WHAT PEOPLE SAY 19-22 MAR 2019 STAMFORD BRIDGE LONDON
21 MARCH 2019 | Stamford Bridge, London
50
SPORTS CLUBS AND ORGANISATIONS
20
SPEAKERS
50
BETTING OPERATORS
Dave Gal
Betcart, CEO “Betting on Football at Stamford Bridge provided the platform for Betcart to negotiate a ‘landmark deal’ with the now 13-time European champions Real Madrid. We can’t wait to address the entire sports betting industry alongside Real Madrid at the next Betting on Football event.”
Fabio Santoro
ABOUT EVENT
WHY ATTEND
The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation to Betting & Gaming Brands and Football Clubs & Organisations.
• Build relationships with decision makers at key betting brands and football clubs & organisations • Learn about different types of partnerships within the betting industry, impactful sponsorship activation, building effective partnerships, and maximising ROI • Discover new sponsorship opportunities and benchmark existing partnerships • Benefit from complimentary access to the Betting on Football conference, 19-22 March • World class hospitality for all delegates, including lunch, refreshments, networking drinks and networking parties
The Forum will be part of the Betting on Football conference, 19-22 March at Stamford Bridge. Now in its 3rd edition, it has developed to be a unique opportunity for sponsorship professionals to network and discuss the state-of-the-art of sponsorship in the betting and gaming category. As part of the programme SBC facilitates direct introductions between Football Clubs & Organisations and Betting & Gaming Brands based on the available sponsorship opportunities and interests.
You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com.
Marketing Director Serie A “We have been attending the Sponsorship Forum from the start. It is a truly unique opportunity to meet and learn from other sponsorship professionals in this crucial category and to expand your understanding of betting.”
Mikel Bárcena
Deputy General Manager, Deportivo Alavés “Making the trip to Betting on Football was an extremely worthwhile exercise for the club, not just for the opportunity to meet Betway, but also to gain insight into the value of betting-based partnerships and the importance of finding creative ways to engage a fanbase. Thank you to Rasmus Sojmark and the team for organising the event and inviting us along.”
Dan Levy
Head of Partnerships & Content, Smarkets “I have attended both Sponsorship Forums to date. Like the Betting on Football conference, they are not only well organised and informative, but also a great way to grow your network in football and beyond.”
ORGANIZATION TYPES
WHO WILL ATTEND
• • • • • •
The companies shown below are a small selection of those that have attended the previous editions.
Betting Operators Gaming Operators Football Clubs Football leagues Football Associations Service Providers
SPONSORSHIP FORUM ATTENDEES JOB TITLES CEO / MANAGING DIRECTOR
10%
C-LEVEL EXECUTIVES
30%
HEAD OF SPONSORSHIP
30%
PARTNERSHIP MANAGER
20%
OTHER
15%
THE SPONSORSHIP OPPORTUNITY SBC has developed an extensive expertise and understanding of sports sponsorship opportunities by working closely with betting and gaming brands. Thanks to our relationship with practically all of the industry’s players, both on the betting / gaming brands side as well as on the sports industry side, we are in a unique position to facilitate the creation of new partnerships, including: • Advising betting / gaming brands on sponsorship strategy, identifying available opportunities, and benchmarking the rights offered and fee requested against other opportunities and past deals; • Advising betting brands and sports properties on world-class market research, data analytics, and sponsorship activation service providers; • Advising sports properties on their offering for betting brands, optimising the packages to provide maximum value for the category; • Connecting sports properties with specific betting brands, making targeted introductions based on a match in their offerings and interests, and intermediating up to the creation of new partnerships. • For this, SBC enters into standard, non-exclusive intermediation agreements with sports properties. The SBC Sponsorship Forum is a key appointment in the area of sports sponsorship by the betting category, as it represents the only opportunity for stakeholders to promote industry best practice and create networking opportunities.
AGENDA | THURSDAY 21 MARCH 2019
10:15 - 11:00
CONFERENCE ROOM 4 - MAIN TRACK OPEN SESSION Educating the professionals How Sky Bet, the Football League and EPIC Risk Management address the issue of problem gambling and integrity with professional sports people.
whistle ad ban and the limitation to one betting spot per ad break in the UK will inevitably hinder how many operators can reach their audience during sporting events. However, what will these measures mean for sponsors of clubs? Will there be pressure on brands/clubs to adopt other measures to selfregulate sponsor presence as well? Which measures might it make sense to propose?
