CasinoBeats Summit 2021 | Programme

OFFICIAL PROGRAMME

14-15 JULY 2021 | INTERCONTINENTAL MALTA / ONLINE

IGAMING DEVELOPMENT, INNOVATION & STRATEGY

ORGANISED BY

OFFICIAL PROGRAMME SPONSOR

14-15 JULY 2021

INTERCONTINENTAL MALTA/ONLINE

14-15 JUL

INTERCONTINENTAL MALTA

CLOAK ROOM

ELEVATORS

REGISTRATION

CATERING

CASINO BAR & CAFE

ELEVATORS

CASINO

LUNCH & NETWORKING ROOM 2

VALLETTA CONFERENCE ROOM

LUNCH & NETWORKING ROOM 1

STAGE

DIGITAL CONFERENCE ROOM

Bet365

Meeting Room

SPEAKER LOUNGE

Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Media Partners / Strategic Partners . . . . . . . . . . . . . . . . . 10 Valletta Conference Room Sessions – Wednesday . . . . 12 Digital Conference Room Sessions – Wednesday . . . . 16 Valletta Conference Room Sessions – Thursday . . . . . 20 Digital Conference Room Sessions – Thursday . . . . . . . 24 Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Contact us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

All information correct at time of going to press

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

3

THANKS TO OUR SPONSORS PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

AVATAR

BRONZE SPONSOR

ux

PREMIUM SPONSORS

RNG://FOUNDRY

SPONSORS

4

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

Complete iGaming Platform Provider www.betconstruct.com UK I USA I FRANCE I GERMANY I CYPRUS I MALTA I URUGUAY I MEXICO I UKRAINE I SOUTH AFRICA I LATVIA I TAIWAN I PHILIPPINES I PERU I ARMENIA BetConstruct is licensed by the UK Gambling Commission for the provision of gambling software under licence number 040767-R-320911-007

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

5

21-24 SEPT 2021

FIRA DE BARCELONA MONTJUÏC

THE GLOBAL

BETTING &IGAMING

SHOW 5,000 DELEGATES

350

SPEAKERS

200

EXHIBITORS

FOR MORE INFORMATION PLEASE VISIT SBCEVENTS.COM 6

Fira de Barcelona, Montjuïc

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

INTRODUCTION

INTRODUCTION It’s a pleasure to welcome you to CasinoBeats Summit. Finally.

Planning our return to Malta has been a tricky business, for reasons I’m sure you are all far too aware of. But we were determined to stage an event here because the SBC team has always received such a warm welcome from the island’s igaming community.

ANDREW MCCARRON Managing Director SBC

Malta is a world-renowned centre of excellence for the online casino industry, brimming with talented professionals, innovative games developers and market-leading operators. Where could be a more appropriate choice of location for SBC’s first in-person conference since 2019?

What we have lined up for you is a combination of in-depth conference content about both the international igaming industry and the role Malta plays as an igaming hub, lots of great networking opportunities, and a celebration of the sector’s creative and innovative talents at the first ever Game Developer Awards ceremony.

Of course, this being 2021, we’ve had to adapt to the current restrictions on gatherings and not everything about CasinoBeats Summit will be entirely familiar to those of you who are veterans of SBC’s events.

The most notable change is that the event is taking place in an integrated physical-online format. So as well as your fellow delegates here at the InterContinental, you will be joined by an audience of online casino industry professionals logging on from around the world.

The conference has both a Live Stage with in-person panels (and the odd speaker being beamed into the auditorium via the miracle of technology) and a Digital Stage, with all the speakers taking part remotely.

You’ll have access to both Stages, but at this point we need to ask you for a little help in adapting to the regulations. As we are working within capacity limits, please take a couple of minutes to look at the agenda in this programme and book your seat in the conference rooms for the sessions that you wish to attend. Similarly, we ask that you book times for your three-course lunch and for any meetings you wish to arrange in the refreshments areas.

Thank you for joining us at CasinoBeats Summit. We’re sure you’ll enjoy the return of in-person events.

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

7

> iGaming > Video Gaming > Esports

HOME OF GAMING EXCELLENCE GamingMalta is an independent non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA). Tasked with the remit of promoting Malta as a center of excellence in the digital and remote gaming sector globally, it is also responsible for liaising with the local relevant authorities to improve Malta’s attractiveness as a jurisdiction and enhance the ecosystem surrounding the gaming industry.

GamingMalta Foundation

8

Building SCM 02-03, Level 3,

T +356 2546 9000

SmartCity, Ricasoli SCM1001, Malta

E info@gamingmalta.org

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

gamingmalta.org

WELCOME

WELCOME Hello and thank you for joining us at CasinoBeats Summit 2021.

