2_2_DiscoverBenelux_23_Nov_2015_Scan Magazine 1 30/10/2015 13:01 Page 26
Discover Benelux | Antwerp | Top Jewellery Boutiques
A vibrant shop with a soul The lively centre of Antwerp offers a one-of-a-kind antique jewellery and Art Deco boutique; Adelin. The store window lures everyone in with a love for antique jewellery, vintage watches, Art Deco furniture and decorative objects. “We are not the typical shop one would expect,” says Salomon Wijnberg, owner of Adelin. TEXT: BERTHE VAN DEN HURK | PHOTOS: ADELIN | MAIN IMAGE: FORTUNATI.BIZ
Adelin gives everybody a very warm welcome at its intimate boutique. For Wijnberg it is highly important that customers feel right at home when they enter Adelin. As soon as people arrive it is very obvious how much passion and love Wijnberg has for all the products. Each item is placed very carefully and with the most possible respect. According to Wijnberg, it is the jewellery or the object that should sell itself, not the vendor: “My job goes beyond selling and buying jewels or watches. It is my responsibility to advice customers in the best possible way. And I’m not afraid to tell people
26 | Issue 23 | November 2015
tainly not afraid to tell the truth. “I am a pleaser, but not in the negative way,” says Wijnberg. “All I want is a customer to find that piece of jewellery that is absolutely perfect for him or her. If the match is missing, we have the audacity to advise against the purchase. We do not want victims, we want customers.” what I think.” Adelin, and Wijnberg, are known for their expertise, knowledge, sense of taste, and no-nonsense approach. Wijnberg is not only an antiquarian and diamond specialist, but also an expert to the court of justice; therefore he truly knows what he is talking about. Wijnberg is cer-
Design deco Adelin offers antique jewellery, vintage watches, art deco furniture and decorative objects. “We do not buy our products via fairs or auctions. Our customers come to us with their goods.” The collection is carefully selected, and most products date