Discover Germany, Issue 37, April 2016

Page 1

Issue 37 | April 2016








Your Shortcut to Scandinavia Bergen


Oslo Stockholm Bromma

SWEDEN Aalborg






London City

GERMANY Brussels






S na cks

Me al s


Pap ers



Discover Germany | Contents

Contents APRIL 2016



Photo: Thomas Kettner for Jacques Lemans


Photo: Plutschow Gallery

Photo: Luckenwalde


Anna Fenninger Discover Germany spoke to the charming Austrian skiing ace about her way to the top, her heavy fall of 2015 and why she is dedicated to saving cheetahs.


SPECIAL THEMES 21 Design Guide 2016 This year’s Design Guide presents some of Germany’s most innovative products and greatest design pieces – from hot water bottles to office chairs. 41 Zurich City Special A metropolis full of energy, magnificent views of the Alps, exclusive shopping and the soothing calm of nature – the city and Canton of Zurich combines it all. Discover our pick of Zurich’s best hotels, museums and shopping experiences. 58 Hannover Messe 2016 If you head to Hannover this month, make sure to visit the Hannover Messe where around 5,000 exhibitors will showcase the latest technologies. If not, read our special theme which introduces some of the innovative companies present at this year’s fair. 74

Measurement & Technology Experts Ever wondered how sensor technologies change everyday lives? Have a look at our measurement and technology expert theme to find out about this pioneering technology.

Hotel of the Month Switzerland Cosy and contemporary accommodation with Swiss flair and warm hospitality can be found at Zurich’s threestar superior Hotel Adler.

35 Hotel of the Month Germany The traditional four-star Alpen Hotel Munich lies in the heart of Munich and is a family-led business in its fourth generation which combines heritage with contemporary style. 36

Bar of the Month Mediterranean easiness and oriental sophistication are combined at Hamburg’s bar, restaurant and lounge IMARA. It is the perfect location to enjoy a creative cocktail or to experience Spanish and Moroccan cuisine.

60 City of the Month Our city of the month, Luckenwalde, shows that it is not only big cities that hold potential when it comes to establishing a business. Located south of Berlin, Luckenwalde is one of Germany’s fastest-growing economic regions. 56 Going for a swim Our writer Thomas Schroers explains why Germans have loved and cultivated their open air pools and swimming lakes for so long.

REGULARS & COLUMNS 10 Dedicated to Design Looking for some great items to bring spring into your own four walls? We have got you covered. This month’s design section further bursts with exciting fashion and interior items. 12 Fashion Finds It is about time to hide our dark office outfits in the back of our wardrobes. We picked some great light and fashionable items from the Dach region to brighten up long office days. 34

Wine & Dine Whether you are searching for an authentic brewery, a great bar or homely and exclusive hotels, have a read of our Wine & Dine section.

58 Business Our business section is packed with great coaches and technology experts, while legal expert Gregor Kleinknecht talks about a topic that many expats and Brits alike think about these days: the Brexit. 78 Culture Calendar Discover Germany’s culture calendar is your perfect guide to what not to miss in April. 82 Barbara Geier This month, our columnist Barbara Geier recommends a funny book about rules, made in Germany. Issue 37 | April 2016 | 3

Dear Reader,

Discover Germany Issue 37, April 2016 Published 04.2016 ISSN 2051-7718 Published by Scan Magazine Ltd. Print Liquid Graphic Ltd. Executive Editor Thomas Winther Creative Director Mads E. Peterson Editor Nane Steinhoff Copy-Editor Isa Hemphrey Graphic Designer Lauren Glading Feature Writer Thomas Schroers Contributors Jessica Holzhausen Nadine Carstens Cornelia Brelowski Marilena Stracke Ina Frank

Sonja Irani Julika Huether Elisabeth Doehne Silke Henkele Emmie Collinge Dorina Reichhold Barbara Geier Gregor Kleinknecht Cover Photo Thomas Kettner for Jacques Lemans Sales & Key Account Managers Emma Fabritius Nørregaard Laura Hummer Noura Draoui Stefan Cameron Freya Plakolb Publisher: SCAN GROUP Scan Magazine Ltd. 15B Bell Yard Mews Bermondsey Street London SE1 3YT United Kingdom Phone: +44 (0)870 933 0423 Fax: +44 (0)870 933 0421 Email: For further information please visit

Spring is almost here and the Discover Germany office cannot wait to spend the first warm Saturday out in the park with a picnic and one or two cold drinks. Another thing we really look forward to is to change our dark office clothes with light and stylish alternatives. Thus, we have picked some great office fashion from the Dach region’s best designers to brighten up your days at work while spring is blooming outside. Swimming in open air lakes might not be an option in April yet, but our writer Thomas Schroers already prepares us for one of the most loved things to do for Germans in summer. In this month’s feature he sheds some light on why Germans have loved and preserved their open air pools and swimming lakes for such a long time and he gives tips on which of these pools and lakes are particularly worth a visit. If we have to wait until we can finally plunge into outdoor pools, the current weather is certainly more suitable for a city trip. Thus, our Zurich city special is dedicated to showcase this exciting city’s best hotels, museums, galleries and much more. Furthermore, it shows that besides the bustling city centre of Zurich, the canton’s surrounding nature has much to offer too. For this month’s design guide we also found some original design items that are sure to transform any interior. Our cover star this month is nobody less than Anna Fenninger – Austria’s charming skiing hotshot. In our interview, she talks about her love for Austria, how her career started, why she is dedicated to saving cheetahs and what the horrible crash in 2015 meant for her and her career. The business section this month is filled with great coaches and technology experts, and lawyer Gregor Kleinknecht dedicates his column to an omnipresent topic – the Brexit. Last but not least, the exciting Hannover Messe is held this month so we thought it would be a great opportunity to introduce some of best innovation leaders that are present at this year’s fair. And now - enjoy the magazine!

© All rights reserved. Material contained in this publication may not be reproduced, in whole or in part, without prior permission of Scan Group – a trading name of Scan Magazine Ltd. This magazine contains advertorials/promotional articles.

4 | Issue 37 | April 2016

Nane Steinhoff

Discover real Private Banking At SEB Private Banking, we acknowledge that everyone has a unique set of challenges. It’s why we do not offer ready-made solutions, concentrating instead on developing meaningful, long-lasting financial relationships and making the effort to really understand you and your requirements. Our international network of private banking offices will look after all aspects of your family business finances, from daily transactions to long term investments. Its services cover everything from tailored financial management, through to helping you to optimise the legal and tax structures within which your assets are held. services cover everything As one of the world’s strongest banks and with more than 150 years ofItsexperience fin private banking, we have just what it takes to ensure your future prosperity. To find out what SEB can do for your personal wealth, contact us in London: Our SEB Private Banking Team +44 (0) 20 7246 4225



Sweden • Norway • Denmark • Finland • Luxembourg • Switzerland • United Kingdom • Singapore • Estonia • Latvia • Lithuania

Discover Germany | Cover Feature | Anna Fenninger

Anna Fenninger Austria’s skiing ace In 26 years, Anna Fenninger has won just about anything that can be won in alpine ski racing. She is an Olympic champion, world champion, overall World Cup winner, was named Austrian Sportswoman of the Year three times and is also currently nominated as Laureus Sportswoman of the Year. She spoke to Discover Germany about her way to the top, the comeback after her heavy fall in 2015, her own watch collection and her dedication to saving cheetahs. TEXT: NANE STEINHOFF I PHOTOS: THOMAS KETTNER FOR JACQUES LEMANS | GEPA PICTURES

Born in Hallein, Anna Fenninger was raised in the village of Adnet and her path to becoming a professional ski racer was paved at an early stage. At the age of three, she stood on skis for the first time and at ten she joined the ski secondary school in Bad Gastein. “From that point on, I wanted to make skiing my profession. Becoming a skier has always been my biggest wish,” she smiles. As the school in Bad Gastein is a combined hotel management and ski school, we wanted to know whether it was hard for her to go to school while also practising skiing. She explains: “It was indeed a challenge but Austria has great institutions that support you like my school. Of course attending a boarding school isn’t easy but I realised very early on that I wanted to make the leap and had to really put my foot down to spare myself the double pressure of working and training.” Anna Fenninger’s hard work and dedication has definitely paid off. Between 2002 and 2004, she was crowned the Austrian school champion six times and in 2005 she won four gold and two silver medals at the World Youth Championships. In

2006 and 2007 she won the overall ranking of the European Cup twice and she made her debut in the World Cup in Levi. Over the years her focus has changed to quicker events, such as giant slalom, Super-G and downhill, but she still does slalom racing. Major victories include winning the gold medal in the Super-Combination at the 2011 World Championship in Garmisch-Partenkirchen, winning the Overall World Cup in 2014/2015 and 2013/2014 or winning the Giant Slalom World Cup in 2014/2015 and also in 2013/2014. Last but not least, Anna Fenninger can call herself three-time World Champion and won gold medals at the Vail/Beaver Creek World Championships in 2015 and gold medals at the Olympic Games in Sotschi in 2014. “The latter is also my personal highlight – that was the real breakthrough. I felt like I had achieved everything that I wished for. It freed me so much that I was able to achieve my next goals: winning the Overall World Cup and clinching the World Championship,” she explains. Issue 37 | April 2016 | 7

Playing with centrifugal forces A normal day in Anna’s preparation phase starts at 9am.“We normally do three hours of strength training, ergometer units and fast walking on the treadmill. A special emphasis is also put on core stability and leg stability. At 12, the lunch break starts and around 1.30pm a regenerative session with massages or lymph drainages follows. Then from 3pm onwards, I either do another endurance session, attend PR, sponsor or press appointments or I have leisure time,” Anna explains. With such a tight schedule, we want to know how the athlete keeps motivated. She answers: “It’s simple – by reminding myself that I am able to do what I love the most.” She adds: “There are so many things I love about skiing but the sport in itself is a main factor. One needs so many skills to be good at it: sensitivity, a certain strength, muscular endurance and a feel for snow and material. Of course, there is also this exceptional feeling one gets when accomplishing the perfect carving swing or the play with the centrifugal forces. On skis, you feel tremendously free, you can be in nature, chose your own way and go to the limit. That’s pure adrenaline.” In 2015, Anna Fenninger had to involuntarily pause her career. While training for the World Cup in Sölden, she crashed and severely injured her right knee. A torn ligament, severed patella tendon and torn collateral ligament meant the end of the season for her. “At the start it was a real shock for me – primarily because of the injury’s severity but then I quickly accepted it. The good thing was that my family and team were there for me from the very start. In this high-risk kind of sport, we push the thought of getting injured ourselves to the back of our minds. But now that it happened, you have to be able to deal with the situation as quickly as possible.” Having had to go through various operations and subsequent physiotherapy, Anna is luckily able to slowly start training again. “I had to entirely relearn controlling my muscles. Now I try to bring my muscular corset back to where it was before the injury. I will do everything for my comeback and ski training is planned for August if everything goes to plan.”

Discover Germany | Cover Feature | Anna Fenninger

Surfing in Maui and saving cheetahs Anna Fenninger is not only a dedicated ski racer. She loves to hike through the mountains, goes surfing on Maui or enjoys her home country. “I live in Schladming and know that us Austrians are quite lucky about how beautiful it is here. I travelled a lot already but I simply love the mountains here. Home is very important to me but there are a lot of ‘dahoams’ for me – home is where the people are that I need and love.” When Anna is not on her skis or enjoys time in nature, she acts as an ambassador

for the Cheetah Conservation Fund (CFF). “Cheetahs are wonderful animals but sadly are an endangered species which need help. I can also identify with them because they’re the quickest animals on earth that can divide their strengths really well. They know exactly when it’s worth to hunt and then they give everything,” she smiles. Furthermore, Anna gets sponsored by the likes of Milka or Rauch and has designed her own jeans collection alongside none other than Pepe Jeans. Just recently, she has also designed an own watch collection at Jacques Lemans, which was partly inspired by cheetah prints.

Having achieved a great deal at the young age of 26, we wanted to know her future plans. “I don’t have any plans or expectations but I wish that I can continue my sports career like I did before the crash. My injury has made me dream again as regards to skiing. Before the injury this was hard sometimes because the challenge was to stay at the top as I was able to achieve so much already. Therefore, my dream is that everything goes back to normal in an athletic sense and that I can continue to be as successful. And then, someday, I would also like my own family too.”

Issue 37 | April 2016 | 9

Discover Germany | Design | Dedicated to Design

Dedicated to Design… While spring seems to be taking its time this year, we do not want to wait around any longer. With our eyes set on this season and peeking ahead into summer, we want to highlight great designs in yellow. Combing through various items, we have picked five outstanding ones that best underline the warm emotions that the colour yellow will add to your home. BY: THOMAS SCHROERS


2 1. Stylish and convenient – this modern sofa bed designed by Wohnkultur Berndt exudes a comfortable atmosphere and excels with elegance. Perfect for daily use. £935. 2. Schneid Interior Design from Luebeck has created this wooden, handmade lamp. EIKON SHELL in lemon yellow gives rooms a subtle touch and conveys a soft, warm feeling. £270. 3. Reaching for a book? This step stool makes it easy. Simple in its design and made out of solid wood, it is the perfect companion for every room in the house. 46x46x38cm. £120.



4. Awarded with the Red Dot Design Award, this chair from Kusch+Co plays with colourful contrasts. Combined with a clear design this makes an exciting addition to living rooms and lounges. Different seat heights available. £380. 5. This basic pillow by Tom Tailor highlights and improves a room’s colour texture. This one is a must have and is 100 per cent linen. 40x40cm. £14.

5 10 | Issue 37 | April 2016

9 5 8 c a z a l


Discover Germany | Design | Fashion Finds

Fashion Finds With spring slowly approaching, it is time to hide our dark office outfits in the back of our wardrobes. To welcome the new season, we found some of the best of the Dach region’s designers and discovered fashionable and light work clothes that are sure to brighten up long days in the office. EDITOR’S PICKS | PRESS IMAGES

This business outfit by TAIFUN celebrates feminine individuality and impresses with a thoroughly contemporary design and loose, comfortable cuts. Blazer £150, jumpsuit £99.

12 | Issue 37 | April 2016

Discover Germany | Design | Fashion Finds

Add a touch of colour to your business outfit with this pretty, hand-crafted necklace made out of bobbin lace from Berlin-based jewellery designer Inlace Jewelry. £42.

Liebeskind Berlin is known for their exceptional and contemporary bag creations. This gorgeous bag is sure to carry everything that is needed for a day at work. £177.

Brighten up each business outfit with these comfortable and airy suede heels by GÖRTZ – a German brand that has produced exceptional shoes since 1875.

TAIFUN by German fashion brand GERRY WEBER stands for a modern fashion line. These two outfits from the spring/summer collection 2016 are sure to stand out in every office environment. Left: blazer £150, shirt £55, trousers £85. Right: silk blouse £99, skirt £85.

Issue 37 | April 2016 | 13

Discover Germany | Design | AJOLA® and WUNASIA

Sophisticated and exciting designs AJOLA® creates jewellery pieces that ignite the senses. Sisters Babett Grüschow and Birka Landwehr turn exciting designs into exceptional necklaces, bracelets, earrings and key pendants that are sure to stand out. TEXT: NANE STEINHOFF I PHOTOS: AJOLA

Having shared a passion for jewellery since their childhood, the sisters from Hamburg founded AJOLA® in 2005. “We want to create jewellery that makes women happy and which catches the eye. The passion for all that further enchants even the most beautiful woman connects us,” smiles Babett. All of AJOLA®’s collections are designed with loving care from the sisters collectively. “All of our jewellery is handcrafted and gets largely manufactured in our own workshop. After all, we want to produce something special and not mass-produced items,” notes Birka. Their inspiration is found on trips taken together – whether in Denmark, Asia or Berlin. Babett says: “We always think about the

women who wear our jewellery when we design the pieces. These should express one’s personality and convey a great feeling.” The light-reflecting bracelet ‘All Colours’ or the fiery red coral necklace ‘Shanghai Diva’, for example, are sure to do just that. The colourful key pendant ‘Miracle’ is another great item which can be easily found in the biggest bag thanks to the pearl’s light-reflecting surface lacquering. AJOLA®’s products can be bought in museum shops, galleries and stores in Germany and beyond, as well as in the company’s online shop. Top: Necklace ‘Take my Heart’ Middle: Bracelet ‘All Colours’ Bottom: Necklace ‘Shanghai Diva’

Cool bags for cool people “We wanted to create a cool bag with a difference, a cool bag that did not look like one,” says Karl Röhrig, managing director of WUNASIA, a German family business. “We are very proud that, using design, quality, functionality and premium workmanship, we have achieved this goal with our BE CooL bags.” TEXT: JULIKA HUETHER I PHOTOS: WUNASIA | PETER ATKINS

Founded in 2000, WUNASIA design their products inhouse and keep a close eye on production quality. Tear-proof seams, water-resistant exteriors, recyclable materials, foldable designs and easy to clean contaminant-free PEVA interiors are just some of the features the long-life BE CooL bags boast. Their versatility, appreciated in Europe as much as in Mexico, Dubai, Saudi Arabia and other hot countries, is seemingly endless. “Naturally, the BE CooL bags are first of all used for grocery shopping,” 14 | Issue 37 | April 2016

says Röhrig, “but also for picnics, barbecues, days at the lido…” Additionally, WUNASIA have designed specialised cool bags for champagne bottles and beauty products as well as for outdoor and travel enthusiasts. Design is always key, and new trends constantly inspire BE CooL designer Volker Hundertmark to create models that expertly combine style and convenience. “Our classically elegant silver-coloured models are characteristic of the brand, they are the BE CooL trademark,” Röhrig says.“They reflect high-quality design and optimum functionality.” The newest addition to the wide variety of cool bags is the ‘Aloha’ range. With

its fresh colours and trendy design, it creates a holiday feeling wherever it travels – whether that is Hawaii or simply the Lake District.

Discover Germany | Design | Kleen-Tex

Matting for all purposes Anyone who thinks that producing mats is not spectacular should take a closer look at the Austrian company Kleen-Tex Industries. With extensive experience and a sharp eye for current trends, Kleen-Tex constantly finds new developments and innovation in the matting production. TEXT: THOMAS SCHROERS I PHOTOS: KLEEN-TEX INDUSTRIES

Originally starting the business in the US in 1967, the company’s European headquarters are currently in Kufstein, Austria, with a sister factory in Poland, as well as a sales office in the United Kingdom. All of the mats produced for the European market are also manufactured in Europe. In practice, the fabrication of standard designs for businesses and industrial clients is done in Poland and the designing of photo-realistic prints and customised products in Austria. In order to ensure the highest possible quality, big parts of the production process are done by hand.

