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Scan Magazine  |  Design Profile  |  Re Natursenge

A purer sleep Re Natursenge are first-movers when it comes to creating high-quality beds made entirely from natural materials. By Nicolai Lisberg  |  Photos: Re Natursenge

We spend about a third of our life in bed, so naturally most people want a bed of high quality and comfort – but why not also prioritise a bed that is made from all natural materials? “We’ve seen a green trend in society in recent years, but up until now, it seemed like that trend didn’t exist in the bed industry. I found that odd, since we spend so much time in our beds, so it became my ambition as well as an obligation to create and design beds made entirely out of natural materials,” says Alexander Brunsø, founder of Re Natursenge.

cent natural latex guarantee a pressurerelieving sleep, but we need to understand recovery as more than just an ergonomic quality. The skin is our biggest organ, and it absorbs everything it gets in touch with. That’s why we only use natural materials, so that our beds can unburden the body from chemicals and the risk of endocrine disruptors. We call it a purer sleep.”

In sync with nature Sustainability is in many ways a keyword for Re Natursenge, whose beds

are sold in Denmark, Germany, Luxembourg, Switzerland, the Faroe Islands, the Netherlands, the UK and soon also Norway. The production of the beds is sustainable and aims to minimise the use of CO2, just like the construction of the bed itself makes it easy to recycle. “All parts of the bed can be easily separated and reused or recycled, so nothing has to be thrown away. When we are asleep, we unburden nature, so for us it was only logical that the bed itself would unburden nature too, by being sustainable. It’s about minimising the ecological footprint as much as possible, and that’s what Re Natursenge is all about,” says Brunsø.

Alexander Brunsø.

The company was born in November 2016, but even though it is relatively new, it boasts plenty of experience. Alexander Brunsø is the son of bed manufacturer Lars Brunsø, and the family has more than 35 years of experience when it comes to making beds. “We’ve used all our expertise to come up with this product. We believe that our beds can fulfil the very purpose of sleeping,” says Brunsø and elaborates: “Sleeping is fundamentally about recovery, and we try to reflect on that concept on different levels. Our mattresses of 100 per 34  |  Issue 111  |  April 2018

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Scan Magazine, Issue 111, April 2018  

Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.

Scan Magazine, Issue 111, April 2018  

Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.