Discover Germany, Issue 52, July 2017

Page 104

Discover Germany  |  Special Theme  |  Switzerland’s Successful Start-Ups

Latest fashion only one click away Have you ever seen a must-have fashion item online without any info on where to buy it? Yes, we have all been there. Luckily Swiss B2B tech start-up Fashwell holds the key to our shopping desires and bridges the gap between content and eCommerce by making every image shoppable. In times where social media has become our steady companion, a large part of our communication happens visually. Especially with platforms like Pinterest or Instagram, where 140 million pictures are uploaded daily, photos inspire us to buy certain outfits. Fashwell co-founder Matthias Dantone explains: “I am a big fan of sneakers. But I always got frustrated when I saw a cool pair on Instagram and didn’t know where to buy it. That is why Lukas Bossard, Michael Emmersberger and I developed Fashwell. So that everyone can finally find exactly what they are looking for.” Fashwell’s technology recognises garments in photos. It then compares it to items in a large data bank from certain online stores and offers either the exact item to buy or a similar one. Customers can also

search for a particular item through using photos, rather than having to struggle with describing an item accurately. Marketing manager Sophia Cosby says: “On the one hand, our technology helps buyers to find the desired product quicker, but on the other hand it also helps

TEXT: MARILENA STRACKE  |  PHOTOS: FASHWELL

to increase the sales of a fashion brand or retailer. The future of online shopping is based on searching visually and pictures that are shoppable. Fashwell makes that possible.” https://tech.fashwell.com Left: During the picture analysis a box appears around every fashion item and it is then matched with fitting products in the online shops. Right: Fashwell founders Matthias Dantone, Lukas Bossard and Michael Emmersberger (from left to right).