CasinoBeats Summit 2019 - Conference Agenda

17-20 SEPTEMBER 2019 Olympia London AGENDA PREVIEW More info @ www.sbcevents.com

TUESDAY 17 SEPTEMBER 15:00 – 21:00

Pre-registration

Hilton Olympia

18:30 – 01:00

Networking & Drinks

Hilton Olympia

WEDNESDAY 18 SEPTEMBER 08:30 –

Registration Open

09:00 – 19:00

Exhibition Open

10:15 – 17:30

Future of Gaming – Track 1

10:15 – 17:30

New Horizons – Track 2

10:00 – 17:20

Digital Marketing Forum – Track 3

17:00 – 19:00

Networking Drinks

Exhibition Area

20:00 – 02:00

Official Party

Flight Club

THURSDAY 19 SEPTEMBER 08:30 –

Registration Open

09:00 – 17:30

Exhibition Open

10:10 – 17:30

Safer Gambling Forum – Track 4

10:10 – 17:30

Customer Journey & Marketing – Track 5

17:00 – 20:00

Networking Drinks

Hand & Flower Pub

20:00 – 02:00

Awards & Official Party

Natural History Museum

All destinations pertaining to the CasinoBeats Summit can be found on the official website or conference app.

IF YOU NEED ANY FURTHER DETAILS PLEASE CONTACT: Stewart Darkin, Managing Director, CasinoBeats, stewart@casinobeats.com, +44 (0) 781 742 4817 V37

WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com

IN PARTNERSHIP WITH

FUTURE OF GAMING

NEW HORIZONS

CONFERENCE ROOM 5 – AUDITORIUM

CONFERENCE ROOM 6

10:15 – 11:00 AUDITORIUM: LEADERS PANEL A panel of operator CEOs and business leaders discuss the challenges currently facing the online casino sector and where they see future opportunities.

SPEAKERS Veiko Krünberg, MD – online, Olympic Entertainment Tomas Backman, CEO, Hero Gaming Simon Wykes, CEO Ops, Jackpotjoy Alexander Stevendahl, CEO, Videoslots.com MODERATOR William Scott, Executive Director, Warrenside

11:00 – 11:30 REFRESHMENT BREAK 11:30 – 12:05 LIVE GAMING: TIME TO INNOVATE What is the live sector doing to innovate - is it losing ground to RNG table games and slots?

What are the pros and cons of providing innovative games, especially when it involves educating the market about the product? What are the opportunities for cross-selling and for side games? And is Live making the most of its rich, land-based gaming heritage?

11:30 – 12:05 SWEDE DREAMS? HOW IS THE MARKET SHAPING UP The market in Sweden went live at the start of 2019. In the nine months or so since, how has the market performed? How is the regulatory model standing up to the test? What prospects are there for growth or diversification of the market? What does the Swedish experience teach us about future new markets?

SPEAKERS Ciara Nic Liam, Product Director – Gaming, Betsson Ross Parkhill, Managing Director, Rizk Casino Cristiano Blanco, Head of Gaming, Kindred Group Stanley Willers Ho, CEO, HoGaming Aiste Garneviciene, COO, betgames.tv

SPEAKERS Fredrik Wastenson, CEO, Svenska Spel Sport & Casino Kim Larsen, iGaming Consultant Gustaf Hoffstedt, General Secretary, Swedish Trade Association for Online Gambling Ian Sims, CEO, Rightlander Antonio Zanghi, Managing Director, Maxima Compliance

MODERATOR: Neil Walker, Founder, Live Casino Comparer

12:05 – 12:40 FUTURE OF SLOTS With so many established developers upping their launches, where does the future of product development lie - blockbuster IP? Native gaming brands? Dazzling mechanics? Is bringing a number of third-party studios in-house – as some leading developers have done – really a blueprint for success?

SPEAKERS Tobias Svensen, CEO, CasinoGrounds Ewa Kazmierska, COO, LVBet Melvin Ritsema, Managing Director, Royal Panda Chris Looney, Commercial Director, Red Tiger Gaming Daniel Burns, CCO, Big Time Gaming MODERATOR James Bennett, Director, Square in the Air

MODERATOR Ismail Vali, Consultant, iGaming Leaders

12:05 – 12:40 US: BETTING OPENING THE DOORS FOR CASINO What opportunities does the fast-evolving betting sector stateside offer the online casino market there? Why are there still so few states offering legalised real-money online gaming, and what can we expect to see from Pennsylvania – can it match New Jersey? More generally, is there still a lack of political will – or has the betting opportunity changed the conversation among lawmakers?

