Betting on Sports Europe | Programme

9-11 9-11 NOV NOV 2021 2021

STAMFORD STAMFORDBRIDGE, BRIDGE,LONDON LONDON #BOSEUROPE #BOSEUROPE

SHAPING SHAPING THE THE FUTURE FUTURE OF OF SPORTS SPORTS BETTING BETTING IN IN EUROPE EUROPE OFFICIAL OFFICIAL PROGRAMME PROGRAMME

ORGANISED ORGANISEDBY BY

OFFICIAL OFFICIALPROGRAMME PROGRAMMESPONSOR SPONSOR

2-4 June 2021 2020 9-11 NOVEMBER 2-4 June 2020 2-4 2021 June 2021 2020 9-11 NOVEMBER 9-11 NOVEMBER Stamford Bridge, London

Stamford Bridge, London Stamford Bridge, London Stamford Bridge, London Stamford Bridge, London Stamford Bridge, London

EXHIBITION EXHIBITION AREA AREA

EXHIBITION AREA

West Stand Level 1 - The Great Hall with 1,400 Sqm Space West Stand Level 1 - The Great Hall with 1,400 Sqm Space

West Stand Level 1 - The Great Hall with 1,400 Sqm Space

MR8

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MR4 GBet MR5

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

EXHIBITORS

COMPANY STAND 1ACCOUNT.....................................................................................19 ALL IN GLOBAL........................................................................... 4 AURUM SOLUTIONS.............................................................. 30 BETCONSTRUCT.........................................................................31 FSB.....................................................................................................23 GAMCARE.........................................................................................3 HXRO...............................................................................................25 INPAY............................................................................................... 26 INTERNET VIKINGS.................................................................. 10 MINDWAY.........................................................................................11 MKODO..............................................................................................7 OPENPAYD.....................................................................................14 PAYLER.............................................................................................. 8 SBC.....................................................................................................21 SBC ADVISORY PARTNERS.............................................. 20 SPORTBOOK MODELS...........................................................13 STATS PERFORM........................................................................18 W2......................................................................................................27 YGAM..................................................................................................5

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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THANKS TO OUR SPONSORS PLATINUM HEADLINE SPONSOR

GOLD HEADLINE SPONSOR

SILVER HEADLINE SPONSOR

BRONZE HEADLINE SPONSOR

PREMIUM SPONSORS

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

SPONSORS

So Simple to Pay & Play Online

HENSEL GRAD GA MING COUNSEL

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SPONSORS

SPONSORED AREAS

NETWORKING & CATERING AREA

BAR

So Simple to Pay & Play Online

COFFEE BAR

MEETING ROOMS

8

MEETING ROOM #2

MEETING ROOM #4

MEETING ROOM #3

MEETING ROOM #5

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

Pioneering Unique and Engaging Wagering Experiences for the Esports Industry

NASDAQ: EBET

OUR PRODUCTS:

LAS VEGAS | DUBLIN | MALTA www.esportstechnologies.com

SBCEVENTS.COM

26-28 APRIL

INTERCONTINENTAL, MALTA

2,000 Delegates

120

Speakers

20

Exhibitors

7-9 JUNE

STAMFORD BRIDGE, LONDON

2,000 Delegates

200

Speakers

50

Exhibitors

JULY 12-14

MEADOWLANDS EXPOSITION CENTER, NEW JERSEY

2,500 Delegates

10

200

Speakers

50

Exhibitors

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

Sponsorship and exhibition opportunities are available – for enquiries please contact sales@sbcgaming.com For more information please visit our website sbcevents.com

20-22 SEPTEMBER FIRA DE BARCELONA, MONTJUÏC

6,000 Delegates

200

Speakers

50

Exhibitors

18-20 OCTOBER

PARKOVY KYIV INTERNATIONAL, CONVENTION CENTER

1,000 Delegates

120

Speakers

30

Exhibitors

1-3 NOVEMBER CANCUN, MEXICO

700

Delegates

100

Speakers

30

Exhibitors

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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INTRODUCTION

ANDREW MCCARRON Managing Director SBC

INTRODUCTION It’s a pleasure to welcome you to Betting on Sports Europe.

It’s been more than two years since we were able to hold an event in London, so we’re delighted to be back on home turf and staging a conference and exhibition at the home of UEFA Champions League holders Chelsea FC. A lot has changed since we were last in London. The impact of the pandemic, planned and already implemented regulatory changes in numerous markets, and the continuing advance of technology means the sports betting industry is a very different place.

The conference agenda will examine what those changes mean for operators in practical terms, while taking an in-depth look at the long-term future of the industry and the actions businesses can take to influence its direction.

The six tracks cover leadership issues, product innovation, payments and compliance, marketing, the future of sports betting, and developments in key markets such as Italy and Germany.

ready to share their experience of recent changes to market conditions and ideas for how the industry can progress.

You can find full details of the agenda and speakers in this programme or by registering for the SBC digital events platform, which is where you will be able to re-watch conference sessions or catch up on any that you miss using the on-demand video functionality.

The platform gives you access to a host of other useful information, including which companies are exhibiting and who else is attending the event. There is also a messaging tool that allows you to contact other delegates to request meetings.

One other thing I’d like to remind you about is that we have a schedule of evening networking parties that you are all invited to.

So don’t miss the closing party and Sports Betting Hall of Fame induction ceremony on Thursday evening. It takes place at one of London’s most spectacular venues, the Natural History Museum, and promises to be a truly memorable occasion.

We have a fantastic speaker line-up that includes members of the leadership teams and product specialists from many of Europe’s biggest sportsbook operators, all

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

9-11 NOV 2021

STAMFORD BRIDGE, LONDON

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WELCOME

RASMUS SOJMARK CEO / Founder SBC

WELCOME Hello and thank you for joining us at Betting on Sports Europe.

It’s fantastic to be staging an in-person event in London and particularly to be back at the home of my beloved Chelsea.

Have I mentioned that we won the Champions League?

On a more serious note, the return of inperson conferences and exhibitions, and the opportunity to do business face-to-face really is something to celebrate. As you’ll discover here this week, Zoom calls and lengthy email threads may be useful tools, but they are no substitute for chatting to clients, partners and colleagues over a coffee.

