Scan Magazine | Design Profile | SJOSTENSWEDEN
Ingela Sjösten.
Statement jewellery for powerful people SJOSTENSWEDEN’s strong designs take inspiration from historical and architectural forms and art. Modern yet timeless, the jewellery stays true to its Scandinavian origins — proving that less is often more. By Malin Norman | Photos: JTA-media
Ingela Sjösten founded the Swedish jewellery brand SJOSTENSWEDEN in 2015. With a background in architecture, art and design, Sjösten’s jewellery is based on a devotion to form and function, and on the use of sustainable materials. Her simple lines make bold statements, giving the designs a contemporary yet ageless elegance.
with geometric expressions and the designs are both strong and logical. One of the best sellers, the Bullet ring, is an example.” It is very Scandinavian — classic, simple and designed to never go out of fashion — and customers appreciate the honest, bold expressions. “I believe people have missed something like this,” Sjösten comments.
Sjösten has a degree in interior architecture from the College of Arts, Crafts and Design in Stockholm. “I worked as an interior architect for many years, but I felt a bit trapped,” explains the designer. “There were too many compromises for me in that type of work.” A few years ago, she was inspired to change career and the jewellery brand was born. In addition to holding an architecture degree, Sjösten also teaches art, design and architecture.
Jewellery as an expression of who you are
Her jewellery is characterised by iconic shapes and Sjösten effortlessly moves between sculpture and design. “I work
What next for the talented designer? Demand for designs for men is growing, and this autumn, Sjösten will add new unisex
pieces, for example cufflinks, to the collection. She will also continue her work as an art and design teacher, since she is fascinated by the creative process in others. “But it’s important that my own work is driven by inspiration and pleasure, so I take it day by day.” The jewellery from SJOSTENSWEDEN is handmade from sustainable materials, including brass, silver plated brass or solid sterling silver, and with soft nappa leather for the bracelets. A small factory in India has been carefully selected and Sjösten makes sure to visit every year. In addition to shops in Stockholm and Gothenburg, SJOSTENSWEDEN is also available in the web shop.
Powerful jewellery attracts women who want to make a statement, and SJOSTENSWEDEN has been worn by celebrities such as the Swedish singer Veronica Maggio. Sjösten’s idea is for the different designs to be easily combined. “Jewellery can really change a whole outfit,” she argues. “With bold pieces, you can make a statement and get your outfit to stand out.” Web: www.sjostensweden.com Instagram: @sjostensweden_
Issue 115 | August 2018 | 13