Scan Magazine, Issue 103, August 2017

Page 64

Scan Magazine  |  Special Theme  |  Danish FinTech Special

Content and context

– helping the FinTech industry communicate The financial services landscape is becoming increasingly fragmented as technological advances and innovation allow for much more diverse and specialised services. This development of financial technology brings huge opportunities for the companies that manage to adapt. By Louise Older Steffensen  |  Photos: Carsten Andersen

As fragmentation opens up the market and more players emerge, it becomes crucial that companies manage to convey their exact value proposition to customers, partners, and investors in order to stand out. The FinTech consultancy agency Norfico provides exactly what is needed in this highly dynamic world: the extensive FinTech experience to find the best strategies for each individual company as well as the communication expertise to position them in the market. 64  |  Issue 103  |  August 2017

Founded in late 2015, the Copenhagenbased company already advises companies across the world, from theNordic countries to Canada. It was the brainchild of Michael Juul Rugaard and Kristian T. Sørensen, who met while working at Nets, the digital payment company behind Denmark’s most extensive digital payment systems including Dankort and NemID. Rugaard had worked as a press officer and communications consultant at Nets for six years.

“We had a lot to do in the press department and sometimes brought in external PR agencies, but they struggled to understand this hugely complex FinTech world,” Rugaard explains. “It became clear that you really have to know the ins and outs of the FinTech sector to be able to both advise and communicate within it. I realised that this new, dynamic FinTech world needed specialised sector consultants. So I hunted down my good colleague Kristian Sørensen and tried to convince him to drop everything and join me in this genius venture.” Sørensen, meanwhile, was head of market development and strategic alliances for Nets’ mobile services unit. The two had worked closely together on sever-