You’ll have plenty of opportunity to talk business and socialise with both existing and new contacts during Betting on Sports Europe.

In the exhibition hall, you can take a first look at some of the latest sportsbook technology and content innovations, together with new payments and compliance products. There is also a chance to meet some of the leading safer gambling service providers and learn more about how they can help your business.

direction of the sports betting industry, how operators can tackle their biggest challenges, and the latest developments in key European markets, the event really does represent your best opportunity to stay on top of everything that is happening in the sector.

And with a great programme of evening networking parties, you’ll also have a chance to get to know your fellow attendees in a relaxed setting.

In amongst what I’m sure will be a packed schedule of meetings and conference sessions over the next two days, we’d love the chance to have a chat with you about SBC’s services.

We recently announced our 2022 schedule, which includes the second edition of our global betting and igaming show, SBC Summit Barcelona, and targeted events in Malta, London, New Jersey, Kyiv, and Cancún.

Come to our stand and we can give you full details about the events, as well as our expanded range of news websites, podcasts, webinars, and magazines that offer multiple ways to stay informed about and connect with the international sports betting industry.

When combined with two days of highlevel conference content about the future

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

EVENT SCHEDULE TUESDAY 9 NOVEMBER 18.00 - 23.00

PRE EVENT NETWORKING DRINKS

All attendees are invited to Pre-registration and networking drinks at Frankie’s Sports Bar, Stamford Bridge.

WEDNESDAY 10 NOVEMBER 09.00 - 18.00

EXHIBITION DAY 1

Exhibition at Stamford Bridge, Chelsea FC 30 leading industry exhibitors will showcase their latest products and services.

09.00 - 17.30

CONFERENCE DAY 1

Conference at Stamford Bridge, Chelsea FC 3 conference stages with 200 senior industry executives as panellists.

20.00 - 01.00

BETTING ON SPORTS EUROPE OFFICIAL NETWORKING PARTY

Networking and complimentary drinks at Under the Bridge, London

THURSDAY 11 NOVEMBER 09.00 - 18.00

EXHIBITION DAY 2

Exhibition at Stamford Bridge, Chelsea FC 30 leading industry exhibitors will showcase their latest products and services.

09.00 - 17.30

CONFERENCE DAY 2

Conference at Stamford Bridge, Chelsea FC 3 conference stages with 200 senior industry executives as panellists.

20.00 - 01.00

BETTING ON SPORTS EUROPE CLOSING NETWORKING PARTY AND SPORTS BETTING HALL OF FAME

Betting on Sports finishes at the incredible Natural History Museum with an amazing networking party and more industry greats are inducted into the Sports Betting Hall of Fame.

PREMIER MEDIA PARTNERS

MEDIA PARTNERS

G A M I N G R E P O RT S I N C .

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PREMIER STRATEGIC PARTNERS

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

NOV 30 - DEC 2, 2021 MEADOWLANDS EXPOSITION CENTER, NEW JERSEY

THE LEADING

SPORTS BETTING & IGAMING EVENT IN NORTH AMERICA 2,500+ Delegates

200

Speakers

50

Exhibitors

SPEAKER PREVIEW

BILL MILLER President & CEO AGA

SOO KIM Chairman of the Board of Directors Bally’s Interactive

MATTHEW METCALF Sportsbook Director Circa Sports

SARAH OLIPHAN CRENNAN VP & Head of Content Yahoo Sports

JEFF FERNANDEZ Vice President Business Development + Ventures New York Jets

RICHARD SCHWARTZ CEO Rush Street Interactive

MATT PREVOST Chief Revenue Officer BetMGM

JAN JONES BLACKHURST Member Caesars Board of Directors

JOHNNY AVELLO DAVIS CATLIN Director of Race & Senior Managing Director Sportsbook Operations Las Vegas Sands Corp DraftKings

LAILA MINTAS CEO PlayUp

JON KAPLOWITZ Head of Penn Interactive Penn National Gaming

#SBCSUMMITNORTHAMERICA

FOR MORE INFORMATION PLEASE VISIT SBCEVENTS.COM

CONFERENCE ROOM 1 – GREAT HALL

#BOSEUROPE

LEADERSHIP

WEDNESDAY 10 NOVEMBER

CONFERENCE ROOM 1 – GREAT HALL

TRACK SPONSORED BY SPEAKERS

Niels Onkenhout, CEO, Nederlandse Loterij Paris Smith, CEO, Pinnacle Tim de Borle, CEO, Napoleon Sports & Casino Jan Svendsen, Former CEO, Coolbet

MODERATOR

Anton Kaszubowski, Managing Director, SBC Advisory Partners

10.00 – 10.40 SBC LEADERS – CORPORATE STEWARDSHIP 2030 2020 saw boardrooms restructure as they being to face a decade of new socio, economic and workforce challenges that demand massmarket industries to change their governance duties and obligations benefitting society over profits.

As corporate stewardship is placed under the political spotlight, how are gambling companies prepared to meet the evolving challenges of market sustainability, social responsibility, corporate diversity, climate age and workforce inclusion and representation?

Session sponsored by

11.00 – 11.40

SPEAKERS

Guy Gani, CTO, BtoBet Hrafn Eiriksson, CTO, Smarkets

MODERATOR

Stuart Godfree, MD & CTO, mkodo

SPEAKERS

Marco Castaldo, CEO, Microgame

CONTROLLING THE STACK – CTO PANEL Has the industry entered a new paradigm shift with regards to its underlying technology strategy and its valuation of platform provisions? 2020 and 2021 developments have seen the industry’s tech giants divest units and shed weight to match market demands in which clients seek agility as the core tech competence. In the face of such diverse challenges, are industry leaders and investors challenging the industry gospel that the ‘platform is king’ and that operators require a ‘one fit solution’?

12.00 – 12.40 MARKET FRAGMENTATION – SUPPLIER CEO PANEL

MODERATOR

Paul McNea, Commerical Director, Bettormetrics

As restrictions become tighter, what can suppliers do to provide a multi-jurisdictional product? How are regulators treating the supply chain? Do suppliers need to keep a closer watch on their operator customers to safeguard their licences?