In a crowded marketplace Kleen-Tex is not only striving for the best quality, but also uses diversification to set itself apart. While the textile services division is aimed at the professional laundry industry, the commercial and industrial division seeks to address the needs of business and public buildings. In the latter a recent innovation was the development of a joint-friendly matting for standing workplaces. Furthermore, the promotion division offers an extensive matting portfolio for advertisement and marketing purposes. Finally, with its home and living as-

sortment and the product line wash+dry, Kleen-Tex focuses on design-centric mats for end consumers. Like all of Kleen-Tex’s products, the wash+dry collection adheres to current safety standards and ecological regulations. Whereas functionality is key in the industrial sector, wash+dry is made to create and highlight living comfort and inspire design-loving consumers. In coherence with the latest fashion trends this line comprises an annual collection of aesthetic mats, which is sold both in stores and through online retailers. Also, like the name says, all of the matting can be cleaned in your washing machines and dryers. Together with the material quality of the mats, this guarantees a high hygiene level and a long product life. Issue 37 | April 2016 | 15

Discover Germany | Design | AVRILLO and BREUL lefties’ finest

A woman’s solution Without any professional experience Sandra Leibner designed a bag unlike any other. She called it AVRILLO and has since developed a substantial collection of high-quality leatherwear and accessories. TEXT: THOMAS SCHROERS I PHOTOS: IHR FOTOGRAF – MATTHIAS STROHMEYER

When Sandra Leibner first sat down at her sewing machine, she took her own search for the perfect bag one step further. When she did not find a bag on the market that lasts and does not need to be constantly repacked, she created it herself. To do so, she taught herself how to design and sew from scratch. Out of this process emerged AVRILLO, a bag within a bag, ready for all occasions at all times. Since 2011 the initial AVRILLO has turned into a versatile collection of products. Spearheaded by the SPORTIVO bag,

the company offers a complete package of complementary leatherwear including a shopper bag and various accessories. Currently a new belt line is in the development stages and will be available soon. Made in Germany, the products are manufactured out of cowhide and salmon leather. As the latter is relatively unknown to many, AVRILLO is visiting fairs where customers can experience the material first hand. For Sandra Leibner customer contact is essential. After all she was a customer herself when she first started.

Often she hears people say: “Only a woman could have done that.” A delightful response for someone who just wanted to find the perfect bag. Top: SPORTIVO Night-Fever Top Left: Bracelet YARA cherry

Following life’s natural flow Making society aware of the hardships that left-handers endure is not only an exciting professional challenge, but also a beloved hobby for Susanne Breul. With BREUL lefties’ finest, she has created a line of products that improve the daily life of left-handed people. TEXT: THOMAS SCHROERS I PHOTOS: SUSANNE BREUL, DETLEF OVERMANN, HERBERT OHGE

In many ways BREUL lefties’ finest is the convergence of various experiences and interests Susanne Breul has had for a long time. Early on, she was entranced by “the smell of leather, [and] the sound of the treadle” in her grandad’s shoemaker shop. Later she studied physics and architecture and discovered that, being naturally left-handed, working and living would be far easier for her, when done with her strong hand. 16 | Issue 37 | April 2016

BREUL lefties’ finest blurs the lines of her architectural background and the field of design. The mock up for the brand’s first product, a leather wallet, was made by Susanne herself. Natural left-handedness stipulates that the coin pocket of the wallet is on the left side. With the wallet, as well as a leather handbag, BREUL lefties’ finest follows a simple, clear approach to design. Therefore, the bag does not need a zipper and its original Allgaeu leather gives it a charming feel. A larger version of the bag will soon be introduced. Susanne Breul is certain that there is more innovation to come. Whether it will be a left-handed camera or an in-

Left: BREUL Wallet – Copyright Detlef Overmann. Below: BREUL bag No. 1 – Copyright Susanne Breul. Right: Susanne Breul – Copyright Herbert Ohge.

versely used notebook, the important aspect is that, from design to final product, everything follows life’s natural flow.

Discover Germany | Design | VAUEN

Masterpieces since 1848 Today’s lifestyles are coined by hastiness and ephemerality, but Nuremberg-based VAUEN Pipe Manufacture seeks to substantially change this. The enjoyment of smoking a pipe and the pleasure of tasting the aroma of a noble pipe tobacco is a pleasure that still unites people all over the world today. To all those who maintain their love for the small things in life, VAUEN sells top-quality, handcrafted pipes, filters, tobacco and accessories. TEXT: NANE STEINHOFF I PHOTOS: VAUEN

Pipe smoking has been part of an attitude towards life for centuries. It has stood for peace and contemplation, the joy of communication and exuberance for centuries. Pipe lovers enrich their surroundings taking an active part in contemporary events. VAUEN Pipe Manufacture has been committed to the needs of all passionate pipe enthusiasts for 168 years and thus stands for the highest quality and tradition. Customers can choose between more than 400 different pipe models, so each pipe lover can find their personal favourite. Manufacturing over 60,000 pipes per year exclusively in Germany, VAUEN stands out with their special approach of constantly looking for new, innova18 | Issue 37 | April 2016

tive designs. Alexander Eckert, managing director and partner at VAUEN Pipe Manufacture, says: “All of our pipes get handcrafted in Nuremberg and we seek to produce personal, individual, simply valuable pieces which make pipe enthusiasts happy.” Quality control Since 1848, the VAUEN Pipe Manufacture has been loved for their innovative, handcrafted products and its exceptional quality. Each one of VAUEN’s pipes have to pass through 60 different work stages, each conducted by hand, before a pipe is allowed to be called a ‘real VAUEN’. Only then does the pipe get the

Main image: Model ‘Whistle’ Top right: Model ‘Pocket’ Middle: Model ‘Konsul’ Bottom: VAUEN’s pipes of 2016

VAUEN-stamp and its individual model number. Solely first-class briarwood from the Mediterranean region is used as the basic raw material for a ‘real VAUEN’ and only ten per cent of the briar root tubers dug out actually satisfy VAUEN’s quality demands and can be worked into pieces of wood that are suitable for a VAUEN pipe. VAUEN even developed a secret recipe for the protective coating so that pipe smokers can enjoy the pipe from the very first draught without having to endure the smoking in procedure. “A company can only remain successful on the market for over 160 years when it moves with the times. Therefore, we don’t rest on our laurels, but are constantly hungry for new trends,” notes Eckert. Of course the product’s quality plays a crucial role here too. The brand VAUEN was also able to assert itself on the market for so many years due to the consistent quality offered. Eckert adds: “We don’t supply cheap goods but for that, our clients get products that are worth their money and

Discover Germany | Design | VAUEN

other hand, can be easily twisted so that the tobacco bowl can be opened up. After smoking, this pipe can be closed again and put back into one’s pocket or bag.“We are on a constant quest to offer something to smokers that puts special emphasis on contemporary design,” Eckert smiles. Through VAUEN’s innovative pipes, the notion that pipe smoking is only attractive for older people is a thing of the past. All in all, the VAUEN model range offers the perfect masterpiece for every taste, smoking preference and pocket. For those who seek something a bit more exclusive, VAUEN’s ‘Handmade Collection’ will be the best bet. The ‘Auenland – The Shire’ collection caters for Lord of the Rings fans and the list goes on. But not only the exceptional pipes themselves are what make VAUEN a rather exclusive company. The service after the purchase is also one of a kind. “Whether a pipe breaks or a new mouthpiece is needed, we are there for our clients,” says Eckert. Furthermore, VAUEN offers various products for pipe enthusiasts. From tobacco, filters, bags or other accessories, such as tampers or pipe

cleaners – VAUEN is the place to go to for pipe enthusiasts that seek the highest quality made in Germany and functionality from a specialist. Above: Model ‘Luxor’ Below: The ‘Auenland – The Shire’ collection Bottom: Model ‘Spin’

which they can enjoy for a long time.”The combination of long tradition and innovation is crucial to VAUEN’s success. Thus, their products range from contemporary pipes to timeless shapes and colours of earlier epochs. Trendsetting pipe design VAUEN’s vast product portfolio consists of around 400 different, exciting models. The company stands out from competitors due to not only producing conservative, conventional pipes, but also some more unusual ones. An example is the new ‘Whistle’. Eckert adds: “The pipe’s shape recreates a whistle. This was partly inspired by this year’s European Football Championship.” Another elegant new pipe is the ‘Spin’ which has a removable pipe bowl. The ‘Pocket’s’ lower part, on the Issue 37 | April 2016 | 19

Discover Germany | Special Theme | Design Guide 2016


Iconic Awards 2016: Interior Innovation, the international interior design competition held by the German Design Council. Beginning with Theme the trend-setting silhouette furniture, with constrasting black edges, white surfaces and a delicate, almost fragile design vocabularly, appears to have dematerialisation as its goal, whereby the object elegantly retreats into the ambiance. On the one hand this design current reduces material use to a minimum by employing new technologies and processes, while on the other hand it takes on contours to reveal the trusted guise of something evocative: graphic, linear and emblematic, appearing as a soft, dark silhouette.

Design Guide 2016

A further trend involves re-editions of wellknown classsics. After original pieces of ‘Mid-Century Style’ stepped up to become collecters’ pieces, the 1950s and 1960s are reflected in current creations, leading many companies to confront their own heritage, revamping former pieces from archives and launching them as re-editions. Often completely faithful to their predecessor, others may deviate slightly to suit today’s contemporary market.

Andrej Kupetz, chief executive officer, Rat für Formgebung / German Design Council

Interior design trends for 2016 A product’s appearance – or rather its design – plays a huge role for today’s consumers, particularly within the interior sector. We are surrounded by furniture and interior design products that render our homes liveable. TEXT: ANDREJ KUPETZ, CHIEF EXECUTIVE OFFICER, RAT FÜR FORMGEBUNG / GERMAN DESIGN COUNCIL. TRANSLATION: EMMIE COLLINGE

Not just stand-alone products, they have evolved into a design element with a vital role to play within the room, as discerning consumers mull over how a product will complement its surroundings, rather than basing decisions purely on desire. Similarly, architecture – in terms of the creative layout of the walls, room division and floorspace – can be used to create optimal,

individual living styles. As a result, we see liveable, meticulously thought-out spaces, be it the kitchen, bathroom, living or bedroom, creating a fitting atmosphere for its residents. So while interior design is tuned to individuals, there are certain trends for 2016, demonstrated by the winners of the

In terms of materials it is interesting to note trends such as the contrasting use of materials like copper, wood and concrete within one product, whereby the technical properties of said materials are united - or on a new quality level where basic materials such as concrete, stone or wood can imitate the form of ceramic plates or laminates. The furniture industry is not unfamiliar with customisation, be it through upholstery covers, veneers and colour, but today’s digital world has created wider opportunities for holistic approaches and new dimensions to individual design. This offers consumers the option to combine modular products with an almost limitless choice of materials and surfaces. Online configurators help consumers to formulate their wishes and capture them. Much like the car industry, computer-aided manufacturing and logistics enable costeffective production. Issue 37 | April 2016 | 21

Discover Germany | Special Theme | Design Guide 2016

Above: Denon PMA-50 and DCD-50. Insert: Denon DRA 100.

Real hi-fi for a modern lifestyle For over 100 years DENON has developed revolutionary, prize-winning multi-room systems with first-class audio quality. Now the company has also conquered design enthusiast’s apartments, lofts and offices as its impressive new Design Series offers the typical DENON sound in compact housings, which not only sound great but also look exceptional.

dynamic range, extremely low hissing and a sound reproduction with minimal distortion and thus offers unprecedented listening pleasure. Thanks to the innovative remote control, one has everything under control – even the display’s brightness.


The Design Series turns music from digital and analogue sources into an all-round pleasure. The DRA-100, for example, is a self-sufficient network receiver with its own amplifier. The PMA-50 Class-D amplifier as well as the DCD-50 CD player are further exceptional DENON products. All impress with discreet design, matt aluminium surfaces, silver accentuations, shiny, black fronts and, of course, magnificent sound. The PMA-50 is a wolf in designer attire. This digital full stereo amplifier connects digital sources with excellent sound quality. With it wireless music streaming from 22 | Issue 37 | April 2016

smartphones or tablets is incredibly easy thanks to Bluetooth®. But also, with all analogue connections, the PMA-50 plays at the top of the league. High-definition music data can be played on a Mac or PC using the USB-B-input, PMA-50 provides 50 watts per channel and is compatible with almost all loudspeakers. Another elegant, modern addition with great features is the DCD-50 CD player. Not only audio CDs, but also MP3, WMA and other data are recognised by the smooth-running slot-in disc mechanism. The high-quality DA-converter with 32bit and 192 kilohertz caters for a broad

The DRA-100 is a stylistically confident network receiver which brings about an exceptionally clear sound experience. One might say that music streaming has never been as beautiful as with this DENON product. This gem includes Bluetooth®, AirPlay, Internet Radio, Network Audio Streaming or Spotify Connect. The full amplifier has 70 watts per channel and transforms each signal into exceptional hi-fi sound thanks to its AL32 processor. Those who seek a clear, elegant design that is paired with exceptional sound, will find that the DENON Design Series is their best bet.

home & interior design at it´s best International experience in creating outstanding living places with German perfectionism and excellence in craftsmanship is our strong distinction. Enabling your ongoing enjoyment and pleasure in living your individual style at your home, composed like a masterpiece symphony especially for your demands and dreams. Fulfillment at highest level with the full spectrum of the leading design collections and true personal service.

international interior design | friedrichstrasse 5 | 91054 erlangen | bavaria – germany | tel +49 9131.92026.0 | congratulations to our leading partner in best practice living style

Discover Germany | Special Theme | Design Guide 2016

Ground-breaking images This German label has rethought everything we know about carpets and rugs. Since 2014 it has designed fascinating, artful carpet images for both private and professional use. TEXT: THOMAS SCHROERS I PHOTOS: SABRINA KOSTON I LUDOLF DAHMEN

When product designer Sascha Schiller first toyed with the idea of a different carpeting experience, it was out of necessity. For a product presentation he needed an individual floor cover. Schiller commissioned a carpet and fell in love with the possibilities that new technologies created. FLAT’N is based on these possibilities, as it is not about following trends, but nurturing new ideas and sustainable innovation. In that regard, one of the most exciting facets of the brand is the use of the chromojet printing method. Using this technique FLAT’N is not just printing motives on the surface, but infusing the colour deeper into the fabric to achieve longterm colouring. To accomplish this, the Cologne-based company is using a small,

all German supply chain. Additionally, all rugs have a wool tufting velour, which on its own weighs around three kilogrammes per square metre Furthermore, the company’s greatest asset is its creative working process. All aspects of the final rug are dictated by an initial idea. In the extensive collection one will not find simple carpets, but endless unique designs. Through continuous dialogue, the brand invites its audience to take part in the creation of these designs and to experience the quality first hand. In 2016, FLAT’N will extend its online distribution channels and also grow its in-store business through placements in Germany’s largest cities.

Top: This design is called SHAMROCK. Photo: Sabrina Koston Middle: Sascha Schiller working on PERSIA. Photo: Ludolf Dahmen Bottom: SLICES. Photo: Sabrina Koston

The active oyo seat from aeris Design that moves Winner of the Benelux Office Product Award 2015, Iconic Awards 2016, universal design consumer favourite 2016 and iF DESIGN AWARD 2016 – oyo, the new chair creation from aeris, has everything it takes to be the ‘favourite place’ and not only with design award juries. TEXT & PHOTOS: AERIS GMBH

rocks and lets you sit however you want. You can also put it wherever you need it: a stylish addition to the office conference table just as well as in the lounge, round the dining table, in your favourite reading place or in front of the open fire. For 20 years the Munich company aeris has specialised in innovative active-sitting furniture. With the oyo the company is making a clear statement as to where interior furnishing is going in the years to come. The oyo is an aesthetically appealing combination of a rocker, shell chair and saddle seat with backrest. oyo swings and 24 | Issue 37 | April 2016

aeris executive vice president Susanna Kindler: “We see an increasing trend to-

wards urban nomadism. Important here is furniture that can fit in perfectly in every environment whilst maintaining its function and simplicity. Where the classic study is becoming obsolete, the oyo rocks in with a perfect state-of-the-art solution: new, daring and out of the ordinary - you can take it anywhere.” oyo is the result of creative cooperation between aeris and the multiple award-winning designer Martin Ballendat.

Discover Germany | Special Theme | Design Guide 2016

Above: The ‘mood’ chair and table, design by Design Studio 7.5 Top right: The ‘bully’ table and two-seater, design by Julian Sterz Middle: The ‘office.2’ cantilever chair, design by Julian Sterz Bottom: ‘berlin’ chair, ‘dessau’ table and ‘servicio’ serving trolley, design by Re.Design L&C Arnold

The timeless elegance of tubular steel L&C stendal is a company with an eventful, typically German history. Founded at the end of the 19th century, L&C stendal is a pioneer in metal processing in the furniture industry. Whether it’s their cantilever chairs, sofas or cupboards – the company develops and produces elegant, high-quality tubular steel items. TEXT: NANE STEINHOFF I PHOTOS: RENE STAUD I JULIAN STERZ I JÖRN SUNDERBRINK

In the 1920s, the company’s proximity to Bauhaus in Dessau proved to be a happy coincidence. The Bauhaus community wanted to collaborate with the industry, and L&C Arnold in Stendal proved to be a partner equally keen to experiment. This led to visionary ideas, the joint production of prototypes, and successful competitive contributions. In 1930 in Stendal, the serial production of chrome-plated tubular steel furniture for the interior started. Following this tradition to this day, the company has thus developed and produced high-quality tubular steel products. L&C stendal’s tradition and the material used requires the company to ensure that every single step in the production process is carried out with greatest possible care. All in all, tubular steel is a modern material 26 | Issue 37 | April 2016

that combines versatility and timeless elegance with sturdiness and lightness. The designers with whom the company works with are talented and ambitious to find innovative sides to the tubular steel material and constantly amaze with new product ideas. For example, the chair ‘berlin’, the glass table ‘dessau’ and the serving trolley ‘servicio’ are the centrepieces of the beautiful Re.Design collection. Inspired by L&C Arnold’s catalogues from 1934, L&C stendal decided to manufacture new models. With their unobtrusive elegance they fit into each architectural surrounding and harmoniously integrate themselves into living and working environments. At the start of the development of the ‘mood’ chair the question was asked

how the tradition of tubular steel could be combined with today’s requirements of comfort and functionality. Thus, the ‘mood’ chair is the Bauhaus tradition’s perpetuation which includes contemporary solutions. Another great product is the comfortable and compact two-seater ‘bully’, which is a modern interpretation of L&C stendal’s classical tubular steel upholstered furniture. The cubical shape is combined with dynamical angles – no wonder ‘bully’ won the German Design Award Special in 2016. The versatile cantilever chair ‘office.2’ is a central component of conference rooms and flexible meeting or dining areas. The ergonomic chair design enables trendsetting working moments in daily office and living spaces. All in all, L&C stendal stands for exclusively manufactured products from Germany, consistently high design standards, excellent quality and complete service orientation.

Discover Germany | Special Theme | Design Guide 2016

Main image: BOB – Multi opener, German Design PLUS award winner. Top: Bottle opener BETTY. Middle: Champagne bottle stopper TCHIN. Bottom: Door stopper PROPPI.

Unique design for everyone Since 2015, German design company Kiboni has been finding smart design solutions for everyday household items. Their creations are functional and timeless, designed with know-how and a great deal of passion. Kiboni’s products not only convince at first sight but are also affordable.

tionality and purity. Kiboni’s bold, contemporary approach has brought them great fame already, just one year after the company was founded.


The jury of the German Design Award and the Design Plus Award 2016 awarded Kiboni’s multi-purpose opener Bob, which merges design, aesthetics and functionality effortlessly. This handy design tool can open pull-off can tops, vacuum seals, crown caps, cans and screw caps. The vibrant colours and sleek design add a visual component. It is perfect for the private household as well as for the restaurant trade.

