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Facilitators of transformation Zenit Design combines collaborative creatives with extensive experience, and is a strategic design partner regardless of business or challenge. From product design to facilitation of transformation, the journey with Zenit is constantly evolving. By Malin Norman | Photos: Zenit Design
Starting out 25 years ago, the Malmöbased agency Zenit has developed into creators of exceptional human experiences. The team of trained specialists in fields such as product, service, UX and mechanical design works across disciplines, guiding clients from the first spark of an idea to a complete product or service that adds real value. “We help our clients navigate developments in society and technology,” says Jonas Svennberg, CEO. “With a base in product and industrial design, we have transformed over the years and focus on user-centred design in a broad sense. The user-centred design method raises innovation potential and also requires curiosity, commitment and courage, to challenge what’s expected. In the future, 94 | Issue 129 | October 2019
no one will dare not to involve users in their innovation processes.”
Changing world, stronger offering Thanks to new technologies, people are more connected, better informed and have also become more demanding customers. There is a changing landscape of supply and demand, with new expectations, requirements and opportunities for manufacturers and service providers, which contributes to a stronger decisiveness in the user. As a result, design has shifted from engineering-driven to user-centred. Over the years, Zenit has transformed itself from an agency working purely with industrial design and mechanical engineering of physical products, to a
full-spectrum design and innovation agency tackling challenges all the way from the physical to the virtual space, but always starting at the root of the user’s needs and challenges. “To thrive, a business needs to be comfortable with continuous transformation,” begins Johanna Wretling Stadler, COO. “It’s often a new way of thinking for our clients, starting from the user’s needs and involving all stakeholders. A list of requirements is just a starting point, and collaboration is crucial. We have learnt to actively adapt to the new normal, to solve problems.”
Showcasing broad competence Tork PaperCircle® is an example of how Zenit worked together with Essity to streamline the back-end of tissue handling, which enables the recycling of used bathroom paper towels on a scale not seen before. “We looked at the whole process and got under the skin of user groups, actually spending