SPEAKERS

14.00 – 14.20

Des Duffy, Managing Director – UK, Ireland & Scandinavia, Golden Race

VIRTUAL SPORTS AS A CROSS-SELL ALTERNATIVE FOR SPORTS CUSTOMERS Why Virtual Sports can work as an alternative to Casino, in your cross-sell strategies for Sports customers.

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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LEADERSHIP

WEDNESDAY 10 NOVEMBER

CONFERENCE ROOM 1 – GREAT HALL

TRACK SPONSORED BY SPEAKERS

Tina Southall, Chief People Officer, Gamesys Sophie Wood, Learning & Development Partner, Lottoland Veiko Krünberg, Former Managing Director, OlyBet

14.20 – 15.00 SECRET OF SUCCESS – THE BUSINESS CASE FOR DIVERSITY Industry leaders discuss the different approaches to corporate culture in cultivating a more diverse and rewarding environment. How can the findings of research in the area be used to realise commercial gains?

Should companies adopt a ‘Rooney-rule’?

MODERATOR

Tina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd

SPEAKERS

William Lovqvist, Sales manager, ParlayBay

15.00 – 15.20 PARLAYBAY – DISRUPTING THE SPORTS BETTING MARKET WITH SPORTS BETTING GAMES Innovation in sports betting has not reached its full potential.

Presenting our sports betting games that consist of fast gameplay through short rounds and mechanics more common in casino/social games.

All in a fantastic UX/UI.

SPEAKERS

Michael Daly, CEO, Catena Media Jonathan Edelshaim, General Manager, Natural Intelligence Marcos Oliveira, Chief Commercial Officer, Clever Advertising Group

MODERATOR

Christian Tirabassi, Senior Managing Partner, Ficom Leisure

SPEAKERS

Thanos Rigas, Sports Team Director, OPAP Andy Wright, Trading Director, Sky Betting & Gaming Jens Nielsen, Sports Betting Director, Danske Spil

16.00 – 16.40 AFFILIATE LEADERS – ADAPTING TO A CHANGING LANDSCAPE With so much negative focus on gambling industry marketing campaigns from hostile organisations and governments, how can affiliate businesses make sure that they are providing a service that acts in a responsible way? What steps are the sector’s leaders taking to ensure that if the spotlight does land on affiliates, there will be nothing to worry jittery politicians?

Session sponsored by

16.40 – 17.20 TRADING ROOM: HUMAN SKILLS IN THE AGE OF THE ALGORITHM What skills are necessary in the trading room these days? Where is the human touch needed to keep things on the straight and narrow?

Which sports cause the most problems? What KPIs are used to manage performance and efficiency?

Andy Wright, CEO, Sporting Group Matt Scarrott, Director of Emerging Markets, BetVictor

MODERATOR

Jonathan Smith, Founder, Sportsbook Training Services

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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FUTURE OF SPORTS BETTING

THURSDAY 11 NOVEMBER

CONFERENCE ROOM 1 – GREAT HALL

TRACK SPONSORED BY SPEAKERS

Billy Cook, Sportsbook Director, ComeOn Marco Blume, Trading Director, Pinnacle Will Woodhams, CEO, Fitzdares Anthony Cousins, Head of Sportsbook Commercial & Control, Kindred

MODERATOR

Marc Thomas, Partner, Propus Partners

10.00 – 11.00 ASSESSING EURO 2020 It always used to be a UK bookmakers’ dream to have England reach the final only to lose on penalties. But how was the unusual Euro 2020 tournament received across Europe? Did the newly expanded groups aid turnover or create too many one-sided books? Anecdotal evidence suggests that the new format underperformed for new sign-ups - so has the betting audience changed? What lessons can the industry learn ahead of the World Cup in Qatar? Is Barcelona’s financial stife good for business? Are the results of Liverpool and Man City expensive? What’s been the effect of Messi at PSG or Ronaldo at Man United?

SPEAKERS

11.00 – 12.00

Isabel Hale, Head of North Division International, Catena Media

THE CHALLENGES FACING LIVE BETTING AND DATA PROVISION THE CHALLENGES FACING LIVE BETTING AND DATA PROVISION

Amir Mirzaee, COO, Bayes Esports

Will Fyler, Head of Digital, Spotlight Sports Group Sam Depoortere, Sportsbook Director, Nederlandse Loterij James Mckiernan, Head of Commercial EMEA, Genius Sports

MODERATOR

Nikos Konstakis, VP Sportsbook, OpenBet

SPEAKERS

Scott Ferguson, Business Development Manager, Betmakers William Woodhams, CEO, Fitzdares

The data world is getting ever more commoditised, but is richness of data now becoming as important as speed? Bet Builders rely on ever more unusual metrics to offer engaging content to customers, while the streaming revolution has actually slowed down real-time watching of sport, rendering it impossible to watch some events and conduct live betting. How are suppliers providing this data? Do operators need more?

Session sponsored by

12.00 – 12.40 HORSE RACING – IS LESS MORE WHEN IT COMES TO FIXTURES?

MODERATOR

With horseracing still intertwined with betting, is the sport doing all it can to maximise the Levy funds it receives, especially as the number of retail shops taking up media rights continues to fall? Are there any win:win situations for the sport and the industry? Would more consistent, high quality racing actually generate more funds than the quantity approach that comes from a comprehensive fixture list?

SPEAKERS

12.40 – 13.00

Paul Witten, Commercial Director, SIS Howard Chisholm, Director, Bookmakers Technology Consortium David Zeffman, Partner, CMS

Tina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd

WHY WOMEN’S WORLD CUP IN 2023 WILL BE BIGGER THAN QATAR 2022 While the industry tries to get to grips with data from Euro 2020 as it plans for next year’s World Cup, another international tournament may end up being more important for operators. The 2023 Women’s World Cup in Australia and New Zealand will provide a new betting demographic – likely numbers of women’s bettors will outnumber men for this event, provide marketing and partnership opportunities and even throw up unique integrity issues for bookmakers. With Generation Z still an elusive demographic, the Women’s World Cup will offer something different to that target audience.