We have all been in situations where household items such as bottle openers were simply hard to use. The team at young design company Kiboni has taken on that challenge and revolutionised product design. The famous Bauhaus principle ‘form follows design’ can be seen as the pillars of Kiboni’s approach. The heart of Kiboni is CEO Kishwar Zuberi who has decades of experience in the International design trade under her belt. For her, it is important that the design is not only smart but also affordable for everyone. In a world of mass markets, quality often suffers in order to keep prices low, the Kiboni products successfully

maintain high quality and fair prices as well as timeless design - a package that does not come along too often these days. Zuberi explains further: “Our vision is to make unique design accessible to all. With this in mind and in collaboration with like-minded designers, we redefine everyday products and provide beautiful, affordable and durable ‘helpers’ with a lifetime appeal.” Kiboni’s affordable design for everyone is long-lasting, beautiful in its minimalistic way and, above all, incredibly functional. From hooks and doorstops to bottle caps and openers, Kiboni is inspired by func-

All in all, Kiboni stands for perfectly proportioned, functional and pure designs in vivid colours. It seems almost certain that we will see more fabulous products by Kiboni in the future. Issue 37 | April 2016 | 27

Discover Germany | Special Theme | Design Guide 2016

Dedicated to cooking As a leading kitchen accessory manufacturer, the family-run business RÖSLE is known for selling high-quality kitchen tools, cookware, barbecue grills and accessories. TEXT: NADINE CARSTENS I PHOTOS: RÖSLE GMBH & CO. KG

Whether you are an amateur cook or an expert chef – everyone with a dedication for cooking should use good tools. Combining functionality and innovative designs, RÖSLE products stand for excellent quality and regularly receive international awards. By offering a great variety of products with different seals and in different sizes, customers have the chance to compile pots and pans according to their personal needs. At this year’s trade fair Ambiente, RÖSLE presented 16 new pan models in addition to the brand’s ‘Silence’ cookware set. This latest range of frying pans, serving pans, and stewing pans is made of innovative materials and is easier to handle. Designed with a modern Teflon Radiance sealing, RÖSLE pans are particularly heat resistant: the middle sealing layer contains stain-

less steel particles, which evenly distribute the heat. The rest of the ‘Silence’ cookware set offers various benefits as well: all of the set’s saucepots and cooking pots are equipped with lids that are not only made of shatterproof glass, they also have all-around silicone. Therefore, there will be no clattering. Plus, flavouring cannot leak from the pots due to the tight sealing. Another popular item of the RÖSLE assortment is a cone-shaped tajine, cookware traditionally used in North Africa. Whereas usual tajines are made out of pottery, the company’s model is designed in stainless steel which is easier to clean. It also does not have to be soaked in water before cooking.

Top: RÖSLE introduced 16 new pan models to the ‘Silence’ cookware set. Bottom: The RÖSLE tajine is designed in stainless steel.

Making the familiar extraordinary At the family-owned Hugo Frosch GmbH an item found in every home is getting a unique treatment. Founded in 1999, the brand continues to embrace hot water bottles not as mere products but as design objects meant to create a comfortable atmosphere wherever they are placed. TEXT: THOMAS SCHROERS I PHOTOS: HUGO FROSCH GMBH

When he first started his business, Hugo Frosch set out to forge a different kind of hot water bottle. As a family man, his awareness for issues of safety, sustainability and customer needs sparked all of his initial ideas and continue to influence the brand’s development. Made in Germany, the company’s hot water bottles exhibit exceptional quality and a clear sense of style. In addition to the regular premium bottles, one of the most recent innovations is the Eco hot water bottle. Since its launch the Eco product line has been improved continuously. As of 2016, 96 per cent of the Eco Classic Comfort are manu28 | Issue 37 | April 2016

factured from sustainable resources - an unparalleled achievement worldwide. In addition, there are numerous exciting models in Hugo Frosch’s catalogue. ‘LEBENSART’, a bio cotton pillow including the Eco hot water bottle, is just the beginning of the new design evolutions. Also, look no further than the owl and pug-shaped bottles, created with the help of customers on social media, to find your next best friend for the living room. For more information and more designs visit the following website.

Top: Pillow with Eco Hot Water Bottle. Middle: Owl and Pug Dog Bottles. Bottom: Pillow Lissabon.

How to enhance a room’s acoustics without destroying its atmosphere Every room has its own sound and acoustic atmosphere. Often enough we do not even realise it – until it proves to be a problem: it is too noisy, voices echo and steps sound like thunder rolling around the room. Munich-based company Phoneon has developed a sound absorber with the highest design standards that blends into rooms and improves its acoustics. TEXT: JESSICA HOLZHAUSEN I PHOTOS: PHONEON

Anyone who has ever made a conference call is familiar with this situation: sitting in a beautifully designed conference room with a pleasant atmosphere, fantastic furniture and near perfect lighting – but horrible acoustics. Even with the best conference technology, as soon as a conference or video call starts the problems become obvious: voices are bouncing off the walls or the room is swallowing them up completely. Susanne Friebel worked as physicist and consultant for many years and often encountered this situation. Finally, she had enough. She decided to develop a solution

that would improve room acoustics without needing any renovation or restructuring. “Videoconferencing is supposed to help saving travel costs. But what use has the most expensive technology if people cannot understand a word because the acoustics are so bad?” she says. Of course there have always been solutions on the market, like wall and ceiling panels for example. But the focus was always on function instead of design. Imagine a room in an old building with high, stuccoed ceilings, wooden floors, large windows and furnished in a minimalist style: would you really want to ruin

the architecture by cladding the ceiling? Would you even be allowed to? “There is an ever-growing market for aesthetic solutions,” says Susanne Friebel. “Sound absorbers should look good. That’s why we invented and patented the Sound Butler and launched Phoneon in 2009.” The Sound Butler may look like a simple box, but it is a clever solution. Tests have proved that it improves voice quality, reduces reverberation time and background noise significantly, and creates a pleasant acoustic atmosphere. The Sound Butler is currently available in five sizes and 21 colours. In 2015 Phoneon was awarded the Interior Innovation Award for the Sound Butler acousticpearls edition. The Sound Butler is also a nominee for the German Design Award 2016. Issue 37 | April 2016 | 29

Main image: An eye-catcher: the motion object Stand-Up. Design: Thorsten Franck. Insert: Wilkhahn also brings motion into meetings and conferences: the genius folding tables from the programme Confair. Design: Andreas Störiko. Top right: The ON® brings the three-dimensional dynamic sitting into each department. Design: Wiege. Bottom right: The FS-models have made dymanic sitting popular worldwide and now rate as Wilkhahn classics. Design: Klaus Franck, Werner Sauer.

How sitting learns walking Chairs as the Western world’s cultural heritage – that is the first facet of a sedentary society. The other facet includes back pain, metabolic diseases and long-term effects. Thus, it is about time to teach sitting how to walk. TEXT: WILKHAHN, TRANSLATION: NANE STEINHOFF I PHOTOS: WILKHAHN

The chair is one of the western world’s oldest cultural assets. To this day, the chair is also a placeholder for the role and importance of the owner – the broader the seat and the higher the backrest, the more important. In the 19th century, seating became an instrument for discipline and control. Just like teachers in schools, office managers were able to easily glance over at their employees. Last but not least, chairs became a crucial working tool for all professions that require fine manual labour: from tailors and watchmakers to jewellers and those working with computers. Today, sitting has become second nature. Whether at home or at work, in front of the TV, at the dinner table, in public or private – nothing is more natural than sitting. This has fatal consequences because 30 | Issue 37 | April 2016

the muscular system is only stimulated through movement. When one does not move, the muscles are undersupplied, the rate of metabolism decreases and the entire organism reduces its performance. While over straining was the main reason for back problems in the past, lack of movement and underchallenged muscles are the main reasons for it today. That is why health experts say that people should move around at the computer to activate muscles and joints. Thus, office furniture manufacturer Wilkhahn has developed a new seating concept alongside the German Sports University in Cologne whose mobility resembles the natural movement pattern we experience when walking. This patented, threedimensional office chair mechanism stimulates joints and the spine and activates

large muscle loops from the ankle to the shoulder girdle. Thereby, the body’s centre of gravity is kept in balance so that even the smallest weight shift triggers change of posture and movement. Studies of the German Sport University’s Centre for Health in Cologne reveal that chairs with this ‘Trimension’ foster health, well-being and concentration. And because the German premium manufacturer Wilkhahn does not only stand for pioneering innovations, but also for excellent design quality, the new office chair models ON and IN were awarded the highest design awards worldwide. Unlike any other furniture manufacturer, Wilkhahn stands for ‘Design made in Germany‘. The family business is specialised on developing, manufacturing and selling high-quality office chairs and conference furnishings which impress with pioneering functions, timeless design, first-class quality and setting new standards.

Where form and function go hand in hand. Pavilions designed by Frei Otto in 1988. Freedom of movement: with the IN office chair featuring Trimension速 technology. Designed by Wiege in 2015.

Discover Germany | Special Theme | Top Health & Beauty

Top Health & Beauty Doctor Eckstein BioKosmetik®

Empowering individuals since 1949 Doctor Eckstein BioKosmetik® seeks to help customers feel confident and beautiful at every age. Only when their customers feel beautiful from the inside out and outwardly reflect this inner satisfaction, has the family business’s mission been accomplished. TEXT: NANE STEINHOFF I PHOTOS: DOCTOR ECKSTEIN BIOKOSMETIK®

What naturally sets Doctor Eckstein BioKosmetik® apart is that the company is a third-generation family-operated business and an extensive network of professional estheticians and cosmetologists represent the brand and values of the company on five continents. “My daughter and son, Verena and Michael Eckstein are poised to lead the business into the future. Staying with tradition, all of our skin care products have always been and continue to be proudly ‘Made in Germany’, developed and produced under one roof at our headquarters in Bavaria,” smiles Iris Eckstein who manages the company with her two children. With a skincare system of over 100 different products, Doctor Eckstein BioKosmetik® can comprehensively address each

individual’s skin needs. All of the company’s formulations are based on pharmaceutical and medical foundations, and are skin physiological, meaning that they only use ingredients that are naturally found in the skin or are skin-related. By mimicking the skin’s natural properties, ingredients can have the greatest positive impact with the least potential skin reaction. The majority of these ingredients are either extracted or derived from plants and other natural substances. An example of exceptional products is the Ultimate Supreme Care line which premiered in 2015. “These two premium anti-aging products - Ultimate Supreme Day Balm and Ultimate Supreme Night Cream – when used in combination, are highly effective at protecting against

Above left: Verena Eckstein. Middle: Iris Eckstein. Right: Michael Eckstein.

wrinkles and regenerating the skin. For the first time, we are using an Echinacea stem cell extract as part of a skincare complex containing six powerful essences,” explains Iris Eckstein. Customers especially appreciate the quality of the ingredients, the degree of research behind product development and “the skin’s happy response to our products”, according to Iris Eckstein. She adds: “Our customers also care that all Doctor Eckstein products are free of mineral and silicone oil, paraffin and artificial colors and are not tested on animals. It has always been a cornerstone of our business to work in harmony with nature.” Customers can look forward to an exciting new product this year: the Vitamin C ContourLift Modellage - a new professional mask for salon treatments. The mask is a real anti-aging booster that strengthens the skin with a hydrating algae complex, vitamin C and aloe vera. Issue 37 | April 2016 | 33

Above: Fondue at Adler. Top right: Restaurant Swiss Chuchi. Middle: The kitchen. Bottom: Adler exterior. Below: Room.

Swiss tradition and modern comfort

Hotel of the Month Switzerland

Hotel Adler welcomes guests from all over the world and offers cosy yet contemporary accommodation. Located in the heart of Zurich, it is an excellent starting point from which to explore the marvellous city and its surroundings further. TEXT: MARILENA STRACKE I PHOTOS: HOTEL ADLER

Hotel Adler is a traditional three-star superior hotel with Swiss flair. It first opened its doors in the late 16th century and has welcomed guests ever since. It should come as no surprise that the hotel enjoys a great international reputation and has many regulars who come back year after year. Resident manager Tessy Bloch says: “The ancient walls have been renovated completely and today the hotel offers modern comfort with a lot of charm. Large-sized paintings of the town of Zwingli decorate each of our 52 rooms.”

34 | Issue 37 | April 2016

Hotel Adler also displays a large collection of the famous Swiss landscape painter Rudolph Koller (1828-1905) who spent part of his childhood in the area. Situated in the old part of town but within walking distance to the train station, the hotel is not only the perfect choice for tourists but also business travellers wanting to enjoy warm hospitality. “At Hotel Adler guests experience individual service by long-term staff,” Ms Bloch adds. The hotel’s popular restaurant Swiss Chuchi also adds to its outstanding reputation. Indulging in a traditional Swiss fondue, best enjoyed with a glass of white wine, should be on every guest’s to-do list.

“We offer a variety of packages for the holidays and guarantee a competitive price for individual bookings directly through the hotel, via our website, telephone, fax or email,” Ms Bloch says. “Guests can also choose from six tours designed by our hotel offering an insight to the Adler’s perspective on Zurich. It comes with our very own map.” Just a few weeks back, the FIFA World Soccer Museum opened and guests of the Adler can buy tickets at the hotel allowing them to skip the queues. This year also marks the 100th birthday of Dada as well as the Cabaret Voltaire Zurich. The anniversary programme at the art movement’s place of origin offers a variety of great events and is more than enough reason to book a visit. Hotel Adler is a true home from home and welcomes every guest with heartfelt service and a great deal of Swiss charm.

Where Bavarian hospitality meets modern alpine chic White washed walls and wooden claddings, modern furniture and traditional fabrics – the traditional four-star Alpen Hotel Munich is a family-led business in its fourth generation and combines heritage with contemporary style. The hotel lies in a quiet side road in the heart of Munich’s city centre with many attractions in close distance. TEXT: JESSICA HOLZHAUSEN I PHOTOS: ALPEN HOTEL MUNICH

No matter if you are travelling for business, having a romantic weekend with a partner or a short family trip, the Alpen Hotel Munich is the perfect starting point to explore the city. The central place Karlsplatz/ Stachus lies just around the corner, as well as the main station. The Alpen Hotel Munich has been in family hands for more than 150 years and is currently lead by the two brothers Alexander and Stefan Bauer. “We have invested a lot into the hotel to make the atmosphere very special and comfortable for our guests,”says Alexander Bauer. “We place great value on personal service, many come back here as regular

guests again and again.”The four-star hotel even has a courtyard garden where guests can start their morning with an opulent breakfast buffet or relax after a busy day. An open fireplace in the lobby adds cosiness and warmth during the winter. The hotel has 55 light and airy rooms with individual character: “I would describe the rooms, the restaurant and the lobby as modern alpine style or alpine chic,” says Bauer. Everything is furnished using subtle colours and natural materials like wood, felt and typical Bavarian loden fabric. Some of the rooms have new rustic furniture made of old scaffolding wood. Mühldorfer down

Hotel of the Month

pillows and duvets were added only recently. Germany The hotel is certified after the EU organic standards and, for example provides fair trade cosmetics only.

The design extends throughout the hotel, from the rooms to the restaurant Stefans. “My brother Stefan Bauer heads our restaurant and puts great emphasis on using local and organic produce,” says Alexander Bauer. The breakfast buffet serves a wide range of organic specialities – from bread and pastries to assortments of jam or dairy produce. Fresh and local produce also form the basis of the dinner menus: homemade pasta, ‘Flammkuchen’ – a thin, pizza-like speciality with Alsatian origins – or an organic meat burger. Another way Alpen Hotel Munich shows how important family business is for the hotel’s management: nearly every day fresh flowers adorn the restaurant’s tables – directly delivered from the family’s own flower shop ( Issue 37 | April 2016 | 35

Discover Germany | Wine & Dine | Bar of the Month

Above: IMARA from the outside – Photo: Jan-Rasmus Lippels. Top right: Chandelier – Photo: Jan-Rasmus Lippels. Second: Whisky Sour – Photo: Tom Medici. Third: Lounge – Photo: Jan-Rasmus Lippels. Bottom: Paloma Cocktail – Photo: Tom Medici.

Bar of the Month Germany

IMARA Restaurant Bar Lounge

A melting pot of excitement Most guests today are no longer purely interested in good food. A great night out, an unforgettable evening, is the ideal stimulating experience. With this in mind, Ina Grawert, the face behind IMARA, created a multilayered concept with a substantial focus on the bar. As a result, IMARA is one of the few gastronomies in Hamburg to combine great food with high-level bartending. TEXT: THOMAS SCHROERS I COPYRIGHT: IMARA

Recently IMARA welcomed a new bar manager, Omid Abedini, on board. Omid is taking the bar menu to a new level. On one hand the new approach is taking IMARA “back to the roots” using “old school” values meaning that all juices and syrups are homemade. On the other hand, exciting new techniques such as infusions and cold drips are a big focus. This style of bartending produces extremely fresh cocktails featuring an explosion of flavours on the palate. “And of course we also have something special for guests, who do not drink alcohol: our homemade basil lemonade. The developments have already attracted a lot of attention from cocktail insiders and we are just at the beginning,” says Omid. 36 | Issue 37 | April 2016

The essence of IMARA is the fusion of European and Oriental cuisine, more precisely a melting pot of the Spanish and Moroccan cooking cultures. A modern interpretation of the cultural mix the Moors started during their invasion of Spain in the Middle Ages. We are now seeing these influences coming through on the cocktail menu, which is taking food pairing at IMARA one step further. IMARA with its beautifully designed interior, its fascinating lighting and elegant yet reassuring feel has always been a great place to go. However, the new bar concept has perfected the IMARA experience. With the bar, the two lounges and

the club, IMARA is not only a restaurant but a great location for an unforgettable evening. You are welcomed with a homemade aperitif, then dazzled by the exiting tapas that cover every inch of your table, while continuing your conversation over a delicious glass of wine you admire the interior – including the beaming magenta chandelier above you. After dinner you head to the bar only to be mesmerised by the exciting signature cocktails. A perfect evening.

The Parkhotel Beau Site in Zermatt

Your generous 4 star superior hotel in a quiet yet central location – just five minutes walking distance from the village center. Enjoy our unique view of Zermatt and the Matterhorn and let us pamper you! Experience a friendly and uncomplicated service that is prepared to meet all your wishes. As well as comfortably elegant rooms and luxurious suites, a diverse and delicious top-level cuisine and a spacious pool and wellness area with an ample selection of treatments for body, mind, and beauty.

Parkhotel Beau Site Brunnmattgasse 9 | CH-3920 Zermatt +41 27 966 68 68

Main image: The hotel’s exterior. Top right: The hotel restaurant. Middle: A hotel room.

Idyllic park meets bustling city:

Celebrating 60 years of Dorint in Bremen The Dorint Park Hotel Bremen is unique in many ways: the only five-star hotel of the city it boasts the architectural splendour of a Grand Hotel, with lush green views plus Bremen’s sightseeing highlights just a short walk away. For 60 years, this has been a truly irresistible mix for many. TEXT: SONJA IRANI I PHOTOS: NEUE DORINT GMBH

Guests of the Dorint Park Hotel Bremen can choose between 175 elegant rooms, including 20 exquisitely designed suites, which all come with a wonderful green view into the Bürgerpark, Germany’s largest privately financed municipal park. “In addition to the hotel’s impressive exterior and its green surroundings, we provide a warm, but unobtrusive first-class service, which has made us the number one address for exclusive events,” says Hotel Manager Norbert Huemer. Keeping in line with this outstanding reputation, the Dorint Park Hotel Bremen will of 38 | Issue 37 | April 2016

course celebrate its 60th anniversary with a splendid summer party in the hotel garden on 28 and 29 May 2016 as well as a grand gala ball on 5 November 2016. More than meets the eye You could easily spend a whole day in the hotel, for instance in the 1,200-squaremetre spa area. But there is so much more. “The central station and the historic city centre are within easy walking distance from the hotel,” says Huemer. “So are the waterside promenade called ‘Schlachte’ and the beautiful medieval alleyways

known as the ‘Schnoor’ district. For nature lovers, the Bürgerpark right next to our hotel offers 200 hectares in which to enjoy extended walks, fitness or jogging.” Plus, there are all those cultural highlights that Bremen has in store for its visitors. “From a guided tour through space, a brewery or the Mercedes Offroad Park, there is something for everyone,” adds Huemer. “Many of our guests come to Bremen in order to explore the city’s famous historic sites such as our town hall, a UNESCO World Heritage Site, or the famous Bremen Town Musicians. Somewhat surprised, they find so many more things to do that a weekend trip is usually not enough.” Coming back from Britain should not be all too difficult though as Bremen’s airport, which offers daily flights to and from London, is only eight kilometres away.

