Scan Magazine | Design Feature | Krasilnikoff A/S
Left: The designs are made to make you smile and give you a little energy boost. Right: Krasilnikoff launches two collections every year: a spring/summer collection and an autumn/winter collection.
Welcome to the Krasilnikoff world of colourful Danish design – products designed for everyday use and everyday joy Products designed for everyday use and everyday joy – that is the foundation upon which the Danish design company Krasilnikoff is founded. Krasilnikoff comprises three brands: Happy Mugs, Happy Stars and Happy by Krasilnikoff. The goal for all three is to brighten up your day. By Heidi Kokborg | Photos: Krasilnikoff A/S
In 2002, Susanne Krasilnikoff decided to take a leap and start her own design company. With a master’s degree in economics, French and English, she did not have any previous experience in the design industry, but she had always loved drawing and being creative.
Happy Stars is a collection of ceramic bowls for popcorn, chips and snacks, inspired by the classic American popcorn holder, while Happy by Krasilnikoff presents textile products ranging from scarves and bags to tea towels, napkins, aprons, cushions and quilts.
“I’m completely self-taught. I have a passion for creating things and making something beautiful that people love, but I honestly didn’t know much about the Danish design industry when I started,” says Susanne Krasilnikoff.
“The idea is to create beautiful pieces of high quality that don’t cost a fortune, and which people can use in their everyday life. Our products are not meant to only come out for the fancy family dinner once a year; they are meant to be used daily,” says Susanne Krasilnikoff.
Happy products Krasilnikoff is comprised of three brands: Happy Mugs, Happy Stars and Happy by Krasilnikoff. Happy Mugs is a line of mix-and-match porcelain mugs with and without statements, currently presenting more than 150 Happy Mugs complemented by travel mugs, spoons, bowls, teapots and much more. 20 | Issue 100 | May 2017
The rapid growth Krasilnikoff has enjoyed since the company was founded in 2002 was recognised by Danish newspaper Børsen, when the brand showed up at number 13 on Børsen’s Gazelle list of 1,790 companies in December last year. The Gazelle Award recognises Danish companies with a substantial growth in the past four years. “I was having my breakfast in a Starbucks in New York when I read it online. It is absolutely fantastic, and it proves that there is a high demand for our colourful and happy designs,” says Susanne Krasilnikoff. Susanne Krasilnikoff.
Germans love Krasilnikoff More than 98 per cent of Krasilnikoff’s products are exported, and Germany is the biggest market. “Germans love our colourful products. The Danes have been very minimalistic in their style, but we can see in our figures that it is slowly changing now,” says Susanne Krasilnikoff.
For more information, please visit: www.krasilnikoff.biz