5_DiscoverBenelux_Issue18_June_2015_Q9_Scan Magazine 1 26/05/2015 16:23 Page 9
Discover Benelux & France | Design | v.E.R.
Celebrating the little ones With three unique collections for children and parents and major distributors all over the globe, V.E.R. is a brand to be reckoned with, from toys for the very youngest to products perfect as gifts for new mums and dads. TEXT: MYRIAM GWYNNED DIJCK | PHOTOS: v.E.R.
The strength of the company is its ability to turn an idea into a real concept in very little time. “From idea to product sample can take less than two weeks. This makes us flexible and able to adapt quickly to market demand,” Jeroen visser says, one of the company founders. “Furthermore, we have the entire distribution process in our own hands, so we’re completely in control.” The company started in May 2009 with the KidzzCast collection, a product series aimed at parents for creating keepsakes of their newborn children in the form of, among other things, hand and feet imprints. From there the company grew and now has two more collections, KidzzFarm jumping animals and Label Label cosy blankets. “We distribute in 42 different countries to some of the biggest children’s
toys shops such as Toys R Us in the United States. We also just expanded to South Korea,” he says. KidzzFarm comprises of space hoppers in the shape of animals, including Bella the cow, Harry the horse and Sammy the pig. “Kids absolutely adore them and they instantly know how to use it. It’s not just fun, it’s also a good exercise that teaches children coordination and balance,” visser says. The collection was recently expanded and now includes bath toys shaped like the jumping animals. The Label Label cosy blankets are aimed at the very youngest and are available in many different shapes and colours, ranging from normal handkerchiefs to colourful animal shapes and three dimensional toys.
“Babies love cosy blankets and the Label Label products are unique because they have extra squares of fabric attached to them, like labels. Each label has a different colour, design and shape that babies can explore and play with.” Part of v.E.R.’s success is that it’s always looking to improve and create new products. Currently the company is in the final stages of developing a collection of puzzles and lunch boxes. visser adds: “The designs are inspired by the Label Label collection. We’ve already sold the first series of the lunch boxes, even before we started production!” www.ver-bv.nl
Issue 18 | June 2015 | 9