Scan Magazine | Special Theme | Made in Sweden
More humble smiles all around The Humble Co. develops reliable health and wellness products that are eco-friendly and socially responsible, with an innovative twist. By Malin Norman | Photos: The Humble Co.
Swedish company The Humble Co. is leading a small revolution in oral-care products – from design and manufacture to humbleness. Established in 2013 by dentist Noel Abdayem, following a period of volunteer work in Jamaica, the concept has become a true success story, with its products available in stores and dental clinics in around 30 countries worldwide. All products have been designed and manufactured under the guidance and supervision of a team of dentists, and translate evidence-based 34 | Issue 114 | July 2018
innovations into eco-friendly consumer products that are beneficial for everyone to use, including underprivileged people living in remote communities.
Toothbrushes made from bamboo The world consumes more than 3.6 billion plastic toothbrushes every year, and the Humble Brush was developed as an alternative in the fight against plastic consumption. It has a handle made from 100 per cent biodegradable bamboo, with Nylon-6 bristles from Dupont, which are
free from the toxin BPA (Bisphenol A). To date, The Humble Co. has sold more than ten million brushes, making it the world’s bestselling bamboo toothbrush for adults. Bamboo is the fastest growing plant on earth and is also naturally antibacterial, which means that there is no need to use fertilisers or pesticides during its cultivation. “The bristles are made from nylon, which is the same as in conventional plastic toothbrushes, so the result when brushing your teeth will be the same,” explains sales director Oskar Holmblad. “We’ve replaced the handle with bamboo, which consumes fewer resources. So, functionally, our product is compara-