Main image: The Penthouse. Left: The beautifully restored ‘Malersaal’. Middle: The hotel’s exterior. Right: The pool in the wellness and spa area. Bottom left: Hotel manager Peter Pusnik.

New management and old glory: An irresistible mix for the Dorint in Baden-Baden With the cultural diversity of Baden-Baden, its rich history and modern amenities including the 800-square-metre wellness area, the Dorint Maison Messmer offers the perfect blend of history, culture and revitalisation. It is no wonder that the new hotel manager Peter Pusnik is not the only one who gladly came back.

dating back to 1834 is indeed spectacular: whether you prefer sumptuous elegance or stylish comfort, the Imperial Suite or the Modern Penthouse, one of the hotel’s 152 rooms will certainly suit your taste.


Pusnik, who is a trained chef with international work experience in the luxury hotel segment, first got to know BadenBaden during a work placement as a student. “There is so much to explore here,” he rejoices. “As a Roman spa town there are great wellness facilities as well as the antique remains of the Roman baths themselves.” Culturally interested visitors will not be short of things to do either.“There are various world-class art institutions such

as Germany’s largest concert and opera house – the Festival Hall Baden-Baden. Moreover, France and the beautiful Alsace are only a few minutes away by car.” A glorious future “Together with my team I set myself the target to establish the hotel and its unparalleled history as the best known social hub in Baden-Baden,” reveals Pusnik about his plans for the future. “As an exclusive and luxurious five-star hotel, where even the German Emperor and his family once held court, I believe the Dorint Maison Messmer is perfectly suited to fulfil this role.” The setting of the historic hotel

Looking for the ideal venue to host exclusive events with a special fair? The team in Baden-Baden has got you covered.“The heart of our six versatile conference rooms for up to 130 people is the beautifully restored ‘Malersaal’, a Belle Époque masterpiece with more than seven-metre high ceilings,” says Pusnik. In terms of British guests, the Dorint Maison Messmer is just as popular today as it was in the 19th century, when Queen Victoria used to come to visit under the pseudonym ‘Duchess of Kent’. She used her stay to branch out even further than the city itself and frequently visited the nearby Black Forest. Issue 37 | April 2016 | 39

Discover Germany | Wine & Dine | 7Stern Bräu

A pioneer in craft beer The 7Stern Bräu in Vienna has had a cutting edge in the craft beer industry since its creation in 1994. From beer with hemp to spicy chilli beer, everyone can find their favourite brew. TEXT: INA FRANK | PHOTOS: 7STERN BRÄU

from Germany and Belgium, forgoing the use of preservatives and storing the beer until its maturity is perfect. This focus on quality is well worth it: in 2015, the 7Stern Winterrauchbock achieved silver at the International Craft Beer Awards.

Next to the extraordinary tastes, the brands of beer produced by 7Stern Bräu distinguish themselves by their excellent quality. They possess a completely natural finish, with the malt being well sourced

“Our most popular brand is the traditional Wiener Helles,” Sigmund Flitter, CEO, says. Their dark beer or the new American-inspired Smoked Porter also take the guests’ fancy. The brewery’s offer is being expanded continuously. For instance, guests can enjoy varying bock beers or wheat beer. When visiting the 7Stern Bräu, one can also taste traditional Austrian dishes alongside the craft beers. Even if one has no time to stay at the res-

taurant, there is no need to renounce the pleasure of craft beer: 7Stern Bräu’s brands of beer are available at a street sale too.

RestauRant MiRabell A wide selection of tasty wines and the love for the native cuisine will make every visit to the Restaurant Mirabell a unique experience. The restaurant pampers its guests with Austrian and international delicacies. The inviting ambiance of the restaurant and its romantic Mirabell Terrace offer unforgettable culinary moments. Restaurant Mirabell Auerspergstrasse 4 5020 Salzburg, Austria

RestauRant GoldeneR HiRscH Discover authentic Austrian cuisine at its best. The Gourmet Restaurant Goldener Hirsch offers an ambiance with Salzburg charm and award-winning cuisine as well as a selection of fine local and international wines. Restaurant Goldener Hirsch Getreidegasse 37 5020 Salzburg, Austria

Discover Germany | Special Theme | Zurich City Special

Special Theme

Zurich City Special

Main image: Rapperswil-Hurden – Copyright: Zürich Tourism, Christian Schnur Left: Zurich-West, Prime Tower – Copyright: Zürich Tourism, Agi Simoes Middle: Shopping in the Bahnhofstrasse – Copyright: Zürich Tourism, Martin Rütsch Right: Zurich, general view – Copyright: Zürich Tourism, Gaetan Bally

A canton of experiences Located in the northeast of Switzerland, the Canton of Zurich comprises of a population of around 1.4 million. The Canton’s capital of Zurich is often called a ‘metropolis of experiences’ by the water and contains magnificent views of the Alps on the horizon. However, not only the global centre for banking and finance, this location has a vast array of experiences and sights to offer. TEXT: NANE STEINHOFF

Zurich’s old town Copyright: Zürich Tourism, Elisabeth Real

The city of Zurich lies at the north end of Lake Zurich in northern Switzerland. Many visitors from around the world flock to the city to have a look at the exclusive shops in the Bahnhofstrasse or to discover the picturesque lanes of the central old town which reflect the city’s premedieval history on both sides of the Limmat River. Waterfront promenades like the Limmatquai enable visitors to follow the picturesque river for miles and several exciting events are held throughout the entire year. Cultural enthusiasts are also sure to find a vast array of things to do in Zurich. Apart from the impressive opera and the theatre house, Zurich is also home to an independent dance and theatre scene.

While the metropolis is full of energy, other parts of the canton are coined by the soothing calm of nature and are certainly worth a visit. Encompassing a variety of beautiful lakes and mountains, the Canton of Zurich spans an area of around 173,900 hectares. Though densely populated, it boasts an impressive diversity of landscapes. Even in the cities, nature is never too far away. Many Zurich residents are even completely unaware that their canton is the largest producer of wine in the German-speaking part of Switzerland. Whether visitors want to spend a calm day sunbathing at a lake, hike through forests or spend a day climbing some mountains to enjoy the beautiful landscape from above, the Canton of Zurich caters for everyone’s wish. For those that want to explore a modern metropolis but also want to experience tradition and rural beauty, the Canton of Zurich is clearly a great bet. Issue 37 | April 2016 | 41

Discover Germany | Special Theme | Zurich City Special

Tradition since 1474 Hotel KINDLI lies amidst Zurich’s beautiful historical centre near the Lindenhof, only a few minutes from the renowned Bahnhofstrasse with its elegant stores. The small, personally managed boutique hotel impresses with a homely atmosphere, a fascinating history and also offers exclusive business apartments for its guests. TEXT: NANE STEINHOFF I PHOTOS: HOTEL KINDLI I MARC SCHUERMANN

Over 500 years ago the first pilgrims arrived at Hotel KINDLI. Each year around Pentecost they came to see the processions of Fraumünster and Grossmünster, which took place at the Lindenhof until the Reformation. Today the former pilgrimage site is still an open house for guests from all

over the world. The charming city hotel with 20 rooms and six business apartments has the distinctive character of a private home. All rooms are individually designed and exude warmth, comfort and elegance. All comprise of luxurious Hästens beds – high-quality, handmade beds made out of natural materials from the longstanding Swedish company Hästens. “We have put special emphasis on the highest sleeping comfort and cosiness when furnishing and decorating the rooms,” says Gisela Lacher, the hotel owner. “After all, our ultimate goal is that our guests feel holistically happy and relaxed.”

42 | Issue 37 | April 2016

A prerequisite for this is the food offered. The day at Hotel KINDLI starts off with an excellent breakfast. Drinking an aromatic café au lait and eating fresh croissants, fine cheese, smoked salmon or original Swiss Birchermüsli becomes an experience in itself when paired with relaxing music. The KINDLI restaurant also offers a timeless, classic European cuisine that is coined by colonial influences and is committed to traditional, Swiss hospitality. KINDLI also has small, luxurious business apartments from FINEST HOMES in its portfolio. Situated at the Rollengasse in Zurich’s city centre, guests can rent these out for days, weeks or months. With comfortable and contemporary interiors on 27 to 35 square metres, all six apartments are quiet and cosy places of retreat with exceptional views of the Limmat. Uncompromising quality, continuity and a discreet, attentive, personal and friendly service – that is the Hotel KINDLI in Zurich.

Main image: Four Points from across the street. Top right: Interior of a room shows great space and comfort. Middle: Look inside a Four Points conference room. Bottom left: Sihlcity by Night. Below: The modern, elegant Rampe Süd Restaurant.

Where history lives on In the heart of Zurich’s Sihlcity, past and present are combined to create the unique experience that is the four-star hotel Four Points by Sheraton Sihlcity Zurich. Rooted in an old paper mill, the hotel forms an exciting hybrid out of traditional and modern architecture, values and lifestyle. TEXT: THOMAS SCHROERS I PHOTOS: FOUR POINTS BY SHERATON SIHLCITY ZURICH

Before the Four Points, before Sihlcity, even long before the 21st century, there was a 150-year history of paper production right in the city of Zurich. While the factory had to close towards the end of the last century, it is remembered through the concept of Sihlcity. With its opening in

2007, new life was breathed into the walls of the mill. In fact, the Four Points deluxe rooms have been placed in this landmarked part of the building. Furthermore, there are 132 rooms at the guest’s disposal and with 4FRIENDS4FREE all guests can enjoy basic internet and profit from additional benefits. The hotel’s restaurant, Rampe Süd, offers an emotive atmosphere and an inviting culinary experience. Exquisite regional, national and seasonal dishes are served and converged into a menu of ‘New Classic’ cuisine. Furthermore, the hotel features extensive spaces for larger meetings or conferences, including an adjacent event location for up to 350 people. To re-

lax and unwind from stressful business days, guests are invited to the generous, 2,200-square-metre asia spa, which excites with its beautiful Asian design and serves as a point of rest in the midst of Sihlcity. In 2015 it was awarded the European Health & Spa Award and named ‘Best Day Spa in Switzerland’. With approximately 20,000 visitors a day, Sihlcity is a buzzing place waiting to be explored. From a shopping trip to watching a movie in the cinema or attending one of the many special events, the city in the city provides a great deal of excitement. Tourists and guests with further interest in Zurich also profit from the Four Points’ close proximity to the city’s historic centre and the shopping street Bahnhofstrasse. For active guests, lake Zurich is perfectly situated for a walk or run. Issue 37 | April 2016 | 43

Discover Germany | Special Theme | Zurich City Special

As vibrant as Zurich itself Four-star design and lifestyle Hotel Greulich stands out with its clear design and uncomplicated atmosphere. Situated in Zurich’s lively district 4, guests benefit from great bars, shops and cultural hotspots within walking distance. TEXT: MARILENA STRACKE I PHOTOS: HOTEL GREULICH

Designed by architects Romero and Schaefle, Hotel Greulich was inspired by industrial architecture, giving the rooms their distinct layouts and appearance. The purist design and fantastic service attracts guests from all over the world, who are able to choose from rooms in various categories. “All of the rooms are furnished with tasteful contemporary designer furniture. Extras such as yoga mats and beverage stations complete the experience. The birch grove in the patio gives the hotel its unique charm and is a popular place for photo shoots, weddings and garden parties,” hotel director Seraina Osborn adds. Fresh and seasonal cuisine awaits guests at the restaurant, which is often frequented by Zurich’s locals. Osborn says:

“Sundays you meet for a relaxed brunch at the Greulich, in the evenings to enjoy an aperitif. During the warmer season guests can also dine on the terrace and the boulevard.” The hotel’s cigar lounge, entirely fitted with cedar wood, is yet another speciality. It is popular for its great collection of quality cigars and is a cosy venue to unwind by the fireplace. Due to the hotel’s down-to-earth yet personal vibe, it attracts many artists, filmmakers and DJ’s who also love the proximity to the cultural sites. Hotel Greulich offers fantastic packages in cooperation with various cultural institutions and cinemas.

Muscle power over Switzerland’s most beautiful lakes Switzerland is famous for its high mountains, lush green meadows and crystalclear lakes. Taking a guided kayak tour on a slower path steered only by one’s own muscle power gives paddlers a completely new perspective of this wellknown scenery. TEXT: JESSICA HOLZHAUSEN I PHOTOS: CONNY WEHRLI

Conny Wehrli, founder of

“We have fantastic lakes for kayak tours in Switzerland,” says Conny Wehrli, who founded and has a longtime passion for kayaking. “Take for example lake Zurich: even though there are many houses on its shore you can still have the experience of untouched nature when on board a kayak.” Exploring Zurich by kayak takes about two hours. 44 | Issue 37 | April 2016

There are many other tours on offer with shorter and longer distances, in the evening or the early morning, taking from a few hours to a few days. “We are a small enterprise specialised in kayak tours and place importance on good equipment and small groups,” says Wehrli. The company provides the kayaks if needed with Conny Wehrli as its seasoned guide. The seaworthy kayaks are far easier to handle than many think and capsize only on very rare occasions.“Kayaking allows to escape from the rush and stress of everyday life,” says Wehrli. “Even being on the water for an hour helps to clear the mind.” While the tours on Swiss lakes can be booked all though the year, Conny

Wehrli additionally offers kayaking holidays in Sweden and on the island of Elba during the summer months.

Discover Germany | Special Theme | Zurich City Special

Swiss Science Center Technorama – An interactive playground for the senses “To see visitors gape in astonishment and repeat an experiment, their curiosity piqued, as something unexpected has happened, the result has surprised or fascinated them and they want to share it with others – that is the best thing about my job,” says Dr. Barbara Neff, exhibition manager at Technorama. TEXT: JULIKA HUETHER I PHOTOS: BEAT MAERKI, SWISS SCIENCE CENTER TECHNORAMA

Swiss Science Center Technorama in Zurich is one of the biggest and most renowned science centres in the world. It offers 250,000 visitors a year hands-on experience at 500 different experiments representing natural phenomena, which can be discovered autonomously. Chemistry, biology and physics laboratories exploring topics such as ‘The Dark Side of Light’ and ‘Genetic Fingerprint – CSI’ help understand more complex issues. The interactive nature of Technorama means that visitors gain experience-based knowledge rather than just factual knowledge, the best prerequisite to understand-

ing science, engineering, and nature itself. “Last week two elderly gentlemen, unbeknown to each other, were pouring over the ‘turntable’, trying to let objects circle for as long as possible. Laughingly, they ignored their grandchildren, who were telling them that Technorama was closing,” recalls Neff. But having fun is not exclusive to visitors. “When new exhibits are being developed, often with the help of an artist, we all test them together, from workshop staff and scientists to the director, and let ourselves be mesmerised by the results,” says Neff. The upcoming exhibition on air, this

Top: Air Levistor, photo by Beat Märki, 2016. Courtesy Swiss Science Center Technorama © ’ Bottom: Air Magic Carpet, photo by Beat Märki, 2016. Courtesy Swiss Science Center Technorama ©

invisible yet all-present phenomenon, will add 45 new exhibits and various experiments from Easter 2016, and many more exciting additions are yet to come.

Air – is not just nothing The breathtaking temporary exhibition in Technorama Winterthur

Media partners

René Beyer, owner

All the time in the world since 1760 When one goes to the watch and jewellery store Beyer on Zurich’s Bahnhofstrasse 31, one can expect more than an exclusive shopping experience. As the oldest, owner-managed watch and jewellery store in Switzerland, Beyer is not only a wellknown name, but a whole philosophy rooted in a famous tradition. TEXT: NANE STEINHOFF I PHOTOS: PRESS SERVICE I BLOOMBERG FINANCE

Founded in 1760, Beyer has since been passed down through generations from father to son – each one a fully trained watchmaker. As the first and largest retailer in Switzerland to specialise exclusively on selling clocks, watches and jewellery,

Beyer is currently managed by René Beyer in the eighth generation of the Beyer family and can draw on a wealth of experience and deep-founded expertise when advising clients. Competence, handicraft, personal dealings Beyer is not only a store. It also has its own watchmaker’s and goldsmith’s workshop. Thus, clients can expect a first-class after sales service.“When a client visits us, there is always at least one watchmaker present that can carry out repair or cleaning works immediately,” notes René Beyer, owner of Beyer. He adds: “We offer intensive and

46 | Issue 37 | April 2016

personal customer care that leaves no wish unfulfilled.” At Beyer’s store, buying a watch or jewellery becomes a rather unique experience in itself: there is a valet parking service and customers can enjoy a glass of champagne or Aperol while gazing at the vast variety of exclusive products offered in the store’s display cabinets. Whether a client seeks a security escort, reading glasses or a phone charger, Beyer is sure to provide it. Furthermore, the shop has its own prayer room and holds various exclusive events throughout the year to foster strong client bonds.“We hold pearl seminars, vintage watch workshops, manufacture tours or large concerts. Beyer is more than just a store – we know our clients and want to offer them an exceptionally personal service,”René Beyer adds. This means only qualified specialist sales staff from the watch or jewellery branch, as well as eight experienced watchmakers,

Discover Germany | Special Theme | Zurich City Special

work at Beyer. In total, Beyer’s employees speak 14 different languages to cater for every customer’s needs. As a large multibrand store, a wide selection of watches from 14 of the most prestigious watch brands, including Rolex, Breguet or Cartier, can be found in Beyer’s product range. It has been distributing most of the brands for decades and Patek Philippe for more than 160 years. Speaking of Patek Philippe: in 2011, Beyer decided to open the first and only retailer-managed Patek Philippe Boutique in Switzerland directly next to their shop in Zurich’s Bahnhofstrasse. This new Patek Philippe Boutique is run by a highly trained team of Beyer staff. The families Stern and Beyer have been friends for years and have always had the desire to jointly operate a boutique in Zurich. This year, the boutique even ranks first on the list of monobrand businesses from Luxe magazine’s Zurich ranking.

Claudia Pizzorusso, examine every watch to ensure it is genuine. Last but not least, the basement houses an impressive watch museum – the only museum on the Bahnhofstrasse - where visitors can admire around 300 exhibits dating from 1400 BC to the present day. One of the world’s most important watch museums, visitors can look at exceptional pieces, such as Sir Hillary’s Rolex which he wore at the first ever ascent of Mount Everest. Other exciting, historic watches are displayed, such as sundials, water clocks or scientific instruments for time determination.“We constantly expand our collection by 15 to 20 new pieces annually,” adds René Beyer. All in all, the family business in its eighth generation offers everything in one house and caters for an exceptional shopping experience.

