Scan Magazine
Business
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Keynote
Scan Business Keynote 96 |
Danish Business Profiles 97 |
Business Column 111
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Business Calendar 111
Giving thought to thought leadership?
By Lani Bannach
Many companies consider their knowledge and expertise to not only be valuable, but perhaps the most important part of their intellectual capital. However, if they want to capitalise on this knowledge and expertise, they need to be recognised for having it and, more importantly, using it in a cutting-edge manner. Combining the knowledge, skills and technology in an innovative and unique way is fundamental for being considered thought leaders. Recognition is not the only benefit of thought leadership – it translates into a competitive advantage, which results in attracting new clients and strengthening the relationship with existing clients and customers. The benefits are not just external; internally, dynamic thought leadership is a catalyst for creativity, learning and development of new ideas amongst employees – sometimes even improving collaboration with suppliers and customers. Do you, like many leaders, consider your individual knowledge and experience to be your unique and valuable hallmark? Are you a thought leadership leader? Your personal thought leadership is not your knowledge and experience; it is your innovative and motivational ideas 96
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Issue 101 |
June 2017
that set you apart from management colleagues. The effectiveness of your personal leadership is measured by the results. Have you moved your organisation and your team forward? Have you developed the business and the employees to not only embrace, but revolutionise new technology, work more creatively, efficiently and more cost-effectively? If so, congratulations! You have set yourself apart! If not, it is time for you to give thought to your personal thought leadership as part of your strategic career planning – to make sure you maximise your market value and stand out amongst your competitors.
Lani Bannach leads Essenta – delivering organisational change: neuroscientifically based tools combined with business acumen and experience. She is a director of Essenta, lectures at Westminster University and Copenhagen Business School, and holds various other directorships. For more information, please visit: www.essenta.dk