SPEAKERS Kresimir Spajic, SVP online gaming, Hard Rock Bill Pascrell III, Strategic Advisor/Public & Government Affairs, Princeton Public Affairs Group Stefan Hamann, Advisor, Partiss Solutions Johan Styren, CEO & co-founder, Dilanti Media Dominic Mansour, CEO, Bragg Gaming MODERATOR Tony Plaskow, Founder, Black Cow

IN PARTNERSHIP WITH

CONFERENCE ROOM 7 10:00 – 10:15 WELCOME FROM CHAIRPERSON Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

10:15 – 11:00 WHAT IS AN AFFILIATE NOW ANYWAY? We deep dive the affiliate landscape as it stands and understand how the traffic ecosystem is currently being split. The rise of M&A and publisher networks as well as media conglomerates working in the affiliate channel changes the way digital marketers plan their acquisition.

SPEAKERS Gloria Cedera, Head of Commercial Sport, Catena Media Guy Harding, Head of Commercial, Oddschecker Clive Harkswood, Chairman, RAIG.org Adam Bielinksi, CEO/ Co-owner, iGamingNuts MODERATOR Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER 11:00 – 11:20 REFRESHMENT BREAK 11:20 – 12:05 GLOBAL OPPORTUNITIES – WHERE IS THE LAND OF MILK AND HONEY NOW? We look at the landscape and factors influencing the way that casino affiliates and operators need to change their marketing strategies to succeed in these markets , we look at regulation.

SPEAKERS Mathew Symonds, Web Analysis Solutions Shane McGinley, Senior Business Analyst, Covers.com Simon Pilkington, UK Manager, Kafe Rocks MODERATOR Shona O'Donnell, Head of Strategic Events, Better Collective

12:05 – 12:50 THE RISE OF THE MILLENNIAL AND UNDERSTANDING THEIR DIGITAL CULTURE. GAMER GAMBLING AND HOW THIS TRANSLATES TO CASINO MARKETPLACE. UNDERSTANDING THE PSYCHE OF A NEW AUDIENCE SEGMENT. To acquire new players you must first understand your customer. Who are these new gamer gamblers and how should operators and affiliates looking to engage them.

SPEAKER Nick Garner, Founder, Rize.Digital

WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com

IN PARTNERSHIP WITH

FUTURE OF GAMING

NEW HORIZONS

CONFERENCE ROOM 5 – AUDITORIUM

CONFERENCE ROOM 6

12:40 – 14:10 LUNCH 14:10 – 14:50 PLAYER FOCUSED GAME DESIGN Leading slots developers and operators share insights into the ways studios use data to inform product design and, crucially, whether that input is instrumental in what makes a slot a hit (or miss). Do we listen to players enough (or perhaps too much)? What precisely do players want? Does a sea of data on player habits lead to a risk that developers simply provide more of the same?

SPEAKERS Troy Zurawski, CEO, Design Works Gaming Melanie Hainzer, Wildz Casino Simon Collins, Founder, Gaming Realms Tom Wood, VP and Chief Creative Officer, SG Digital Norbert Mathies, Managing Director, Spinmatic MODERATOR Robin Hutchison, Director, Square in the Air

14:50 – 15:30 KEYNOTE: INNOVATION V ITERATION: THE SEARCH FOR NEW IDEAS Jesper Karrbrink, executive chairman of Green Jade Games and former CEO of Mr Green, offers a challenging view on the lack of innovation in online casino. He will examine how innovation can take online casino gaming to the next level.

14:10 – 14:50 DOES BLOCKCHAIN HAVE A FUTURE IN ONLINE CASINO? The last year has seen blockchain legislation updates/introductions in some leading jurisdictions. Is the sector close to take-off?

Perhaps we are already there – or maybe crypto is losing its lustre?

SPEAKERS Stefan Kovach, CCO, Funfair Tech Marzio Panelli, CEO, Ivyn.com Lyle Wraxall, CEO, Digital Isle of Man MODERATOR Oron Barber, General Manager, CoinPoint Group

14:50 – 15:30 TAKING THE STRAIN How can the industry safeguard its future if it doesn’t protect its greatest asset? Looking after employees is key as the sector moves ever faster. Two leading executives discuss their experiences of managing workplace stress, strategies for coping and what happens when it all breaks down.

