Betting On Sports Europe 2022 Official Programme

7-9 JUNE 2022

TWICKENHAM STADIUM, LONDON #BOSEUROPE

SHAPING THE FUTURE OF SPORTS BETTING IN EUROPE OFFICIAL PROGRAMME

ORGANISED BY

OFFICIAL PROGRAMME SPONSOR

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EXHIBITORS SBC SALES TEAM COMPANY

STAND

ABLY.......................................................................................................A14 BETCONSTRUCT..............................................................................A18 BETEGY.................................................................................................A16 COINSPAID............................................................................................A2

RASMUS SOJMARK

CONALL MCCABE

BOB MCFARLAND

DIGITAIN.................................................................................................A3 Sales Director SVP Sales & Commercial, Americas

CEO / Founder

E: ras@sbcgaming.com EPIC RISK M: +44 (0) 7890 495 353 Skype: rasmus.sojmark

E: conall@sbcgaming.com E: bob.mcfarland@sbcgaming.com MANAGEMENT. ........................................................A13 M: +44 (0) 779 990 4257 M: +1 203 807 0356

Skype: conall.mccabe2 ESA GAMING.......................................................................................A9

FAST TRACK........................................................................................A5 FSB.............................................................................................................A4 GAMCARE........................................................................................... A10 HXRO........................................................................................................A6 MEDIA & LEADS...............................................................................A11 QUANTUM METRIC.........................................................................A7 JAN KOWALCZYK ALYONA GROMOVA RICHARD DEACON SBC.............................................................................................................A1

Business Development Director

CIS & Eastern European Sales

Sales Manager

SPORTS MEDIA HOLDING..........................................................A8 E: jan.kowalczyk@sbcgaming.com E: alyona@sbcgaming.com E: richard.deacon@sbcgaming.com M: +356 79248786 M: +38 093 379 66 17 M: +44 (0) 7939 088 850 SPORTSBOOK MODELS. ............................................................A12 Skype: jankong5 Skype: alyona.gromova27 Skype: live:rickyd_43

CONTENT EXHIBITORS/CONTENT................................................................... 3 SPONSORS............................................................................................... 6 CRAIG BROWN JUAN MANUEL 10 INTRODUCTION. .................................................................................

Sales Manager

RODRIGUEZ OSPINA

M: +44 (0) 7940 953 540

E: juan.ospina@sbcgaming.com

Sales Manager Americas 12 E: craig.brown@sbcgaming.com WELCOME..............................................................................................

EVENT SCHEDULE.............................................................................13 M: +1 647 540 6145 STRATEGIC & MEDIA PARTNERS............................................ 14 CONFERENCE ROOM 1.................................................................. 18 CONFERENCE ROOM 2................................................................ 24 CONFERENCE ROOM 3................................................................ 30 Riverbank House | 1 Putney Bridge Approach | London SW6 3JD CONFERENCE ROOM 4................................................................

36 www.sbcgaming.com

EXHIBITORS......................................................................................... 42 SBC SALES TEAM.............................................................................53 Follow SBC on Twitter: @sbcgamingnews Facebook: @sportsbettingcommunity

All information correct at time of going to press.

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

GATEWAY TO SPORTS TECHNOLOGIES

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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THANKS TO OUR SPONSORS PLATINUM HEADLINE SPONSOR

GOLD HEADLINE SPONSOR

SILVER HEADLINE SPONSOR

BRONZE HEADLINE SPONSOR

ALGOSPORT

PREMIUM SPONSORS

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SPONSORS

So Simple to Pay & Play Online

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SPONSORS

SPONSORED AREAS

LOUNGE

BAR

SPONSORED AREAS

So Simple to Pay & Play Online

NETWORKING AREA

10

COFFEE BAR

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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INTRODUCTION

ANDREW MCCARRON Managing Director SBC

INTRODUCTION Hello and thank you for joining us at Betting on Sports Europe.

It’s a huge year for the betting industry, both because of a packed calendar that features the biggest event in sport, the FIFA World Cup, and due to regulatory changes that are coming to a number of markets.

So the chance for stakeholders from across the industry to get together to exchange ideas and share experiences could hardly be more timely. And to ensure that you all get the most out of your time here at Twickenham, we’ve put together an agenda that encompasses all the big issues and opportunities, complete with an expert speaker line-up.

You can find full details of the agenda in this programme or on the SBC Connect event app, which will help you to plan your schedule and make certain you don’t miss the conference sessions that will be most valuable to you.

Whatever your particular specialism is, you will find lots to interest you on the agenda.

Among the highlights are the ‘Road to Qatar’ track examining how operators

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can make the most of the opportunity presented by the World Cup, the ‘Betting on eSports’ track looking at how to succeed in the increasingly popular vertical, and the ‘Betting on Innovation’ track focusing on how tech can improve the player experience.

Away from the intricacies of particular sports and products, we also have plenty of opportunities to gain insights on bigpicture issues during the ‘Leadership’ track and on the impact of regulatory changes during the ‘Betting Around Europe’ track.

In between conference sessions, you will have the chance to take a first look at some of the next generation of industry technology in the exhibition hall and to take advantage of Twickenham’s excellent networking facilities for a meeting or two.

On the subject of networking, make sure you add our evening parties to your schedule. SBC’s parties are always a little out of the ordinary and great fun, and this week we have crazy golf contests at Swingers London and a pitchside barbecue here at the home of English rugby for you to enjoy.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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WELCOME

RASMUS SOJMARK CEO / Founder SBC

WELCOME It’s a pleasure to welcome you to Betting on Sports Europe.

As you have arrived and picked up a copy of this programme, you have no doubt already noticed the big change to the event this year - the venue.

It’s fantastic to be here at the magnificent Twickenham Stadium, a venue that has hosted so much world-class sport over the years and also boasts world-class facilities for conferences and exhibitions.

Our challenge has been to produce a world-class event to match. And I’m confident that we’ve done it!

As with the conference element of any SBC event, we have put together an agenda that looks at all the key challenges shaping the future of the industry and the opportunities emerging from new verticals, new territories and new technology.

Whether your area of expertise is trading, compliance, marketing, payments, integrity or player protection, you will learn plenty from the roster of senior executives and product specialists speaking over the next two days.

