2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
Discover Germany | Special Theme | Focus on German Fashion
Go fashionably green For Arosha Rosenberger, eco fashion is more than just a temporary trend. Passionate about sustainability, the designs of her label Tuschimo are not only beautiful to look at, but can be worn with a clear conscience. TEXT: SONJA IRANI | PHOTOS: PETER JENSEN
Arosha Rosenberger was born in rural Sri Lanka. It was her mother, a seamstress, who initiated the upcoming designer’s love for fashion.The beautiful woods and nature she was surrounded by as a child continue to inspire her deeply until this day. After learning her trade at Victoria’s Secret in Colombo, studying fashion design, working for designer Raishma in London and starting a family in Germany, the talented tailor has launched her very own fashion brand: Tuschimo. “Tuschimo offers two lines”, she explains.“‘Tuschimo Eco’is all about sustainability, which has always been my biggest passion.”Following strict standards, Rosenberger supports fair trade, only works with fabrics that are GOTS-certified, reuses re-
cycled fabric leftovers and applies in Europe produced Hemp fabrics particularly suitable for sensitive skin.“The other so-called ‘Exclusive line’ features pieces which are available upon request only,” she adds. “These clothes are handcrafted, of the highest quality and are made from high-end fabrics such as silk and lace.” So what’s in store for the future? “I would love to see pretty Jennifer Lopez in my clothing one day,”she smiles. Until that day comes, the Munich local is not short of plans. An English website, her own online shop, a shop in Munich and international stockist partnerships are all in the making. www.tuschimo.de
Free. Independent. Levitating. The attitude ‘faster, more and the cheaper the better’ is omnipresent in the heads of many in the fashion industry. like a bird takes a different approach and shows that ‘eco’ can be very fashionable. TEXT: NANE STEINHOFF | PHOTOS: ORION DAHLMANN I SCANLITHO.TEAMS
like a bird is the answer to a change in the textile industry, which puts increasing emphasis on high quality and sustainability. “There was a gap in the market. I believe that we have a lot of responsibility towards our environment and that’s why I have created like a bird five years ago,” Tanja Kliewe-Meyer, Managing Director, ex-
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plains. Since then, the label is known for its exclusive and playful prints and the use of high-quality natural materials, such as silk or cashmere. Feminine and sporty blouses and shirts with a love for detail are their signature, and with airy cotton batiste or movable jersey stretch, the fabrics are light just like a bird.
“We set ourselves apart from the market. like a bird tells the story of freedom and joie de vivre. We create feel-good clothes as our items are adapted to the needs of women and guarantee a perfect fit,” Kliewe-Meyer says. The young business from Loehne exclusively works with selected European production partners to secure the high quality of their products.“We know all of them personally. When many other fashion companies go to Asia, we believe that Europe has a lot to offer. We aim to be socio-ecological from A to Z,” she concludes. www.like-a-bird.de
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.