Award Entry Tips & Guidelines
Here at SBC, we want to make sure that nominated companies get the recognition and celebration they deserve. With this in mind, here are some valuable tips to create a standout submission for the . Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry. SBC Awards Europe
The Intro: Synopsis Of Your Entry
What to includ
Tips for succ ss
Provide a concise overview of our entr
Explain wh our compan , project, or initiative deserves to win this award Highlight ke points and compan achievements that will capture the judges' attention.
Keep it clear and succinct, this is the first impression the judges will get
Focus on what sets ou apart from other entries in the categor Clearl explain the impact our compan has made in the last ear
The Competitive Advantage
What to includ
How does your project, initiative, or company offer a competitive advantage in t is category
Ensure your response specifically addresses t e award category criteria, providing specific details from your company/project
Provide a well-rounded, evidence-based explanation.
Provide evidence of ow your initiative as impacted t e industry, w et er t roug growt , customer engagement, industry influence, or operational success. Tips
Clearly demonstrate ow your company, initiative, product, or service stands out from t e competition. Avoid vague statements—use concrete examples and measurable results
Hig lig t ow your company ave leveraged new tec nologies, groundbreaking strategies, or creative marketing approac es to drive success
The Facts & Figures
Quantitative data and factual evidence t at support your nomination
Provide details on growt , engagement, customer satisfaction, or any ot er relevant metrics
Organise your facts and figures clearly to strengt en your argument. What to includ
Ensure t e data is relevant to t e criteria and directly tied to your entry's success
Using testimonials from clients to reinforce your success and s ow t e tangible impact of your initiative. Tips
Present your facts in a clear, easy-to-read format, suc as bullet points
The Success Story
What to include
S are a real-life example of ow your company, project, or in ivi ual succee e
Provi e context of t e c allenges face before t e company's pro uct/initiative was release an ow t e company as elpe a ress t ese c allenges?
Use a clear, compelling narrative t at’s easy for ju ges to follow
T e story s oul emonstrate t e practical impact an ow it aligns wit t e awar ’s criteria. Tips for success
Focus on tangible results backe by ata t at s ow ow your initiative met t e c allenge
Additional Tips for a Winning Entry
Your submission should be based on the genuine impact made over the past year
Showcase how you’ve made a positive difference for a client or colleague in the industry
A strong entry is written specifically for the SBC Awards criteria Don’t simply repurpose a press release or sales copy Craft your submission to answer the exact questions the judges are asking and align it with the criteria set for the category
Use evidence to back up your claims Ideally, use numerical data or third-party examples to strengthen your submission
Involve as many company employees as possible to get a well rounded perspective
Keep it simple and succinct Judges are reviewing multiple entries, so clarity will make your submission stand out
For further advice on your awards entry please watch our SBC Awards . webina