We’re really excited to be staging our first in-person conference since 2019 here in Malta, the heartland of the igaming industry, and are looking forward to two days of high-level conference content, networking, and business discussions.

RASMUS SOJMARK CEO / Founder SBC

The conference content is outstanding and features some of the foremost international experts, all ready to share their insights on the major problems and opportunities across the wider online casino sector. From the latest developments in established igaming markets and the issues shaping newly-regulated markets, to the leadership challenges facing operators, affiliates and suppliers, there is something for everyone with an eye on the global industry.

At the same time, the agenda has content developed specifically with the local audience in mind. In keeping with Malta’s status as the leading hub for games developers, there are conference sessions focusing on the future of slots and the next generation of igaming innovations.

And remember, if your meeting schedule means you cannot make every conference session you are interested in, you’ll be able to access any you miss on-demand via the CasinoBeats Summit online event platform.

We’ll also be honouring some of the talented teams working in Malta at the inaugural Game Developer Awards ceremony. This addition to the industry awards schedule is a celebration of the people who create the games that entertain audiences around the world. They are not just about the titles that have proved to be the biggest financial hits, as our judges have looked behind the scenes to pick out the best gameplay innovations, graphics, and soundtracks, together with the top marketers and streamers.

To round off the CasinoBeats Summit experience, we have a programme of networking dinners and drinks for you. If you are familiar with SBC’s events, you’ll know that our social occasions are fantastic opportunities to make valuable new contacts and, just as importantly, they are great fun. If this is your first time with us, I’m sure you’ll enjoy yourself.

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

9

PREMIER MEDIA PARTNERS

MEDIA PARTNERS

PREMIER STRATEGIC PARTNERS

STRATEGIC PARTNERS

10

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

11

WEDNESDAY 14 JULY 2021 INTERCONTINENTAL MALTA / ONLINE

VALLETTA CONFERENCE ROOM

AGENDA SPONSOR

WEDNESDAY 14 JULY

AGENDA SPONSORED BY

SLOTS 2021 VALLETTA CONFERENCE ROOM

TRACK SPONSORED BY 09.00 – 09.30 CEST KEYNOTE SPEAKERS

10.00 – 10.40 CEST

Kasper Bach, Head of Casino, Twin

GAME SELECTION: THE SLOTS OPERATORS WANT

Simon Hammon, CPO, Relax Gaming Daniel Mitton, Head of Casino, Soft2bet

2021 will see more game releases than ever before. What’s the operators’ view on the number and the quality of games? What type of slots ticks the boxes? Can the quality operators expect to be able to offer their players be maintained across so many releases?

Sponsored by:

MODERATOR Ivonne Montealegre, Founder & Event Director, MaltaPokerFestival

SPEAKERS

11.00 – 11.40 CEST

Helen Walton, CCO, Gluck Games

DIVERSIFYING THE SLOTS AUDIENCE THROUGH DESIGN

Jan Urbanec, CEO, Endorphina

Does current slot design only appeal to the existing player base? What is being done to attract new player demographics via design, branding and gameplay? What scope is there for the localisation of certain slot titles to cater for the differing tastes across global markets?

Lloyd Purser, Chief Operating Officer, FunFair

MODERATOR Aideen Shortt, Founder and CEO, Lilywhite

SPEAKERS

12.00 – 12.40 CEST

Rob Procter, Content Specialist, SG Gaming

SLOTS: MECHANICS, MEGAWAYS AND MORE

Markus Antl, Head of Sales and Key Account Management,, Greentube – Sponsor

MODERATOR Jeremy Coleman, Commercial Director, RNG Foundry

“Or ‘How to build a slot franchise’. Developers, for years and still, sought to develop or acquire slot gaming brands that would deliver longevity. A glance at the list of most popular slots and there’s not a movie franchise in sight - it’s Starburst, Bonanza, Gonzo’s Quest, Book of Dead, and their Megaways versions. Should studios be using the same blueprint and developing their own IP series, like Playtech’s Age of Gods or Yggdrasil’s Vikings?

Sponsored by:

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

13

SLOTS 2021

AGENDA SPONSORED BY

VALLETTA CONFERENCE ROOM

WEDNESDAY 14 JULY

TRACK SPONSORED BY SPEAKERS

14.00 – 14.40 CEST

Stefania Mincu, CPO, Ellmount Group

GAMIFICATION – THE LANGUAGE OF LOYALTY

Mark Grech, Head of Gaming & Business Development, Game Lounge Philippe Joos, Head of Product & Innovation, Napoleon Sports & Casino

It’s been said that effective gamification is about adding a layer of ‘human’ interaction, delivering additional engagement that keeps players coming back. Tournaments have been particularly adept at adding personality to a product, but what else can be done to engage and attract players?