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There is also lots to see on the exhibition floor, where you will find the latest offerings from some of the most innovative companies in the sportsbook technology, content and services fields.

One other thing I’d like to point you in the direction of is our evening networking parties, which you are all invited to! From crazy golf tournaments with friends from across the industry to the chance to enjoy great hospitality in one of Europe’s most iconic sports stadiums, the parties promise to be memorable occasions.

While you are certain to have a busy schedule for Betting on Sports Europe, I hope you will find the time to say hello to us at the SBC stand. We have a lot going on and would love the chance to tell you all about it.

We have some exciting conferences and trade shows coming up in New Jersey / New York, Barcelona and Miami in the next few months, along with a packed events programme for 2023 and an ever-expanding media operation, all of which provide great ways to reach your target audience.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

EVENT SCHEDULE TUESDAY 7 JUNE 18.00 - 23.00 PRE EVENT NETWORKING DRINKS

All attendees are invited to Pre-registration and networking drinks at Neverland Fulham Beach.

Attendees will enjoy complimentary drinks and networking overlooking the River Thames.

WEDNESDAY 8 JUNE 09.00 - 18.00 EXHIBITION DAY 1

Exhibition at Twickenham Stadium, South Stand.

30 leading industry exhibitors will showcase their latest products and services in the Stadium Largest purpose built event space

THURSDAY 9 JUNE 09.00 - 18.00 EXHIBITION DAY 2

Exhibition at Twickenham Stadium, South Stand.

30 leading industry exhibitors will showcase their latest products and services in the Stadium Largest purpose built event space

09.00 - 17.30 CONFERENCE DAY 2

Conference at Twickenham Stadium South Stand.

4 conference stages with 200 senior industry executives as panellists.

09.00 - 17.30 CONFERENCE DAY 1

Conference at Twickenham Stadium South Stand.

4 conference stages with 200 senior industry executives as panellists.

19.30 - 22.30 BETTING ON SPORTS EUROPE VIP DINNER (INVITE ONLY)

Betting on Sports Europe VIP Dinner. 200 VIP’s come together for a luxury dinner and high-level networking.

20.00 - 01.00 BETTING ON SPORTS EUROPE OFFICIAL NETWORKING PARTY

Swingers London, West End Take to the fairways for a unique networking opportunity with fellow Betting on Sports Europe attendees.

The evening includes complimentary drinks, canapes and crazy golf.

09.00 - 18.00 NETWORKING AND HOSPITALITY

Networking and Hospitality at Twickenham Stadium South Stand.

As with every SBC Event attendees can expect to experience the very best networking and hospitality.

NETWORKING

On the exhibition floor Coffee bar and lounge serving specialty barista made coffee Networking Bar and Lounge serving drinks and snacks The Networking Lounge includes a variety of seating for meetings, catching up on work and eating lunch.

There will be other meeting spaces around the exhibition to accommodate every style of meeting.

HOSPITALITY

Specialty Barista Coffee available complimentary from the coffee bar in the exhibition hall.

Networking drinks from 1600 - 1800 in the exhibition hall. Beer and wine tray served for attendees to do business over a drink to end the day at the exhibition

Attendees get access to the best hospitality.

All day refreshments, coffee, tea, water and soft drinks Twickenham Experience - 2 course buffet lunch served in the exhibition hall

09.00 - 18.00 NETWORKING AND HOSPITALITY

Networking and Hospitality at Twickenham Stadium South Stand.

As with every SBC Event attendees can expect to experience the very best networking and hospitality.

Networking On the exhibition floor Coffee bar and lounge serving specialty barista made coffee Networking Bar and Lounge serving drinks and snacks The Networking Lounge includes a variety of seating for meetings, catching up on work and eating lunch.

There will be other meeting spaces around the exhibition to accommodate every style of meeting.

HOSPITALITY

Attendees get access to the best hospitality including All day refreshments, coffee, tea, water and soft drinks Twickenham Experience 2 course buffet lunch served in the exhibition hall Specialty Barista Coffee available complimentary from the coffee bar in the exhibition hall.

PItch Side Networking stand next to the most famous rugby pitch in the world and soak up the atmosphere of Twickenham stadium. Attendees can also access the players tunnel and England dressing room to experience where the home team get ready to come out in front of 80,000 supporters.

18.00 - 01.00 BETTING ON SPORTS EUROPE CLOSING NETWORKING PARTY AND BBQ

Attendees will enjoy a Pitch Side Experience and BBQ including access to the home and away dressing rooms. We will serve complimentary food and drinks.

After the BBQ we will move to the Stadiums famous Union Ale House for drinks, music and networking.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

PREMIER STRATEGIC PARTNERS

STRATEGIC PARTNERS

PREMIER MEDIA PARTNERS

MEDIA PARTNERS

el

recreativo G A M I N G R E P O RT S I N C .

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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CONFERENCE ROOM 1

#BOSEUROPE

LEADERSHIP

WEDNESDAY 8 JUNE

CONFERENCE ROOM 1

TRACK SPONSORED BY

10.00 - 11.00

Session sponsored by

SBC LEADERS PANEL – THE CHANGING NATURE OF SPORTS BETTING As the leaders of Europe’s sports book invest in immersive technology, greater personalisation, and unique content to keep pace with a more dynamic generation of bettor, how will the nature of sports betting continue to change in 2022? Which verticals are going to prove key to success for operators going forward?

11.00 - 11.40 TRADERS PANEL – A NEW ERA FOR MODERN TRADING? As regulations tighten around televised advertising and personalised marketing, are we seeing a necessity to return to the trading room to differentiate our product offerings? What does the trading room of the future look like? How much of the marketing manager skillset do modern traders need to do their job effectively? What type of training are modern traders willing to accept to access more lucrative markets?

11.40 - 12.10

Session presented by

INNOVATION WITHIN SPORTSBETTING – THE NEXT BIG THING? What are the predictions of the panel for the ‘next big thing’ in sportsbetting? Will ever improving technology allow for ever more innovative products and services? How can operators and suppliers create products for new players, in new markets such as the US and Canada? What can we learn as an industry from the wider tech/media/ sports worlds?

