclavable safety shoe. With the shoes simply melting, the first attempts were, however, rather unsuccessful. As a matter of fact, it took no less than five years before Seidenfaden held the product she had envisioned in her hands: an antibacterial, anti-slip, ESD, washable, breathable and 100 per cent recyclable safety shoe. 12  |  Issue 132  |  January 2020

Having launched the first APRILCLOG footwear in April 2015, the recent launch of the final product brought on an explosion in interest from hospitals, the food industry, laboratories and other industries with a need for sanitary safety shoes. “I think one of the reasons for the demand is that we’ve focused on making the products recyclable and reusable from the very beginning, whereas a lot of other firms have only recently started

The demand for APRILCLOG also reflects a tightening in regulations when it comes to the food industry, where closed antibacterial shoes are now a requirement.

Reuse and recycle When looking at the background of the brand, it is not surprising that  APRILCLOG has rocketed into the safety shoe market. Seidenfaden, a footwear specialist with 25 years of experience, based the design of the clogs not just