SPEAKERS Paul Buck, CEO, EPIC Risk Management Scott Davies, Ex footballer, EPIC Risk Management Adrian Worsley, Head of communications, EFL Richard Flint, Executive Chair, Sky Betting & Gaming 11:00 - 11:20
REFRESHMENT BREAK
11:20 - 11:30
INVITATION ONLY SPONSORSHIP FORUM (Hollins Suite) Introduction – The state of betting sponsorship in football and how to protect its future Betting brands’ presence in football, as a sponsor of team and leagues or as an advertiser around the live game broadcast and other content, has continued to increase. This is resulting in an ever-more pronounced push-back from society, putting at risk the partnership between the two industries. What is the current situation across Europe and in which way can both operators and sports clubs & organisations protect the future of their symbiotic relationship?
SPEAKERS Sarah Hanratty, CEO, Senet Group Barbara Beltrami, Country Manager Italy, Kindred Bob Madou, CCO, Club Brugge 12:15 - 13:00
Self-regulation – What impact will limitations of betting brand presence such as the whistle to whistle ad ban have on sponsorship? In response to media criticism that the presence of betting companies around football is becoming too dominant, reaching also an under-age audience, the industry has taken action and has started to self-regulate itself. Initiatives such as the whistle-to-
Social vs. Business ROI – how to maximise the impact of Clubs and brands working together to promote integrity and responsibility? Society is asking for responsible betting. When operators and sports teams unite their forces and leverage the communicative power of sport, it would seem to provide an unrivalled opportunity to promote integrity and social responsibility. But which methods and initiatives are truly effective in getting the message across to their audience, how to measure impact, and can they have a positive impact on the business as well? SPEAKERS Vahe Baloulian, Strategic Advisor, BetConstruct Paul Buck, CEO, Epic Risk Management George Harborne, ex AVFC Jon Long, Managing Director, Bayridge Sports Patrizia Rodriguez Barrios, MD, Sociedad Deportiva Eibar, JFK
SPEAKER Jaap Kalma 11:30 - 12:15
THEME: RESPONSIBLE SPONSORSHIP
13:00 - 14:00
LUNCH
AGENDA | THURSDAY 21 MARCH 2019 14:00 - 14:45
Fans vs. punters – promoting your brand in an effective yet safe way through fan engagement Fans want to be engaged as fans, not merely as punters. With marketing methods under significant scrutiny, how can brands balance business effectiveness and fan engagement, whilst ensuring social responsibility at the same time? What types of content and mechanisms are most effective for brands to meet these multiple objectives? SPEAKERS Dean Akinjobi, CEO, Football Media Emily Rutherford, Mana100 John Ali, Marathonbet Giorgos Lagaris, Director Sponsoring & TV Rights, PAOK FC
14:45 - 15:30
The value of affection – Should you choose to become a club’s stalwart or a new signing? Switching sponsorship to another club allows a brand access to a new group of potential customers. But loyalty is at the base of fandom, and brand preference in an over-crowded marketplace is hard to come by. How to weigh these apparently contradictory marketing objectives? How can partners become embroidered rapidly into the fabric of the clubs they are partnered with and not to be seen as an intruder? And how to manage the partnership to ensure one reaps the benefits of a long-term relationship? SPEAKERS Alan Alger, Betway Rory Anderson, 12Bet Damian Irvine, Commercial director of Bradford bulls and CEO of Bradford Park Avenue
15:30 - 15:50
NETWORKING BREAK
15:50 - 16:30
THEME: RESPONSIBLE SPONSORSHIP
The Human Factor – How a club’s players can boost the sponsorship Nothing hits home with a club’s fans more than seeing the players they love, but involving players in the promotion of a betting brand is often sensitive. The panel will share experiences of the effective use of a club’s players by a betting sponsor, with pointers about how to make it work and lessons learned. SPEAKERS William Woodhams, CEO, Fitzdares Sergey Portnov, CEO, Parimatch
17:00 - 19:00
NETWORKING DRINKS SPONSORSHIP FORUM
20:30 - 03:00
CLOSING PARTY AT MAHIKI KENSINGTON
NETWORKING & EVENING EVENTS
We have three evening networking events on Wednesday and Thursday as part of the forum. All participants in the Sponsorship Forum have free access and you can expect free food and drinks, as well as plenty of new business opportunities.
