Here at SBC, we want to make sure that nominated companies get the recognition and celebration they deserve. With this in mind, here are some valuable tips to create a standout submission for the
. Affiliate Leaders Awards
Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry.
The Intro: Synopsis Of Your Entry
What
to includ
Tips
for success
Provide a concise overview of your entry
Explain why your company, project, or initiative deserves to win this award
Highlight key points and company achievements that will capture the judges' attention.
eep it clear and succinct, this is the first impression the judges will get
Focus on what sets you apart from other entries in the category
Clearly explain the impact your company has made in the last year
The Competitive Advantage
What
to include
How does yo r project, initiative, or company offer a competitive advantage in this category
Ens re yo r response specifically addresses the award category criteria, providing specific details from yo r company project
Provide a well-ro nded, evidence-based explanation.
Tips
for success
Clearly demonstrate how yo r company, initiative, prod ct, or service stands o t from the competition. Avoid vag e statements— se concrete examples and meas rable res lts
Highlight how yo r company have leveraged new technologies, gro ndbreaking strategies, or creative marketing approaches to drive s ccess
Provide evidence of how yo r initiative has impacted the ind stry, whether thro gh growth, c stomer engagement, ind stry infl ence, or operational s ccess.
What
to includ
Tips
for su ess 03
The Facts & Figures
Q antitative data and fact al evidence that s pport yo r nomination
Provide details on growth, engagement, c stomer satisfaction, or any other relevant metrics
Organise yo r facts and fig res clearly to strengthen yo r arg ment.
Ens re the data is relevant to the criteria and directly tied to yo r entry's s ccess
Present yo r facts in a clear, easy-to-read format, s ch as b llet points
Using testimonials from clients to reinforce yo r s ccess and show the tangible impact of yo r initiative.
The Success Story
What
to include
Tips
for success
Share a rea ife examp e of how your company, project, or individua succeeded
Provide context of the cha enges faced before the company's product/initiative was re eased and how the company has he ped address these cha enges?
Use a c ear, compe ing narrative that’s easy for judges to fo ow
Focus on tangib e resu ts backed by data that show how your initiative met the cha enge
The story shou d demonstrate the practica impact and how it a igns with the award’s criteria.
Additional Tips for a Winning Entry
Your submission shou d be based on the genuine impact made over the past year.
Showcase how you’ve made a positive difference for a c ient or co eague in the industry
A strong entry is written specifica y for the Affi iate Leaders Awards criteria.
Don’t simp y repurpose a press re ease or sa es copy. Craft your submission to answer the exact questions the judges are asking and a ign it with the criteria set for the category
Use evidence to back up your c aims. Idea y, use numerica data or third party examp es to strengthen your submission
Invo ve as many company emp oyees as possib e to get a we rounded perspective
Keep it simp e and succinct. Judges are reviewing mu tip e entries, so c arity wi make your submission stand out.