Sponsored by:

Alexis Wicén, Co-founder, Unibo

MODERATOR Russell Mifsud, Director, KPMG Malta

PRODUCTS & INNOVATION VALLETTA CONFERENCE ROOM

AGENDA SPONSORED BY

WEDNESDAY 14 JULY

TRACK SPONSORED BY

SPEAKERS

15.00 – 15.40 CEST

Stephan Apap, UX Research Manager, Betsson Group

SLOTS: MANAGING THE USER EXPERIENCE

Gil Rotem, Independent Consultant for Bet365, Self Employed Erica Spiteri, Head of Design, Acroud

How do operators manage the UX when they are almost entirely deploying products developed by third parties? Are some slots not added to a lobby because it doesn’t align with the operator UX culture? How does the UX inform the game development process? What is the pipeline to feed slot gameplay data and analytics back into the product development process?

Sponsored by:

MODERATOR Aideen Shortt, Founder and CEO, Lilywhite

14

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

WEDNESDAY 14 JULY

AGENDA SPONSORED BY

PRODUCTS & INNOVATION VALLETTA CONFERENCE ROOM

TRACK SPONSORED BY

SPEAKERS

16.00 – 16.40 CEST

George Olekszy, Head of Slots, Eyas Gaming

TRIGGER HAPPY: IS THERE A FUTURE FOR FEATURE BUY-IN? Slot feature buy-ins have long been a valuable part of the user experience, with many high-profile developers including the option to trigger a slot feature at a ‘buy now’ cost to the player. These functions have not been universally popular, with the UK GC warning operators about it in January 2020 and some operators not including the option at all. So is there a middle ground? Players seem to like them, with the feature easily the most fun part of the slots experience. Do feature buy-ins have a future? What does it look like?

Toni Kolehmainen, Head of VIP, Wildz Casino Anthony Cabrera Boulet, Head of Gaming for LATAM, Entain

MODERATOR Aideen Shortt, Founder and CEO, Lilywhite

SPEAKERS

17.00 – 17.40 CEST

Marie Theobald, Chief People Officer, Hero Gaming

IT’S ALL ABOUT THE PEOPLE

Beatrice Svensson, Director of Employee experience, Casumo Stefania Curmi, Head of HR, Leovegas

What key skills are in demand for casino operations? How can companies retain the trained staff they have developed? With casino operations so easily defined by compliance and regulation, how do operators find and polish the creative gems a company needs to stand out?

Sponsored by:

MODERATOR Megan Easy, CEO, SpotGaming

SPEAKERS

18.00 – 18.40 CEST

Katherine Spilde, Professor and Endowed Chair, San Diego State University

CHAOS OR SUSTAINABILITY: THE CHOICE IS IN OUR HANDS

Richard Schuetz, CEO, Schuetz LLC Steven Myers, Managing Director, Praxis Consulting and Advisory

There are no votes in gambling-unless you are prepared to write a large cheque.

Our gambling ecosystem is struggling with particular crisis points in Malta, the UK and Europe as a whole. Whilst in the US, people are struggling to come to terms with the escalation of sports betting driven by unfamiliar European practices.

But is it all bad? Can some sense be made of this chaos?

We believe it can. But only by creating a unique mixture of operators and academics. Evidence base research is the answer to the ‘race to the bottom’ we are currently in.

The gambling industry, governments and regulators need a knowledge repository and Gaming Knowledge Centres that can fulfil such a brief.

Join us to explore the possibilities created by the cooperation of academic and operational minds to the industry we love.

On behalf of Gaming knowledge Centres-supported by the KPMG eSummit, Sycuan Institute of Tribal Gaming – San Diego State University, Schuetzinc, and Praxis Consulting and Advisory.

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

15

WEDNESDAY 14 JULY 2021 INTERCONTINENTAL MALTA / ONLINE

DIGITAL CONFERENCE ROOM

AGENDA SPONSOR

WEDNESDAY 14 JULY

AGENDA SPONSORED BY

KEY MARKETS DIGITAL CONFERENCE ROOM

TRACK SPONSORED BY

SPEAKERS

10.00 – 10.40 CEST

Peter Jesko, Data Analyst Lead, Casino Guru

SWEDEN: IS THE DREAM DYING?

Jesper Kärrbrink, Chairman, Green Jade Games Robert Andersson, CEO, Acroud

The response of operators to temporary limits on losses and bonuses introduced during the pandemic hinted at growing disquiet in Sweden and a fear that the Swedish Gaming Authority might suffocate the market there through over regulation. With the measures perhaps remaining in place until the summer of 2021, are operators losing faith in the Swedish experiment?

MODERATOR Gustaf Hoffstedt, Secretary General, Swedish Trade Association for Online Gambling

SPEAKERS

11.00 – 11.40 CEST

Quirino Mancini, Partner, Tonucci & Partners

ITALY: IGAMING’S TRUE LAND OF OPPORTUNITY?

