● Intro ● Executive Team ● Strategic Advisors ● Our Story & Values ● Services ● Partners ● Testimonials ● Get In Touch
SBC Advisory Partners is the pioneering consulting and transaction advisory service for the betting & gaming industry boasting an unrivalled network of contacts founded on the deep industry roots of its experienced partners and the reach of SBC’s global events and media portfolio.
The executive team has over 100 years combined experience in the industry, both as executives and proven entrepreneurs, that offer you access to world-class expertise and the largest network of highly influential C-suite executives, business owners and industry investors.
SBC Advisory Partners is unique in the industry as we represent a wider network of strategic advisors and associate consultants who are industry leading figures who help us cover a range of key verticals, geographies, disciplines and opportunities. We are able to provide clients with direct access to the largest network of highly influential C-suite executives, business owners and industry investors as well as access to new opportunities in both regulated and emerging markets. Services we offer: ● Consultancy ● Product Marketing & Sales Strategy ● Corporate Finance / M&A ● Legal & Regulatory Advice
Consultancy We provide expert advice for betting, gaming, sports and esports to help you identify opportunities and connect with the right partners, services and expertise that you require to scale and grow your business. ● Strategy & Business Development ● Market Analysis ● Regional Growth Opportunities ● Market Access, Strategic Partnerships & Joint Ventures ● Emerging Market Entry & Strategy (US, Canada, Latam etc.) ● Vendor Selection / Recommendation ● Business Introductions & Matchmaking Services ● Sports Sponsorship Opportunity Search & Evaluation
● Product Launch Strategy ● Product Development Strategy ● Product Marketing Strategy ● Product Revenue & Sales Strategy Product Marketing & Sales Strategy We advise you on opportunities and strategy to develop, launch and market your product(s) and brand(s) locally and globally within sports betting and iGaming industry.
Having successfully executed a large number of buy and sell side M&A transactions in the sector we have the knowledge and experience to manage and close transactions that deliver on our clients’ strategic and financial objectives. Corporate Finance / M&A ● Due Diligence ● Corporate Development ● Buy-Side M&A ● Sell-Side Deal Origination ● Marketing ● Research ● Post Merger Integration ● Restructuring
Legal & Regulatory Advice ● Legal And Regulatory Advice ● Drafting/amending Legislation / Regulations ● Public Policy Matters ● Commercial & Contracts ● Legal & Regulatory Due Diligence ● Corporate & Transactional Advice We provide tailored legal advice and execution to support the entire life cycles of companies from formation to global success.
Rasmus Sojmark
ChairmanRasmus (Ras) has been involved in the betting and gaming industry for 20 years, and is known as one of the most distinguished networkers and business facilitators in the betting and gaming industries.
Ras started his career as commercial director of leading sports betting affiliate BetBrain.com, and founding team member of EveryMatrix. In 2009 he founded SBC (a highly successful events, news and media business) and Oddslife.com (a b2b provider of prediction games) and has since founded Sport Global Group, and EsportsInsider.com.
Linkedin profile | ras@sbcadvisory.com
Anton Kaszubowski Managing Director
Anton has been involved in the betting and gaming sector for over 20 years after moving from investment banking. Since then he has built a wealth of experience holding senior management positions for companies such as FUN Technologies Plc (he managed multiple rounds of fundraising and the $500m sale to Liberty Media), and Stanleybet International.
Anton has advised on strategy M&A, and market entry for companies such as IGT, William Hill, Novomatic, SIS, and VC / investor groups on betting and gaming projects. He also has direct entrepreneurial experience in esports, AI technology and live dealer gaming.
LinkedIn profile | Anton@sbcadvisory.com
Quirino Mancini
Legal & Compliance Director
For more than 20 years Quirino has been one of the leading Italian gaming law specialists. In 2016 he became the global head of gaming and gambling at Tonucci & Partners (www.tonucci.com), a Top-Ten Italian general practice firm.