The watch museum – Copyright: Bloomberg Finance

Not only famous for watches For around ten years, Beyer has also been a leading seller of fine jewellery. Whether one searches for classical jewellery, extravagant, contemporary creations or even individualised, handcrafted unicums – Beyer has got it covered. Carlo Mutschler and his team of five highly experienced goldsmiths in the company’s own goldsmith’s workshop use carefully selected, rare precious stones to even make their own handmade creations, or to design extraordinary custom-made pieces in the Bahnhofstrasse. Another exceptional service Beyer offers is that customers can simply swap their old watches when they want to buy a new one. When a client brings in their old watch, Beyer sells it for them for a commission. The client can then use the money from the sale to purchase a new watch at Beyer. Since 1965, Beyer has further specialised in selling a large number of vintage and antique watches, including many rare ones by Patek Philippe, IWC or Rolex. Whether antique large clocks, luxurious pocket watches or rare complications, Beyer presents a large variety of delights in two display cases and on their website. Beyer’s vintage specialists, Jürgen Delémont and

Patek Philippe Boutique by Beyer

The watchmakers’ workshop

Issue 37 | April 2016 | 47

Discover Germany | Special Theme | Zurich City Special

Showcasing the power of literature Located right in the old town of Zurich, the Strauhof offers visitors a varied programme at the border between literature and spatial production. TEXT: INA FRANK | PHOTOS: STRAUHOF

Since 2015, the Strauhof has run the special project Flex, which aims at finding new approaches for literary exhibitions. For example, each Thursday the museum is open until midnight. So far, co-director Rémi Jaccard has drawn a positive conclusion: “The long opening hours are well received by visitors and there are many events beyond the ‘classical’ readings.” Those special events included silent film screenings and an audio play leading through the exhibition.

A museum for literary exhibitions, Strauhof is a one-of-a-kind cultural institution in Switzerland. The exhibitions are either dedicated to a special topic or specific authors mostly from German-speaking countries. At the moment, there is However, there is still more to come: a display presenting Friedrich Glauser, guests can look forward to, amongst oththe only Swiss author who was involved er things, interactive live drawings and a in establishing the Dada movement writing workshop combined with a city in Zurich in 1917. The exhibits include walk during the following months. original documents, illustrations and excerpts of subsequent film adaptations or 2_0_subscribe_DG:Layout 1 22/3/16 14:06 Page 1 theatre performances.




for 1 2 Iss

Sign up to a year’s subscription and you will


receive each new issue of Discover Germany through your letterbox. The price for 12 issues is £40.00 (Outside UK £75.00) Name: Address:







Age (optional)

Tick here if you do not wish to receive newsletters from Scan Group. Return with payment by cheque to: Scan Group, 15B Bell Yard Mews, Bermondsey Street, London SE1 3TY, United Kingdom or pay online at

Experience art from a whole new angle Looking to combine an enlightening museum visit with an exciting interactive art experience in the beautiful Swiss landscape? Just head to the Vögele Kultur Zentrum in Pfäffikon SZ, where all this is possible in just a short train ride from Zurich. TEXT: SONJA IRANI I PHOTOS: KATHARINA WERNLI I PASCALE WEBER

Founded in 1976 by entrepreneur Charles Vögele (1923–2002), the key objective of the changing exhibition space and a collection for contemporary Swiss art was to promote and educate about modern art, especially with regards to young people. Now managed by his daughter Monica Vögele, the interactive art experiences at Vögele Kultur Zentrum aim at embracing and embedding more mindful-

ness in society. “We don’t offer solutions,” she says. “But information, arguments or something totally unexpected – always in an entertaining manner so that our visitors can form their own opinion about a specific topic.” These dynamic exhibitions are organised twice annually by prestigious curators. “The focus on young people is reflected in offering school groups free entry and guided tours as well as letting them actively participate in creating the exhibitions,” explains Monica Vögele. “Moreover, all exhibitions are accompanied by events, film screenings, workshops, discussion groups with experts, readings, artist talks, our own app and our bulletin.” An exhibition at the Vögele Kultur Zentrum therefore is a truly all-encompassing experience rather than a mere art display.

The Vögele Kultur Zentrum is also well known for its unique American-inspired architecture. The glass roof and the terrace, for example, provide breathtaking views of the surrounding landscape such as Lake Zurich and the Alps. Premises here can be rented for a range of different purposes such as annual meetings, readings or presentations and exclusive tours in English can be booked for both individuals and groups. If all this has made you curious to dive into a truly allencompassing modern art experience too, just come along to one of the upcoming exhibitions at Vögele Kultur Zentrum. The next one will be Who am I? What can I know, what should I do, what may I hope? An exhibition about identity, taking place from 22 May to 25 September 2016.

Main image: Exhibition view AskeseEkstase… oder MEHR VON WENIGER. Top left: Auditorium. Middle: Monica Vögele, manager of the Vögele Kultur Zentrum. Right: Exhibition view Verantwortung. Left: The Vögele Kultur Zentrum.

Issue 37 | April 2016 | 49

Above: Kunstmuseum Winterthur’s extension building, Gigon & Guyer, 1995 - Georg Aerni Top right: Kunstmuseum Winterthur’s old building, Rittmeyer & Furrer, 1916 – Copyright: Georg Aerni Middle: Collection in the old building – Copyright: Georg Aerni Bottom: Richard Deacon in extension building, 2015 – Copyright: Werner Hannappel

A hotspot of modern art The Kunstmuseum Winterthur significantly stands out from other museums due to its special selection of artists and exhibitions. Celebrating its 100-year anniversary in 2016, visitors can look forward to various exciting exhibitions. TEXT: NANE STEINHOFF I PHOTOS: GEORG AERNI I WERNER HANNAPPEL

Due to its extensive, impressive and well presented collection of modern and contemporary art, the Kunstmuseum Winterthur is a museum of international importance. “The Kunstmuseum Winterthur puts special emphasis on French art from the eve of the 20th century, modern art, art from the post-war period, contemporary American paintings and sculptures, as well as exhibitions from exceptional artists, such as Bonnard or Kelly,” notes museum director Dr. Dieter Schwarz. He adds: “One can hardly ever see these apart from in the major museums.” Not only are the museum’s collections exceptional, but the old building impresses with classicist architecture, while the highly praised extension building by Gigon & Guyer impresses with clear lines. Schwarz notes: “The Kunstmuseum Winterthur is a mu50 | Issue 37 | April 2016

seum with human dimensions and an intimate setting which one can gaze at in a calm fashion without getting lost.” In 2016 the museum stands under the motto ‘100 years of Kunstmuseum Winterthur’. This anniversary will be celebrated with exhibitions that discuss the different artistic moments of one century of museum history. The prelude to the jubilee will take visitors back to the founding years of the Kunstmuseum Winterthur: a time when Winterthur collected the paintings and drawings of not only French but also Swiss artists (until 24 April). Between May and the end of October, an exhibition will be dedicated to Italian drawings and prints and an exhibition about Hans Arp (until 22 May), one of

the central figures of classical modernism, underlines the museum’s position as Winterthur’s home of modernism. Parallel to the exhibition of Hans Arp’s works, the museum will showcase bronze sculptures by William Tucker until 22 May and non-artworks by American artist Richard Tuttle until 24 June. From June until October, the museum will focus on the American artist Matt Mullican. The jubilee year ends with two exhibitions which look back on the past. Not only the museum building, but also the traditional December Exhibition of regional art will celebrate its 100th anniversary this year. Thus, from 5 November until 2 January, a special edition will be compiled, which will offer a retrospective of the works exhibited in the past 100 years. From November 2016 until April 2017, the museum will also host an exhibition about the French Les Nabis painter Ker-Xavier Roussel who created murals for the museum’s stairwell.

Discover Germany | Special Theme | Zurich City Special

The home of contemporary art In December 2013, Zurich’s art scene underwent a fundamental enrichment by the PLUTSCHOW GALLERY. Since then, the gallery has offered an exciting international programme of contemporary art through various media such as painting, sculpture, photography, installation and video with the overall goal to teach visitors new ways of seeing and thinking. TEXT: NANE STEINHOFF I PHOTOS: PLUTSCHOW GALLERY

The face behind the PLUTSCHOW GALLERY in Zurich’s city centre is Roman Plutschow. Growing up on the administrative side of a large gallery, his path into the art scene was paved at an early stage. After being appointed the managing director of Christie’s Germany and having worked at the likes of the Marlborough and Gmurzynska galleries, he decided that it was time to open up his own gallery. “Contemporary art has always been a mirror of society and I just love to work with artists,” notes Roman Plutschow. Offering an international programme of contemporary art with a major focus on

conceptual art, artists with various backgrounds and nationalities are showcased, such as Gal Weinstein, Zineb Sedira or Luciano Castelli. “We prefer to work in close collaboration with curators, researchers and other galleries and represent artists who explore how the intersection of technology and contemporary culture is changing humanity, with this heavily weighted topic transferred into a visual language by the artists,” explains Plutschow. The PLUTSCHOW GALLERY puts together engaging, critical shows of emerging artists like poetic sculptor David Casini. Focus is also put on featuring more established artists who have already earned historical

Main image: Exhibition view Otto Piene Rainbow and Light Left: Exhibition view Zineb Sedira Disenchanted Matters Middle: PLUTSCHOW GALLERY, Zurich Right: Group show, exhibition view including Raul Mourão, Otto Piene, Luciano Castelli

importance and serve as an inspiring reference for the next generations. A major focus is put on artist Otto Piene – the co-founder of the ZERO movement, where artists experimented with kinetic art using light and motion. The recently opened solo exhibition Rainbow and Light focuses on two major topics of his work: rainbow and light. Not only is the interesting combination of artworks presented attracting many visitors, the gallery’s special interior also brings out the best in the artworks. “The ceiling height of four to five metres with the skylights is something special in Zurich’s historical centre,” adds Plutschow. He concludes: “We share a dream to create a space which provides a social hub for experimentation where the definition and meaning of art is constantly being challenged. After all, good art is about poetry and awareness.” Issue 37 | April 2016 | 51

Discover Germany | Special Theme | Zurich City Special

Surfing the past Set in one of Switzerland’s oldest spa towns, the Historisches Museum Baden cross-links history with the here and now by taking it straight into the contemporary world. The beautiful layout of the building complex, consisting of the old bailiwick castle and a modern annex, is set right across the old town by the Limmat river and provides an inviting view for any approaching visitor. TEXT: CORNELIA BRELOWSKI I PHOTOS: GABI VOGT I HMB

Once you have crossed the bridge, you will be very surprised by the manifold ways of experiencing history that this museum has to offer. An innovative variety allows a personalised approach to history for every single visitor, with tempting offers for both the young and the grown-ups. Curious visitors will enjoy gathering multiple impressions during their stay while wandering from one historical object to another; a concept which inspired the artistic interpretation of the unique ‘Feldflaschenkleidglocke’, best translated as the ‘flasky bell-dress’. The museum’s activities include guided tours, an interactive children’s programme as well as special evening events and interesting noontime talks for adults. 52 | Issue 37 | April 2016

Director Carol Nater Cartier learnt about the museum during her studies in the ‘90s and recalls her first encounter with the place as “love at first sight”. She knew instantly that she wanted to take on leading the space one day – a wish that became true in 2013, eight years after having entered the museum’s organisational team as an intern. The brand new exhibition >linked< history provides an innovative approach using digital technique for a unique museum experience. It allows visitors to surf straight into the past, in this case“moving digitally in the analogue space” - from link to link, from one item to the next, wherever their fancy takes them. With interactive ideas like treasure chests filled with costumes, drawing utensils

Above left: The 80-square-metre display wall features more than 130 items to be discovered and marvelled at. Photo: Gabi Vogt. Main image: Historisches Museum Baden: A unique building ensemble set by the Limmat river, consisting of the historic bailiwick castle and a modern annex, created by architects Katharina and Wilfrid Steib (Basel). Photo: HMB. Middle: In the newly designed museum’s foyer all visitors are welcome, even without having seen the exhibitions. They also serve the best coffee in the region. Photo: Gabi Vogt Right: The new exhibition >linked< history allows visitors to ‘surf’ from object to object – thereby weaving their own pattern of history. Photo: HMB

and games and conceptual approaches like the >linked< history exhibition, the Historisches Museum Baden aims at making history an experience to be gathered with all the senses and to render every visit a joyful event. The work and social life of men and women during past centuries is being transferred into the present and connects the local with the global within the fascinating world that is human history.

In the presence of a passionate art collector Presenting European masterpieces from Old Masters like Renoir, Cranach and Monet in a historical ambience, the Oskar Reinhart Collection Am Römerholz in Winterthur is a must see for every art lover. TEXT: NADINE CARSTENS I PHOTOS: OSKAR REINHART COLLECTION “AM RÖMERHOLZ”

Oskar Reinhart was one of the most important art collectors and patrons in Switzerland: until his death in 1965, he acquired an impressive collection of paintings and sculptures – European masterpieces from the 15th to early 20th century, including works by Renoir, Cézanne, Delacroix and Cranach. Today, the most prestigious treasures of his collection can still be seen in his former mansion Am Römerholz in Winterthur. The second part of his collection is housed in a former Gymnasium in the city centre of Winterthur, mostly consisting of German, Austrian and Swiss masterpieces: the Museum Oskar Reinhart. Since the collector and patron had no heirs, he bequeathed his villa with its

furniture and art collection to the Swiss Confederation. After his death in 1965, the building was slightly remodeled to serve as a museum and was opened to the public in 1970. Now, visitors can explore about 200 exhibits with a focus on French paintings from the earlier 19th century, which can be considered as forerunners of Impressionism (like Delacroix and Corot) as well as an exquisite collection of Old Master paintings. If you walk through Oskar Reinhart’s private residence, you can literally feel his presence and get an impression of his dedication to art: it is a magical, historical place. Visitors of all age groups will be able to explore the museum: even children have the chance to learn more about Reinhart

Main image: The café is a particularly attractive part of Oskar Reinhart’s house. Left: The gallery inside the mansion. Middle: Pierre-Auguste Renoir, Confidences, 1876. Right: Claude Monet, The Break-up of Ice on the Seine, 1880-81.

and the works of art he loved. In an audio guided tour, the collector’s fictional niece will show them round the different rooms of the mansion. In children’s workshops, they can also engage with art themselves under the guidance of specially trained experts. Not just the historical house and Reinhart’s collection are worth a visit. Surrounding the villa, there is also a beautiful, spacious garden which is one of Switzerland’s few remaining designed gardens from the beginning of the 20th century. Reinhart additionally placed some fine sculptures to the landscape and put in a pond. With its spacious terrace, the café is the perfect place to enjoy a moment of rest. It is also a particularly attractive part of Reinhart’s house – guests have the chance to hire the café for events such as birthday parties or wedding ceremonies. Issue 37 | April 2016 | 53

Discover Germany | Special Theme | Zurich City Special

The Zurich art connection Löwenbräu-Kunst AG facilitates a thriving base for non-profit collectives, museums and galleries all devoted to one goal: to encourage and display contemporary art. TEXT: CORNELIA BRELOWSKI I PHOTOS: THIES WACHTER I BEAT BUEHLER + CHRISTIAN DIETRICH I ARGE LOEWENBRAEU

In 1996 the Löwenbräu industrial complex, a place marked by tradition and history, was taken over by both the Kunsthalle Zurich and the Migros Museum for contemporary art with a number of private art galleries following suit.

and former industrial areas such as the Löwenbräu brewery. Quickly, the space became part of the thriving international art scene of the ‘90s, the so-called ‘young and wild’ and has continuously grown in recognition and success ever since.

The Löwenbräu site is set in Zurich's district 5, a traditional working class neighbourhood far away from the picturesque lake and woods near the former factory sites. The economic crisis of the ‘80s, concerning the heavy manufacturing industry, left this part of town in a desolate state that only slowly started to recover during the ‘90s.

A big part of that success however was the fact that non-commercial art spaces were blooming and thriving alongside bigger institutions and galleries. Needless to say, this combination provides a powerful tool for art to develop independently from commercial restrictions and get recognised at the same time.

An opportunity lay with the large expanses of the now deserted factory buildings 54 | Issue 37 | April 2016

Though the long-term protection of the Löwenbräu area was already mentioned in the Zurich city outline for urban cultur-

Main image: Löwenbräu art complex with main entrance – Photo: Thies Wachter Top: Inside-view of the new west building art space – Photo: Thies Wachter Middle: West building, Kunsthalle and old workshops – Photo: Thies Wachter Bottom: Löwenbräukunst, Kunsthalle – Photo: Beat Bühler + Christian Dietrich

al development in 2004, it was still endangered at times through frequent changes of ownership. To secure the integrity of the space, the city stepped in following a request by the Kunsthalle in 2005. A project for long-term support was initiated which ultimately resulted in the birth of the Löwenbräu-Kunst AG (LKAG), with the Kunsthalle, the Migros Museum and the city of Zurich as shareholders. The LKAG has managed the site in combined ownership since 2012. Used for cultural purposes only, the magnetising knack of the space is based on its socio-political history and the powerful name connected with it. The traditional brand of Löwenbräu, connected for over

Discover Germany | Special Theme | Zurich City Special

100 years with the traditional brewery, has subsequently become a well-known term in the arts scene over the past 20 years. The tenants of the LKAG property nowadays are, apart from Zurich Kunsthalle and Migros Museum for contemporary art, such prominent enterprises as the Daros Collection, Artuma Holding, the ‘Kunstgriff’- book store as well as the aforementioned number of private galleries, amongst which ‘Hauser & Wirth’ are the most prominent on an international level. In addition, there is a boarding house connected to a mentors' programme. The cultural spaces benefit both visitors and collectors and, of course, the artists themselves. As chairman Norbert Müller says: “At Löwenbräu-Kunst you cannot only see but also experience modern art!”. Helpful for this experience are the manifold architectural improvements of the historical and partially listed buildings, facilitated through architects Gigon/Guyer and Atelier WW, who have also designed other prominent buildings in Zurich's West. The new additions to the Löwenbräu-Kunst site feature an additional storey for the main building, used by Kunsthalle Zürich, the new West-Building and a new hall to provide easy access to the art spaces, with generously laid out staircases and lifts.

