Scan Magazine | Culinary Feature | Stolt Bryggeri
Ulydig Saison, Smartblond, Lystig Lager and Energisk IPA.
Introducing: Stolt Bryggeri After going from brewer to owner of Stjørdalsbryggeriet, Mikael Slettedal wanted to bring the brewery to a new beginning, including a revamp of the brand, a name change and a makeover of the beers. He now proudly introduces the brand-new Stolt Bryggeri. By Ingrid Opstad and Line Elise Svanevik | Photos: Kristian Helgesen
The word ‘stolt’ means ‘proud’ in Norwegian, and it was this feeling Slettedal and his team wanted the brand-new image to portray. “With the name, we show the pride of everyone involved in the brewery: the suppliers, the partners and the employees – the fact that we are all proud of each other and passionate about creating something our local community can be proud of too,” he says. Communications agency Headspin helped bring the new brand to life. “By working closely with Stolt on designing their new identity, we have been able to develop a fresh, new look while preserving the brand essence. Our team, consisting of AD Luka Petric, copywriter Sara Husby and myself, are proud to have played a part in transforming a traditional brewery into a strong, up-and-coming beer brand,” says Headspin’s Saira Butt. 56 | Issue 111 | April 2018
Fresh start Slettedal’s passion for brewing started early. At the age of 25 he was brewing in pots and pans and started noticing the exciting new developments happening around him in the county of Trøndelag, where the brewery is based. “There is a long history of brewing here, and it’s easy to find inspiration. It is one of the best regions for malt in Norway, and there are amazing local ingredients available, especially for brewing,” says Slettedal. “What has inspired me, and what will inspire me looking forward, is the local competence and great local ingredients available.” Pouring his heart and soul into the business, Slettedal finds the beer industry incredibly interesting, yet demanding. “We need to be able to keep updated, and to challenge our customers. To come up with exciting beers while being creative
in the process,” he says. Stolt is determined to discover new flavours, use local ingredients and display a vibrant and adaptable approach to brewing. The team works closely with the suppliers to find the optimal taste. One of these suppliers is the start-up Bonsak Gårdsmalteri, which farms and malts barley for brewers such as Stolt. 100 years ago, malting and brewing based on own-grown grain was common
The launch event of the new Stolt Bryggeri.