12.10 - 13.00 AFFILIATE LEADERS – EXPLORING NEW MARKETS AND TAKING THE OPERATOR WITH YOU A common goal for affiliates and operators is their desire to break into new markets, discover new player traffic, and reach a wider, more mainstream audience, yet there is still mistrust in many of these partnerships. The panel explores how affiliates and operators can better leverage their common goals to become more trusted partners for operators as they launch their affiliate programs for new markets.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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LEADERSHIP

WEDNESDAY 8 JUNE

CONFERENCE ROOM 1

TRACK SPONSORED BY

14.00 - 14.40 UP AND DOWN THE RISK CURVE – IS HOW WE VALUE SPORTS BETTING CHANGING? Consolidation has been the story of European M&A over the past decade, but the way investors value acquisition targets is also changing. For an industry like sports betting, which has to overcome the initial regulatory and branding hurdles this becomes a key challenge for them to understand. The panel looks at how investors value betting business and what CFOs need to consider, alongside their growth strategies, in terms of sustainability and ESG practices, to build a better more attractive business case for investors.

15.00 - 15.40 SUPPLIERS LEADERS PANEL – STRENGTHEN THE BUSINESS CASE FOR OUTSOURCING THE TECH STACK As immersive technology innovation becomes an increasingly important differentiator, operators are looking to start-ups to provide a winning edge. As a result, the business case for many to integrate their tech internally is becoming increasingly strong. How do suppliers strengthen their case for outsourcing such important parts of the tech stack?

16.00 - 16.40 CTO PANEL – BUILDING A COHESIVE PRODUCT DELIVERY TEAM CTOs face the challenge of delivering high transaction rates, low latency and a seamless user experience under the increasingly overwhelming pressure of rapid market expansion and the influx of new immersive technologies, but building a technology team that operators under one cohesive delivery model is becoming increasing difficult. Is the industry facing a major talent crunch when it comes to scaling their technology teams and what can we do about it?

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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BETTING AROUND EUROPE

THURSDAY 9 JUNE

CONFERENCE ROOM 1

TRACK SPONSORED BY

10.00 - 10.40 UK AND THE GAMBLING REFORMATION – TIME TO START PLAYING BY THE RULES? Worrying signs affordability checks are already coming out ahead of the Government’s White Paper on UK Gambling Reform. The panel discusses what influence can still be yielded on regulation and what sports books need to do now to prepare for when the legislation hits. How can regulators and operators prevent a mass exodus to the black market? Does blockchain have a bigger part to play? How can operators combat the inevitable rise of private message grey sports books?

11.00 - 11.40 GERMANY – MAINTAINING A POSITIVE OUTLOOK The introduction of strict measures by the GlüNeuRStv fourth interstate gambling treaty limiting in-play, banning live streaming, and introducing mandatory switching delays, prompted some to leave the market altogether. Despite this, the new regulatory framework brings with it positive momentum, greater accessibility to new content, and a greater opportunity to leverage retail and omnichannel verticals. The panel explores how suppliers and operators can still leverage these positives of the German market, whilst working around some of its obvious challenges.

11.40 - 12.00

Session presented by

HOW TO ATTRACT AND RETAIN FTDS AT QATAR 2022 The timing of the 2022 World Cup presents both opportunities and risks for operators. With growing markets such as the USA and Canada all qualified, there’s the chance to attract FTDs in emerging sports betting markets. And with domestic football seasons restarting straight after the final, operators can retain those punters for the long-haul.

But with the cost of living on the rise – and the World Cup falling in the run-up to Christmas – will consumers’ betting spend be squeezed?

This session explores these factors and presents ideas for operators to stand-out on the road to Qatar, through creative content, link building and digital PR.

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

BETTING AROUND EUROPE

THURSDAY 9 JUNE

CONFERENCE ROOM 1

TRACK SPONSORED BY

12.00 - 12.40 SWEDEN – TIGHTENING THE SCREW – CHOKING CHANNELISATION & DRIVING CONSOLIDATION The re-regulation of the Swedish market certainly presented challenges for the Swedish market, but it also created new marketing opportunities. Although the 2023 reform bills apparent willingness to extend the temporary gaming liability measures bought in light of COVID-19 may dampen spirits, despite this, Sweden still remains an underexposed and exciting sports betting market, robust enough to survive stringent player protection and match fixing regulation.

14.00 - 14.40

Session presented by

IMGL MASTERCLASS – GAMBLING ADVERTISING AND MARKETING RESTRICTIONS Ever-stricter marketing and advertising restrictions across all regulated markets pose big challenges to the operators. Are the three industries directly impacted by such restrictions - namely gaming, sports and media – teaming up or however doing enough to tackle the mounting regulatory wave or at least mitigate the huge economic damage being inflicted on all concerned stakeholders?

15.00 - 15.40 NORTH AMERICA – WHAT TO EXPECT FROM THE SECOND WAVE OF US SPORTS BETTING The major opportunity for European bookmakers is still in the golden hills of North America, but the second wave of US sports betting is already on the horizon and with it comes more US-centric innovation, talent management, and market-making. With one eye on the exciting market opening of Canada, we discuss where the market entry and partnership opportunities still are for European operators and suppliers.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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CONFERENCE ROOM 2

#BOSEUROPE

WEDNESDAY 8 JUNE

BETTING ON INNOVATION CONFERENCE ROOM 2

TRACK SPONSORED BY

10.00 - 10.40

Session sponsored by

THE EVOLUTION OF ENGAGEMENT – HOW TO BUILD VALUE INTO THE PRODUCT EXPERIENCE

ALGOSPORT

Established tools such as bet builders and micro betting have become a mainstay of sportsbooks. However, the way operators build value for punters into their products is still evolving and there are ever more creative ways to engage the punter whilst in-game. The panel explores the behavioural patterns of bettors as they interact with ever more engaging product offerings, asking how this data can be used to find new ways of engaging their audience.

11.00 - 11.40 A LOOK INTO THE PAST, PRESENT AND FUTURE OF PLAYER STATS BETTING What challenges do sportsbooks face in maximising the player stats betting experience for customers? How will products such as player props, bet-builders, same-game multis and in-play look in future? Join player stats betting’s founding fathers to discover how the boom of today is creating pathways for wider betting behaviours of tomorrow.

