Scan Magazine, Issue 119, December 2018

Page 41

Scan Magazine  |  Special Theme  |  Nordic Design Special – Finnish Art, Craft & Design

In this game, the players have to work together to manoeuvre the raft down the river.

Musical games are also included in the PlayFloor game selection.

PlayFloor captivates children and makes them move, just as it was designed to do.

Exercise – just fun and games “I wanted to create something that helps people to be active in their daily lives, in a simple and fun way,” explains Marke Rautiala, chief financial officer of Finnish start-up Marabas, which set out to develop a new kind of activity infrastructure.

to be able to endure heavy-duty use, and Marabas provides remote online support for the software so that the client does not need any designated staff for PlayFloor.

By Mari Koskinen  |  Photos: Marabas

“Video games are often considered as things that tend to keep us, and especially children, from exercising,” explains Marke Rautiala, herself a former professional athlete. Rautiala noticed how captivating video games are for children, who are spending more time playing and less being active. She set out to solve this problem in a positive way, and this led to the creation of PlayFloor, a smart, interactive exercise environment that combines video games, music and group exercise. Today, it is a joyful and social exercise solution for people of all ages and abilities. The player controls the game by standing on a motion sensitive platform and moving their body to interact with the game. “Just standing on the platform promotes

balance and muscle coordination, without any effort,” Rautiala explains. The PlayFloor games include solo games as well as multi-player games, where the players can either take a playful battle or work as a group. This helps them to develop not just their physical skills, but also social and interactive skills – and it is simply fun for all. Rautiala wants everyone to get to enjoy the benefits of PlayFloor, and as such it has been designed for public spaces such as schools and activity parks, and can easily be set up at any kind of event. “It has garnered interest in many countries across Europe and the Far East,” reveals Rautiala. The idea behind the concept is to offer a low-maintenance set-up; the robust platforms are made of steel in order

The future for PlayFloor certainly looks active, and Rautiala is happy to conclude what she and her team have achieved: “PlayFloor gets people up and moving – it is a new mode of movement!”

PlayFloor’s Lapland games boast graphic art by the famous Finnish artist Andreas Alariesto.

Web: Facebook: Playfloor

Issue 119  |  December 2018  |  41

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