Discover Germany | Special Theme | Consumer Electronic & Technology Trends 2017 The interface of Swisstom BB2 combines safety and aesthetics. Photo: © Swisstom AG
UID lays the foundation for user-friendly control with well thought through concepts.
Cooking becomes a real event with the new interface for the Thermomix TM5.
Unique user interfaces for a better experience A market leader for user experiences in Europe, User Interface Design (UID) offers a wide range of services for interactive portfolios. From user interfaces to product series, UID understands their craft inside and out and has an impressive team of 100 experts to take your business to the next level. TEXT: MARILENA STRACKE | PHOTOS: USER INTERFACE DESIGN GMBH
Founded in 1998 in Ludwigsburg, UID has made it its mission to design easy-to-use interfaces for the perfect user experience. Managing director Franz Koller explains: “Our vision is to make tomorrow’s world easier through using technology people are comfortable with.” “Regardless if it’s in their professional or private lives, users expect interactive products and digital services to match their needs. Hence UID designs user interfaces that guide users intuitively through programs and create attractive user experiences.” User interfaces are a huge part of a brand’s image. It influences a customer’s decision to buy. Being aware of the great potential a smart user interface bears and using it wisely can set a company apart from its competition. “Regardless if the focus lies on single user interfaces, entire product families or
custom-made services, we accompany our clients through all stages. From the idea to fully implementing it,” says Koller. “Our usability engineers, designers and software developers work together and the end user with all given requirements and needs takes centre stage right from the start. In alignment to that we build an interaction and design concept for the user interface which emphasises the quality and aesthetic of a brand.” UID’s clients come from automotive, consumer, enterprise, manufacturing, medical and pharmaceutical industries. Koller adds: “Whether it’s software for banks and insurance companies, machine control, household appliances or medical devices, we develop interactive products tailored to each target group.” UID can be particularly proud of the first Thermomix with graphical user interface. The multifunctional kitchen appliance by Vorwerk won the iF Design Award,
the Red Dot Award, the German Design Award Special Mention and the UX Design Award: Public Choice. Another important creation is the electrode belt developed by Swiss start-up Swisstom AG to monitor lung functions. In record time it was used in international hospitals and won the iF Design Award. Time is limited in hospitals so the complex medical parameters are presented in a way to be grasped quickly and interpreted safely. UID adds aesthetic value and helps to make our world easier to understand.“The goal is to create coherent, interlinked arrays of products and services where the single units can operate together smoothly and efficiently. This results in a unique user experience,” Koller summarises. www.uid.com
UID gives your product an individual face with great attention to detail.
Issue 53 | August 2017 | 71
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