20 MARCH
21 MARCH
BETTING ON FOOTBALL OFFICIAL BETTING NETWORKING PARTY
SPONSORSHIP FORUM NETWORKING DRINKS
BETTING ON FOOTBALL CLOSING PARTY
The official networking drinks and party will run from 20:00 to 2:00 at Namco Funscape on London’s South Bank, next to the famous London Eye. The venue offers a wide variety of high-tech entertainment and games that is sure to provide an excitingly different networking experience, including free usage of 150 of the latest arcade machines, 12 Bowling Lanes, American pool tables, Ping Pong tables, High speed Bumper cars, The Vault Lasermaze, Escape rooms for teams of 6, and much more.
Following the close of the Sponsorship Forum there will be networking drinks starting at 17:00 at Stamford Bridge. All participants are invited, and it’s a great opportunity to continue the discussions started at the Forum, connect with other delegates and speakers and do some business in a relaxed atmosphere.
The closing party will run from 20:30 to 3:00 at Mahiki Kensington. The London club is famous for its Tiki paradise theme and delicious fresh fruit cocktails. Mahiki is the ultimate party destination, and you re guaranteed a night out in London that is set to be unique in every respect!
WEDNESDAY
More info at: www.namcofunscape-londonevents.co.uk
THURSDAY
More info at: www.mahikikensington.com
GET IN TOUCH
JAAP KALMA
DAVID KNIGHT
RASMUS SOJMARK
PETER HALPIN
Interim Business Development Director
Group Dusiness Director
CEO / Founder
Sponsorship Forum Consultant
jaap@sbcgaming.com +39 366 487 3733
david@sbcgaming.com +44 (0) 752 627 4843
ras@sbcgaming.com +44 (0) 789 049 5353
peter@halpinsportsponsorship.com +35 386 881 3154
jaapkalma
mrdknight98
rasmus.sojmark
WHAT PEOPLE SAY Paris Smith CEO, Pinnacle
19-22 MARCH 2019 Stamford Bridge, London
2,000 DELEGATES
40 EXHIBITORS
200 SPEAKERS
“I’m partnering up with SBC at Betting on Football this March because I believe wholeheartedly that there need to be conflictfree integrity services provided to leagues, conferences, teams, regulators, and sports betting operators alike.”
Anthony Werkman Betway, CEO
ABOUT EVENT
WHY ATTEND
Betting on Football is the only trade conference that brings together all the decision makers from international operators to address the recent issues and opportunities in the sports betting industry.
• Betting and gaming industry’s premium
Stamford Bridge provides the intimate setting for 2,000 senior execs, 200 expert speakers across 40 sessions, with plenty of business and networking opportunities between operators and key suppliers. You actually get to meet and speak to the operators at our events that you want to do business with! Focus this year is not just football and betting, we have had several requests from operators to address relevant topics pertaining to leadership, global and emerging markets, compliance, integrity and problem gambling, digital marketing, sponsorship, payments, products and technology, and industry innovation..
operator focused trade show • Access to 200 of the very best industry speakers and content which is helpful to any organisation that wants to grow within the football and sports betting industries • Network and do business with 2,000 senior executives from industries like sports, football, sports betting, affiliates and media, legal, regulation, finance etc.
“The gambling industry is facing uncertain times, and 2019 has only just begun. Technological and regulatory change are rocking the boat on either side of the Atlantic and we will be getting together to discuss the impact on the betting industry at Betting on Football this March.”
Marcos Olivera
Clever Advertising Group, Chief Affiliate Officer “I will like to thank SBC for this amazing event. I have attended gambling conferences for the last 8 years and Betting on Football was by far the best one! Nothing to point out but a round of applause to all the people involved in this event.”
• World class hospitality for all delegates, including lunch, refreshments, networking drinks and evening parties at top
Jamie McKittrick
Head of Commercial, GVC Group
London venues
You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com.
“SBC always offer the highest calibre speakers, so I know I’m hearing from the most credible sources in the industry, with the best networking opportunities and information from across the sector. Betting on Football is the ideal meeting place for betting industry leaders to get together.”
WHAT WILL THE CONFERENCE & EXPERT FORUMS COVER The 6 main conference tracks will cover key topics within Leadership & Vision, Global Markets, Betting on Marketing, Product in Focus, Betting on Innovation and The Science of Compliance.
This year we have 4 Expert Forums on Wednesday 20 March and Thursday 21 March: PaymentExpert Forum, Digital Marketing Forum, Sponsorship Forum, and European Lotteries Workshop.
CONFERENCE TRACKS
EXPERT FORUMS
Leadership & Vision Looks at stagnation in the betting industry, advertising over-exposure, the future for retail betting, challenges for new brands and a CEO panel discussing future strategy
PaymentExpert Forum A one-day Forum for payment professionals from operators and payment suppliers to network and discuss issues and opportunities in the betting and gaming industry.
