Scan Magazine | Mini Theme | Events, Banquets and Christmas Dinners in Norway
Combine flavour and finesse with Braastad Opplevelse.
Braastad Opplevelse – Cognac, chateaus and charm For a century, the Braastad name has been synonymous with bottled quality, flavour and finesse. Today, the Cognac brand’s home, Chateau de Triac, by Jarnac in western France, offers far more than exclusive golden drops. Here, you may delve into a world of experiences, activities and luxuries − all while guided by members of the Braastad family. By Julie Linden | Photos: Braastad Opplevelse
When the adventurous Norwegian Sverre Braastad married into the French Tiffon family in 1913, the union manifested two love stories – that with Edith Rousseau, his companion since the turn of the century, and that with Cognac, a life-long passion. The Tiffon Cognac House had been founded in 1875, and Edith was heiress to the enterprise that was to go on to establish itself as a world-class success story.
A world-leading family brand It would take until the end of the First World War before Sverre and Edith of108 | Issue 117 | October 2018
ficially took charge of the company. Today, succeeding generations manage the success and legacy of the Tiffon and Braastad names – all from Chateau de Triac, the original location of this world-leading Cognac House. “We’re lucky to have had such a prolific grandfather,” says Patrick Braastad, one of Sverre’s grandchildren. He recounts how his grandfather, a father of eight and grandparent of 25, lived to be 100 years old – maintaining his love for Cognac, the region and the chateau throughout his
life. “He was a successful man who knew his craft, and he developed a brand we are proud to have kept in the family for all this time.” The family is delighted to be able to offer Braastad Opplevelse (‘Braastad Experience’) as a complement to those wanting to learn more about Cognac in the district where it is produced. “Here, you can come close to the production – and there is something for everyone,” Braastad promises.
A personal experience It is much due to the brand’s combination of passion and familial feeling that the interest for Braastad remains undeniably strong. Furthermore, the family’s direct, hands-on approach to welcoming groups to Chateau de Triac, adds a personal touch to the experience.