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Scan Magazine  |  Design  |  Street Style

Nordic Humans of London Scan Magazine’s brilliant Sanna Halmekoski is back and has once again hit the streets of London to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in the United Kingdom. Text and photos by Sanna Halmekoski  |  www.nordichumans.com

Katri Salminen Finnish co-founder of Alvar magazine

Kim Jakobsen To.

“My style is classically Nordic. I like laidback and easy-going clothing. I don’t want to look too plain, and I try to add a little twist to my outfits. I shop judiciously and often wear clothes by young, new designers. My T-shirt is from my hometown, Lahti; my jeans are by Whistles; and I cannot remember where I got my shoes from.”

Lars Göransson Swedish chef “My style is quite representative of the Nordic spirit. I like to buy timeless and straight-forward clothes. I don’t like big logos or brand names. The colour palette of my wardrobe is classic and filled with different shades of blue. My shoes are by Church’s, the shorts are by Ralph Lauren, the sunglasses are by Persol, and the watch is by IWC.”

Kim Jakobsen To Norwegian photographer

Katri Salminen.

8 | Issue 128 | September 2019

“My style depends on the day. Some days I like to dress up and wear high fashion, like Gucci. However, my style is usually quite practical. I used to dress very eccentrically. I don’t shop a lot, but when I do, I like to buy good quality. My shoes are by Puma, my socks are by Gosha Rubchinskiy, the jeans and shirt are vintage Levi’s, the bag is by Porter Yoshida, and the sunglasses are by Persol.

Lars Göransson.

Profile for Scan Group

Scan Magazine, Issue 128, September 2019  

The September issue of Scan Magazine aims to nurse you into the cooler, darker season with a design section full of hygge and a brand-new cu...

Scan Magazine, Issue 128, September 2019  

The September issue of Scan Magazine aims to nurse you into the cooler, darker season with a design section full of hygge and a brand-new cu...