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

FUTURE OF SPORTS BETTING

THURSDAY 11 NOVEMBER

CONFERENCE ROOM 1 – GREAT HALL

TRACK SPONSORED BY SPEAKERS

Bart Barden, COO, Esports Technologies Thomas Rosander, CEO, Luckbox Stuart Tilly, Chief Legal Officer, Esports Entertainment Group Anton Janer, Co founder, Abios Marek Suchar, Managing Director, Partnerships, Oddin

14.00 – 15.00 PLOTTING THE PATH OF ESPORTS BETTING Hyped as the next biggest sports betting market, esports has still yet to be embraced by the mainstream betting brands and its customers.

Despite a huge leap in interest during COVID lockdown, what’s the spark needed to help the market kick on and grow?

Session sponsored by

MODERATOR

Sam Cooke, Managing Director, Esports Insider

SPEAKERS

Adam Francis, Integrity Manager, Sportradar Bill South, Group Director of Security, William Hill Cassandra Matilde Fernandes, Legal & Projects Manager, GLMS Alan Alger, Director of Corporate Communications, Betway

15.00 – 16.00 INTEGRITY CHALLENGES – HOW HAVE THINGS MOVED ON? A recent IBIA report suggests that match fixing costs the industry £25m a year, but what are integrity bodies and suppliers doing to reduce that figure even further? What has been successful in bringing down suspicious test cases? Should more operators follow Betway’s lead in banning football transfer markets? What impact is there on integrity from the US market opening up?

David Henwood, Director, H2 Gaming Capital

MODERATOR

Matt Fowler, Director of Integrity, IBIA

SPEAKERS

Birgitte Sand, CEO, Birgitte Sand & Associates ApS Clive Hawkswood, Consultant Ludovico Calvi, President, Global Lottery Monitoring System (GLMS)

16.00 – 16.40 SPORTS BETTING HALL OF FAME PANEL A Q&A session with members of the SBC-curated Sports Betting Hall of Fame who discuss the past and the future of sports betting, with questions from the audience.

Vincent Caldwell, Chairman & CEO, Virtual Software Limited Simon Bold, Betting & Gaming Consultant

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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CONFERENCE ROOM 2 – DRAKE SUITE

#BOSEUROPE

INNOVATION & OPERATIONS

WEDNESDAY 10 NOVEMBER

CONFERENCE ROOM 2 – DRAKE SUTIE

TRACK SPONSORED BY SPEAKERS

Nico Jansen, Founder & CEO, Bet it Best Yuval Benyamini, Head of Betting at WSC Sports Josh Turk, CMO, low6

10.00 – 10.40 BUILDING THE PERFECT CUSTOMER ENVIRONMENT There is an art to building a customer interface - but how do you prioritise what function should go where? Is there a logic to product tabs or are they flexible? Is the clean, simple interface a pipe dream?

MODERATOR

Jake Pollard, Editor, Earnings +more, Clear Concise Media

SPEAKERS

Oliver Niner, Head of Sales, Pandascore Marco Blume, Trading Director, Pinnacle Endre Nesset, Trading Director, Coolbet

MODERATOR

11.00 – 11.40 NO GO, OTHER THAN CS:GO? DIFFERENT ESPORTS BETTING MARKETS IN 2021 When it comes to esports, and the multiple titles and competitive ecosystems that make it up, when it comes to betting, in much of the world anyway, CS:GO is the dominant force. Is this showing any sign of change? What’s led to this situation, and how much of a regional shift is there per esports betting market popularity?

Tom Daniels, Sub Editor, Esports Insider

SPEAKERS

Chris McKenzie, Sportsbook Commercial Director, 888 Holdings Ryan Coombs, Managing Director, SportCast James McKay, Sportsbook Director, Virgin Bet Nick Cockerill, VP Betting Products, Stats Perform

12.00 – 12.40 BET BUILDERS 2.0 – THE NEXT STEP The bet building innovation is now a mainstay and helping to inject some fun into what has been a largely transactional product for several years. Should punters be getting more value from their bet builders or are they price insensitive? What is the next step in the product’s evolution?

Session sponsored by

MODERATOR

Jonathan Smith, Founder, Sportsbook Models

SPEAKERS

Oren Cohen Schwartz, CEO, Delasport Monica Rangel, Head of PT Markets, 888 Holdings Morten Pedersen Tonnesen, Chief Commercial Officer, Shape Games Elliott Banks, UK Regional Director for B2B Operations, Betconstruct

MODERATOR

Jake Pollard, Editor, Earnings +more, Clear Concise Media

14.00 – 14.40 OUTSOURCING – THE FUTURE FOR WHITE LABEL SERVICES What does the future hold for turnkey white label platform providers as regulators demand that operators maintain strict management accountability over all elements of their business value chains?

Recent years have seen high-profile fallouts of white label partnerships that are no longer deemed viable as the market matures and companies choose to bring tech in-house. Who will be the white label operator of the future?

Session sponsored by

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

27

INNOVATION & OPERATIONS

WEDNESDAY 10 NOVEMBER

CONFERENCE ROOM 2 – DRAKE SUTIE

TRACK SPONSORED BY SPEAKERS

Carlo di Maio, CEO Romania, Fortuna Entertainment Group Jamie McKittrick, VP Commercial Operations, Kambi Matt Davies, Head of Retail, Star Sports

15.00 – 15.40 IMPROVING THE RETAIL BETTING EXPERIENCE COVID drove a lot of customers online, but the retail sector was already facing big competition from the channel. How can bookmakers revitalise their retail offer to make it more appealing to customers?

Does an omnichannel approach actually work? How much automation is safe for both the business and the player?

Session sponsored by

SPEAKERS

John Millington, Senior VP of US Operations, EPIC Adam Brickell, Director of Public Affairs, Flutter UK & Ireland

MODERATOR

John-Paul Davies, (BBC Crimewatch and former Sky Sports News presenter

SPEAKERS

Fiona Palmer, CEO, GAMSTOP Nick Hill, Executive Director, PremierChain Maris Catania, Head of responsible gambling and research, Kindred Paul Foster, CEO, Crucial Compliance

MODERATOR

Becky Liggero, Lead Gaming Industry Video Reporter, Writer, Interviewer & Content Creator, CoinGeek

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16.00 – 16.40 BETTING AND SPORTS: TEN YEARS FROM NOW How will the relationship between sports/eSports and betting look in a decade’s time? What measures need to be taken in order to protect professional sports stars and gamers from gambling harm? Global leaders in player welfare, industry and gambling harm minimisation from the new EPIC Pro Sport Advisory Board dissect the most pressing topics.