Alessandro Allara, Chief Digital Officer, Gamenet Natalie Berenato, Head of Online Marketing, Olybet Italia

Resilient to regulatory change and with an appetite for traditional games, Italy is Europe’s second-largest igaming market. With headlines so often dominated by betting on both real and virtual sports, how big is the unrealised igaming opportunity in Italy? What effect is the advertising ban having?

Sponsored by:

Marco Tiso, Online Managing Director, Sisal Marco Castaldo, CEO, Microgame

MODERATOR William Bolton, Reporter, G3

SPEAKERS

12.00 – 12.40 CEST

Andrea Vota, Director General, JDigital

WHAT DOES TO TAKE TO SUCCEED IN SPAIN?

Patricia Lalanda Orsonez, Partner, Loyra Abogados Laricea Roman, Head of Marketing, Party Casino

Online gaming revenues in Spain have tripled in the last five or so years as a shift from land-based to online gathers momentum, aided in part by the coronavirus pandemic. With a young player base and as a platform to entry into Latin American markets, Spain is a huge opportunity for operators – so what does it take to success there?

MODERATOR Jake Pollard, Founder, Open Media Services CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

17

KEY MARKETS

AGENDA SPONSORED BY

DIGITAL CONFERENCE ROOM

WEDNESDAY 14 JULY

TRACK SPONSORED BY

SPEAKERS

14.00 – 14.40 CEST

Clive Hawkswood, Executive Advisor, Gambling Integrity

UK: BITING THE HAND THAT FEEDS? Once the key online gaming market in Europe, the increasing costs of compliance and an extremely competitive market structure has seen both large and smaller operators give up their UK licences and exit the market.

Is there still room for nimble operators to carve out a niche? What other changes are coming down the line? What is the regulator’s vision for UK 2.0?

Joe Saumarez Smith, Chairman, Eyas Gaming Savvas Fellas, Managing Director, Lindar Media

Sponsored by:

MODERATOR David Clifton, Director, Clifton Davies Consultancy Limited

NEW MARKETS DIGITAL CONFERENCE ROOM

AGENDA SPONSORED BY

WEDNESDAY 14 JULY

SPEAKERS

15.00 – 15.40 CEST

Andrea Belezza, VP of EU and Asia Pacific markets, KaFe Rocks Ross Parkhill, MD, Rhino Entertainment Group Eirik Kristiansen, CEO, Pixel Digital Ionut Constantinescu, Head of Casino, Game Lounge

EMERGING MARKETS: MEETING THE NEEDS OF PLAYERS YOU’VE NEVER MET It is rare that one market solution can be readily transferred to a new territory, so how can new entrants best understand what players want?

Sponsored by:

MODERATOR Ilya Machavariani, Senior Partner, CEO,, 4H Agency

SPEAKERS

16.00 – 16.40 CEST

Nico Reussenzehn, Country Manager Germany, Rootz Matej Novota, Data & Complaints Department Lead, Casino Guru Sebastian Erfurth, Project Manager for DE, Oddspedia.com Johannes Brecher, Senior Director Accounts – iGamming, Lead Link GmbH

GERMANY: A SLEEPING GIANT? The German market is in a period of transition and the most populous country in the EU offers huge potential. New licence applications are expected to open in July 2021 with incmubent operators not sanctioned but instead expected to quickly adhere to stake and deposit limits. What bearing on the new regulated igaming market will the country’s rich history in land-based and street gaming bring? Is Germany in fact the biggest single opportunity for igaming in 2021?

MODERATOR

18

Lewis Pek, Editor G3

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

WEDNESDAY 14 JULY

AGENDA SPONSORED BY

NEW MARKETS DIGITAL CONFERENCE ROOM

SPEAKERS

17.00 – 17.40 CEST

Koen Bongers, Head of Marketing, Blexr

GOING DUTCH: A GREAT OPPORTUNITY BUT AT WHAT PRICE?

Ruben Grave, COO, Acroud

What can the sector expect from the regulated Dutch online gaming market when it finally launches on September 1, 2021? How does the regulatory model compare with new markets such as Sweden and Germany, what lessons have been learned? Can the regulatory model balance the tax burden between land-based and online, as it failed to do previously?

Jaakko Soininen, Managing Director, Finnplay

MODERATOR Peter-Paul de Goeij, Managing Director, NOGA

SPEAKERS

18.00 – 18.40 CEST

Roberto Regianini, CEO, FBM Digital Systems

LATAM As the markets in South America open up, what jurisdictions are the most likely to open up to the industry? Is Brazil still the biggest opportunity?

What do operators need to know to target the new markets?

