Scan Magazine, Issue 117, October 2018

Page 68

Scan Magazine  |  Special Theme  |  Nordic Architecture & Design – Norway

Phenomen carries out complete refurbishments and transforms your home through a carefully constructed process and implementation plan.

Phenomenal designs with a heart for personal expression For Julie Furset of Oslo-based Phenomen Interiørdesign, the concept of an interior design business started as a distant dream. Encouraged by her passion for design, space and individual expression, she bravely followed her longing to create, and today, that dream of creating harmonious homes has become her lodestar.

She laughs and admits: “Although I do have clients who call me at 8pm on a Saturday when they’ve found an interesting looking flowerpot, and they want my opinion before buying it.”

By Julie Linden  |  Photos: Hilde Hugsand

“Phenomen was very much born out of my passion for aesthetics and beauty – and my interest in the milieus we surround ourselves in,” she reflects. “I wanted to cultivate and grow my creative side, and also have more of a dynamic everyday life.”

More than colours and flowerpots With a background in real estate, she was well versed in both administration and home sales, but always she knew she was meant for a creative craft – and after 68  |  Issue 117  |  October 2018

earning her interior design degree, there was no doubt where to head next. “I am an image-centred person, I think in pictures and images and always knew I could offer more to a creative industry,” she asserts. “However, it was first when I started working with a wide spectrum of clients that I realised interior design is so much more than the colours we paint our walls, or the flowerpots we choose for our window sills.”

Dedication, intention – and a lot of heart It is, without a shadow of a doubt, Furset’s pure, unreserved dedication to her clients and craft that sets her apart in her industry. Having founded Phenomen with heart, harmony and awareness of personal needs in mind, she has turned into somewhat of an expert on the process of finding the core of each client’s ‘musthaves’. And, more often than not, the actual outcome might differ entirely from the expected result.

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