11.40 - 12.00

Session presented by

REINVENTING LIVE ENTERTAINMENT Throughout its 10 years of providing live entertainment to Sports bettors, BetGames has continued to develop and improve it’s core competencies in creating world class live dealer games for recreational players, and providing a first class, award winning broadcast solution. Andreas Koeberl and Ian Catchick will present how BetGames are planning to build on these core competencies, to introduce a compelling, high-quality, fresh, sports product, that will offer the highest levels of integrity, and reinvent live entertainment for sports bettors.

12.00 - 12.40

Session sponsored by

UNDER THE BONNET OF IN-PLAY– SOLVING THE TECHNICAL CHALLENGES OF LIVE BETTING In-play betting delivered through streaming sites has rapidly become the preferred experience for punters across Europe’s mature betting markets, but there is still a slew of technical challenges that are preventing it from reaching its full potential. How can operators minimise technical delays from software transitions from live stream to betting? When will we see a 24/7 service from a betting site that rivals the streaming companies?

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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BETTING ON INNOVATION CONFERENCE ROOM 2

WEDNESDAY 8 JUNE

TRACK SPONSORED BY

12.40 - 13.00 PODCAST – #BETTINGPEOPLE LIVE! In a very special episode of the hit interview series, interviewer Simon Nott asks questions of Star Sports Founder & CEO Ben Keith live on stage!

14.00 - 14.40 BRINGING HORSE RACING TO A NEW AUDIENCE Horse racing can often be a core part of a bookmaker’s offering, but how appealing is it to the younger, experience-focused punter? Should the horse racing industry be seeking to redefine the typical raceday experience, or will traditions stand strong?

15.00 - 15.40 BETTING ON GOLF – THE TIME FOR IN-PLAY? The data has not been available in golf for in-play until recently, so what impact will this have on the sport’s position the pantheon of Europe’s most bet on sports? Is the live in-play product going to enable golf to become a top 5 bet on sport globally?

16.00 - 16.40 INNOVATION IN THE BETTING SHOP Given the pandemic pushed customers online, how are betting operators getting people back in the shops? How can operators make the retail environment more of an entertainment experience rather than a simple transactional relationship? Can technology be used to assuage staffing issues?

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

20-22 SEPT 2022 FIRA DE BARCELONA MONTJUÏC

THE GLOBAL

BETTING&iGAMING

SHOW 6,000 DELEGATES

350

SPEAKERS

200

EXHIBITORS

FOR MORE INFORMATION PLEASE VISIT SBCEVENTS.COM

THE ROAD TO QATAR CONFERENCE ROOM 2

THURSDAY 9 JUNE

TRACK SPONSORED BY

10.00 - 10.40 UNWRAPPING QATAR 2022 – INSIDE THE OPERATIONS OF THE SPORTSBOOK Euro 2020 was a welcome return to a major sporting event, but the numbers weren’t where they should’ve been, are we heading into a World Cup where people are not as excited about football as they used to be? The panel lifts the bonnet on how sports books are preparing operationally for a shorter World Cup with more early games, that will run in a potentially fatigued betting market with one eye on the Premier League!

11.00 - 11.40 MAKING NOISE AHEAD OF QATAR – DRIVING COOPERATION BETWEEN PRODUCT AND MARKETING Even the most innovative products can be lost among the noise of a high-spend marketing season and a highly competitive schedule. That is why marketing and product cooperation should be at the heart of every operator’s World Cup strategy. The panel comes together to discuss ways in which the two departments can better work together in the lead-up to the World Cup without giving away their product launch secrets!

11.40 - 12.00 THE ODDSCHECKER PREMIER LEAGUE SEASON REVIEW 2021/22 We dig into the market data to uncover the key narratives and industry trends that emerged this football season and what we might expect for 2022/23.

- How kind were results on bookmaker margins?

- Which bookmakers gained market share versus the competition?

- Who were the teams to outperform the odds and make backers the most profit?

30

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

THE ROAD TO QATAR

THURSDAY 9 JUNE

CONFERENCE ROOM 2

TRACK SPONSORED BY

12.00 - 12.40 AMBUSHING THE WORLD CUP – GUERILLA MARKETING AT QATAR The £100m-a-year partnership fee to “officially” access 3.2bn viewers during the competition, was made to look a little silly in 2018 by Paddy Power’s masterful polar bear ambush. The panel discusses the difficult balance to strike between success and failure of guerilla marketing campaigns. How to avoid disasters and social media faux pas? How important is developing an authentic voice? How to leverage deep customer analytics, social channels, and influencer marketing?

14.00 - 16.00 TRADER’S WORKSHOP: MODELLING THE WINTER WORLD CUP Jonathan Smith from Sportsbook Training Services will lead a bespoke workshop for traders looking to create an effective pricing model for the Qatar World Cup. The 2-hour handson session will walk through a bespoke system for modelling the tournament winner prices providing the participants not only with an in-depth understanding, but with a working model they can take back to the office with them.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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CONFERENCE ROOM 3

#BOSEUROPE

PAYMENT EXPERT FORUM

WEDNESDAY 8 JUNE

CONFERENCE ROOM 3

TRACK SPONSORED BY

So Simple to Pay & Play Online

10.00 - 10.40 WHAT DOES WEB 3.0 TECHNOLOGY MEAN FOR THE SPORTS BETTING PAYMENT PROCESS? The impact of the metaverse on enhancing the experience of betting on live sports is still yet to be imagined, however, what we do know is that it must be frictionless, fast, and highly engaging. Will the metaverse have its own functioning crypto economy? What legal and compliance hurdles need to be overcome before we see the first meta-sports book? With some operators lagging on crypto wallets what do they need to do in order to even enter the metaverse arena?

11.00 - 11.40 REGULATING INNOVATION – THE FUTURE ADOPTION OF EMERGING PAYMENTS IN SPORTS BETTING The rapid adoption of disruptive technologies like blockchain, API-driven ecosystems, and standardisation of messaging services has meant that a more democratised payment ecosystem has been established across Europe. Yet, as sports betting charges ever more into mainstream entertainment, is there more fintech innovation on the horizon, or will the regulators of Europe start to close the net with tighter regulation on crypto, open banking, and consumer protection?