Zeno Ossko, CEO, BetWarrior

Sponsored by:

Stavros Karagkounis, Co-Founder and General Manger, Fogobet Monica Rangel, Head of PT Markets, 888

MODERATOR Cecilia Paolino-Uboldi, Director of International Business Development, Global Casino Operations, Carnival Corporation & PLC

SPEAKERS

19.00 – 19.40 CEST

Fintan Costello, Managing Director, BonusFinder.com

CHANGING STATES: US IGAMING ON THE MARCH?

Adam Noble, Co-Founder and Chief Business Development Officer, Playstar Casino Benjamin Truman, Co-Founder & COO, MediaTroopers

The regulation of sports betting continues to sweep across the US, with online casino riding on its coat-tails. It took years for Nevada, Delaware and then New Jersey, most notably, to offer real-money igaming, moving political mountains on the way. Thanks largely to the success of the NJ model, Pennsylvania is now live and Michigan is accepting licence applications. Things are moving fast - is the US primed for a new gold rush?

MODERATOR James Myles, Analyst, ETA Delta

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

19

THURSDAY 15 JULY 2021 INTERCONTINENTAL MALTA / ONLINE

VALLETTA CONFERENCE ROOM

AGENDA SPONSOR

THURSDAY 15 JULY

AGENDA SPONSORED BY

MARKETING & AFFILIATION VALLETTA CONFERENCE ROOM

09.00 – 09.30 CEST KEYNOTE SPEAKERS

10.00 – 10.40 CEST

Melanie Hainzer, CMO, Wildz Casino

LIVE STREAMERS: THE NEW POWER AFFILIATE? As the digital audience continues to develop at a pace, are streamers quickly emerging as the new casino power affiliate? What do streamers bring to the mix? Why have they been so successful? And what can the industry learn from their effectiveness?

Tobias Svensen, CEO, Casino Grounds

MODERATOR Aideen Shortt, Founder and CEO, Lilywhite

SPEAKERS

11.00 – 11.40 CEST

Gali Hartuv, Head of Customer Engagement and Training, 10Bet

CAN OPERATORS STILL REWARD CUSTOMER LOYALTY?

Bradley Williams, VIP Manager, Bet.co.za

What role do bonusing, free spins and VIP schemes play in acquiring and retaining casino players in the current environment? Will they cease to be effective if more regulations are placed on this type of marketing? Why is the industry not trusted by regulators to reward its customers?

MODERATOR Arjan Korstjens, Casino Marketing Consultant, ExPlayner

SPEAKERS

12.00 – 12.40 CEST

Eitan Gorodetsky, Acquisition Director, Betsson Group

IS SEO BECOMING REDUNDANT?

Lee Beirne, Head of SEO, Ladbrokes Coral

With the role of Influencers growing at such a rapid rate, will we see old school SEO become redundant? Or will Influencers need to learn how to optimise their videos for SEO to ensure they up to date?

Benjamin Truman, Co-Founder & COO, MediaTroopers Wesley Knock, Key Account Manager, Internet Vikings

MODERATOR Sean Bianco, Co-founder, Gain Changer

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

21

MARKETING & AFFILIATION VALLETTA CONFERENCE ROOM

AGENDA SPONSORED BY

THURSDAY 15 JULY

SPEAKERS

14.00 – 14.40 CEST

Stuart McMaster, Partner, Mishcon de Reya LLP

DATA GATHERING IN THE AGE OF COMPLIANCE What data should an operator or an affiliate be collecting about its audience for both marketing reasons and compliance? Was big data too big to use effectively? Did GDPR have a material impact on marketing success? What obligations does the industry have to its players regarding their data and how are operators interpreting that?

Thees Buschmann, Head of Compliance, Red Rhino Ariel Reem, CEO, Genesis Global

Sponsored by:

Stephen Quinn, Member of the Advisory Panel, W2

MODERATOR Christopher Dalli, CEO, L&L Europe

SPEAKERS

15.00 – 15.40 CEST

Alison Brincat, Head of Affiliates, Branders

NEW MARKET PIONEERS – AFFILIATES PANEL

Marcos Oliveira, CMO, Clever Advertising Johan Styren, CEO, Dilanti Media

Casino operators rely on affiliates to push into markets and drive brand awareness to new audiences. What markets are affiliates already gaining casino traffic in and where are they actively targeting? How can affiliates make the most of this traffic while making sure that their operator partners remain compliant?

