Scan Magazine | Special Theme | Danish FinTech Special
Free help with your personal finances ØkoNEMi offers free personal financial advice to help you to understand complex financial terms and compare prices for the best deals on everything from mobile phone contracts to investments. Their goal? To expand your knowledge of finance in order for you to improve your personal finances and ultimately save money. By Heidi Kokborg | Photos: ØkoNEMi
Micky Larsen founded ØkoNEMi in November 2015 and has worked full time in the company since January 2016. He always knew that he wanted to start his own business and, given his master’s degree in science in economics and business administration, he knew it had to be within the field of business and finances. “It was a bit of a coincidence that it turned into a price comparison site to help people with their personal finances, but so far it has been going great and I love it,” says Larsen.
Expand your financial knowledge The name ØkoNEMi stems from the two Danish words ‘økonomi’ and ‘nem’, meaning ‘finances’ and ‘easy’, which is 70 | Issue 103 | August 2017
exactly what the company is all about: making the consumer’s personal finances easy to manage. “We have three goals at ØkoNEMi: to give the consumers the best possible personal finances, to make them save money, and to expand their knowledge about personal finances,” says Larsen. “You compare prices for different outgoings, such as internet provision, pension, loans, phone contracts, investments and social security, to find the deal that matches your needs to the best price. We also always highlight some general things to look out for when you choose social security, mobile phone provider and so on. It is very important to us that we provide the consumer with as much information as possible.”
If you want to improve your savviness in regards to personal finances, ØkoNEMi also has a blog and a personal finances dictionary to help you dig deep and learn about all the different terms and expressions.
A site for everyone ØkoNEMi is for everyone – whether you are a complete financial novice or you already have some knowledge that you would like to build on. “We just want to help people get a better understanding of all things financial, in an easy and accessible way. We hope to create more transparency in the financial world, as it can sometimes be very hard to navigate – especially if it’s all new to you,” says Larsen. Web: www.okonemi.dk Twitter: @OkoNEMi Facebook: www.facebook.com/ okonemi