Scan Magazine, Issue 114, July 2018

Page 38

Scan Magazine  |  Special Theme  |  Made in Sweden

The Swedish secret to eco luxury Beauty brand Björk & Berries is promoting a balanced lifestyle with its organic products, inspired by Swedish nature, perfumery traditions and skin care. This is the essence of eco luxury, adapted to your lifestyle. By Malin Norman  |  Photos: Björk & Berries

Botanical skincare and perfume house Björk & Berries is dedicated to capturing the beauty and benefits of nature in its purest form. It transforms raw, indigenous ingredients into specialist natural and organic body care, expertly crafted products for everyday use.

At the core of the brand’s ethos is the eco luxury philosophy. It aims to promote a sustainable environment by using handpicked, natural and organic ingredients. The no-nonsense approach is to develop products with as few ingredients as possible, yet with maximum effect.

Björk & Berries started as a small project in the deep forests of northern Sweden, combining centuries-old natural beauty traditions based on local flora – wild herbs, plants and berries – and combined with advanced technology to create effective modern beauty products.

The Swedish secret

38  |  Issue 114  |  July 2018

“When Björk & Berries started creating eco luxury products many years ago, there was a gap in the market,” explains interim CEO and creative director Hanna Lundgren. “Now we are happy to see more and more brands with the same ethos and

pathos on the market. We have made a conscious decision not to brand our products with certificates as we often have a higher degree of organic and natural ingredients than required. Instead, we are completely transparent about the content of our products. We hope that clean beauty will be the norm in the future,” she says. “Nature provides inspiration for our products, which are in turn adapted to our lifestyles,” Lundgren continues. “For us, this means living healthily and close to nature, but also indulging in the finer things in life. We believe that balance and remaining curious about life are the keys to happiness. This balanced lifestyle is part of something we call ‘the Swedish Secret’, and is something we think about in everything we do – there should never be any musts.”


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