12.00 - 12.40 THE ONE-CLICK EXPERIENCE – RE-IMAGINING PAYOUTS FOR SPORTS BETTING Gone are the days when players will put up with slow money movement, constant approval checks, manual processes, and multiple payment offerings at checkout. They demand the kind of one-click experience they get at every other e-commerce site they visit. As fast payouts become one of the top differentiators for European players, the panel explores how operators can win ground by enhancing the payout experience.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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PAYMENT EXPERT FORUM

WEDNESDAY 8 JUNE

CONFERENCE ROOM 3

TRACK SPONSORED BY

So Simple to Pay & Play Online

14.00 - 14.40 SEAMLESS AND STRINGENT – THE FUTURE OF AUTOMATED AUTHENTICATION IN EUROPE As Germany and Netherlands roll out licenses there has been a renewed emphasis on the importance of the verification of customers. This has left operators struggling to strike the right balance between a seamless experience and a stringent authentication processes. The panel looks at the role emerging technologies, such as blockchain, device fingerprinting, and risk scoring tools, can play in keeping the user experience front of mind whilst delivering on vital KYC, AML, and responsible gaming obligations.

15.00 - 15.40 HORSE RACING AND THE DAMOCLES SWORD OF AFFORDABILITY CHECKS There is a growing concern that the UK gambling review will set a dangerous precedent for affordability checks for the sport across Europe. Considering the reliance on levies and the distinct behavioural traits of the punter, a unique approach to affordability checks is arguably required. The panel comes together to discuss what that might look like and how to push for the right policy to enforce it.

34

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

MARKETING & AFFILIATION

THURSDAY 9 JUNE

CONFERENCE ROOM 3

TRACK SPONSORED BY

10.00 - 10.40 RETHINKING UX – HOW TO ENHANCE THE EXPERIENCE FOR FIRST-TIME BETTORS Sportsbooks are all chasing a wider market demographic and looking to attract more firsttime bettors, but is the UX experience putting off players before they even start? Why do a lot of the leading sportsbooks landing pages look like they did 20 years ago? How does the average UX experience for a first-time bettor impact their conversation rate? How can operators differentiate their products through gamification and more engaging UX experiences?

11.00 - 11.40

Session sponsored by

ACTIVATING SPONSORSHIP PARTNERSHIPS – CREATIVE CONTENT FOR A SATURATED MARKET Europe has reached a saturation point in sponsorship and partnership deals, to the point government intervention is starting to take hold.

However, with restriction comes creativity, and we have seen a host of innovations from brands like Paddy Power, that leverage their considerable content marketing chops to maximise the coverage of their sponsorship deals. How can teams and leagues work with their sports betting partners to create dynamic content marketing strategies that stand out in the crowded market?

11.40 - 12.00 NEW RESTRICTIONS ON THE APPEAL OF GAMBLING ADS In April, CAP announced changes to the UK Advertising Code rules on gambling and lotteries. From October, further restrictions on such ads will prohibit the use of content that is of ‘strong appeal’ to under-18s. This will have a significant impact, particularly for sports betting advertisers. This session explains the background to the changes and provides guidance to attendees on how to get their marketing ready for the new regime.

36

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

MARKETING & AFFILIATION

THURSDAY 9 JUNE

CONFERENCE ROOM 3

TRACK SPONSORED BY

12.00 - 12.40 DYNAMIC AUTOMATED CONTENT – PERSONALISING THE ENGAGEMENT CAMPAIGN The growing demand from customers wanting to see content relevant which is bespoke to their needs means that marketing strategies need to advance quickly. But with so many creatives, platforms and offers how can you personalise your campaign. Does this really make a difference in player engagement?

14.00 - 14.40 SHIFTING FROM PLAYER ACQUISITION TO RETENTION Given the cost of acquisition, and the political fallout over-promotion can cause, has the time come for CRM to start breaking accepted wisdoms on player lifetime values and become a key strategic point? How can operators engage their existing customer base more effectively?

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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CONFERENCE ROOM 4

#BOSEUROPE

WEDNESDAY 8 JUNE

THE CUSTOMER JOURNEY CONFERENCE ROOM 4

10.00 - 10.40 INTEGRITY AND DATA – AI, MACHINE LEARNING AND THE HUMAN BRAIN Utilising AI and machine learning to scan historical odds and events data has become an established tool for integrity and betting monitoring. However, there is still a human element both in the historical data itself and the way we monitor live data. Can AI and machine learning evolve beyond this human bias? What new tools and metrics are being developed to enhance the insights from this deep data?

11.00 - 11.40 TRANSPARENT TS & CS – KEEPING UP WITH THE LATEST GUIDANCE The recent fine for BetVictor was not eye-watering, but neither was it insubstantial and came as a timely reminder that the industry must keep a constant eye on updated guidance on how their Ts &Cs will be interpreted. What is the latest guidance on welcome offers, payouts, and payment methods? Which other areas will come under the magnifying glass as the Gambling Commission push for greater transparency?

11.40 - 12.00

Session presented by

IN CONVERSATION WITH FLUTTER: PLAYER PROTECTION – THE DATA / INNOVATION DRIVEN MODEL Hannah will be talking with Quantum Metric about how she and the company are working towards a data- and innovation-driven model that both proactively and reactively helps and supports players. She’ll also be discussing future plans for potential ways to negate the risks of problem and underage gaming.

12.00 - 12.40 GAME POINT FOR THE ITIA – THE FUTURE OF INTEGRATION IN TENNIS INTEGRITY We have had nearly half a year under the new “integrated approach” to integrity laid out by the Tennis Integrity Supervisory Board, but what early impact has the drive to pool resources and intelligence around anti-doping and anti-corruption had on the sport? How has the greater sharing of data impacted betting companies in their efforts to innovate and invest in their detection systems? Will the downward trend in betting alerts continue? And will this result in more betting markets being open?