The renowned Bob van Orsouw gallery will re-open with a new concept in spring. Zurich as a cultural city has an excellent reputation for supporting contemporary arts. The enticing radiance and international appeal of the Löwenbräu site has added significantly to this image and plays an important role in cultural politics. The thriving communion of, for example, the non-profit organisation of the Migros Museum for contemporary art and the Kunsthalle Zürich stands, as

Norbert Müller puts it, “like a light tower example for Zurich's cultural offerings and status as a city of innovative creativity and cultural diversity”. An example indeed for providing and maintaining the soil for one of society's most precious and important mirrors: contemporary art. Above: Löwenbräu area, visualisation – Photo: ARGE Löwenbräu Below left: Kunsthalle exhibition space, former production hall – Photo: Thies Wachter. Below right: New, modern halls and stairways – Photo: Thies Wachter

The white concrete walls of the additions with their clean cut structures and precise linear layout provide an interesting contrast to the historical brick buildings and visually draw the spaces together thereby forming a connection of the old and the new. The landmark effect of the topped up Kunsthalle building identifies the new ensemble and provides easy recognition. This year, Löwenbräu-Kunst looks forward to a busy summer. The Löwenbräu is one of the main venues for the European biennial of contemporary art ‘Manifesta’ with the telling motto “What People do for Money: Some Joint Ventures”, curated by the artist Christian Jankowski. The project will intertwine artists and Zurich-based professional sectors. Issue 37 | April 2016 | 55

Going for a swim Over the years Germany has cultivated its open air pools and swimming lakes thoroughly and developed them into one of the widest spread summer activities in the country. With spring approaching, many people are getting ready for the bathing season and, when examining the possibilities, they have a great deal to look forward to. TEXT: THOMAS SCHROERS

Picture this: the sun is out, the skies are blue and there is a light breeze. With a cool drink in your right hand and a great novel in your left, you are doing nothing but relaxing. With the clear blue water in front of you, soon you may go for a swim. It feels like you are in the Caribbean, but actually you are just around the corner from your home. This is the experience that you get when visiting one of the many open air swimming options in Germany. The numbers Crunching some numbers when thinking about open air pools and swimming lakes in Germany creates a necessary perspective on the topic. There are around 5,250 lakes in Germany. From these 56 | Issue 37 | April 2016

lakes almost 2,000 are suitable for bathing as they adhere to the European regulations for water quality. In comparison there are only around 900 lakes in France and around 800 in the United Kingdom. When you consider the number of open air pools in big cities, a similar difference shows up. While the 8.5 million people living in London share 15 pools, the city of Berlin offers its 3.5 million inhabitants twice as many possibilities. The same goes for Hamburg, where 1.7 million people are able to relax in 12 different open air pools. The original pool So what is it with Germany and its open air swimming? Curiously enough, the outdoor pool is a longstanding tradition

in the country. While the ancient culture of bathing in public was mostly lost during the Middle Ages, it was reintroduced to Germany in 1799. In close proximity to the city of Lübeck, Anton Kreidemann, a swimming teacher, opened the ‘Kreidemannsche Anstalt’, which lasted roughly one century. When it had to close due to restructuring in 1899, a new one was build right next door. The new pool, called ‘Freibad an der Falkenwiese’, is still up and running under the same name today. Put under monumental protection in 1997 one can assume that it will remain for many years to come. Quality and activities In Germany a deliberate effort is made to cultivate both the swimming pools and lakes. As with many things the Germans value their quality, which explains why so many people enjoy using the bathing facilities. With regard to swimming lakes, the water quality is regulated in accordance to guidelines provided by the European Union. Every year each federal state tests its waters and publishes the

Discover Germany | Special Feature | Swimming lakes in Germany

place in the evening. What happens is just a change of atmosphere as people stop bathing in the sun and start bathing in the relaxed sounds of contemporary music. Needless to say this list could go on and on, which highlights again: there is every reason to visit one of Germany’s open air pools or swimming lakes. Main image: Opalbad in Wiesbaden. Copyright: Wiesbaden Marketing GmbH. Top: Badeschiff in the Arena Club. Copyright: Torsten Seidel / visitBerlin. Middle: Opalbad Wiesbaden. Copyright: Wiesbaden Marketing GmbH. Bottom: Bostalsee in Saarland. Copyright: Klaus-Peter Kappest.

results. Hence before dipping a toe into a water, visitors or inhabitants can check whether that water is actually suitable for swimming. Apart from the water quality there is a huge desire to provide pool and lake visitors with a complete holiday experience. The time of a simple 25-metre length pool has passed. Today one can expect to see the conjunction of beach-like qualities with slides and diving platforms out of a water park. Like the Opelbad in Wiesbaden, where one can see the city while swimming, sliding or relaxing in the Finnish sauna. Or the Wannsee near Berlin, which is large enough to enable surfing and sailing. The Bostalsee, located in the Saarland, even invites visitors to camp out for an actual holiday. A true innovation in terms of bathing entertainment is also the Badeschiff which is floating right in the Spree in the heart of Berlin. But it is not only the location visitors will celebrate. As the Badeschiff belongs to the Arena Club, there is no reason to leave the Issue 37 | April 2016 | 57

Special Theme

Hannover Messe 2016

Hannover Messe for integrated industry When Hannover Messe opens its door on 25 April, some 5,000 exhibitors will be ready to give the visitors five action-packed days showcasing the latest technologies for factories and energy systems. In recent years Hannover Messe has become the world’s foremost trade fair in this sector as it continues to pave the way for Industry 4.0.

Messe Managing Board member responsible for Hannover Messe. “This all adds up to promising new partnerships and business models on the road to the next industrial revolution.”


German chancellor Angela Merkel will open the show together with US President Barack Obama, whose home country is the event’s partner country for this year. It is the latter’s desire to present high-tech offerings ‘Made in the USA’ to the world. Among the US companies that will be present at the fair are big names such as General Electric, Microsoft and IBM. Furthermore, the US-based Industrial Internet Consortium (IIC) will be having its first ever display at the Hannover Messe.

In 2016 the Hannover Messe will comprise five different trade fairs ranging from industrial automation, digital factory displays, energy and industrial supply to research and technology. At its core, the fair will deal with topics like energy and environmental engineering, innovative subcontracting solutions, lightweight design and research and development. The whole lineup includes exhibitors from 70 different countries and is the perfect 58 | Issue 37 | April 2016

breeding ground for new ideas and sustainable improvements. “In April, the world’s key drivers of industrial digitalisation will all be in Hannover – among them German specialists from the fields of mechanical and electrical engineering and the electronics industry, as well as leading U.S. software providers and Asian firms also focused on making industrial digitalisation a tangible reality,” remarks Dr. Jochen Köckler as the Deutsche

Discover Germany | Special Theme | Hannover Messe 2016

In accordance with the lead theme ‘Integrated Industry – Discover Solutions’, the Hannover Messe will highlight promising opportunities for factory improvements in relation to digital technology. Included in these opportunities are solutions for the integration of energy throughout the whole production and supply chain. A true innovation of the Hannover Messe 2016 are the displays of over 100 real-world implementation examples of Industry 4.0. For Dr. Jochen Köckler, this is “an unparalleled achievement”. He says: “Hannover Messe 2016 will serve as a crucible for Industry 4.0 expertise from around the world. The show is soon to deliver major gains for everyone who takes ‘Integrated Industry – Discover Solutions’ as an invitation to find out how digital integration can help them gain and maintain a competitive edge.”

On a more political front, the Hannover Messe will also promote the TTIP free trade agreement. The organisation shares views of leading German industry associations and believes that the agreement will help growth and employment on both sides of the Atlantic. “The U.S. as this year’s Partner Country, German industry and their European partners are all intent on leveraging the fair to promote the TTIP free trade agreement,” adds Köckler. “We share the view of Germany’s leading industry associations that the TTIP will promote growth and employment on both sides of the Atlantic in the fields of mechanical and electrical engineering and the electronics industry. With its focus on industrial automation and energy and a strong lineup of some 5,000 exhibitors from 70 different countries, Hannover Messe is the perfect platform for transparent and constructive dialogue in support of the TTIP.”

For more information, please visit the following website.

Get your free Hannover Messe tickets here.

Angela Merkel at Hannover Messe 2015

Issue 37 | April 2016 | 59

Main image: LOHC energy storage systems. Inset: LOHC hydrogen storage for industry. Right: LOHC hydrogen storage for H2 fuelling stations.

A pioneer of the dawning hydrogen economy Hydrogenious Technologies has developed the next generation of hydrogen storage: Liquid Organic Hydrogen Carriers (LOHC). This innovation is the missing link to make a hydrogen economy reality. TEXT: HYDROGENIOUS TECHNOLOGIES I PHOTOS: HYDROGENIOUS TECHNOLOGIES

The development of hydrogen technology has been significant over the last 20 years. Fuel cells, electrolysers and even hydrogen-fueled cars have become a reality. But one thing has not changed for decades: the way hydrogen is being stored and transported. With hydrogen being the lightest and smallest molecule of all, high-density storage has always been the most challenging part in the long-proclaimed hydrogen economy. Hydrogenious Technologies, a high-tech startup from Erlangen founded by CEO Dr. Daniel Teichmann and the university professors Peter Wasserscheid, Wolfgang Arlt and Eberhardt Schlücker, is pioneering Liquid Organic Hydrogen Carrier (LOHC) technology, an innovative solu60 | Issue 37 | April 2016

tion for hydrogen storage. The patented technology chemically binds hydrogen to a carrier oil, achieving very high storage densities at ambient conditions. Additionally, the oil is neither explosive, nor toxic. This allows hydrogen to be stored and transported in the existing infrastructure for fossil fuels – a breakthrough towards a sustainable hydrogen economy. Besides already being a fundamental precursor in the industry, the fast-growing market of supplying hydrogen fueling stations is the main field of application for LOHC technology. Hydrogen is able to make mobility sustainable and to act as an efficient energy storage vector for large amounts of energy. Plus, Hydrogenious’ LOHC technology links those applica-

tions and makes hydrogen the crude oil of a renewable era. Combined with electrolysis and fuel cell technology, LOHC systems have become the future energy storage solution. A worldwide availability of the low-cost storage fluid enables longterm energy storage and safe buffering of gigawatt hours of energy in conventional storage tanks for months. Being a spin-off of FriedrichAlexander-University Erlangen-Nuremberg, Hydrogenious Technologies has by now proven the technology with two running commercial systems. A highlight for the young company was the official inauguration of the systems in January by Ilse Aigner, the Bavarian State Minister of Economic Affairs, Media, Energy and Technology, and in presence of further high-ranking representatives from politics, industry and science. At the HQ of Hydrogenious Technologies in Erlangen, hydrogen is being produced from solar power by a PEM electrolyser. Heat integration into the commercial building complex ensures maximum efficiency. Having signed a long-term partnership with a US-based hydrogen distributor, LOHC technology has also proven its market readiness for the world’s largest market for merchant hydrogen and hydrogen mobility. At the Hannover Fair from April 25 to 29, Hydrogenious Technologies will present its innovative technology in hall 25 / booth B76.

Discover Germany | Special Theme | Hannover Messe 2016

The power of electrifying ideas Founded in Westphalia 187 years ago, the family-run company Schniewindt is known as one of the leading suppliers of electrical equipment for energy distribution. TEXT: NADINE CARSTENS I PHOTOS: SCHNIEWINDT GMBH & CO. KG

With knowledge based on many decades of experience in heating and resistor technology, Schniewindt develops products that are perfectly tailored to the needs of their customers. “Our products are designed for completely different target groups. Therefore, our customers come from fields such as power engineering, the construction of chemical plants, and the rail and ship industry,” says Dr. Sarah Schniewindt, managing director. Today she runs the company in its sixth generation, having been founded in 1829 by Carl Schniewindt. The company is now operating worldwide and offers a great variety of products divided into three areas: heating technology, electric resistor technology, and energy transmission

technology. The first area includes the development, production and sale of energyefficient heaters for heating gases, liquids and solids. Customised high-power and high-voltage resistors for various applications are part of the electric resistor technology. In the area of energy transmission technology, the company offers solutions for voltage and current measurements based on sensor technology. “Our products stand out due to their high quality and long life expectancy,” Schniewindt explains. “We for example develop explosion-proof heaters which also function at an outside temperature of minus 50 degrees Celsius, as well as equipment that qualifies for operating temperatures of up to 600 degrees Celsius.”

Above: The power of electrifying ideas. Left: Dr. Sarah Schniewindt, managing director.

Next, Schniewindt plans to establish 1,100-kilovolt voltage dividers in China. Additionally, the company intends to further develop its power-to-heat technology as a support for the energy turnaround.

A synonym for safe automation Machines or automated production processes have always had one critical issue: everywhere where machines operate there is the possibility of dangerous movements. Thus, engineers have started to develop safety systems. A mediumsized family business from Ostfildern has proved to be particularly successful in this field. TEXT: PILZ GMBH & CO. KG, TRANSLATION: NANE STEINHOFF I PHOTOS: PILZ GMBH & CO. KG

The Swabian company Pilz has always been a technological pioneer in the field of safe automation of machinery. The products and solutions provided by Pilz ensure, for example, that employees can work safely at a folding press or in the narrowest of spaces alongside robot colleagues. Even outside of industrial halls, in amusement parks, cable railways or baggage conveyor systems, one can globally find Pilz’s technology and expertise. Pilz’s breakthrough was brought about in 1987 with a groundbreaking new development: the PNOZ. These four letters stand for ‘Pilz NOtaus Zwangsgeführt’ which

represent safety as the PNOZ is the most commonly deployed safety control device worldwide. To secure the competitiveness of the German industry, the German government appointed Pilz into the research union in 2010. There, the future project ‘Industry 4.0’ originated, whose implementation Pilz has shaped until today. “With the introduction of internet technologies into production process the interconnection of systems increases. This imposes new demands on machinery safety, as well as on IT and data security,” explains president Renate Pilz. Issue 37 | April 2016 | 61

Discover Germany | Special Theme | Hannover Messe 2016

A German university as electric mobility pioneer The Chair of Production Engineering of E-Mobility Components (PEM) at the RWTH Aachen University stands for future-oriented and innovative research in the field of electric mobility. Combined with a production centre, PEM has a practiceoriented approach that has already resulted in two market ready vehicles. TEXT: JESSICA HOLZHAUSEN I PHOTOS: DOCO

PEM rests on three pillars – research, consulting and building early prototypes – and can rely on modern infrastructure while cooperating with international science and business partners. Even though many co-operations already exist, the research institution is open for further interesting project-related and cross-project partnerships. The institute and the affiliated Center for Electric Vehicle Production (CEP) offer the possibility to test and develop prototypes. Companies and research institutes can for example use the infrastructure to test the battery manufacturing process in a real production environment using the

eLAB or build entire vehicles in the rampup factory in surroundings resembling the future production process. Ancillary industries for instance can use the ramp-up factory when for the first time developing and investing in electric mobility, they can test new components under secure conditions before starting serial production in their own factories. Today two vehicles developed in Aachen have already been brought into small-scale serial production. The institute and the infrastructure are built to grow. Companies searching for a long-term affiliation can even install their own machines and work in close cooperation with the specialists in Aachen. But

PEM also supports research and development in its project partners’ facilities all over the world to make e-cars available and affordable in the near future.

The variety of materials As means of research have grown more refined, the studies of materials, their properties as well as their utilisation have advanced immensely as current software innovations show. TEXT: SILKE HENKELE I PHOTOS: STEFFEN SCHWICHOW

Initially established to market the software GeoDict®, the company Math2Market® GmbH was founded in 2011 as a spin-off of the Fraunhofer Institut für Techno- und Wirtschaftsmathematik in Kaiserslautern. The founders of Math2Market® are mathematicians as well as physicists with an extensive research background which speaks volumes about the quality of work that went, and still goes, into the development of the functionalities of GeoDict® - a software that simulates the microstructure of materials and predicts material properties thereby reducing or even eliminating expensive and time-consuming material tests. While GeoDict®’s constant enhancement is one of the major concerns of 62 | Issue 37 | April 2016

Math2Market®, its people are also very much occupied not only with the marketing of this outstanding product but also with the design of materials which fit the requirements of a variety of differing industries. Yet Math2Market®’s services go further than research as the team also supports the implementation of the results GeoDict® research has yielded. National as well as international clients, universities as well as research centres, space agencies, large automotive companies as well as fuel cell and battery makers are already using Math2Market®’s and GeoDict®’s invaluable services. You will have the possibility to meet the creators at the Hannover Messe in hall 27 at the Group Exhibit Hydrogen + Fuel Cells

Top: GeoDict® Software shown with a stylised material, shaped as “G”. Middle left: GeoDict® for Batteries. Middle right: GeoDict® for Fuel Cells. Bottom: Working with GeoDict®.

+ Batteries. At their own stand (D62/3) you will be able to watch a demonstration of GeoDict®.

EC POWER Efficient and sustainable energy production EC POWER’s XRGI® is a combined heat and power plant (CHP) that works on the principle of cogeneration – the simultaneous production of electricity and heat. The innovative power plant makes an active contribution to environmental protection because it is energy efficient, sustainable and significantly reduces CO2 emissions. TEXT: ELISABETH DOEHNE I PHOTOS: ARTIST DESIGN

Founded in 1996, EC POWER has grown to become the technologically leading European producer of combined heat and power plants ranging from three to 80 kilowatt electric. Over 7,000 XRGI® systems have already been sold in more than 27 European countries and over 20 patents are now testament to the unique innovative strength of EC POWER. From apartment blocks to municipal buildings – an XRGI® supplies electricity and heat to any building with an annual heat requirement of 30,000 to 2,000,000 kilowatt-hours – economically and eco-friendly. In fact, the company can help save energy costs in all properties that

require electricity and heat throughout the year. “Our philosophy is to make cogeneration of heat and power both easy and economic,” explains Helmut Barsties, a representative for EC POWER. Electricity made efficiently Electricity is always generated based on the same principle: fuel is burned in a combustion engine. The kinetic energy released during this process drives a generator producing electricity, rather like a dynamo on a bike generating electricity for the light. Electricity production generates a great deal of heat. A combined heat and power plant makes use of this heat by capturing it in a heat exchanger

and feeding it into a circuit – enabling it to be used for space heating or domestic hot water. The XRGI® plant also has a clear advantage over solar and wind energy. It is more reliable because it provides energy independently of wind and weather, meaning that electricity and heat are constantly available. XRGI® combined heat and power plant (CHP) With cogeneration, electricity is produced directly where it is needed, thus preventing network costs and transmission losses. Up to 96 per cent of the primary energy is put into use in the building. Thanks to the patented real-time power modulation, the XRGI® continuously delivers any value between 50 and 100 per cent of its nominated electrical power capacity based on the actual demand. Thereby covering up to 30 per cent more of the electrical power demand of the building than by using a standard CHP. It is certified with the top heating efficiency class of A+++. Looking ahead, the company seeks to promote and integrate its CHP – which generates energy demand-controlled and independent of the weather – as an ideal part or addition to the renewable power industry. Issue 37 | April 2016 | 63

Top: Dr. Philipp Dehn, managing partner and fourth generation of DEHN. Above: The DEHN headquarters in Neumarkt.

Reliable surge and lightning protection since 1910 Founded more than 100 years ago, the family-owned company DEHN + SÖHNE is known as a global market leader for innovative surge protection, lightning protection as well as safety equipment. TEXT: NADINE CARSTENS I PHOTOS: DEHN + SÖHNE

Thunderstorms often cause severe destruction: when lightning strikes a building, electricity can pass through all its wires. As a result, electrical appliances such as computers, phones or technical equipment might be damaged. If this strike occurs at an unfortunate point, it could bring an entire company to a standstill. But luckily, there are appropriate safety systems today. With more than 100 years of experience, the family-owned company DEHN + SÖHNE can be considered a pioneer in terms of developing a reliable protection for buildings, electrical and elec-

tronic systems and human life. Therefore, the company based in Neumarkt provides lightning protection and earthing, but also surge protection and safety equipment. As a global market leader, DEHN offers custom-tailored products and solutions which ensure that working with electricity does not pose any danger. For this reason, industries like energy, telecommunication, functional building, and the manufacturing and process industry, as well as companies from transportation and shipping, and safety engineering trust the experts working at DEHN. Founded in 1910 by the electrical engineering technician Hans Dehn, the fourthgeneration company today employs about 1,700 people worldwide and has patented

64 | Issue 37 | April 2016

more than 1,100 products.“One reason for our success is that we take responsibility for both our customers and our employees: We not only want to provide job security, we also try to continuously motivate our staff and improve their skills,” says Dr. Philipp Dehn, CEO and managing partner of DEHN. “Therefore, we are able to keep up with the times and develop protection systems for wind farms, charging stations for electric cars, as well as for the Industrial Internet of Things, smart-home and smart-grid solutions.” In order to adapt to new markets and to improve certain processes, the independently operating company particularly focuses on research and development. Hence, employees not only constantly improve their qualifications, the company additionally promotes young talent. Sustainability is another factor which is important to the DEHN group. When developing products, the company thus pays close attention to the standards of environment protection and quality. At the Hannover Messe (hall 13, booth E85) from 25 to 29 April, visitors have the chance to see some of DEHN’s new products such as DEHNcord, DEHNvario, the DEHNcheck camera and voltage detector. Representatives of the company will also inform about the latest requirements and amendments of the market.