Session sponsored by

16.40 – 17.20 USING TECHNOLOGY IN THE FIGHT AGAINST PROBLEM GAMBLING With more investment than ever poured into player protection, what solutions are available for those gambling operators seeking to ensure that they are able to keep problem gambling to a minimum? How quickly can we spot problem gambling behaviours? How can selfexclusion be made more secure? How effective are set limits for customers?

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

A L L- I N - O N E S O L U T I O N Virtual Sports | Slots | Live Games BEST VIRTUAL SPORTS SUPPLIER

goldenrace.com info@goldenrace.com

MARKETING & AFFILIATION

THURSDAY 11 NOVEMBER

CONFERENCE ROOM 2 – DRAKE SUTIE

TRACK SPONSORED BY SPEAKERS

Ricardo Pinto, CMO, Darwin Gaming Marcos Oliveira, Chief Commercial Officer, Clever Advertising Group Glenn Debattista, Head of Product, WIS Ltd

10.00 – 10.40 HOW TO GET THAT FIRST TIME DEPOSIT Getting people to notice your brand is one thing - but converting them into accounts is a whole other skill. Are skilled affiliates the best conversion tool?

MODERATOR

Shaun Simmonds, Managing Director, Superstar Digital

SPEAKERS

Jaap Kalma, Managing Director, Parma Calcio Pablo Ortiz, Chief Business Officer, Baskonia – Alavés Group Quirino Mancini, Partner, Tonucci & Partners

MODERATOR

Dan Levy, CCO, Smarkets

SPEAKERS

Ben Cove, Chief Marketing Officer, Pinnacle Martin Lycka, SVP for American Regulatory Affairs and Responsible Gambling, Entain Group

11.00 – 11.40 PARTNERSHIPS RATHER THAN SPONSORSHIPS Some European countries are putting curbs on gambling firms sponsoring sports teams, yet both industry and sport are coming up with creative ways to remain partners. What does the future hold for sponsorship? Are the ‘non-gambling’ partnerships worth the investment? Or do these loopholes just cause the industry political problems further down the road?

Session sponsored by

12.00 – 12.40 RESPONSIBILITY IN MARKETING Once the mainstay of multi-million marketing budgets, how have bookmakers revised their TV-spend to accommodate European regulatory demands ordering that betting ‘lower the volume’?

MODERATOR

Under such strict orders can operators still achieve high-coverage campaigns with restricted TV output and how does a significantly lowered TV profile impact the performance of wider marketing mix?

Does this mean that affiliates will be in even greater demand?

SPEAKERS

12.40 – 13.00

Adrian Sladdin, Director, Seventh Wave training

James Tippett, Commercial Account Manager, Oddschecker

SPEAKERS

Rahoul Kille, Director Advertising Sales Global Accounts, Sportradar David da Silva, CEO, EasyOdds

MODERATOR

ODDSCHECKER’S PREMIER LEAGUE UPDATE Oddschecker digs into the data to uncover the key stories that are affecting the betting industry in the early stages of this Premier League season.

14.00 – 14.40 MARKETING IN THE DIGITAL AGE What are the most effective, and safest, ways of communicating with players in the digital environment? How can customers be effectively profiled? What is deemed too obtrusive?

Stuart McMaster, Partner, Mishcon de Reya LLP

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

MARKETING & AFFILIATION

THURSDAY 11 NOVEMBER

CONFERENCE ROOM 2 – DRAKE SUTIE

TRACK SPONSORED BY SPEAKERS

Gabriele Sarti, Co-Founder and Director, Gamecast Group Lloyd Danzig, Managing Partner, Sharp Alpha Advisors

15.00 – 15.40 BRAND BUILDING – ALTERNATIVES TO THE SIGN-UP BONUS

MODERATOR

Sign-up bonus and free bet promotions, with their convoluted Ts & Cs, have never been far from controversy and continue to attract regulatory attention. But are they still the most effective promotional tools available to operators? Can anything be done to make them more sustainable, yet still potent? What other tools are there in the marketing arsenal?

SPEAKERS

16.00 – 16.40

John Gordon, CEO, Incentive Games Temur Mikeladze, Chairman, Crocobet Russell Yershon, Founder, ConnectingBrands

Gary Gilles, Head of Betting, Acroud Matt Smith, Director, Akur Capital

MODERATOR

Anton Kaszubowski, Managing Director, SBC Advisory Partners

M&A IN THE AFFILIATE WORLD The last few years have seen considerable investment in the affiliate sector, which has only been accelerated with the roll out of sports betting in the US. Is there still more M&A to come? What affiliate profiles are likely to attract more attention from firms on an acquisition spree?

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

31

CONFERENCE ROOM 3 – HARRIS SUITE

#BOSEUROPE

PAYMENT EXPERT FORUM

WEDNESDAY 10 NOVEMBER

CONFERENCE ROOM 3 – HARRIS SUTIE

TRACK SPONSORED BY SPEAKERS

Scott McGregor, COO & Co-Founder, BeBettor Apostolos Dousias, COO, Betsson Group

MODERATOR

Andrea McGeachin, CCO, Neosurf

SPEAKERS

Emma Diskin, COO, Socios Brandt Page, VP Business Development, Hxro Steve Billinghurst, Regulatory Lead, Isle of Man Gov Kal Suurkask, Chief Commercial Officer, TAAL

So Simple to Pay & Play Online

10.00 – 10.40 RETAINING STRINGENT AFFORDABILITY PRACTICES AS WE EMERGE FROM THE PANDEMIC As consumer habits evolved throughout the pandemic, betting operators undertook a more stringent approach when it comes to customer affordability. With a return to normal appearing ever closer, are there measures that can be retained and what lessons can be learnt as firms look to maximise player safeguarding. How can operators transcend the digital safeguarding measures to brick and mortar customers, as retail outlets reopen?

