Discover Germany, Issue 58, January 2018

Page 84

Discover Germany  |  Special Theme  |  Successful Start-ups

The Freeletics success story:

A Munich start-up transforming the global fitness industry It all started with a YouTube video, a newsletter and a PDF. Three young athletes from Munich, Germany, created a product that, within four years, has turned Freeletics into a global market leader in the digital fitness industry. TEXT & PHOTOS: FREELETICS GMBH

Driven by the vision of helping everyone to become the best version of themselves, both physically and mentally, Freeletics offers four health and fitness apps. Since its inception, the flagship Freeletics Bodyweight app has revolutionised the fitness industry once dominated by stationary gyms. It allows you to train anytime, anywhere, with a personal trainer in your pocket and no equipment or gym required. The app’s coach is one of the world’s most advanced digital fitness trainers, tailored to your individual needs, goals and fitness level. Using artificial intelligence, it analyses performance, tracks progress and adapts training plans accordingly to continually challenge and motivate for optimal results. What makes Freeletics so popular? It delivers quick and sustainable results with 84  |  Issue 58  |  January 2018

extremely effective HIIT (high intensity interval training) workouts, which can be done anywhere and take on average ten to 30 minutes to complete. Combined with a motivating community of millions, nothing stands between you and your goals anymore. If bodyweight training is not your thing, there is also Freeletics Running, which maximises your running performance, speed and distance through interval running workouts, Freeletics Gym, which helps you get the most from your gym membership with barbell workouts, and Freeletics Nutrition, a goal-oriented nutrition coach which offers personalised meal plans, advice and recipes every week - no counting calories, just healthy, easy and nutritious food.

Today, Freeletics has more than 21 million registered users. People all over the world train with the apps on sports grounds, in the park, at home, or in a gym. They are part of the biggest fitness community in the world. Being connected digitally and offline, they motivate each other and work towards their personal goals together. Freeletics is more than a fitness app, it is an emerging lifestyle brand embraced all over the world. It does not matter who you are or what your lifestyle is. With Freeletics, you will find the right tool for you to unleash your potential and get into the shape of your life. On your terms. For more information on Freeletics, visit the following website. The Freeletics Bodyweight, Running, Gym and Nutrition apps can be downloaded for free in the App Store and Google Play Store. Scan the QR code to download the app or visit