Sponsored by:

MODERATOR Ricardo Pinto, CMO, Darwin Gaming

22

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

23

THURSDAY 15 JULY 2021 INTERCONTINENTAL MALTA / ONLINE

DIGITAL CONFERENCE ROOM

AGENDA SPONSOR

THURSDAY 15 JULY

AGENDA SPONSORED BY

LEADERSHIP DIGITAL CONFERENCE ROOM

SPEAKERS

10.00 – 10.40 CEST

Tim De Borle, CEO, Napoleon Sports & Casino

EMBEDDING A SAFER GAMBLING ETHOS IN COMPANY CULTURE – CEO PANEL

Megan Easy, CEO, SpotGaming

What does a safer gambling business culture look like? What should operators look to integrate into their operations from the outset? Can the industry take the lead or is external definition required? What are the practical solutions that can be applied to develop this ethos?

Christopher Dalli, CEO, L&L Europe

Sponsored by:

Alexandre Tomic, CEO, Alea

MODERATOR James Bennett, Director, Square in the Air

SPEAKERS

11.00 – 11.40 CEST

Dersim Sylwan, CMO, Leovegas

MARKETING SLOTS IN A SUSTAINABLE WAY – CMO PANEL

Noam Klivitzky, Director of Marketing, 888 Casino Dmitry Belianin, Chief Marketing Officer, Parimatch International

With a review of the Gambling Act in the UK under way, and regulations across Europe under intense scrutiny, is now the time to reappraise how casino gaming is marketed and therefore perecived by those outsode the industry? Should the industry still be playing the ‘glamour’ card? How can we acknowledge and tackle gambling harm, while also positioning gaming as part of an everyday entertainment activity? With age checks strictly regulated, why is there still a push for advertising restrictions?

MODERATOR Martin Calvert, Marketing Director, ICS-Digital

SPEAKERS

12.00 – 12.40 CEST

Leanne Muleba, Chief Operations Officer, Matching Visions

ZERO-HARM GAMING: CAN SLOTS BE ’GAMBLING’S NETFLIX’? – SLOT DEVELOPERS PANEL

Yordy Diaz, Product Director, Sportgaming Vladimir Malakchi, Chief Commercial Officer, Evoplay – Sales placement

Not everyone is dismayed by stake limits such as those taking hold in Germany - indeed many see such measures as an essential step in presenting online slots as ‘zero-harm entertainment’. But can igaming really compete for that €20 a month from the casual player, who might view an evening or two of slots play as an attractive alternative to a boxset? Are developers even making 10-cents-a-play games?

Sponsored by: RNG://FOUNDRY

MODERATOR Simona Pinterova, Co-Founder, AYO.news

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

25

LEADERSHIP DIGITAL CONFERENCE ROOM

AGENDA SPONSORED BY

THURSDAY 15 JULY

SPEAKERS

14.00 – 14.40 CEST

Alev Kaya, Sales Director, CasinoEngine, EveryMatrix

PLATFORMS & AGGREGATORS – THE TRUE GAME-CHANGERS?

Simon Hammon, CPO, Relax Gaming Ciara Nic Liam, Commercial Director - Gaming, Betsson Group

The role of the aggregator has changed and continues to evolve, often proving to be the quickest way to market, especially when taking products into new jurisdictions. A distinguished panel of executives from operators and leading providers discuss why platform provision is more important than ever.

Sponsored by:

MODERATOR Scott Longley, Founder, Clear Consise Media

26

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

With 20+ brands, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. Betsson employs over 2,000 talented people from more then 60 nationalities across 12 offices worldwide.

WHAT WE ARE PROUD OF

32%

43

7,000

INTERNAL HIRING RATE

BOOMERANG EMPLOYEES IN 2020

APPLICATIONS PER MONTH

WHAT DO OUR BETSSONITES SAY

90%

89%

ARE PROUD TO WORK WITH US

86%

BELIEVE THAT WE ARE A RESPONSIBLE OPERATOR

RECOMMEND US AS AN EMPLOYER

WHAT DOES THE INDUSTRY SAY

GREAT PLACE TO WORK 2020

BEST EMPLOYEE SUPPORT 2020

EMPLOYER OF THE YEAR 2021

– INTERNATIONAL GAMING AWARDS –

– COMMUNITY AWARDS –

– EGR NORDICS AWARDS –

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

27

14-15 JULY 2021 INTERCONTINENTAL MALTA / ONLINE

EXHIBITORS

BetConstruct is a global technology provider for online and land-based gaming industry. BetConstruct’s offerings include Online and Retail Sportsbook, RNG & Live Casinos, Esports, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions.

betconstruct.com Kristina Hambardzumyan Regional Director E. k.hambardzumyan@betconstruct.com T. 00448081646561 ext. 032

All partners benefit from BetConstruct’s Spring Platform with its powerful backoffice tools and all-inclusive services. From stand-alone setup to turnkey and white label solutions, BetConstruct offers its partners an unparalleled opportunity to succeed.

fbm.digital

FBMDS comes with the mission to gather all the experience, technology, and quality from the global gaming brand FBM, bringing them to the online gaming market and creating an outstanding player experience to leave a distinct mark as an online gaming provider.