11.00 – 11.40 WHAT THE BLOCK? CAN BLOCKCHAIN TECHNOLOGY LIVE UP TO THE HYPE? Can blockchain add value to regulators as well as operators by securing data from manipulation and fraud? Theoretically it’s a dream for regulators who don’t have to build a big monitoring system for transactions, with anyone able to inspect the data.

MODERATOR

Operators talk about payments and advantages and securing players. But not many people look at the regulatory perspective on technology.Why could this technology be interesting for regulators?

SPEAKERS

12.00 – 12.40

Becky Liggero, Lead Gaming Industry Video Reporter, Writer, Interviewer & Content Creator, CoinGeek

Sandhya Singh, Head of Operations, Napoleon Games Peter Bainbridge-Clayton, Founder, Kompany Paul Foster, CEO, Crucial Compliance

KYC AND BUILDING A DIGITAL PROFILE How crucial is KYC as a tool when it comes to building a digital picture of the customer that can then enable a deeper level of personalisation and a smoother and safer user experience for the player? As operators seek to elevate their digital picture of the customer, what elements of KYC should they focus on and how important is building the digital picture of the customer?

Session sponsored by

SPEAKERS

Steven Armstrong, Group Director of AML, William Hill William Chambers, Chief Compliance Officer, smarkets Thees Buschmann, Head of Compliance, Red Rhino

14.00 – 14.40 THE MOST EFFICIENT AML STRATEGY AML continues to provide a key challenge for betting firms and payment companies. As the threat of fraud has evolved over time, how have firms had to evolve their strategy when it comes to combating fraud, and ensuring the most efficient user experience for players.

MODERATOR

Joe Streeter, Editor, Payment Expert

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

33

PAYMENT EXPERT FORUM

WEDNESDAY 10 NOVEMBER

CONFERENCE ROOM 3 – HARRIS SUTIE

TRACK SPONSORED BY SPEAKERS

Roberto Villani, Head of iGaming, Truelayer Chris smart, SVP Global Gambling, emerchant pay Rahul Das, Head of Payments, LiveScore

So Simple to Pay & Play Online

15.00 – 15.40 INNOVATION AND THE PAYMENT JOURNEY The fintech sector is rapidly growing and becoming pivotal within the payment space, what can the gambling industry do to further tap into the burgeoning sector and use its evolution to enhance the wagering offering?

Session sponsored by

MODERATOR

Joe Streeter, Editor, Payment Expert

SPEAKERS

16.40 – 17.20

Dean Akinjobi, CEO, Football Media

HOW CAN BETTING OPERATORS EMBRACE FAN TOKENS?

Ryan Horn, MD, SEM GLOBAL Anne Rose, Co-Lead of Blockchain Group, Mishcon de Reya LLP

MODERATOR

Ted Menmuir, Content Director, SBC News

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A new wave of digital assets has accelerated in growth over the past year, as NTFs and Fan Tokens have become increasingly pivotal ingredients of sporting fandom. However, questions abound as to where they fit within the gambling ecosystem. Can betting operators capitalise on this growth to boost engagement and bring a new digital element to sponsorships and sports wagering?

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

BETTING AROUND EUROPE

THURSDAY 11 NOVEMBER

CONFERENCE ROOM 3 – HARRIS SUTIE

TRACK SPONSORED BY SPEAKERS

Dr Matthias Kirschenhofer, Chief Legal Officer, Sport1 Medien AG Joerg Hoffman, Partner, Melchers Dominik Beier, Managing Director, e|motion

MODERATOR

Scott Longley, CEO, Clear Concise Media

SPEAKERS

Quirino Mancini, Partner, Tonucci & Partners

10.00 – 11.40 GERMANY – GLÜNEURSTV EXODUS Is a market exodus on the horizon for Germany’s GlüNeuRStv regime, as interim results bear the scars of operators absorbing mounting costs and significant platform/product modifications to be compliant with new laws?

Has the Bundestag ‘transition phase’ brought any operator closer to cracking the ‘GlüNeuRStv conundrum’ on how to scale Germany’s restrictive and high taxed online gambling market?

11.00 – 11.40 EUROPE: A PATH TOWARDS REGULATORY HARMONISATION The EC has rejected European regulators’ calls to reform an ‘Expert Group on Gambling’ – citing that industry legislation, standards and taxes will be maintained as a domestic competence.

How will igaming and sports betting be represented as the EU establishes its regulatory regime governing high-risk sectors, while moving forward on the AML Directive, e-ID proposals, the Digital Services Act and proposals for a standard digital tax?

Can industry leadership afford another decade on the sidelines of regulatory debate and marginalised market representation?

Session sponsored by

SPEAKERS

Peter-Paul de Goeij, Managing Director, NOGA | Nederlandse Online Gambling Associatie

12.00 – 12.40 HOLLAND – KOA BEGINS As the KOA regime is brought to life, can a newly regulated Netherlands gambling marketplace avoid the same pitfalls and fallouts as its European counterparts?

Regulator KSA has imposed the strictest of compliance practices, however incumbents have been soothed by KSA fair-competition policies. Is the Netherlands now the blueprint for what an effective gambling marketplace should be?

SPEAKERS

Lee Richardson, CEO, Gaming Economics Dan Phillips, CEO, NEL Advisory Vigne Kozacek, Consultant, Innovation Squad - DIGITAL Chris Elliott, Senior Associate, Wiggin

14.00 – 14.40 BIG BETTING BALAGAN – LIVE RECORDING Betting and Gaming veterans Lee Richardson, Dan Phillips and Vigne Kozacek are proud and excited to bring their industry-leading podcast, ‘The Big Betting Balagan’ from the ‘virtual’ audio studio where the three usual co-habit, to the ‘virtual’ real world and Live (!)

SBC Digital Event.

For the first time, they will transfer their usual banter, insight and light-hearted look at the industry straight into the conference, for the delegates to enjoy during the show.

With a focus on the topical news of the day and also with a look to the future whether that be tech, regulatory, new market, M&A or anything else, they will have you covered.