SPEAKERS Edward Ihre, Founder, Ihre Consulting, Former CEO Codeta Thomas Smallwood, Consultant & former CEO, PlanetWin365 Sara Klimper, iGaming Consultant

SPEAKER Jesper Karrbrink, Exec Chairman, Green Jade Games

15:30 – 16:00 REFRESHMENT BREAK 16:00 – 16:45 THE SEARCH FOR INNOVATION IN GAMING This panel considers the innovation culture (or lack of) in online gaming. Where is future innovation coming from? What can we learn from other sectors, such as video gaming, or other verticals within igaming (i.e. lottery, bingo, poker)? Do we have enough people in the sector capable of delivering fresh creativity? And what role do the regulators play - is regulation the enemy of innovation?

SPEAKERS Mark Busuttil, Chief Product Officer, Casumo James Ford, Head of Casino, LeoVegas Sapar Karyagdyyev, CEO, Gamingtec Magnus Olsson, Head of Sales & Account Management, Play’n Go Lars Kollind, BD Director, Playson MODERATOR Paul McNea, Director, iGaming Performance

16:00 – 16:45 FALL-OUT: THE IMPLICATIONS OF BREXIT Will the world’s largest regulated jurisdiction leaving the EU change the European igaming landscape? What are the economic ramifications for the industry? Does Brexit present new opportunities for UK licensees beyond the EU? What will it mean for Gibraltar?

And will it give a boost to other jurisdictions, such as Malta?

SPEAKERS Andrew Lyman, Executive Director, Government of Gibraltar - Gambling Division Vladimiro Comodini, Partner, RSM Paul Plewman, COO, CurrencyTransfer MODERATOR Gemma Boore, Associate, Mishcon de Reya

IN PARTNERSHIP WITH

CONFERENCE ROOM 7 12:50 – 14:00 LUNCH 14:05 – 14:45 THE BIG SEARCH DEBATE We take a look at how Search Marketing relates to an omni channel world and iGaming. This session will look at how we search for content today, what truly drives your search strategy across multiple devices. This session will deep dive who’s got it right, where the search world is headed with voice and how acquisition marketers will still be quite reliant on driving traffic in this medium.

SPEAKERS John Campbell, MD & Co-Founder, Rabit + Pork (Tipi Group)

14:45 – 15:30 VIDEO CONTENT MARKETING – WHY YOU SIMPLY CAN’T IGNORE IT Slots streamers and Video Content is fast becoming a big trend in the Casino industry.

We gather a panel of experts to share their knowledge on how streaming and video content can be used to engage new audiences across multiple channels. This session will discuss the learnings from experts who are building audiences in this space and introduce a new way of thinking about your content and visual repurposing..

SPEAKERS Theodoris Riganis, Director (Greece Branch), Better Collective Josh Green, Founder, Fruityslots.com Tobias Svenson, Founder, CasinoGrounds MODERATOR Sarafina Wolde Gabriel, VP of Strategy, Income Access

15:30 – 16:00 ESPORTS – IS IT REALLY A REVENUE OPPORTUNITY FOR TRADITIONAL AFFILIATES? We take a look at how Esports and Traditional betting is now faring a year on. The market is still fragmented but it does present a massive opportunity for affiliates to still cash in. This session will deep dive who’s got it right, where the sector is headed and how acquisition marketers are converting esports customers online.

SPEAKER Mark Reed, Managing Director, Heaven Media Sujoy Roy, Director of Esports, LuckBox.com Sarah McChesney Gordon, Client Service Director, Fresh8 MODERATOR Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com

IN PARTNERSHIP WITH

FUTURE OF GAMING

NEW HORIZONS

CONFERENCE ROOM 5 – AUDITORIUM

CONFERENCE ROOM 6

CONFERENCE ROOM 7

16:45 – 17:30 THE ROLE OF OPERATORS IN PRODUCT INNOVATION A discussion on the importance of operators in informing and leading innovation in the online casino sector. Giving their player-facing position, is there more operators could and perhaps should be doing to inform the slots development process? And what value do streamers offer, sitting as they do between operators, suppliers and players?

16:45 – 17:30 TURNING JAPANESE Integrated casino resorts are set to open up one of the world’s most promising gaming markets. So who is leading the race and is Japan ready? And what of online casino – how big is the Japan opportunity? This panel considers the state of play in the IR race but also examines the Japanese gambling culture and what it takes to make an impact there.