Roberto Regianini CEO E. roberto.regianini@fbm.mt

FunFair Games is a different breed of games provider. We’re developing a new genre of multiplayer casino games for a new generation of players. Our games are designed with Millennials (Gen Y) and Gen Z gamblers in mind. We’re giving casinos the content that appeals to a demographic who want more from their gaming experiences; something exciting, immersive and social.

The next-gen gaming experience is available to the mass market via an industry-first distribution partnership with Every Matrix’s, RGS Matrix, giving operators across the globe the chance to access a fresh source of revenue from a new demographic.

funfair.games

G3 is a global media channel supplying news, market research, expert opinions and data to the international gaming community. G3 encompasses a monthly print and digital magazine, G3Newswire.com daily gaming news service and support Apps for both magazine and news delivery. The G3Newswire emailer is a tri-weekly news update, while the G3 Blog delivers articles, features and opinions in a bi-weekly format. G3 encompasses the land-based, sports-betting and interactive gaming sectors across every market, region and global geography. G3 is the official magazine of AGEM, Clarion World Partner and SBC Premier Partner.

g3newswire.com

GamingMalta is an independent non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA). Tasked with the remit of promoting Malta as a centre of excellence in the digital and remote gaming sector globally, it is also responsible for liaising with the local relevant authorities to improve Malta’s attractiveness as a jurisdiction and enhance the ecosystem surrounding the gaming industry.

gamingmalta.org Malcolm Saleeb Marketing & Operations Manager E. saleeb.malcolm@gmail.com T. +35677040934

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

29

Gioconews is a complete gaming network with a monthly magazine with international delivery because it is in Italian and in English language. It also has an online daily paper (www.gioconews.it) and two other specific online daily news dedicated to Poker and Casino worlds. Gioconews gives big attention to the gaming world and to the worlds connected with it, so it is present in the most important gaming centers, the Italian casinos and in meeting and gaming appointments in Europe. Gioconews always paid attention to the clients and to the companies that connect their brands to gaming.

gioconews.it Alessio Crisantemi Editor E. segreteria@gioconews.it T. +390744461296

iBet Digital is the number one online meeting place for iGaming professionals.

We bring together suppliers, operators, affiliates and industry enthusiasts. iBet Digital is one of the most cost effective sales and marketing accompaniments and offers all year round support and exposure to thousands of key decision makers in the industry.iBet Digital offers everything from a full breakdown of Casino and Sportsbook Directories and Promotions, an industry Suppliers A-Z portal, including industry Products and Services category listings, and our very our iBetNetwork so anyone within the gambling and iGaming industry can create their own profile and be apart of the community. Since launch we have obtained a catalogue over 120 partners, 300+ brands and credible traffic from over 60 countries. iBet Digital are always innovating and we’ve got even more exciting developments lined up in our roadmap. Join us today!

ibetdigital.com

The International Masters of Gaming Law is the pre-eminent global gambling law networking and educational organization shaping the future of Gaming Law. Our members are specialists in many gambling sectors – Compliance; Cross Border Regulation; iGaming; Legislative Affairs; Education; Lotteries; Taxation; Terrestrial Gambling; and Wagering. IMGL is at the forefront of the latest developments in international gambling law.

imgl.org/masterclasses

peratera.com Vladislavs Andre Business Development Manager E. sales@peratera.com T. +37126252307

RNG://FOUNDRY rngfoundry.com

30

The International Masters of Gaming Law is the pre-eminent global gambling law networking and educational organization shaping the future of Gaming Law. Our members are specialists in many gambling sectors – Compliance; Cross Border Regulation; iGaming; Legislative Affairs; Education; Lotteries; Taxation; Terrestrial Gambling; and Wagering. IMGL is at the forefront of the latest developments in international gambling law.

RNG Foundry is the largest and most active slots studio Accelerator launched in association with Velo Partners, the UK’s most active gaming investor. The Accelerator seeks to attract world-class talent in the gaming industry and offers applicants an attractive package including equity investment, technical resources, sector insights, license sheltering, production expertise and industry-leading distribution opportunities. Applicants are welcomed to apply for investment consideration. RNG Foundry are looking for ambitious and talented individuals or teams who wish to own and operate their own studio.

