RASM NEWS
Reach Out and Reach Further With a RASM Ambassador
B
ack in 2019, the Member Engagement Committee was tasked with “implementing a plan to promote the value of RASM to brokerages.” We all understand the importance of member-to-member engagement, and thus formed an Ambassador Program.
CONNECT WITH EACH OTHER Early in the program’s development, members were identified and attended a special training to become official Ambassador of RASM. Of course, 2020 created some new challenges for our Ambassadors. As RASM starts to re-open and opportunities to connect with each other get back to pre-pandemic times, we are excited to increase the effectiveness of our Ambassador program to better serve you, our members.
WHAT IS AN AMBASSADOR? RASM Ambassadors are community volunteers who are passionate about the REALTOR® profession and who firmly believe in the service of the REALTOR® Association of Sarasota and Manatee (RASM). As representatives of RASM, the primary purpose of the Ambassador program is to increase awareness of RASM’s resources, programs, and services. Ambassadors serve as a point of contact for members on behalf of the Association, ensuring that members are aware of RASM’s value and where to direct them when they have questions.
THE GOAL OF THIS AMBASSADOR PROGRAM IS TO:
Equip Ambassadors with the skills and knowledge needed to confidently speak to RASM’s initiatives and the value of membership.
Cultivate a supportive Ambassador community with opportunities to connect with each other.
Invest and recognize RASM’s most active and loyal members.
Increase overall awareness about what RASM can do for its members.
MEET OUR AMBASSADORS The following RASM members have committed to their role as an Ambassador. If you’re looking for more information about RASM, feel free to Reach Out and Reach Further with one of these RASM Ambassadors! Bonnie Allen, Berkshire Hathaway HomeServices Florida Realty Alan Atchley, Better Homes & Gardens Real Estate Atchley Properties Phillip Barrett, Barrett Realty, Inc. Elizabeth Beckert, Sarasota Global Realty Jessica Bow, RE/MAX Platinum Realty Michael Bruno, Michael Saunders & Company Julianna Burns, Berkshire Hathaway HomeServices Florida Realty
TESTIMONIALS FROM OUR RASM AMBASSADORS “Having a core of people who are already involved and committed to RASM to help greet new members at events, post on their own Social Media, and contribute at Mastermind events was something that I thought would have a positive impact. Having been new to the area (and the country) when I started, I know how daunting it can be for a new member. I wanted to help others in the same position,” Sharon Gould. 26 | ELEVATE [ JUNE 2021 ]
“I am passionate about the real estate industry and our association, and I am a big believer of giving back. As an Ambassador for RASM, I hope to be a “voice” to share how important our association is to the Realtors® and to the community,” Michelle Crabtree.
