Discover Germany | Special Theme | Fintech
Easily give varying tips. Photo: © KNDR.team
Maurice (left) and Werner Franzl (right). Photo: © Julia Langhof
Mobile payment goes Oktoberfest At this year’s Oktoberfest, mobile payment will be available for the first time. This means that beer, funfair rides or sausages can simply be paid for on one’s mobile phone with MEINFEST. TEXT: NANE STEINHOFF
Mobile cashless payment has been well established for a while and empty wallets are a thing of the past. Thus, MEINFEST, a partner from the city of Munich and Munich’s Stadtsparkasse, also wanted the Oktoberfest to keep up with the times. This year, the folk festival’s many showmen, merchants and restaurateurs will be able to use mobile payment for the first time. “With MEINFEST, we seek to make Germany’s folk festivals even more entertaining,” smiles Werner Franzl, MEINFEST GmbH’s managing director who founded MEINFEST with his son Maurice in 2015. With two generations of Oktoberfest experience as a shooting gallery operator, it seems to be in the Franzl family to know the importance of customer loyalty and adapting tradition to the future. Werner Franzl explains: “The main problem at folk festivals is that people often run out of cash. Additionally, backpacks and bags simply disturb a visit to the beer tent or rollercoaster.” That is how the idea for 52 | Issue 54 | September 2017
MEINFEST came about. Maurice says:“We want to enthuse younger people about our family’s folk festival tradition. We grew up with the Oktoberfest and simply love its atmosphere. With MEINFEST, it becomes an even better experience for everyone.” How does it work? MEINFEST organises mobile payments in beer tents, on the carousel or at the sausage stand – everywhere where quick, simple and safe payment options are needed. MEINFEST is also deviceindependent and integrates cash-back and loyalty programmes. Thus, through linking loyalty and discount cards, customers can save, collect and orient themselves, while receiving push notifications of promotions or special campaigns from their favourite rides or stalls. Through this, merchants can turn more visitors into clients and ultimately into long-term fans. The technology behind MEINFEST’s mobile payment system is from the region-
al mobile payment provider Blue Code, which is said to be the fastest, safest and easiest payment option on the European market. When a user wants to pay something with the mobile phone, the wished amount gets directly debited from the user’s bank account in real time - just like a normal card payment. Thereby, the payment process is anonymous and no personal data gets communicated. MEINFEST, the official Oktoberfest payment experience, is perfect for Munich’s Oktoberfest, Christmas markets, music or street festivals, fairs and general events. Simply download the Blue Code app and enjoy the Oktoberfest with MEINFEST. If you are a trader, find more information on the following website. www.meinfest.com Foolproof payment. Photo: © KNDR.team
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.