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

BETTING AROUND EUROPE

THURSDAY 11 NOVEMBER

CONFERENCE ROOM 3 – HARRIS SUTIE

TRACK SPONSORED BY SPEAKERS

Alessio Crisantemi, Direttore Responsabile, Gioconews Marco Castaldo, CEO, Astro Stefano Sbordoni, Managing Partner and Founder Sbordoni & Partners

MODERATOR

15.00 – 15.40 ITALY 2022 – REFORM OR SHAKE-UP As the Italian gaming industry stands ready to undergo its revolution between new tenders and the mandated reform of the sector, what does the current picture of industry sustainability look like? What are the drivers and challenges facing operators within this sustainability matrix? How can technology partners assist with ensuring this?

Quirino Mancini, Partner, Tonucci & Partners

SPEAKERS

Omer Dor, CEO, Sports IQ Susan Hensel, Founder & Partner, Hensel Grad P.C. Andy Wright, CEO, Sporting Group

MODERATOR

Marc Thomas, Partner, Propus Partners

16.00 – 16.40 US SPORTS BETTING IN EUROPE – A SLEEPING GIANT? Additional info - betting on US sports has always been a mainstay for European operators, but is there opportunity to grow? Does the newly regulated and rapidly expanding US domestic market mean that products and services offered to European/global customers will improve? How can US sports compete with the likes of tennis, basketball and especially football? Can the data driven nature of US sports betting benefit the product/trading of European sports? How will the major US Sports look to ‘control’ betting on their product in Europe and beyond?

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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EXHIBITORS

#BOSEUROPE

STAND N0.: 19

STAND N0.: 4

1account.net

all-in.global

The industry-leading age & identity verification solution enables businesses selling age restricted products or services to ensure compliance and increase conversions - while eliminating cost. When a user creates a 1account, they don’t just get a digital ID that they can use both online and in shops, they also get a 1-click payment method and account functionality.

All-in Global is a content solution provider to the sportsbetting, esports and igaming industry. We provide content writing, localisation, SEO, link building packages and audiovisual solutions in over 70 languages to help platforms, odds & data providers, operators, game developers and affiliates grow into new markets. With our own technical solutions we can localise real time sports content and provide sportsbetting data so our clients can maximise on their offerings globally. Let’s get together to discuss how we can help you create the content your brand needs to connect with audiences both locally and globally.

STAND N0.: 30

STAND N0.: 31

aurum.solutions

betconstruct.com

Tiago Veiga Head of Business Development E. tiago.veiga@aurum.solutions T. 447710182811

Kristina Hambardzumyan Regional Director E. k.hambardzumyan@betconstruct.com T. 00448081646561 ext. 032

Aurum Solutions designs, develops and implements world-class reconciliation and exception management software. Fully scalable, highly flexible with comprehensive management information and full audit trail.

BetConstruct is a global technology provider for online and land-based gaming industry. BetConstruct’s offerings include Online and Retail Sportsbook, RNG & Live Casinos, Esports, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions.

All partners benefit from BetConstruct’s Spring Platform with its powerful backoffice tools and all-inclusive services. From stand-alone setup to turn-key and white label solutions, BetConstruct offers its partners an unparalleled opportunity to succeed.

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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STAND N0.: 23

STAND N0.: 3

fsbtech.com

safergamblingstandard.org.uk

FSB is one of the fastest growing, global omnichannel sportsbook and iGaming platform providers. Offering a full tech stack of sportsbook, casino, retail and PAM alongside expert managed services in trading, marketing and customer service, we have rich operational experience in four different continents.

Respected in the industry for our sports betting expertise and authentically agile tech, among our many awards are the SBC Sportsbook Supplier of the Year and Industry Innovation of the Year. With 2021 nearing an end, our momentum continues with the imminent announcement of our first WLA client and a major new deal in South Dakota.

The Safer Gambling Standard (SGS) is an independent quality standard that assesses the measures gambling businesses have put in place to protect people from experiencing gambling-related harm. SGS is provided by GamCare, the leading UK provider of free information, advice and support for anyone harmed by gambling.

STAND N0.: 25

STAND N0.: 26

hxro.io

inpay.com

Brandt Page Head of Business Development E. brandt@hxri.io T. 07923 364304 Hxro is a cryptocurrency platform that offers perpetual, time-based digital derivatives markets. Hxro offers a simplified way to interact with the market, giving traders an alternative way to express a view on price, hedge risk and trade digital assets.

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Low-cost, secure and instant cross-border payments to 100+ countries. With Inpay, your players can make cross-border deposits and withdrawals as quickly and simply as a domestic bank transfer.

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

RAISE THE TABLE STAKES ON QUALITY Build loyalty with frictionless, end-to-end online casino and sportsbook offerings Whether your company needs to ensure online gambling works around borders, validate a new betting feature or identify transaction issues with specific payment methods, Applause can help. Our real-world testing solution gives online casinos and sportsbooks the ability to validate their experiences with real bettors – providing actionable insights into real-world functionality and usability that can’t be gained elsewhere – and test their geo-fencing technologies.

Be certain that you deliver a truly exceptional mobile sportsbook and online casino experience with Applause, the worldwide leader in enabling digital quality.

Learn more about our online casino and sportsbooks offering:

applause.com/online-gambling Learn more about our other available offerings:

applause.com/products-and-solutions

STAND N0.: 10

STAND N0.: 11

internetvikings.com

mindway-ai.com

Internet Vikings is a global hosting provider established in Sweden in 2008. Over the past 13 years we have expanded our reach across all six continents, having regional offices and data centres in Malta, the US, Sweden, the Netherlands, Ukraine, Singapore, Taiwan, Australia, Brazil and South Africa. Today, Internet Vikings have grown to become the industry leader with a great focus on iGaming and its full suite of services including cloud hosting, domain names, brand protection and marketing solutions.

Mindway AI creates the most innovative and advanced award-winning solutions for the identification of at-risk gamling and problem gambling. Based on neuroscience and artificial intelligence, Mindway AI works with operators, platform providers, regulators and governments to supply state-of-the-art early detection and intervention solutions for safer gambling.

STAND N0.: 14

STAND N0.: 7

42

mkodo.com

openpayd.com

mkodo provides world class apps and digital products for the gaming, betting and lottery sectors. We are certified and licenced to work within highly regulated markets globally, and our experience and skill spans the casino, sportsbook, lottery and bingo markets.