Global Markets Takes a snapshot of some of the emerging regulated markets, such as India, Sweden and USA, with some of more established markets such as Italy, Spain and a post-Brexit UK.
Digital Marketing Forum A one-day Forum for online marketing professionals in the sports betting industry to discuss and learn the latest trends and digital marketing techniques.
The Science of Compliance In partnership with Gambling Compliance - deals with the latest problem gambling strategies, sporting integrity, payments, fraud and dealing with regulators Betting on Innovation and Products in Focus Take a look at the latest ways of attracting and entertaining customers. It explores innovation and technology discussing the roles of platform, esports, virtual sports, omni-channel strategy and communications. Betting on Marketing Follows the discussion around effective and safe sponsorship, a CEO panel of super affiliates exploring their role in the supply chain, and the challenges of reaching an audience and keeping it through social, loyalty and personalisation
SPONSORSHIP FORUM A one-day Forum where Football Clubs/Organisations and Gambling Operators meet to discuss the many aspects of football sponsorship by the betting category and explore new opportunities together.
EUROPEAN LOTTERIES WORKSHOP A one-day Workshop for Lottery Operators representing state lotteries in 16 European countries.
If you want to view the full agenda, you can find it here.
WHAT WILL THE CONFERENCE COVER The main 6 tracks will cover key topics within Leadership & Vision, Betting on Marketing, Global Markets, Sport in Focus, Tackling the Issues, and Betting on Innovation.
SPEAKER PREVIEW
ANTHONY WERKMAN CEO Betway
PARIS SMITH CEO Pinnacle
JESPER KARRBRINK CEO Mr Green
JESPER SVENSSON CEO Betsson Group
RICHARD FLINT Executive Chair Sky Betting & Gaming
FABIO SCHIAVOLIN CEO Snaitech
TROY COX Chief Commercial Officer SKS365
SERGEY PORTNOV CEO Parimatch
ALEXEY SINYUSHKIN COO BetOlimp
LUDOVICO CALVI Board Director Lottomatica Betting
FRANCESCO GAZIANO Chief Marketing Officer SKS365
RICHARD MOFFAT CEO OLBG
NIKLAS LINDAHL Managing Director - Italy LeoVegas
JENS NIELSEN Sports Betting Director Danske Spil
ORY WEIHS CEO XL Media
RICARDO PINTO CMO Clever Advertising Group
JESPER SOEGAARD CEO Better Collective
ELLIOT HACKNEY Head of Social Ladbrokes Coral
GUY HARDING Head of Commercial OddsChecker
EITAN GORODETSKY Head of SEO & PPC Betsson Group
BILL DEMAKAKOS Group Director of Betting Intralot
STEVE SCHRIER Chief Commercial Officer SG Digital
MATT SCARROTT Director of Sportsbook & VIP BetVictor
MARTIN LYCKA Director of Regulatory Affairs GVC Group
SAM BEHAR Global Head of Marketing Marathonbet
JARI VAHANEN Senior VP Business Development Veikkaus
STEVEN ARMSTRONG Group Money Laundering Reporting Officer William Hill
BENJAMIN CRONIN Head of Content Marketing Pinnacle
We have 6 tracks and 40 different sessions panels across 3 conference rooms If you want to view the full agenda, click here.
ORGANISATION TYPES • • • • • • • •
Operators Suppliers Service Providers Affiliates & Media Companies Payment Providers Compliance, Law & Regulators Football Clubs & Organisations Sports Clubs & Organisations
JOB TITLES CEO / CHAIRMAN / FOUNDER
25%
C-LEVEL EXECUTIVES
20%
DIRECTORS
30%
MANAGER
25%
OTHER
5%
WHO WILL ATTEND The companies shown below are among the ones that will be represented by the 2,000 delegates at the Betting on Football conference. When you register as delegate to attend the event you will get access to the SBC Connect Conference App & Platform, which includes a list of people and companies attending. You can use SBC Connect to contact the ones you like to meet and schedule your meetings before the event starts.
ATTENDEE PREVIEW
6ththe Edition of the Largest Football & Betting Trade Conference To view latest floor International plan click here.