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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THE CUSTOMER JOURNEY CONFERENCE ROOM 4

WEDNESDAY 8 JUNE

14.00 - 14.40 SHOULD HARM MINIMISATION EDUCATION BE A PRE-REQUISITE TO ALL SPORTS SPONSORSHIPS? With the UK government seeming to favour a self-regulation approach in many areas of policy, the onus is on many gambling operators to proactively seek ways to keep law makers happy, rather than waiting for regulation to be imposed. With the relationship between sports sponsorships and gambling under regular scrutiny in the build up to the release of the Gambling Act Review, is now the time for every operator to build a safer gambling message into every deal they sign? Panellists with previous experience of delivering such projects to professional athletes – protecting the sport’s greatest assets, both mentally and financially – discuss how this approach is already working for many major clubs and competitions, as well as their partners.

15.00 - 15.40 HOW TO SERVE HIGH VALUE CUSTOMERS IN POST A VIP WORLD How can operators keep hold of their best customers, but at the same time avoid predatory behaviour which threatens the well-being of customers and the industry as a whole? We look into the ways that we can enhance the player experience to keep players loyal.

16.00 - 16.40 PLAYER PROTECTION – MAKING SURE YOUR CUSTOMERS ARE SAFE As real time monitoring of player behaviour becomes more and more important, how can operators stay ahead of any issues that may see their customers exhibiting problematic behaviour? What are the key metrics to keep an eye out for and what can be done to prevent any problems developing?

40

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GET IN TOUCH – NOW! > www.jacktime.com > info@jacktime.com > (+352) 20 601 701 1

BETTING ON ESPORTS CONFERENCE ROOM 4

THURSDAY 9 JUNE

TRACK SPONSORED BY

10.00 - 10.40 ALL ESPORTS ARE EQUAL BUT SOME ARE MORE EQUAL THAN OTHERS How familiar to sports betting operators is the average esports FIFA player? What about those who play Counter-Strike, Call of Duty or League of Legends? With a lot of mainstream operators integrating esports into their product offerings, the nuances of the sector need to be better understood. The panel discusses how to categorise the different types of games successfully, how the players of those games behave differently and how operators should approach them differently.

11.00 - 11.40 CROSS-SELLING SPORTS BETTING AND ESPORTS – NOT AS SIMPLE AS IT SOUNDS A new generation of bettors has arisen in the esport arena and they need to be approached in a completely different way. Most of them don’t relate to big sporting and betting brands, but they are still betting. Is it even possible to effectively cross-sell sports betting to this market? How do operators bring these two audiences together?

42

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

BETTING ON ESPORTS

THURSDAY 9 JUNE

CONFERENCE ROOM 4

TRACK SPONSORED BY

12.00 - 12.40

Session sponsored by

INVESTING IN ESPORTS BETTING’S FUTURE – A NEED FOR MATURITY? As esports bookmakers like Rivalry joined Luckbox on the TSX exchange, the market has also seen a host of esports integrations from mainstream sports betting brands like Entain. Yet with market maturity comes challenges, tensions around integrity, and the rising cost of advertisement are becoming increasingly important issues for investors and therefore operators to tackle. How do these challenges impact the long-term outlook for investment in the sector? Is there a need for a single regulatory body?

14.00 - 14.40 THE ARMS RACE TO CATCH THE CHEATS – PROTECTING THE TEAM AND THE PUNTER AS ESPORTS BOOM A massive spike of popularity during Covid bought with it an increased number of alerts for match-fixing the like of which esports had not seen before. How is this booming market coping with its newfound popularity without the rigorous integrity ecosystem that mainstream sport has afforded to it? How does the research and innovation in integrity keep pace with the rapid pace of new cheats and hacks?

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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EXHIBITORS

#BOSEUROPE

STAND N0.: A14

STAND N0.: A18

ably.com

betconstruct.com

Jennifer Chaney Director, Growth Marketing E. jen.chaney@ably.com T. 00447785904660

Elliot Banks UK Regional Director E. elliott.banks@betconstruct.com T. +44 7817495611

Ably is the edge messaging platform that powers live and collaborative experiences your users love - no matter the scale - eliminating the complexity and overhead costs of building similar infrastructure in-house.

BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retail Sportsbook, Classic RNG and Live Casinos, Esports, Poker, Skill Games, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.

Deliver the promise of dependable realtime experiences to your customers. Visit us at Betting on Sports Europe to learn how Ably can help.

All partners benefit from the BetConstruct Spring Platform with its powerful back office tools and allinclusive services. From stand-alone set up to turnkey and white label solutions, BetConstruct offers its partners an unparalleled opportunity to succeed.

STAND N0.: A2

STAND N0.: A16

betegy.com

coinspaid.com

Ernest Lewicki Head of Sales E. e.lewicki@betegy.com T. +48 794180355

Natallia Vavulina Event Manager E. natallia.vavulina@coinspaid.com T. +375296177427

BETEGY is an automated content generation system that turns complex sports data into personalised engaging digital and broadcasting graphics, as well as animations, banners, landing pages, widgets, and texts.

CoinsPaid is one of the world’s largest crypto payment ecosystems, operating on the market since 2014. The mission is to bring joy and simplicity to the world of crypto payments. By now, CoinsPaid has established itself as one of the most reliable platforms with crypto processing, OTC, personal and enterprise wallets, rebranded innovative SaaS solution, and other related services. The existing CoinsPaid ecosystem grants merchants an access to different products within a single interface. In 2022 CoinsPaid has got 800+ online B2B clients using its services, and this number is consistently growing. The statistics issued in January 2022 shows that company has processed over 12 billion euro in crypto.

Using machine learning algorithms, the BETEGY system provides betting operators and global media companies with analytics and data visualisation by generating high-quality, personalised content.

BETEGY clients include major organisations in sports, gaming, television and digital media such as ESPN, Tipico, Ringier Axel Springer, Bwin, BildBet, Yahoo Sports, Sportsbet.io, Winners.net, etc.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

45

STAND N0.: A13

STAND N0.: A3

digitain.com

epicriskmanagement.com

Simon Westbury Chief Business Officer E. simon.westbury@digitain.com

Martin Bland Director of Business Development E. mbland@epicriskmanagement.com T. 01942 494913

As a multi-channel sportsbook and casino platform provider, we work tirelessly to innovate and provide our customers with a product that delivers on quality, drives productivity and most importantly, increases profits. Our sportsbook covers a market-leading 75,000+ live events each month and more than 3,000 betting markets. Our team of 700+ traders have access to our proprietary platform utilising in-house algorithms and tools, with state-of-the-art technology that matches each trader with a specific event depending on their skills and knowledge.

