Scan Magazine | Special Theme | Nordic Design Special – Swedish Design
Make a statement with vegan fashion accessories Gabrielle BY P is a brand inspired by owner Pauline Längbo’s sister Gabrielle, a young woman whom Pauline describes as having the courage to express herself through her own personal style and to be true to herself. Producing a range of vegan bag straps, accessories and soon handbags too, the brand hopes to empower its customers to do the same.
from the internationally renowned jewellery designer Efva Attling, whom she has always looked up to. “It’s fantastic to have such an inspirational and powerful woman wearing my designs,” she says. “I still can’t believe it.”
By Liz Longden
25-year-old designer Pauline takes much of her inspiration from her travels, and not least from the colour and vibrancy of her most recent love, Rio De Janeiro. Yet, although Pauline laughs when she describes her designs as “not typically Swedish design”, since they feature vibrant colors and shapes, she is happily surprised that her Rainbow Black Bag Strap has come to be the most popular accessory among her Swedish customers. Indeed, little over a year after its launch, Gabrielle BY P’s products are stocked in over 20 retailers worldwide and the brand is growing rapidly, although Pauline stresses that the company’s core values are para-
mount, and that she is therefore very selective about which partners she collaborates with. Chief among these values are Pauline’s love for animals and the environment, and the importance she places on sustainability. For this reason, Gabrielle BY P’s products are 100 per cent vegan. “I want to prove that ethics and fashion can go hand in hand,” she explains. “I love my products as much as I love my animal friends; therefore, production is friendly to all involved in the process.” As a young businesswoman, Pauline also stresses the importance of support from other women, and she is especially grateful for the encouragement she has received
Top left: Rainbow bag strap and vegan handbag. Photo: André Tuvberg. Top right: Blue strap. Photo: Joanna Swica. Left: Pauline Längbo and Efva Attling. Photo: Axel Strömberg.
Explore the collection: www.gabriellebyp.com
A new generation of high-performance sleepwear There is a growing awareness of the importance of getting enough sleep, yet few stop to think about the influence of clothing. It is something which Dagsmejan is hoping to change, with a range of sleepwear that employs cutting edge design and innovative natural fibres to improve sleep quality. By Liz Longden | Photos: Dagsmejan
“If you look at sportswear, there’s been a re- volution in terms of understanding how fabric technology can improve performance,” says Catarina Dahlin, managing director of Dagsmejan. “Yet we spend eight hours a day sleeping and we don’t think about how what we wear can really impact on how well we sleep.” Working with Empa, the Swiss federal laboratories for innovation in materials and science, Dagsmejan has developed two collections of lightweight, ultra-comfortable sleepwear. Using the latest technology and sleep science, the garments help to maintain optimal body temperature and aid restful sleep. ‘Stay Warm’ is made from a light and 24 | Issue 119 | December 2018
breathable blend of merino wool and Tencel, which is especially effective at retaining body heat in cooler conditions, while the ‘Balance’ collection is crafted from a ground-breaking, eco-friendly fabric extracted from beech wood, with exceptional moisture-wicking and temperature-regulating qualities. Both fabrics are extremely soft to the touch, and all garments have been designed with flat seams, no tags, and waistbands engineered to prevent itches and rubbing. Raglan sleeves and inbuilt stretch also ensure unrestricted freedom of movement. The result is the ultimate high- performance nightwear, which not only promotes better sleep, but is also stylish and sustainable — truly the stuff of sweet dreams.
Web: www.dagsmejan.com