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

27-28 OCT 2021 MIAMI, FLORIDA

LATIN AMERICA’S

SENIOR EXECUTIVE BETTING AND GAMING SUMMIT

500

DELEGATES

100

SPEAKERS

30

EXHIBITORS

FOR MORE INFORMATION PLEASE VISIT SBCEVENTS.COM

#SBCSUMMITLATAM

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

31

Trusted by leading names all over the world, VIXIO GamblingCompliance power more effective decision making through our expert insights and analysis, comprehensive data, eLearning and bespoke research. Our practical and usable insights are designed to enhance and support your governance, risk and compliance strategies. vixio.com

ygam.org

sbcevents.com Conall McCabe Sales Director E. conall@sbcgaming.com T. +44 (0) 7799 904 257

The Young Gamers and Gamblers Education Trust (YGAM) is a national education charity with a social purpose to inform, educate, safeguard and build digital resilience amongst young and vulnerable people, helping them to make informed decisions and understand the consequences around gambling and gaming. This is achieved through evidence-led, evaluated and accredited education programmes and resources for anyone that works with or cares for young & vulnerable people, including teachers, youth workers, community volunteers and mental health specialists. YGAM also works closely with universities and students to raise awareness of problematic gambling and gaming, across campus to build digital resilience amongst the student population.

SBC Events organises some of the largest physical and virtual conferences and exhibitions for the betting & gaming industry, providing a highly-effective way for you to reach buyers in your market. Events include SBC Summit Barcelona, CasinoBeats Summit, SBC Summit North America, SBC Summit Latinoamerica, Betting on Sports Europe and SBC Awards.

Rasmus Sojmark CEO / Founder E. ras@sbcgaming.com T. +44 (0) 7890 495 353

sbcmedia.com Conall McCabe Sales Director E. conall@sbcgaming.com T. +44 (0) 7799 904 257

SBC Media is the largest B2B news publisher in the betting & gaming industry, with a network that includes SBC News, CasinoBeats, SBC Americas, SBC Noticias, Lottery Daily, SlotBeats, Payment Expert, Insider Sport and Esports Insider. The network’s range of content and advertising solutions can help you to reach and engage with your target customers.

Rasmus Sojmark CEO / Founder E. ras@sbcgaming.com T. +44 (0) 7890 495 353

32

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

13-14 OCTOBER 2021

PARKOVY KYIV INTERNATIONAL CONVENTION CENTER & ONLINE

#SBCSUMMITCIS

THE PREMIER

EVENT FOR BETTING AND GAMING IN THE

CIS REGION

1,500 Delegates

100

Speakers

20

Exhibitors

500 live 1,000 online

ORGANISED IN ASSOCIATION WITH

FOR MORE INFORMATION PLEASE VISIT WWW.SBCEVENTS.COM CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

33

NOV 30 - DEC 2, 2021 MEADOWLANDS EXPOSITION CENTER, NEW JERSEY

THE LEADING

SPORTS BETTING & IGAMING EVENT IN NORTH AMERICA 2,500 Delegates

200

Speakers

50

Exhibitors

#SBCSUMMITNORTHAMERICA

FOR MORE INFORMATION PLEASE VISIT SBCEVENTS.COM 34

CASINOBEATS SUMMIT | 14-15 JULY 2021 | SBCEVENTS.COM

Sports Betting Community | Riverbank House | 1 Putney Bridge Approach London, SW6 3JD | United Kingdom CEO / Founder Rasmus Sojmark rs@sbcgaming.com +44 (0)789 049 5353 Managing Director Andrew McCarron andy@sbcgaming.com +44 (0) 778 231 1768 Director of Conference Production Jonny Whelan jonathan.whelan@sbcgaming.com +44 (0) 7473129795 Senior Conference Producer Natalie Lees natalie.lees@sbcgaming.com

CasinoBeats Editorial Team Craig Davies craig@sbcgaming.com James Ross james.ross@sbcgaming.com Mollie Chapman mollie.chapman@sbcgaming.com

Sales Team Conall McCabe Sales Director conall@sbcgaming.com +44 (0) 7799 904 257 Jan Willem Volbeda Sales Manager jan@sbcgaming.com +44 (0) 7909 834 571 Richard Deacon Sales Manager richard.deacon@sbcgaming.com +44 (0) 7939 088 850 Alyona Gromova Eastern European Head of Sales alyona@sbcgaming.com +44 (0) 7476 400 041 +38 093 379 6617 Bob McFarland SVP Sales and Commercial – Americas bob.mcfarland@sbcgaming.com +1 203 807 0356

Events Paul Mills Event Director paul@sbcgaming.com Lucy Brackpool Event Manager lucy.brackpool@sbcgaming.com Charlotte Cowdrey Head of Events charlotte@sbcgaming.com Lizzi Diggins Awards Manager lizzi.diggins@sbcgaming.com

Marketing Director Dennis Algreen dennis@sbcgaming.com

Director of Design & UX Gabor Tatrai gabor@sbcgaming.com Head of Event Design & Quality Control Bettina Sojmark bettina@sbcgaming.com

CasinoBeats Summit is organised by: SBC Follow SBC and CasinoBeats on Twitter: @sbcgamingnews and @casinobeatsnews Facebook: @sportsbettingcommunity and @casinobeats