EPIC Risk Management is a global leader in delivering educational and advisory programmes that protect organisations and communities from harm caused by problem gambling. As an expert advisor, consultant, and educator, EPIC endeavours to minimise the human, commercial, reputational, and operational damage that problem gambling represents. EPIC is committed to delivering harm minimisation programmes that elevate the awareness of the dangers of gambling addiction.

We operate as a thought-leader in gambling harm prevention, with the goal of ensuring that the safer gambling narrative is heard on a much wider scale, and to all communities.

STAND N0.: A9

46

STAND N0.: A5

esagaming.com

fasttrack-solutions.com

Thomas Smallwood Marketing Manager E. tsmallwood@esagaming.com

Elif Narin Event Manager E. elif.narin@fasttrack-solutions.com T. +356 795 195 31

Established in 2009 ESA Gaming is a boutique independent provider of high performing gaming products. Known for its content aggregator and poker, ESA has switched its focus to mobile in more recent times. EasySwipe™ is a lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbooks allowing users to enjoy the best quality casino games without disrupting the sports betting experience.

The games proven cross-selling capacity, without cannibalisation, helps sportsbooks to prolong brand loyalty and add revenue. ESA Gaming - SIMPLE. FAST. MOBILE.

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators’ main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first selflearning engagement platform.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

Your Trusted Hardware Partner!

Sports Betting ∙ Cashless ∙ Gaming

PORTRAIT

TABLETOP

From start to finish, SUZOHAPP can build a complete solution to fit all your sports betting hardware needs.

SUZOHAPP.COM/SPORTSBETTING

STAND N0.: A4

STAND N0.: A10

gamcare.org.uk

fsbtech.com Chris Graham Head of Marketing E. chrisg@fsbtech.com T. 07866757726 FSB is one of the fastest growing, multi-award winning global sports betting and iGaming suppliers. With a significant footprint in regulated markets across Europe, Africa and North America, we work hand in hand with ambitious operators to assemble their ultimate, curated gaming experiences whilst fulfilling the needs of their markets and players. Proprietary in nature, powerful in practice, our Tier 1 tech stack of sportsbook, casino, retail and PAM is powered by a single, scalable, empowering back office platform.

A recipient of the SBC Sportsbook Supplier of the Year award, we’re passionate about operator strategy driving our supplier technology. Curate The Win!

STAND N0.: A6

48

GamCare is the UK’s leading provider of information, advice, support and free treatment for anyone affected by gambling harm. Our expert services are confidential and non-judgemental. We operate the National Gambling HelpLine, provide treatment for problem gamblers and their families, create awareness about safer gambling and treatment, and encourage an effective approach to safer gambling within the gambling industry.

STAND N0.: A11

hxro.io

mediaandleads.com

Ron Regan Head of Sales E. ron@hxro.io T. 0044 7887636638

Tomasz Przybylowicz CEO E. przybylowicz@mediaandleads.com T. 0048507777780

Hxro is a cryptocurrency platform that offers perpetual, time-based digital derivatives markets. Hxro offers a simplified way to interact with the market, giving traders an alternative way to express a view on price, hedge risk and trade digital assets.

My company (Media&Leads) has been using SaaS technology since 2013 to help clients (Telco, Automotive, eCommerce and SportBetting) optimize cost of performance (registrations, leads, sale & deposits) on their websites, from advertising accounts (Google Ads, Facebook Ads, programmatic display) and from non-programmatic display (banners & video campaigns). I have been working with sport betting brands (Betsson, Betclic, Expekt, MrGreen, Rivalo, ComeOn, Betcris, Winmasters, Mayplay, bet365, Unibet) since 2013 in those countries: Poland, Germany, Czech, Sweden, Norway, Denmark. I am also using Ellen. technology - AI online platform, to survey video ads and video content. It can measure emotions and level of engagement of target group in video material.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

2.50

What if you could easily integrate quality bet builder pricing and contextual content like this, at scale?

You’re in luck.

Introducing a brand new partnership to deliver epically entertaining, connected betting experiences:

BETTING SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM wON w w.b ettinginnovationcentre. com

49

STAND N0.: A7

STAND N0.: A1

quantummetric.com

sbcgaming.com

E. garistides@quantummetric.com

Conall McCabe Sales Director E. conall@sbcgaming.com T. +44 (0) 7799 904 257

The pioneer in Continuous Product Design, Quantum Metric empowers a customer-centric culture, helping teams align faster and prioritize opportunities that will drive the most value.

Rasmus Sojmark CEO & Founder E. ras@sbcgaming.com T. +44 (0) 789 049 5353

SBC is the leading media and events company in the global betting and gaming industry, with a range of services that help businesses connect with their target audiences around the world.

SBC Media is the largest B2B publisher in the industry and has a network of 10 news sites covering global and regional markets, multiple podcasts and webinars, and the SBC Leaders magazine.

SBC Events is the organiser of major conferences and exhibitions for the international sports betting and igaming industries, which attract audiences of senior executives from operators, affiliates, suppliers and regulators.

STAND N0.: A12

STAND N0.: A8

50

smh.global

sportsbookmodels.com

Baki Lortkipanidze Sales Director E. baki@smh.global T. +995 599 02 00 88

Jonathan Smith CEO E. jonathan@sportsbookmodels.com T. 00447947833523

Sports Media Holding (SMH Global) represents a leading service aggregator in iGaming and Sports Media industries in EE&CIS region. The company operates in different directions, thus connecting operators and service/product providers to each other by delivering co-beneficial partnership opportunities.

The flexible approach to growing your sportsbook Multi Builder 365 is an affordable way to own all the best sportsbook models, have access to the best modelling and trading expertise – without all the upfront cost and development time.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

JULY 12-14, 2022 MEADOWLANDS EXPOSITION CENTER, NEW JERSEY

THE LEADING SPORTS BETTING AND iGAMING EVENT IN NORTH AMERICA

3,000

DELEGATES

250

SPEAKERS

50

EXHIBITORS

#SBCSUMMITNORTHAMERICA

NOTES

52

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

SBCAdvisory

sbcadvisory.com

Partners

The pioneering consulting and transaction advisory service for sports, betting & gaming organisations Boasting an unrivalled network of contacts founded on the deep industry roots of its highly experienced partners and the reach of its global conferences and business media portfolio.