Discover Germany | Special Theme | Hannover Messe 2016

Main image: Visual Selling – customer growth with success. Bottom left: Visual strategy workshop on the iPad. Middle: A customer service visualised: HQuadrat solution – exhibition lead management process. Top: Visual Selling workshop – Disney strategy visualised. Above: Visual Selling – core team.

Visual Selling Digital business communication The German start-up Visual Selling is in the business of creating visual and digital communication that is engaging, effective and meaningful. Their visual tools and methods support their clients to better present, conceptualise and sell complex ideas, products, and services. TEXT: ELISABETH DOEHNE I PHOTOS: VISUAL SELLING

These days, compelling graphics and digital sales stories tell much more than a thousand words. Why? People process visual information such as pictures, images and graphics much faster than they process texts. And in addition to communicating a company’s business goals or a brand message – visualised content takes on many creative forms: diagrams, hand-drawn pictures, flipcharts, shapes and graphs. The Erfurt-based firm Visual Selling knows that good digital content design is also a strategic business decision because it simplifies many business steps. Founded and led by the two CEOs Dipl. Ing. Marko Hamel and Dipl. Ing. Miriam Hamel – both of whom have expertise in IT, sales,

marketing and business consulting – the firm specialises in creating personable sales experiences and visual business cultures. Digital, visual, sustainable The firm’s business philosophy is to establish a respectful, professional dialogue using the live digital visualisation tools as well as custom-tailored coaching processes. “These steps allow our clients to match Visual Selling’s live graphic methods to their unique product or business. This guarantees joy, individual design and customer satisfaction,” says CEO Miriam Hamel. “We empower companies by providing strong, inspiring visualisations for their complex products, services and ideas. Our

services include live online training, visual presentations and strategic coaching. We support our clients to engage in the digital business space and to visualise their comprehensive ideas – sustainably, creatively and convincingly,” explains CEO Marko Hamel. Enthusiasm, dialogue and personal solutions Visual Selling’s customers span a wide range of industries; IT, technology, engineering and manufacturing. From individual managers, to marketing and sales organisations, the firm works closely with small and medium-sized businesses as well as large multinational companies offering services in international markets – such as SAP Cloud Solutions. Looking ahead, Visual Selling seeks to expand its proven and innovative model. The Visual Selling World Tour and the forthcoming book Visual Selling: The Workbook for Live-Visualization in Client Meetings are part of this initiative. At Hannover Messe the company will present and introduce the premiere of The Virtual Classroom of Visual Selling® - for effective customer dialog. (Hannover Messe, Hall 7, Booth F 20). Issue 37 | April 2016 | 65

City of the Month Luckenwalde

Above: Historic Hat Factory by Erich Mendelsohn (1923). Top right: Church St. Johannis and Market Tower. Middle: Biotechnology Park Luckenwalde: Technology and Business Incubator (TGZ II). Bottom: Children’s Library: A modern annexe to the historic train station which now houses the public library.

An attractive spot for investors South of Berlin lies one of Germany’s most dynamic regions It is not only big cities that hold potential when it comes to establishing a business, often enough smaller cities like Luckenwalde offer greater possibilities. Close enough to Germany’s capital, Luckenwalde profits from Berlin’s infrastructure but stays untouched by side effects like increased traffic. As one of Germany’s fastest growing economic regions it is a great spot for expanding an international business to the German market.

and wellness areas. The city has its own theatre with over 700 seats as well as a multiplex cinema. Luckenwalde is also home to Europe’s only Skate-Parcours, the Flaeming-Skate®, a 230-kilometre-long route network for skaters, longboarders and cyclists.


Luckenwalde, capital of the TeltowFläming district, is the administrative centre for 160,000 people. Since the 1990s the Biotechnology Park has developed here, currently housing 35 companies from all over the world. Among the city’s more traditional businesses are the production of fire engines and engine parts. In 2005 the federal state of Brandenburg passed a new programme to promote industry and trade in certain core areas, among them Luckenwalde. Since then the city has used its status as ‘Regionaler Wachstumskern’ to secure its position as a business location, invested in infrastructure and location marketing and created 66 | Issue 37 | April 2016

new industrial sites and commercial areas. While many multinational corporations are drawn to Berlin, Luckenwalde offers interesting opportunities for middle-sized companies expanding towards the German market. While Luckenwalde is situated only 50 kilometres south of Berlin it stays untouched by the side effects of a booming metropolis: heavy traffic, soaring real estate prices and high living costs. Luckenwalde is a city in its own right and has kept its very distinct character. It is situated in the beautiful Fläming region and has a rich architectural heritage, cultural programmes and leisure facilities. The Fläming-Therme for example is a leisure centre with various pools, saunas

The city may be small with little over 20,000 residents, but whoever is missing the buzz of a larger city can take the train directly to Berlin, Potsdamer Platz being only a 35-minute ride away. Luckenwalde profits from Berlin’s job market providing skilled workers, its universities and research facilities, the creative potential and the international airports. It is also possible to reach Luckenwalde flying directly to Schönhagen, one of Germany’s largest regional airports and only a 20-minute drive from Luckenwalde’s centre. Wirtschaft/Standort

Discover Germany | Special Theme | Hannover Messe 2016

Main image: ZVEI at Hannover Messe Middle: ZVEI president Michael Ziesemer

The future is now When talking about the German Electrical and Electronic Manufacturers´ Association (ZVEI) nothing seems to be more fitting than the headline phrase. Representing the whole electrical industry, the ZVEI is a major force with regard to innovation and digitisation. TEXT: THOMAS SCHROERS I PHOTOS: ZVEI

Over 1,600 companies, mostly small and medium-sized enterprises, have joined the ZVEI. This makes it the largest German association in its sector, promoting one of the country’s leading industries. In 2015 profits amounted to 178.5 billion euros, while approximately 850,000 people were employed inland and 680,000 overseas. In order to increase the industry‘s profile even further, the ZVEI builds on various themes. Looking at the potential for inno-

vation, members of the association do not take innovation as a choice, but as the key to unlocking the world’s future. Through this mind-set and continuous investments in research and development, the industry has become a driving archon of all industrial evolution. In coherence with the idea of innovation, the investments of ZVEI companies are born from a will to shape the future in a way that not only businesses, but every individual in society, can profit from.

At the end of April, the ZVEI will be present at the Hannover Messe. In tune with the fair’s main topics, the association‘s efforts there will focus on Industry 4.0 and the digitisation of the energy sector. Both of these topics are part of the ZVEI’s digital agenda and its plans for shaping the digital future of our economy and society.“With its strong focus on innovation and its products and services in the five key markets of industry, energy, mobility, health and building, the electronical industry is actively helping to design digital change,” explains the association’s president Michael Ziesemer.

Issue 37 | April 2016 | 67

Discover Germany | Special Theme | Hannover Messe 2016

Above: The infrastructure box developed by Weidmüller and Belden/Hirschmann allows flexible production of small lot sizes – avoiding increased work effort or lead time. It was developed as solution for the SmartFactoryKL in Kaiserslautern. Top right: Weidmüller’s Freecon Contactless initiates the era of contactless energy transfer. Middle: u-link simplifies remote maintenance and accelerates the service process. Bottom: The Weidmüller energy management tool allows for systematically reduced energy consumption and therefore costs.

Connecting machines and industries with solutions made in Germany Industry 4.0 and smart factory are key words when speaking about the future of industrial production. Machines for example can learn how to communicate and work out emerging problems on their own. The German company Weidmüller is a specialist for industrial connectivity and develops solutions for companies all over the world.

needs, saving energy for example. “We have won the GreenTec Award for our own energy efficient productions. The customer so can profit from the experiences we have made ourselves,” says Sommerwerck.


Weidmüller today has a wide portfolio. “We for example work in different areas of energy management or address machines’ communication capabilities,” Sommerwerck explains. To give an example: Weidmüller helps establishing intelligent production systems using tools that not only evaluate data from various production lines and machines, but provide the infrastructure for data exchange, making production far more effective.

Industrial connectivity has many advantages, for example in condition monitoring. Solutions developed by Weidmüller are designed to detect mistakes in the production process at an early stage. This allows customers to react in time and conduct maintenance work on the spot or via remote access. Predictive maintenance solutions by Weidmüller can even narrow down when machines will likely malfunction and thus prevent it entirely. “Our name has been synonymous with power, competence and reliability in machine construction, the process industry, device manufacture, the energy sector and traffic engineering for more than 160 years,”says Marion M. Sommerwerck,Vice President Corporate Communications 68 | Issue 37 | April 2016

at Weidmüller. Carl August Weidmüller founded the company in 1850, initially concentrating on the rapidly developing textile industry. “Even then Weidmüller’s focus was on connectivity, even though of a different kind, the factory produced snap buttons.”This has changed dramatically: Weidmüller now develops solutions for industrial connectivity. With a first international branch established in 1959 in the United Kingdom, Weidmüller now operates in more than 80 countries. “Our solutions always refer to a very specific demand or problem customers might have,” Marion Sommerwerck describes the company’s mode of operation. To be effective they have to be customised and adjusted to fulfil a customer’s

With Weidmüller, customers can rely on industry know-how and development competence gained over more than a century. And on specialists with an eye for what the future of industrial connectivity might bring. To experience this first hand: Weidmüller will be at the Hannover Fair, Hall 11 B.60.

Main image: Novelis plant in Nachterstedt. – Copyright: NOVELIS, Marco Prosch Left: The thesis door on the Wittenberg Castle Church – Copyright: IMG Sachsen-Anhalt Middle: Bauhaus Dessau and Masters’ Houses - Copyright: IMG Sachsen-Anhalt Right: New Novelis Automotive Sheet Line – Copyright: NOVELIS, Marco Prosch

Saxony-Anhalt Heartland of German history and powerhouse region for global players What do Bauhaus Dessau, the Pyramids of Gaze and the Sydney Opera House have in common? They all rank among UNESCO World Cultural Heritage as unique and authentic cultural monuments. TEXT: IMG - INVESTITIONS - UND MARKETINGGESELLSCHAFT SACHSEN-ANHALT MBH

No other place in Germany has conserved as much evidence of more than 1,000 years of German and European history as the area of today’s Saxony-Anhalt. Here Martin Luther was born, here he lived and died. From here the reformation went around the world and to this day affects our lives and our customs. Thanks to the broad culturally historical spectrum in Saxony-Anhalt, the state possesses the highest concentration of UNESCO World Heritage sites in Germany, including Bauhaus Dessau, as well as Quedlinburg, the Luther Memorial Sites in the Luther Cities Eisleben and Wittenberg and the Garden Kingdom of Dessau-Wörlitz. Saxony-Anhalt is a state with many faces: a cultural stronghold and industrial region

in peaceful coexistence, marked by forceful personalities who thought European and worked cosmopolitan. The investment activities by national and international companies in Saxony-Anhalt are brisk. During the last five years, companies that were subsidised by public incentives, have invested about four billion US dollars in SaxonyAnhalt and created more than 10,000 jobs. According to the yearly compiled European Investment Monitor from the auditing and accounting company Ernst & Young, Saxony-Anhalt again is high on the agenda by foreign investors. “Saxony-Anhalt has developed to an attractive investment location within Germany and, above all, worldwide,” states Dr. Carlhans Uhle, managing director of the Investment and Marketing Corporation Saxony-Anhalt (IMG).

The established industries in the federal state offer attractive value-added chains with local companies in which investors can find the raw materials or technologies that they require. It therefore comes as no surprise that the top foreign investments in 2015 in Saxony-Anhalt not only included investors who have opted to set up locally – the numerous expansion investment projects are also a testament to the excellent quality of location in terms of economic growth. Novelis, headquartered in the USA, has opened a new automobile production line at its Nachterstedt plant, investing approximately 62 million euros and creating 56 new jobs. With 1,200 employees currently working at the plant, Nachterstedt in Saxony-Anhalt is now the largest of the nine Novelis plants in Europe. “Nachterstedt is the location of the future in Europe,” explained Erwin Mayer, president of Novelis Europe, at the opening. Saxony-Anhalt is the land of mechanical and plant engineers: 150 years of experience constitute the basis for this most important of all industries in the state. Moreover, a highly efficient science and research landscape has become established. If interested, please visit us at Hannover Fair, in Hall 4 / Booth G05. hannover-messe-2016 Issue 37 | April 2016 | 69

Discover Germany | Special Theme | Hannover Messe 2016

NESSY network voltage stabilisation system, 630 kVA.

Providing solutions is their strength When we switch on the light, the television, our computer or any other electricity driven device, we are not really thinking about what is happening ‘behind the scenes’. We do not realise how the electricity we depend upon is generated or what needs to be done so that we may use it without fail. TEXT: SILKE HENKELE I PHOTOS: EISENMANN THERMAL SOLUTIONS, TOBIAS KOCH

When brothers Adolf and Ernst Ruhstrat founded an electric company in 1888, they had little idea of the success story they had initiated. Their cooperation with German Nobel Prize winner Professor Walter Nernst from the University of Göttingen only six years later led to the construction of an adjustable sliding resistor which was to become the basis for adjustable resistances, voltage, and current, a novelty in the still young and 70 | Issue 37 | April 2016

developing market of electronic appliances. Further developments entailed the manufacture of the first resistance-heated high-temperature furnace, which also involved the engineering and manufacture of the transformer needed for the operation of the furnaces. When tradition meets modernity Since then Ruhstrat has become a label that stands for excellent technical support,

innovative technologies as well as indepth knowledge of technological modes of operation. “Our clients know that they can expect the best from us,” acknowledges Andreas Möbus, head of electrical technology at Ruhstrat. “With more than a century of experience and a young and highly motivated team dedicated to excellence, we are able to provide the market with solutions ‘Made in Germany’ – a guarantor for quality and efficiency.” Today Ruhstrat is a nationally as well as an internationally renowned and established company with a singular position in the market. “Our team,” says Möbus, “consists of highly dedicated specialists who manage to combine tradition

Discover Germany | Special Theme | Hannover Messe 2016

with modern knowledge and technique. The results are customer and demand-oriented, long-lived and, above all, high-quality solutions.” Voltage optimisers Since September 2015, the hightemperature furnaces have been manufactured and marketed under the label of Eisenmann Thermal Solutions GmbH & Co. KG. One of the main product lines, the manufacture of voltage optimisers, remain with the brand Ruhstrat, one of the most renowned manufacturer of various types of industrial voltage optimisers. While Ruhstrat’s range of products are broad and include the manufacture of transformers or resistors, its main focus essentially lies in the optimisation and

maintenance of voltage levels (its voltage optimisers are able to equalise voltage fluctuations of up to 40 per cent). The sales force ensures the ideal provisioning of Ruhstrat’s German clients while an established network of local partners in many bigger European countries cater for the needs of its international customer base. Even after 125 years in the business, the team at Ruhstrat does not tire of being one of the key players in the market of industrial voltage optimisers. Möbus ventures an outlook on the intermediate future: “We aim to expand our services, our product range of voltage optimising and testing technology even further while at the same time the international market has definitely become an even bigger focus for us. The first steps have already been taken to tackle the international market more aggressively. Our presence at this year’s Hannover Messe is going to be one of them.” Hannover Messe 2016 “We aim to stay in close contact with our customers,” stresses Möbus. “This is just one of the reasons why we are present at fairs like the Hannover Messe.”This year’s Hannover Messe is going to be an opportunity for Ruhstrat to show their customers their broad range of products and technological innovations and what they mean by providing up-market technology. In Hannover, one of Ruhstrat’s main attractions is going to be the introduction of the newly enhanced OLIVER (Online Voltage Regulation), a regulator with an online functionality that is able to protect industrial surroundings against voltage dips of up to 30 per cent in less than ten milliseconds thus making voltage changes hardly recognisable. For the demonstration of this unique device and of many other products from their product range, the team from Ruhstrat is looking forward to welcoming you at stand C10 in hall 13. Left: OLIVER online voltage regulation. Top right: Voltage stabiliser. Middle: Cast resin transformer. Bottom: Ruhstrat’s headquarters.

Issue 37 | April 2016 | 71

Discover Germany | Special Theme | Hannover Messe 2016

Above: natGAS claim: ‘energy&solutions’ – Photo: natGAS AG. Top right: natGAS trading screens – Photo: natGAS AG. Middle: Jörg Bauth, CEO and chairman of the natGAS Executive Committee – Photo: Karoline Wolf. Bottom: Power plant: natGAS helps optimising and advertising a plant’s flexibility – Photo: Shutterstock.

The flexibility of independence Potsdam-based international energy provider and business consulting cooperation natGAS provides streamlined solutions for energy suppliers at warp speed. TEXT: CORNELIA BRELOWSKI

It all goes back to the beginning of the new millennium. In 2000, a group of independent mineral oil traders reacted on the palpable changes on the energy market resulting in a growing demand for natural gas, which led to the formation of the enterprise natGAS. Quickly attracting industrial clients in the beginning, today natGAS also delivers to distributors within the public sector such as municipal utilities. Private clients like farmers who want to dip into the new energy markets will also find resourceful information and guidance with natGAS. The main assets of the natGAS enterprise are flexibility stemming from independence as well as a personal approach to the customer, allowing quick and individually 72 | Issue 37 | April 2016

tailored solutions. As a counselling body, natGAS engages in two paths. Firstly, cross commodity management (CCM) optimises trading, maintenance and effectivity of an enterprise or facility using cogeneration plants. Secondly, demand side management (DSM) balances volatile electricity feed-in with actual existing demand, thereby providing security of supply and network stability. Due to the energy turnaround, which is underway on a global scale at this very moment, enterprises like natGAS are in high demand. Nowadays, natGAS provides delivery and advice to more than a hundred businesses, industrial companies and clients from the public sector. They help both distributors and service provid-

ers with any topic related to gas and electricity, from ensuring supply to optimising portfolios. With a revenue of more than three billion euros yearly, the cooperation is ever growing. At the Hannover Fair 2016, natGAS will follow up on their successful run at the E-world energy & water 2016 in Essen and proudly present their model of the so-called virtual power plant. The model effectively demonstrates optimised energy management for their clients. The virtual power plant is a cluster of distributed generation installations, collectively run by one central control entity, designed to replace large power plants in the future. For natGAS, their clients’ success is their ultimate goal. Vicinity to the customer and the detailed knowledge of their challenges in combination with their intensive analysis of the global energy market allow natGAS to act swiftly and focus on helping put any energy-related enterprise successfully on track.

Discover Germany | Business | Solicitor Column


Right then, we have a Conservative government and its members are in each other’s hair with a vengeance about Europe. If you are of my generation, that might sound oddly familiar. Plus ça change, plus c’est la même chose, you might think. What is different this time round, however, is that you can all join in the fight (unless you are a European like me) and have a say in the referendum about the catchy named Brexit. This seems to be very much in tune with the modern trend which is all about me, me, me, what’s in it for me? No time appears to be wasted on asking what Britain can contribute to making the Europe of which it forms part of, geographically, culturally and economically, a better and stronger place for our common future. Leaving? If Britain was a trendy teenager, it would be taking a selfie right now and then go off sulking. Being one of those dastardly migrants from Europe myself, I suppose I should declare an interest; but there are a lot of things I don’t understand. Take, for example, the question of the alleged loss of sovereignty. Is there any more obvious evidence that the UK has not lost its sovereignty than the fact that it is holding a referendum about the future of its EU membership? Then there is immigration: leaving aside the fact that whole sectors of the UK economy, such as construction, healthcare and agriculture, would effectively collapse without foreign workers, there are nearly as many Britons living in other EU member states as the whole rest of the EU has sent to Britain. Would the nay-sayers be impressed if, say, Spain decided to introduce quotas for the more than one million British pensioners in Spain on the grounds that they put a strain on the Spanish health system? Or if Germany introduced a quota for all those British bankers who commute LHR to FRA every Monday morning? Or would Britain rather be somewhat put out?

