CEO UPDATE
RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com
Welcome to ELEVATE
STAFF CONTRIBUTORS: Member Services Manager: Jessica Montague Director of Information Technology: Jesse Sunday Professional Development Manager: Janet Sowers Government Affairs Director: Maxwell Brandow Communications & Marketing Director: Gina White Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.
2019 ASSOCIATION OFFICERS: President: Amy Worth, RE/MAX Platinum Realty President-Elect: David Clapp, RE/MAX Alliance Group Treasurer: Adam Chicoine, RE/MAX Alliance Group Secretary: Georgina Clamage, Michael Saunders & Company Immediate Past President: Greg Owens, Keller Williams on the Water Chief Executive Officer: Jeff Arakelian
MISSION STATEMENT: ®
The mission of the REALTOR Association of Sarasota ® and Manatee (RASM) is to keep the Realtor central to the real estate transaction by advancing members’ professionalism and expertise while upholding ® the Realtors Code of Ethics. We are committed to protecting private property rights in the communities we serve. ELEVATE Magazine is published monthly RASM.
SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2019 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
By: Jeff Arakelian, RASM CEO
I
n early 2018, we embarked on project to revamp the approach of RASM communications with the help of our marketing agency, McKenna Design Group. After conducting a communications audit and a member survey, we quickly learned that the visual elements of this magazine fell short of our overall brand. Printing a magazine may seem like an outdated choice in an online world, however, according to our member survey, the RASM magazine ranked third for communications channels. Email was the top communications choice, followed by our website. It was clearly time to revitalize this channel to strategically and visually engage you with relevant information. Our goal was to improve readability and increase impact by leveraging the function of this piece. We see this magazine as a resource to you and wanted to build on that.
“We see this magazine as a resource to you and wanted to build on that.” This is more than just an upgrade to the overall design. We took the opportunity to recommit the magazine’s purpose by crafting a new name: ELEVATE. With ELEVATE’s refocused content, this resource is intended to help elevate you in your career. ELEVATE will provide resourceful information, more stories and inspiration. In addition to our regular cover story, you’ll continue to find updates from GBC, YPN and CID, an informative article from our REALTOR® Attorney Joint Committee and a full calendar with brief course descriptions. We’re also introducing a “News You Can Use” section to bring even more content that supports you in your business. After countless naming discussions, several rounds of revisions and a lot of time well spent, we’re so excited to bring you your new RASM Magazine: ELEVATE! •
For information on advertising rates, artwork, and deadlines, contact Beth Sunday at 941-952-3417 or email Beth@MyRASM.com.
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