19-22 March 2019 @ Stamford Bridge, London
EXHIBITION AREA -AREA FLOOR PLAN EXHIBITION West Stand Level Hallwith with1,400 1,400 Sqm Space West Stand Level1 1--The The Great Great Hall Sqm Space
BetConstruct Jacktime Microgame OPTIMA bet365 SB Tech Trustly
MR1
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MR2 MR3 MR5 MR6 MR7 MR8
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Chetu
5
GamCare
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SkillCorner
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NETWORKING AREA
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Betgenius
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Betegy
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CAFE & BUSINESS LOUNGE
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Highlight Games 15
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14 24
Pay360
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BetConstruct
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Metric Gaming
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processing.com
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5 4
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RACING POST
3 Intertops 8
5
108
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28 4
REFRESHMENT STATION
18 4
15
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40
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W2 Global Data
2
6
HIPAY NETWORKING AREA AND CATERING
3
3
14
Mkodo
18
38
29
Oddslife
12
Intilery
39
5
30 3
8
Perform
8 4
Playtech
3
48
5 5
11
Other Levels
9
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Friends4Media
5
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4
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OPTIMA COFFEE BAR
15
35
1xbet
9
3
OPTIMA
32
2
9
36
15
6
2
Optimove
3
3
6
3
16
8
9
KAMBI SPEAKER LOUNGE
23 Affiliate INSIDER
3
SBC 15
16
STADIUM ACCESS
8.5
3
Chetu
5
GamCare
4
4 Monatair
2
3
3
ENTRANCE
LIFT
33 3
Seon
2
SkillCorner
4
2
NETWORKING AREA
2
3
2
9
9
Betegy
5
34
Betgenius 32
8
10
11
Other Levels
12
Intilery
8
4
8
37
3
OPTIMA COFFEE BAR
15
35
1xbet
4
36
OPTIMA
3
15
14
Mkodo
8
Global Bet 2
8
2
5 3
TROPHY DISPLAY
6
15
REFRESHMENT STATION
RACING POST
3 Intertops 8
4
Oddslife
3
W2 Global Data
16
40
5
9
3
15
4
5 3
processing.com
4
15
16
41
CAFE & BUSINESS LOUNGE
3
19 INTERVIEW AREA
LIFT
6
84
14
5
6.5 5
4 24
Pay360
4 15
16
9
Highlight Games
25
Metric Gaming
3
6
15
4 26
25
14
5
27
REFRESHMENT STATION
5
42
15
6
18 3
BetConstruct
18 4
3
5
108
28
29
4
3
9
5
30
3
HIPAY NETWORKING AREA AND CATERING
3
4
Playtech
39
38
8
31
4
18
Perform
48
5
5
3
4
9
6
Friends4Media 15
15
BAR
2
To view the latest floor plan click here.
5
15
6
2
Optimove
3
3
6
3
16
8
9
KAMBI SPEAKER LOUNGE
23 Affiliate INSIDER
3
SBC 15
STADIUM ACCESS
8.5
16
CONFERENCE LEVEL 2 - FLOORPLAN West Stand Level 2 - Tambling and Hollins Suites
CONFERENCE LEVEL 2 West Stand Level 2 - Tambling and Hollins Suites HOLLINS SUITE Wednesday, 20 March - PaymentExpert Forum Thursday, 21 March - Sponsorship Forum
TAMBLING SUITE Thursday, 21 March - Digital Marketing Forum
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CONFERENCE LEVEL 3 - FLOORPLAN West Stand Level 3 - Harris, Drake and Vialli Suites
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To view the latest floor plan click here. LIFT
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CONFERENCE LEVEL 3 - FLOORPLAN West Stand Level 3 - Harris, Drake and Vialli Suites
CONFERENCE LEVEL 3 - FLOORPLAN West Stand Level 3 - Harris, Drake and Vialli Suites
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DRAKE SUITE
CONFERENCE ROOM 2
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GOLDEN RACE BAR
PREVIEW OF WHO IS EXHIBITING / SPONSORING
ADVISORY BOARD
JAAP KALMA Former Chief Commercial Officer AC Milan
JESPER KARRBRINK CEO Mr Green
PARIS SMITH CEO Pinnacle
JARI VAHANEN SVP Business Development Veikkaus
SERGEY PORTNOV CEO Parimatch
MATT SCARROTT Sportsbook Director Betvictor
HOWARD CHISHOLM Managing Director Chisholm
JESPER SOEGAARD CEO Better Collective
JENS NIELSEN Sports Betting Director Danske Spil
RORY ANDERSON Consultant 12BET
QUIRINO MANCINI Partner Tonucci & Partners
DAVID CLIFTON Director Clifton Davies Consultancy
Bookmakers
SUPPORTING PARTNERS
You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com