Here are some valuable tips to create a standout submission for the
Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry.
SBC Awards Americas
The Intro: Synopsis Of Your Entry
Provide a concise overview of your entry
Highlight key points and company achievements that will capture the judges' attention.
What
to inclu e
Tips
for success
Explain why your company, project, or initiative deserves to win this award
Keep it clear and succinct, this is the first impression the judges will get
Focus on what sets you apart from other entries in the category
Clearly explain the impact your company has made in the last year
The Competitive Advantage
What
to include
How does your projec , ini ia ive, or company offer a compe i ive advan age in is ca egory
Ensure your response specifically addresses e award ca egory cri eria, providing specific de ails from your company/projec
Provide a well-rounded, evidence-based explana ion
Tips
for success
Clearly demons ra e ow your company, ini ia ive, produc , or service s ands ou from e compe i ion Avoid vague s a emen s—use concre e examples and measurable resul s
Hig lig ow your company ave leveraged new ec nologies, groundbreaking s ra egies, or crea ive marke ing approac es o drive success
Provide evidence of ow your ini ia ive as impac ed e indus ry, w e er roug grow , cus omer engagemen , indus ry influence, or opera ional success
0
The Facts & Figures
What
to include
Tips
for success
Quan i a ive da a and fac ual evidence a suppor your nomina ion
Provide de ails on grow , engagemen , cus omer sa isfac ion, or any o er relevan me rics
Organise your fac s and figures clearly o s reng en your argumen
Ensure e da a is relevan o e cri eria and direc ly ied o your en ry's success
Presen your fac s in a clear, easy- o-read forma , suc as bulle poin s or ables
sing es imonials from clien s o reinforce your success and s ow e angible impac of your ini ia ive
The Success Story
What
to include
Tips
for success
hare a real-life example of how your company, project, or indi idual succeeded
Pro ide context of the challenges faced before the company's product/initiati e was released and how the company has helped address these challenges?
Use a clear, compelling narrati e that’s easy for judges to follow
Focus on tangible results backed by data that show how your initiati e met the challenge
The story should demonstrate the practical impact and how it aligns with the award’s criteria.
Additional Tips for a Winning Entry
Your submission should be based on the genuine im act made over the ast year
Showcase how you’ve made a ositive difference for a client or colleague in the industry
A strong entry is written s ecifically for the SBC Awards criteria Don’t sim ly re ur ose a ress release or sales co y Craft your submission to answer the exact questions the judges are asking and align it with the criteria set for the category
Use evidence to back u your claims Ideally, use numerical data or third- arty exam les to strengthen your submission
Involve as many com any em loyees as ossible to get a well rounded ers ective Kee it sim le and succinct Judges are reviewing multi le entries, so clarity will make your submission stand out
For further advice on your awards entry lease watch our SBC Awards webinar