Then there are European regulations and payments into the EU budget: as long as Britain wants to trade with the EU, whether from inside or out, it will be stuck with most of both, save that from the outside it will simply have to implement regulations and write a cheque without having any say any longer about their content. What is the advantage in that? Then there is security: the 7/7 bombers were home bred; they did not sneak from Syria unseen across unguarded Schengen borders to penetrate fortress Britain. But what I also do not understand is the Britain Stronger in Europe campaign: why all that negativity about an uncertain future (although correct)? A strong and united Europe will have a brighter future than one relapsing into dissociated national self-interests and surrounded by barbed wire fences. The EU has brought so many achievements and freedoms to its citizens, there is much to be proud of. I, for one, am grateful to the EU that I have been able to live and work in the UK for the last 24 years; that my clients successfully do business across Europe without red-tape and can supply their customers in Nuremberg with the same ease as they are supplying customers in Newcastle; that I hardly have to slow down when I drive across European borders, even into Switzerland; and that a hundredweight of different currencies has been removed from my travel wallet and replaced by the euro. Women and workers should be eternally grateful to the EU for having dragged UK equality laws kicking and screaming into the 21st century, and we all should be grateful for it having cleaned up our environment, to pick just a few examples. And while there is still a deficit in accountability, how fantastic is it that there is a parliament with democratically elected members from across Europe, debating the continent’s common future?

Maybe the whole EU thing is a bit like a children’s playground: if you are the kid standing by and sniping from the side lines, you’re not going to have as good a time as if you are the kid who is right in the thick of it and making the best of what’s going, even if you don’t necessarily always want to play the games the other kids are into right now. So go on Britain, while there can be no argument that the EU does indeed need a healthy dose of reform, go on, lead from the front and stay with it, even if Brit-In doesn’t roll off the tongue quite as neatly as Brexit. Yes, you can!

Gregor Kleinknecht LM MCIArb is a German Rechtsanwalt and English solicitor, and a partner at Hunters Solicitors, a leading law firm in Central London. Hunters Solicitors, 9 New Square, Lincoln’s Inn, London WC2A 3QN, E-mail:

Issue 37 | April 2016 | 73

Measurement & Technology Experts

The future belongs to sensor technologies As a universal technology, it is one of the most important providers of innovation in the 21st century. Sensors are employed in many ways for providing a highquality life. They save lives, protect the environment and ensure security. With the assistance of sensors, relevant data is identified, recorded, analysed and processed to a signal triggering the requested reaction in an intelligent system. TEXT: STRATEGISCHE PARTNERSCHAFT SENSORIK E.V. I PHOTOS: SPS I FOTOLIA

Megatrends of our time like ‘Digitisation’, ‘Smart Cities’, ‘Industry 4.0’ and the ‘Internet of Things’ are inconceivable without sensors. “They are the eyes and ears of modern industry and the key technology in a world where intelligent and networked products become reality. Mankind is striving for health, wealth, security and mobility is largely facilitated by innovative sensor solutions” says Dr. Hu74 | Issue 37 | April 2016

bert Steigerwald, CEO of the Strategische Partnerschaft Sensorik e. V. (SPS). The importance of these supporters is considerable, since digitisation has an impact on all areas in life. In addition, innovative sensor technology applications are making emerging markets accessible. A mobile holds seven sensors on average, cars even have 200. Sensors warn us of forest fires,

trigger airbags in a split second and assist us when we have to get up at night illuminating the way to the bathroom. They register crumbling concrete, find leaks in pipelines, measure car to car distances and check the freshness of food. Moreover, they provide us with data like counted steps, heartbeat metering or calorie consumption. To optimise an existing product, you have to consider simple sensors, which does not even cost a euro nowadays. It is therefore the goal of Dr. Hubert Steigerwald and the SPS, the management organisation of the Bavarian Cluster Sensorik based in Regensburg, to secure technological leadership in Bavaria but also the global market. The SPS unites competenc-

Discover Germany | Special Theme | Measurement & Technology Experts

es as a regional network with currently 70 members and 150 partners. The focus is on strengthening the sustainability and the i n n ova t i o n a l work of the network members effectiveDr. Hubert Steigerwald, CEO of ly picks up the the SPS. megatrends and developments in the sector offering numerous contact opportunities for economy, science and politics. Funds of the Cluster-Offensive Bayern and contributions of the individual network members permit offer an extended range of services. The primary activities of the Cluster include: initiation of cooperation and partner scouting as well as privileged integration and consideration for cooperative projects, transfer of knowledge through technology and specialist forums, support with investment and capital questions, cluster communication and cluster marketing using newsletters, web sites, emails, social media, focused expertise and providing R&D services via the subsidiary ‘Sensorik-Bayern GmbH’ (SBG). The SBG offers comprehensive sensor technology expertise, provides support with applications for grants, feasibility studies, research for literature, patents and market. Services of the network also include support in (strategic) organisational development and consulting, expert forums, certified educational trainings, seminars, coaching and workshops, and support in daily human resources management. With great success the Federal Ministry of Labour and Social Affairs awarded SPS as ‘Innovative Network 2014’ and in 2015, SPS received the Silver Label of the European Cluster Excellence Initiative (ECEI). “Our secret to success is the mutual appreciation and trust between the corporate actors involved,” says Dr. Hubert Steigerwald.

the businesses involved can access a network of partners, suppliers and research institutes. It is easier for companies in clusters to find specialists in their vicinity and the cluster provides a broad range of training programs (innovation manager, sales training, training for management, business administration [BWL] for developers, seminar series sensor technologies). They are able to present themselves and exchange information in networking events (joint booths at fairs, technological and expert forums). Another benefit: companies get informed about current funding projects in time. The cluster management visits members on a regular basis. “This way we listen closely to the concerns and needs of our members and are well-informed about socio-technological trends, current projects and topics,” explains Dr. Steigerwald. Thus we intensify the contact, build confidence and initialise joint projects and conceptualise custom-fit offers for practical needs. If you are interested in collaborating with the Strategische Partnerschaft Sensorik e. V., please visit the following web page for further information or contact Dr. Steigerwald.

Why are businesses in clusters more innovative and productive? Networking generates cooperation and healthy competition, Issue 37 | April 2016 | 75

Discover Germany | Special Theme | Measurement & Technology Experts

Main image: Copyright: Fotolia, vichie81; Fotolia, agsandrew; Shutterstock, videodoctor. Left: Intenta’s sensor. Copyright:, baona; Intenta Right: Photo: Intenta

Software that impresses At the Chemnitz-based IT company Intenta, a young team of engineers with expert knowledge and many years of experience develop innovative software and algorithms for automatic surveillance, as well as person or object recognition tasks. TEXT: NANE STEINHOFF

Founded in 2011 by Dr. Basel Fardi and Dr. Heiko Cramer, Intenta has quickly grown into a forerunner in their field. While developing and marketing its own products in the field of automated detection and recognition of people and objects, Intenta also cooperates with companies to develop individual system solutions. In the field of sensor systems, for example, Intenta develops its own innovative product line on the basis of the S2000 sensor. The S2000 is a 3D SmartSensor and represents a new generation of intelligent cameras which are characterised by threedimensional scene detection. This means that the integrated software records the surrounding area and thus automatically and reliably recognises people and objects. 76 | Issue 37 | April 2016

Thanks to integrated image processing for the analysis of data, no additional computing equipment is necessary and the transfer or broadcast of video data can be omitted completely. It can be used for various scenarios and potential applications, such as for access control for automatic border control systems, room surveillance in banks, recognition and reporting of potentially dangerous situations or for collecting statistical data, counting people or measuring dwell time. Intenta’s expertise in the automotive field lends itself to the further development of the sensor. Here, the vehicle’s surroundings are monitored with sensors too and the resulting image information is provided with the help of highly complex software

and algorithms. “With the S2000, we and our clients can enter new markets which weren’t able to be served sufficiently with conventional technologies,” notes Jana Goldhahn, who is responsible for marketing at Intenta. Therefore, the S2000 can be further used in radiotherapy to monitor the radiation in the room for example. Even at home, the S2000 can recognise emergency situations as the sensor detects if a person is lying down on the floor. Intenta also develops high-quality automotive software for navigation, driver assistance systems or autonomous driving. The development of software for the automotive market is considered to be a particularly challenging task, but Intenta has mastered not only the development of software components according to existing guidelines and standards, but the company also develops automotive software with passion and success. Last but not least, Intenta develops custom systems and software or algorithm solutions for their clients and cooperates with several universities and research centres such as the Technical University of Chemnitz. Intenta is sure to be a great partner, while customer satisfaction and flexibility are of particular importance to them.

Discover Germany | Top Coach

Finding the ideal job candidate is best achieved with professional support

Top Coach Austria

Consultancies may be plentiful, but for companies it is not easy to find the right one. Vienna-based Schultes & Partner with its divisions in recruiting, engineering and consulting has a long-term experience and an expert position on the market. Their combination of international recruiting, business coaching and engineering is a unique selling point. TEXT: JESSICA HOLZHAUSEN I PHOTOS: SCHULTES & PARTNER

Lucia Schultes has worked as a business coach and recruiter for more than 15 years. This is a clear advantage when it comes to recruitment. “Only those who know the market from the heart and recognise economic developments and organisational forms know what might be current and future challenges,” Lucia Schultes explains. With empathy, a holistic approach and in asking the right questions Lucia Schultes teases out what a company truly needs. 2_0_3C_Online_Advert_half_page_Layout 2 07/05/2015

After years in management many suffer from tunnel vision, blind to obvious solutions. This is something an experienced coach can help to adjust before a recruitment process starts. Whoever knows one’s own situation gains a wider radius of operation. While companies often only search job candidates in their own circles, recruiters like Lucia Schultes cast a wider and more refined net. 09:34 Page 1

As a senior consultant accredited with the Austrian Coaching Council, Lucia Schultes is a discreet sparring partner. Cooperating with specialists in contract, finance and tax law, Lucia Schultes and her partners for example support companies who want to open a branch in Austria or start-ups recruiting their first personnel. Above that they help building bridges in the engineering department.

Want Sales? Our sales superstars are trained up and waiting in the wings to step up to your business challenge! We have 20 years of experience in the distance selling industry and we provide B2B sales and customer service in the following languages: – Swedish – Danish – Norwegian – Finnish – German – Dutch We supply combined outsourcing services in customer service and telemarketing which have been developed from a unique combination of service and sales rhetoric and technology.

Contact us today! 3C ONLINE LTD 147 Snowsfields, London SE1 3TF Email: Phone: +44 (0)870 933 0423 Issue 37 | April 2016 | 77

Discover Germany | Culture | Culture Calendar

Culture Calendar Save the date as there are plenty of great events scheduled for the weeks to come. From music festivals and exciting exhibitions to fantastic sport events and social highlights, Discover Germany’s Culture Calendar is your perfect guide to what not to miss in April. TEXT: INA FRANK

Spring Dippemess, Frankfurt/Main (18 March – 10 April)

Saas-Fee Film Festival (30 March – 3 April)

From modern rides to a bit of nostalgia – the Dippemess fair in Frankfurt enchants young and old visitors alike. On the opening day, the evening sky will be brightened up by fireworks and foodies can visit the adjoining sausage festival and try an original 'Frankfurter'.

Established in 2014, this young film festival seeks to challenge familiar viewing habits and focuses on films from Switzerland and its neighbouring countries Italy, France, Germany and Austria. Surrounded by a vast holiday region, Saas-Fee is also worth a visit despite the festivities.

78 | Issue 37 | April 2016

Fair Trade exhibition, Stuttgart (31 March – 3 April) The 'Fair Trade' exhibition shows how sustainable the economy, finance and tourism sectors can be. Visitors can discover a wide range of products - from food and handicraft to ecologically fair fashion and sustainable travel offers.

Discover Germany | Culture | Culture Calendar

Vienna City Marathon (10 April) “A 42-kilometre-long stage, 42,000 actors, one million visitors” - the annual marathon race is back in the city of Vienna. The course runs along the city's most important sights: the sky scrapers of the UN, the Empire Bridge, and the ‘Prater’.

Art Cologne (14 – 17 April)

Wachau Gourmet Festival (31 March – 14 April)

Being one of the biggest trade fairs for modern and contemporary art, Art Cologne focuses on internationally renowned galleries. They offer a broad overview of the art scene in the 20th and 21st century and particularly support young artists. If you discover a piece that suits your home, head over to the 'Open Space': a curated, open sales exhibition area for contemporary art.

Main image: The Spring Dippemess in Frankfurt/Main – Copyright: Tourismus + Congress GmbH Frankfurt am Main, Photo: Holger Ullmann Opposite page below: The Fair Trade exhibition – Copyright: Landesmesse Stuttgart GmbH/Frank Eppler Top: Art Cologne – Copyright: Koelnmesse Above: Wachau Gourmet Festival – Copyright: Günter Kargl Below: Art Cologne – Copyright: Koelnmesse

A tasty menu, accompanied by a glass of high-quality wine. Does that sound like the perfect evening for you? Then plan a holiday in the Austrian region of Wachau this April. The two-week-long Wachau Gourmet Festival offers everything from a gala dinner with local dishes to a 'sparkling wine – champagne – duel'.

Stanser Music Days, Stans (5 – 10 April) The Stanser Music Days are dedicated to music made in Switzerland and foster a cultural exchange for the 30,000 annual visitors. The main focus is jazz and world music, but fans of pop music will also enjoy the Music Days. Moreover, the festival is a climate-neutral event that is entirely run with green electricity. Issue 37 | April 2016 | 79

Discover Germany | Culture | Culture Calendar

Visions du Réel, Nyon (15 – 23 April) Visions du Réel is Switzerland's biggest festival for documentary films. The programme includes all kinds of documentaries: long reports, film diaries, historical investigations or experimental works.

'The White Thrill', St. Anton (16 April) This ski race has cult status: annually, 555 skiers and snowboarders start at the same time. The many challenges on the unprepared race course require a high level of skiing proficiency. But relaxed participants in colourful costumes can be gazed at too.

International Games Week, Berlin (18 – 24 April) Regardless of whether you prefer Black Ops or rather Mario Kart, you should set out to Berlin 80 | Issue 37 | April 2016

Discover Germany | Culture | Culture Calendar this month. At the International Games Week, you can meet game developers, publishers, investors and gaming fans from 35 countries and join conferences, multi-player parties and much more.

Day of the German beer, throughout Germany (23 April) The German purity law, which states that beer should only consist of water, malt, hops and yeast, is famous all over the world and the oldest food regulation that is still valid today. On the 23rd of April, breweries, restaurant and similar branches organise feasts, guided tours, brewery classes and much more to celebrate German beer.

Hannover Messe, Hannover (25 – 29 April) This year, the world’s leading trade fair for industrial technology will put special emphasis on Industry 4.0 alongside its partner country, the USA. Over five action-packed days, some 5,000 exhibitors will showcase the latest technologies and a highlight will be U.S. President Barack Obama’s visit, who will promote the TTIP.

Solothurner Beer Days, Solothurn (28 April – 30 April) In and around the historical Rythalle, 30 breweries invite you to celebrate the Swiss beer culture. As you might need a good basis for drinking, food to match the beer is available too. An entertaining music programme will round off the festival.

Donaufestival, Krems (29 April – 1 May & 5 - 7 May) Following the motto 'redefining arts', the festival at the Danube applies itself to contemporary art in Lower Austria. Stage plays, concerts, art installations – every genre finds its place here. Not only non-mainstream artists and newcomers, but also well-known names like the Vienna Philharmonic Orchestra were already part of the festival.

OPPOSITE PAGE: Main image:The White Thrill – Copyright: TVB St.Anton am Arlberg/Josef Mallaun Other images: International Games Week in Berlin – Copyright: International Games Week Berlin / Ulf Büschleb Top: German chancellor Angela Merkel and India’s prime minister S.E. Narendra Damodardas Modi at Hannover Messe’s opening ceremony in 2015 – Copyright: Deutsche Messe / Rainer Jensen Left: The Hannover Messe – Copyright: Deutsche Messe / Rainer Jensen Right: Day of the German Beer – Copyright: Deutscher Brauer-Bund e.V. Above: The Donau Festival – Copyright: David Visnjic

Issue 37 | April 2016 | 81

Discover Germany | Culture | Barbara Geier

Rules, made in Germany TEXT & PHOTO: BARBARA GEIER

Can you recommend a book that you haven’t read? Well, heck, I’ll do it now. Thereby going against a rule which is – based on the book that I’m about to recommend – something Germans don’t do because we really like following the rules. The book in question is called German Men Sit Down to Pee & Other Insights into German Culture and was written by an IrishGerman author as a funny “handbook for understanding Germans” and for anyone travelling to Germany, moving to Germany from abroad or simply for people that are curious about ‘ze Germans’ (which you obviously are, dear reader). Now, I read a few excerpts and can confirm that it’s funny. But even if I hadn’t read bits and pieces of it, the contents page alone is wunderbar and I doubt that there’s any German, or anyone who’s ever spent an extended amount of time in Germany, who won’t have a chuckle when reading it. Simply because it’s all so true: the authors list over 50 rules for being German that are grouped under different themes – generalisations, of course, intended and to be taken with a sense of humour. Which is, by the way, one of the rules: that you have to have a sense of humour in Deutschland. Yes, imagine that, in Germany! Because the locals – by and large – tend to have one and it’s rather dry and also requires a very good understanding of the Germany language. Which is probably why so many think Germans are not funny. It simply doesn’t 82 | Issue 37 | April 2016

translate, or rather once you need to start explaining why something is funny, it’s not funny anymore. So, just trust me on this, there’s lots of humour to be found in Germany. Another two goodies are in the ‘Shopping’ rules chapter. First, don’t spend more than you have and secondly, shop with Preis-Leistungs-Verhältnis in mind. Ha, so true. With regards to the former, it’s a no brainer for me that you don’t spend more than you have. But in my adopted country, it’s just as normal to use your credit card and not think twice about accumulating debt. The latter rule is not one that I personally pay a lot of attention to but oh so many Germans do. The ratio of price to quality considerably influences spending decisions and people will proudly talk about the efforts they made in order to find the best Preis-Leistungs-Verhältnis, comparing prices and what you get for a certain product or service. So, if you buy something on impulse (my mode – provided I have the money, of course) just because you like it and do not check if you could get the same somewhere else with a better Preis-Leistungs-Verhältnis – well, many a German will find that odd and ’pity’ your potentially foolish decision. I also very much like the rule ‘Get excited about asparagus season’ in the Food and Drink section. It’s so German and again so true. Asparagus season has just started now and right on cue, the German stream

of my Facebook timeline starts filling up with pics of asparagus meals and people posting ‘First asparagus of the season, delicious!’ Can you imagine that anywhere else? I can’t. And asparagus season is definitely one of the things I miss here. What can I say, I’m probably more German than I thought – even if I definitely don’t follow the “never cross the street when there’s a red man” rule in Germany anymore that you’ll also find in the book. That’s one thing London very quickly gets out of your system …

Barbara Geier is a London-based freelance writer, translator and communications consultant. She is also the face behind, a German travel and tourism guide and blog that was set up together with UK travel writer Andrew Eames in 2010.

Burgruine Aggstein

3642 Aggsbach Dorf | Austria |


An asset to the International drink culture and a great gift for any occasion. No more pulling and tugging, or embarrassing moments, just a small rotation and the cork is secured safely and easily. An excellent Premium item. Food and Beverage approved materials used. Design by Nicholai Wiig-Hansen for Kiboni


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.