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM

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STAGE

ENTRANCE

ACCESS TO EXHIBITION & CONFERENCE LEVEL 1

Level 2

Level 2

Level 2 Conference Level Level Confere Conference

Conference L

TWICKENHAM STADIUM, LONDON

FER ENT ENC RAN REG E R CE ISTR OOM ATIO 1 N

CON

E RCON OOMFER 1 EN STA

501.75m²

7.9133

FER

CON

m²

37.5

CE

RAN

ATIO

24m²

3

ESA Gaming

A9

ENT

Sport Media Holding

A8

9m²

Quantum Metric

A7

ISTR

8

3

HXRO

A6

Catering Station

REG

5

55m²

Neosurf Coffee Bar

18m²

3

PITCH ACCESS

11

6

Fast Track

6

ENC

FER

2

A11 Media & Leads 4m²

30m²

BetConstruct Lounge

A19

A18

CON

63.40567

PITCH

63.40567

5

6

3

A5

Level 1

Exhibition Area

ACCESS TO CONFERENCE LEVEL 2

Sportsbook Models

A12

11

5

FSB

104.5m²

SBC Advisory Partners Networking Area

Quantum Metric

A7

55m²

Catering Station

8

3

A14

11

15m²

HXRO

A6

2

11

5

Coinspaid

Neosurf Coffee Bar

24m²

3

18m²

3

PITCH ACCESS

5

55m²

PITCH ACCESS

24m²

3

9m²

8

6

6

3

A2

SBC Summit Barcelona Bar

Fast Track

11

6

3

Catering Station

15m²

6 18m²

3

5

5

3

Neosurf Coffee Bar

Media 11 2 2

A8

6 9m²

Quantum Metric

Catering 2 Station

63.40567

A11 Media & Leads 4m²

3 2

6

6 36m²

Fast Track

BetConstruct

3A19 HXRO

A6

3

A5

6

A5 15m²

Interview Area

3

A15

Betegy

3

3

6

27m²

SBC

A7 Lounge 5 5 BetConstruct

6

A18

6

Lounge3 5 ESA 5 5 BetConstruct Gaming

Epic

4

PITCH ACCESS

63.40567

PITCH

A18

3

NeosurfBetConstruct Coffee 104.5m² 11 6 Bar

Sportsbook Models

A12

4m²

GamCare

15m²

9.5

Fast Track

SBC Advisory Partners Networking Area

5

FSB

3

2 104.5m²

A10

8m²

6

15m²

A4

ACCESS TO5 CONFERENCES5 LEVEL 2 & MEETING6ROOMS LEVEL 3

15m²

BetConstruct

9.5

11

6

15m²

5

A3

SBC Advisory Partners 4 11 Lounge 5 A13 5 BetConstruct Networking Area A14

63.40567

A14

4

5

Digitain

63

15m²

A3

Sportsbook Models

A12

A2

ACCESS TO Coinspaid 3 CONFERENCE LEVEL 2

SBC Summit A18 Barcelona Bar

11

24m²

104.5m²

11

Catering Station 9.5

SBC Summit Barcelona Bar

3

Networking Area

5

FSB

15m²

11

Coinspaid

15m²

3

Betegy 9.5 5

A16

3

27m²

Digitain

SBC

3

Interview 5 Area SBC Advisory Partners

A3

6

A1

7.9133

6

6

A1

Level 1

ACCESS TO CONFERENCES LEVEL 2 & MEETING ROOMS LEVEL 3 A16

Level 1

1 Exhibition Exhibition Area LevelArea

7.9133

63

7.9133

Exhibition Area

7.9133

BETTING ON SPORTS EUROPE | 7-9 JUNE 2022 | SBCEVENTS.COM 7.9133

56

NOTES

SBC SALES TEAM

RASMUS SOJMARK

CONALL MCCABE

BOB MCFARLAND

CEO / Founder

Sales Director

SVP Sales & Commercial, Americas

E: ras@sbcgaming.com M: +44 (0) 7890 495 353 Skype: rasmus.sojmark

E: conall@sbcgaming.com M: +44 (0) 779 990 4257 Skype: conall.mccabe2

E: bob.mcfarland@sbcgaming.com M: +1 203 807 0356

RICHARD DEACON

JAN KOWALCZYK

ALYONA GROMOVA

Business Development Director

CIS & Eastern European Sales

Sales Manager

E: jan.kowalczyk@sbcgaming.com M: +356 79248786 Skype: jankong5

E: alyona@sbcgaming.com M: +38 093 379 66 17 Skype: alyona.gromova27

E: richard.deacon@sbcgaming.com M: +44 (0) 7939 088 850 Skype: live:rickyd_43

CRAIG BROWN Sales Manager

E: craig.brown@sbcgaming.com M: +44 (0) 7940 953 540

JUAN MANUEL RODRIGUEZ OSPINA Sales Manager Americas

E: juan.ospina@sbcgaming.com M: +1 647 540 6145

Riverbank House | 1 Putney Bridge Approach | London SW6 3JD www.sbcgaming.com Follow SBC on Twitter: @sbcgamingnews Facebook: @sportsbettingcommunity

On average, each bet went through 2 SEC FASTER

Players waited a total of 56 YEARS LESS

In betting, time really is money If your customers have to wait while you validate their bet, they might give up and go elsewhere.

Here’s the answer: our AI-driven live time delay model* checks each bet in real-time, deciding where to skip the bet validation delay and where not, based on the customer’s profile, the current situation in the match, and the betting market wagered on.

Companies generated in €21.8M EXTRA turnover

The result?

Higher turnover and margins, thanks to more ‘good’ bets getting through. And a better, faster experience for your customers.

More information at mts.betradar.com *These statistics come from results between April 2021 and March 2022. They’re based on live football and basketball bets from bookmakers using the MTS Live Time Delay model.