16:00 – 16:20 REFRESHMENT BREAK

SPEAKERS Avraam ‘Akis’ Tosounidis, COO and Co-Founder, Campeon Gaming Partners/ Campeonbet.

Kiril Nestorovski, Commercial Director, EveryMatrix Alex Cohen, COO & co-founder Kalamba Games Jan Ridenfeldt, Head of Business Unit Content, Oryx Gaming MODERATOR Tobias Svensen, CEO, CasinoGrounds

SPEAKERS Natalie Meyer, Founder & CEO, Tokyoesque Erik Hellqvist, CMO, Wunderino Andrew Tottenham, Managing Director, Tottenham & Co Shino Besson, Operations Manager Japan, Game Lounge MODERATOR Cecilia Paolino-Uboldi, Director of International Business Development, Carnival Corporation

IN PARTNERSHIP WITH

16:20 – 16:55 DIGITAL 2.0 – THE FUTURE OF MEDIA BUYING How Blockchain will change the way we spend our acquisition media In this session we will look at how new technology is impacting the way that marketers are going to spend their advertising revenue to acquire new players. With stronger competition and a demand for transparency does Blockchain really hold the key to managing the ecosystem more effectively and getting more value out of your budget. This session will explore the current landscape and detail exactly how to get more out of your media budgets in 2020 SPEAKER Zheng Zhang, CEO , Envisionx.co

16:55 – 17:30 BONUSES & SOCIAL RESPONSIBILITY IN GAMING – WHAT’S CHANGED AND HOW ARE YOU IMPLEMENTING SMARTER MARKETING TO INCENTIVISE, ENGAGE AND CONVERT CUSTOMERS? This session discusses what is happening with tighter regulation on acquisition marketing such as the strict KYC process, Whistle to Whistle TV advertising ban, Bonus restrictions and how these things are impacting the customer acquisition model, affiliate pricing, and by default creating new and innovating customer conversion techniques. We’ll bring together experts to discuss innovation and opportunities that are on offer as the open markets regulate and change.

SPEAKERS Laurenci Dow, Head of Marketing and Affiliates, Jumpman Gaming Allan Turner, Founder, Mustard Digital Ian Sims, Founder, Rightlander.com MODERATER Christina Thakor-Rankin, Gaming Consultant, 1710 Consulting

THURSDAY 19 SEPTEMBER – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com

CONFERENCE ROOM 5

CUSTOMER JOURNEY & MARKETING

AUDITORIUM

CONFERENCE ROOM 6

10:10 – 10:15 CHAIR’S OPENING REMARKS Welcome address from the Chair of the Safer Gambling Forum.

SPEAKER Graham Weir, Founder & CEO, Safer Gambling Solutions

10:15 – 11:00 AUDITORIUM: LEADERSHIP IN SAFER GAMBLING Gaming operators reflect on the politicisation of the RG debate and what the market leaders are doing to address the challenges – and what more should be done.

SPEAKERS Martin Lycka, Director of Regulatory Affairs, GVC Richard Flint, Former CEO, Sky Betting & Gaming Niels Erik Folmann, CEO, Danske Spil MODERATOR Graham Weir, Founder & CEO, Safer Gambling Solutions

11:00 – 11:30 REFRESHMENT BREAK 11:30 – 12:05 LOSS LIMITS & STAKES REDUCTION Should online gambling follow the FOBT lead and reduce stake levels through legal means? Is it enough for operators to limit losses? How far is too far?

SPEAKERS James Myles, Analyst, Eta Delta Tony Ure, Head of e-Gaming, IoM Government MODERATOR: Alex Tomic, CEO/founder, Alea/Slotsmillion

12:05 – 12:40 UNDERSTANDING PLAYER FINANCES How operators can improve their understanding of player finances, accounting patterns and activities SPEAKERS Ray Wilson, Director, AMLGS Harry Cott, CEO & Co-Founder, beBettor Américo Loureiro, Director, Solverde MODERATOR: David Clifton, Director, Clifton Davies

11:30 – 12:05 PRODUCT DEVELOPMENT FOR THE FUTURE: NOT ONLY SOCIAL CASINOS CAN BE SOCIAL An examination of current trends within non-gaming industries making user experiences more social and more interactive and a look at experimental features bringing the social aspect back into online game play. What can the industry learn from Facebook, Instagram and Peloton?