Quirino is also co-founder and senior editor of www.gaminglaw.eu, a pan-European information and commentary portal aimed at the gaming industry, and Executive Vice-President and fellow member of the Leadership Committee of the International Masters of Gaming Law (IMGL).
Linkedin Profile | Quirino@sbcadvisory.com
Michael Mandl Chief Growth Officer
Michael Mandl has over 20 years experience in events and has held numerous senior executive positions around the world with Reed Exhibitions, specifically Group Vice President of the US business, CEO of Reed Exhibitions (India), Director Of Business Development in Germany and most recently Chief Operating Officer for Reed Exhibitions in Brazil and Mexico (LATAM).
Linkedin Profile | michael@sbcadvisory.com
Andrew McCarron, Media & Content Director
Andrew has worked in the gambling industry since 1994, initially working for a Manchester bookmaker before starting to report on the industry in 1998. Andrew has covered most sectors of the industry having reported for Coinslot International, Euroslot Worldwide, Casino International, Park World, International Casino Review, Totally Gaming, Coinslot Review and Betting Business International (now iGaming Times).
In 2014 he joined Rasmus Sojmark at SBC as Managing Director and together built a global media and events business for the gambling industry, consisting of 10 media brands, five global conferences and 10 digital conferences.
Linkedin Profile | Andy@sbcadvisory.com
David Knight, COO
David has worked in strategy and business development for the media and technology industries for over 20 years and is currently the Group Chief Operating officer for the Sport Global group including SBC, Esports Insider, and affiliated company Oddslife.
David began his career with the Boston Consulting Group in Los Angeles, before working in strategy and business development for Disney and NBCUniversal, negotiating deals to drive the transition to digital distribution. Upon moving to London, David joined Arts Alliance Media as VP of Business Development and Strategy. Throughout his career, David has worked on business strategy, as well as negotiating complex commercial arrangements, joint ventures and M&A.
Linkedin Profile | David@sbcadvisory.com
Jaap Kalma, Strategic Adviser Sports & Sponsorships
Jaap has been involved in the sports business industry for over a decade. Currently the managing director of Italian football club Parma Calcio 1913, Jaap was previously Chief Commercial Officer at AC Milan for four years, responsible for all stadium and commercial revenues including sponsorship. Before that he worked at Ferrari, where he carried responsibility as a member of the management board for the global brand, both in sports cars and in Formula 1.
Jaap has a strong understanding of the gambling industry having served as Chief Commercial Officer at SBC for two years before joining Parma. He is also a non-executive director of Credito Valtellinese, an Italian bank.
Linkedin Profile | Jaap@sbcadvisory.com
Jon Arnold, Talent Advisory Partner
Jon has been working in the talent industry since 2004 after a short career in Fine Art Auctioneering. His early career was spent at PSD Group (Parent Company of Odgers Berndtson at the time), running FinTech and Technology Practices before eventually founding the Arnold Ash Group in 2013.
Over the last 8 years, Jon has been working closely with iGaming and Sports Betting leaders, supporting their growth and vision via commercial talent solutions. Jon is recognised as offering something different in the industry as he is a true trusted commercial partner who Consults clients on how best to run their processes, identify and attract top talent and not only recruit but retain and motivate the right Human Capital for the business.
Jon holds a Degree in Fine Art Valuation (comprising of History of Art, Economics and Law).
Linkedin Profile | jon.arnold@sbcadvisory.com
SBC Advisory Partners is unique in the industry since we represent a wider network of strategic advisors and associate consultants who are industry leading figures who help us cover an unparalleled range of verticals, geographies, disciplines and opportunities.
Machavariani Specialist in CIS gaming markets Sam Cooke Specialist in Esports George Rover Specialist in US licensing and regulation
Mendieta Strategic Advisor Sports Business
Schneider Strategic Advisor North America
Vahanen Strategic Advisor Lottery & Sports Betting
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Get in touch with us info@sbcadvisory.com
