Scan Magazine, Issue 101, June 2017

Page 80

Scan Magazine

Special Theme



Romantic Getaways and Hidden Gems in Sweden

Photo: Jan Malmström

Photo: Jan Malmström

Brooklyn meets Tuscany in urban winery hotel Sweden’s first urban winery hotel offers a completely new experience, with wine at the centre of attention. The stylish Winery Hotel is a new concept with its own vineyard in Tuscany and wine production on-site. By Malin Norman |

Sweden’s first urban winery hotel has its own vineyard in Terreno in Tuscany, Italy, and imports wine from some of the best vineyards in the world. They also have an in-house winery. “We bring the grapes to an urban setting and produce them here,” says event and partnership manager Helen Rosberg. “Urban wineries exist elsewhere in places such as London and New York, but not in hotel settings. The Winery Hotel is truly unique and a fantastic meeting place for wine enthusiasts.”

8,000 bottles per year The winery is the beating heart of the hotel, visible as soon as visitors enter 80 |

Issue 101


Photo: Jan Malmström

Photos: The Winery Hotel

Wine brought together the hotel family Söder and the wine family Ruhne. They wanted to share their passion for wine and, in January 2016, The Winery Hotel opened its doors in Stockholm. At this modern boutique hotel, guests can expect a fresh take on accommodation, meetings and dining.

June 2017

terrace with a pool, especially for warm summer evenings – with a glass of wine, of course.

the lobby. They can see the oak barrels and tanks, where the winery’s own wine is maturing, and learn about the journey from grape to bottle. Under the direction of the Ruhne family, the grapes are picked at selected vineyards in Tuscany and transported to the hotel, where they result in around 8,000 bottles of high-quality wine per year. So far, The Winery Hotel has released crisp Black Bottle Rosé and bistro-style Winery Red. With the guidance of wine sommeliers or at their own will, guests can savour these and other wines in the hotel’s bar Vinoteket, restaurants Winery Kitchen and Terreno Deli, and in the rooftop bar. Inspired by the industrial elegance of hip Wythe Hotel in Brooklyn, New York, and the lush vineyards in Tuscany, this stylish hotel successfully combines wine with design. A destination in its own right, the hotel has 184 stylish rooms with the same brick wall and olive green colour theme. Rosberg recommends the rooftop

For more information, please visit and follow @thewineryhotel on Instagram.

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