SPEAKERS Karolina Pelc, Strategic Adviser and Founder, Basic Strategy

12:05 – 12:40 FINDING THE NEW GENERATION A whole new generation of online casino players have never been to a casino and will likely never go. Is the industry giving these valuable new players the games and experiences they deserve?

How important is a multi-brand strategy? Is the sector making the most of the cross-sell opportunity? How is the way users consume content informing marketing strategies?

SPEAKERS Marcin Jablonski, CCO, LVBet Sam Behar, Head Of Global Marketing, Marathonbet Ash Clay, Head of UX, Kindred Vladislavs Hveckovics, CIO/co-founder, SoftGamings Josh Akers, Commercial Manager, ODDSbible MODERATOR Nicc Lewis, CEO & Founder, Expozive

THURSDAY 19 SEPTEMBER – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com

CONFERENCE ROOM 5

CUSTOMER JOURNEY & MARKETING

AUDITORIUM

CONFERENCE ROOM 6 12:40 – 14:10 LUNCH

14:10 – 14:50 CREATIVE APPROACH – IDENTIFYING AND INTERACTING WITH PROBLEM GAMBLERS Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that?

SPEAKERS David Caruana, Responsible Gaming Manager, Kindred Jon Duffy, Director of Corporate Assurance & Regulatory Affairs, Genting UK Zoe Osmond, Campaign Advisor, GambleAware Jack Symons. CEO, Gamban Anna Hemmings, CEO, GamCare

14:10 – 14:50 POKER FACE A highly experienced panel considers how online poker is moving forward and how to be innovative in online gaming’s traditional powerhouse. Who is the modern online poker player and is player focus the key to success? What can we learn from the success of social poker? What can other online casino verticals learn about gamification from poker's tournament culture?

SPEAKERS Dmitry Starostenkov, CEO, EvenBet Andrey Kuznetsov, CEO, KamaGames Manuel Lopes, CEO, QuFan MODERATOR Ed Pownall, Global Public Relations Director, Bodog

MODERATOR Kirsty Caldwell, MD, Bet Smart Consulting

15:30 – 16:00 REFRESHMENT BREAK 14:50 – 15:30 CSR: THE KEY TO SUSTAINABLE GAMING Leading figures in the field of social responsibility explain why it should be at the core of a company’s culture - and how it benefits the business.

SPEAKERS Yakir Firestane, Director of Digital, The Health Lottery Speaker TBC, Microgaming Jesper Karrbrink, Exec Chairman, Green Jade Games Lee Willows, Founder & Chief Executive, YGAM John Coleman, CEO, Microgaming MODERATOR David Flynn, CEO, Swintt

14:50 – 15:30 AFFILIATE MARKETING FOR GENERATION Z The rules have changed and getting the attention of a new generation of players requires a new approach from operators and affiliates. How are operators doing this, what are the key strategies and how should affiliates avoid being left behind as the game changes.

SPEAKERS Benjamin Cronin, Head of content marketing, Pinnacle Gavin Walters, Business Development Director, Gambling.com Marinos Shiapanis, CMO and Co-Founder, Campeon Gaming Partners Bryan Bailey, founder, Casinomeister MODERATOR Becky Liggero, CalvinAyre.com & CoinGeek.com

16:00 – 16:45 ON MESSAGE: MARKETING’S ROLE IN PREVENTION & EDUCATION Can the industry provide effective messaging on problem gambling? Or should it be left to third parties or regulators? Are health warnings’ the way to go?

16:00 – 16:45 THE ART OF RECRUITMENT How can the online gaming sector possibly meet the resources it is likely to need as the industry continues to bloom? Do we train well or enough? How do we recruit quickly and inclusively?

SPEAKERS Asaf Cohen, VP Revenue, Optimove Sarah Hanratty, CEO, Senet Group Paul Buck, CEO, EPIC Risk Management Fiona Palmer, CEO, GAMSTOP Kev Clelland, Education Director, YGAM

SPEAKERS David Balls, Group HR Director, Rank Group Simon Banks, CEO, Star Recruitment Marie Theobald, Chief People Officer, Hero Gaming Helen Walton, CCO, Gamevy & Gluck

MODERATOR: Tal Itzhak Ron, CEO & Chairman, Tal Ron, Drihem & Co., Law Firm

MODERATOR Kelly Kehn, Co-founder, All-in Diversity