Driven by innovation and a passion to transform creative concepts into exceptional digital experiences, our team of experts has been delivering high levels of player engagement on behalf of our clients since 2001. Offering high-quality service and a mobile-first approach, we develop long-term client relationships that deliver proven business benefits to some of the biggest names in the industry.

OpenPayd is a leading global payments and bankingas-a-service platform for the digital economy. Through its API-driven technology, businesses can embed financial services into their products and create the seamless user experiences needed to drive business growth. With licensing across the UK, Europe, Canada and others, OpenPayd is committed to providing businesses with a fully compliant solution across all markets, leaving your business to focus on growth.

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

NPV is proud to announce its joint venture with The Vault.

Protect your processing solutions with the most sophisticated fraud prevention software in the market!

VAULT

With Vault integrated into your platform, the system becomes your gatekeeper for safe traffic and customer quality.

Prevent digital payments fraud

Automate transaction decisions

Deflect disputes and chargebacks

Reduce false positives and friction

Protect against account takeover (ATO)

Lower fraud costs

Get Vault Certified Today! vault@npvsystems.com www.npvsystems.com/vault BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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STAND N0.: 8

STAND N0.: 21

sbcgaming.com

payler.com

Conall McCabe Sales Director E. conall@sbcgaming.com T. +44 (0) 7799 904 257 Bespoke solutions for your online business.

Rasmus Sojmark CEO & Founder E. ras@sbcgaming.com T. +44 (0) 789 049 5353

SBC is the leading media and events company in the global betting and gaming industry, with a range of services that help businesses connect with their target audiences around the world.

SBC Media is the largest B2B publisher in the industry and has a network of 10 news sites covering global and regional markets, multiple podcasts and webinars, and the SBC Leaders magazine.

SBC Events is the organiser of major conferences and exhibitions for the international sports betting and igaming industries, which attract audiences of senior executives from operators, affiliates, suppliers and regulators.

STAND N0.: 13

STAND N0.: 20

44

sbcadvisory.com

sportsbookmodels.com

SBC Advisory Partners is the pioneering consulting and transaction advisory service for sports, betting & gaming organisations boasting an unrivalled network of contacts founded on the deep industry roots of its highly experienced partners and the reach of its global conferences and business media portfolio.

The flexible approach to growing your sportsbook Multi Builder 365 is an affordable way to own all the best sportsbook models, have access to the best modelling and trading expertise – without all the upfront cost and development time.

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

GET IN TOUCH – NOW! > www.jacktime.com > info@jacktime.com > (+352) 20 601 701 1

STAND N0.: 18

STAND N0.: 27

statsperform.com

w2globaldata.com

The world’s leading rights holders, fantasy providers, broadcasters, media and sportsbooks choose Stats Perform’s premium sports content services to power exceptional sports experiences. We are the largest provider of cricket data in the world with partnerships with the ICC, ECB, Cricket Australia, Cricket New Zealand and more. Explore our market-leading services at our booth and speak to one of experienced team members. Watch&Bet Live Streams | Live sports data | Trading and Modelling Tools | Opta Fast Player Statistics | AI powered predictions | Sports Betting Content.

W2 have access to leading data and service providers ensuring that up to date and reliable information is available via a range of online APIs and rescreening solutions; enabling businesses to satisfy regulatory requirements and make reliable informed decisions about consumer and corporate customers. W2 provide Know Your Customer (KYC), Anti money laundering (AML), Know your business (KYB) and ID Verification, W2 can provide the right solution on a domestic and international scale, for both point of acceptance and ongoing monitoring. W2 offer the most customer focused compliance solution available, allowing active management of risk.

STAND N0.: 5

ygam.org

The Young Gamers and Gamblers Education Trust (YGAM) is a national education charity with a social purpose to inform, educate, safeguard and build digital resilience amongst young and vulnerable people, helping them to make informed decisions and understand the consequences around gambling and gaming. This is achieved through evidence-led, evaluated and accredited education programmes and resources for anyone that works with or cares for young & vulnerable people, including teachers, youth workers, community volunteers and mental health specialists. YGAM also works closely with universities and students to raise awareness of problematic gambling and gaming, across campus to build digital resilience amongst the student population.

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

SHAPE THE FUTURE OF GAMES

WINNER 2019 & 2020

RISING STAR IN SPORTS BETTING INNOVATION

A DECADE OF WORKING WITH THE BEST Since 2010 Shape has been a trusted partner to some of the most renowned and innovative companies worldwide. We have delivered best-in-class digital products used by millions of consumers and we know how to entertain and engage consumers while driving digital commerce. Now our focus is on bringing those best practices to iGaming for the benefit our partner operators and their customers.

NOTES

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

NOTES

BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

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NOTES

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BETTING ON SPORTS EUROPE | 9-11 NOVEMBER 2021 | SBCEVENTS.COM

SBC SALES TEAM

RASMUS SOJMARK

CONALL MCCABE Sales Director

SVP Sales & Commercial – Americas

E: ras@sbcgaming.com M: +44 (0) 7890 495 353 Skype: rasmus.sojmark

E: conall@sbcgaming.com M: +44 (0) 779 990 4257 Skype: conall.mccabe2

E: bob.mcfarland@sbcgaming.com M: +1 203 807 0356

CEO / Founder

JAN KOWALCZYK

BOB MCFARLAND

Business Development Director

CIS & Eastern European Sales

ALYONA GROMOVA

JAN-WILLEM VOLBEDA

E: jan.kowalczyk@sbcgaming.com M: +3 567 924 8786 Skype: jankong5

E: alyona@sbcgaming.com M: +38 093 379 66 17 Skype: alyona.gromova27

E: jan.volbeda@sbcgaming.com M: +44 (0) 7909 834 571 Skype: jan.willem.volbeda

Media Sales Manager

TOM BULLEN

RICHARD DEACON

E: tom.bullen@sbcgaming.com M: +44 (0) 757 214 9331 Skype: tom.bullen1

E: richard.deacon@sbcgaming.com M: +44 (0) 7939 088 850 Skype: live:rickyd_43

Sales Manager

Sales Manager

Follow SBC on Twitter: @sbcgamingnews Facebook: @sportsbettingcommunity

Riverbank House 1 Putney Bridge Approach London SW6 3JD www.sbcgaming.com