Scan Magazine, Issue 131, December 2019

Page 102

Restaurant of the Month, Norway

Fast, casual seafood on the go In a day and age when people’s lives are getting busier and eating food on the go is becoming increasingly popular, even quality fast-food options still leave a lot to be desired. Norwegian, fast, casual seafood chain Pink Fish aims to change this, with its growing chain of salmon-based fast food.

holds five restaurants in Norway and one in Singapore, with one more in the pipeline, and a New York-based restaurant is on the horizon.

By Alyssa Nilsen  |  Photos: Pink Fish

With the motto ‘Good food fast’, the trio has developed a seamless purchasing experience; their website and app let customers pre-order meals to be picked up at their convenience, saving time normally spent queueing for food. All meals are delivered within five minutes, making the restaurants perfect for stopping by on the way home from work, for a quick meal before events or as a pit-stop during the day. The restaurants themselves have a strong and unique Nordic design, allowing them to stand out in their surroundings; all tables are equipped with power and USB-outlets, and there’s free Wi-Fi.

The idea behind the restaurant chain Pink Fish was conceived when chef Geir Skeie, 2009 winner of biennial world chef championship Bocuse d’Or, realised that the fast-food market lacked something essential: the opportunity to buy quality seafood in a casual fast-food setting. In a market dominated by cheap pizza and burger chains, Skeie, along with Ronny Gjøse and Svein Sandvik, found room for a brand-new concept: simple, accessible and affordable meals based on, and built around, Norwegian salmon. In 2017, the first restaurant opened in Oslo, and Pink Fish was born. 102  |  Issue 131  |  December 2019

“We want Norwegian salmon to be the hero of our concept,” partner and CEO Ronny Gjøse says of the seafood product, “so we’ve worked closely with the Norwegian Seafood Council, our seafood supplier Lerøy, and others, to gain as much knowledge as possible.” He explains that even though Norwegian salmon is immensely common and popular in Norway, it is even more so in the rest of the world, making it an easy product to get hold of and work with everywhere. Aiming to make the brand a big, international chain within ten years, Pink Fish currently


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