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Uluda¤ Ekonomi Zirvesi s›ras›nda çok say›da ifladam› ve CEO’yu dinleme flans› yakalad›m. Oturumlar›n birinde Türkiye’nin önde gelen 6 büyük grup ya da flirketinin patronuCEO’su, “Üretim” konusunu tart›flt›lar. Yeni dönemde üretim, Türkiye’nin üretim üssü olmas› ve global üretim gibi konular ele al›nd›… Orada konuflmac›lar›n üzerinde durdu¤u ve anlaflt›¤› konulardan birini, “Üretimin nerede oldu¤u önemli de¤il. Üretim art›k bir flekilde yap›l›yor ve kalite yakalanabiliyor. Önemli olan pazarlama” oluflturdu. Bir flirket, üretimini Meksika’da ya da Vietnam’da yapabilir,
I had the opportunity of listening to many businessmen and executives at the Uluda¤ Economic Summit. One of the sessions was dedicated to the bosses/CEO’s of Turkey’s six leading groups or corporations discussing the theme of “production”. Production in the new era, Turkey’s becoming a production base and global production were some of the key points. One of the main points of consensus can be summarized as: “It is unimportant where the production is realized. Production is conducted somehow and quality is achieveable. Marketing is what matters.” A company may be producing in Mexica or Vietnam, reaching the same quality. Marketing and reaching the consumer is important… It is even more important to grasp the needs of the consumer before himself and to supply the products or services needed… Those who perceive the consumer, who carry out the right marketing approaches, and who activate sensible strategies during unstable conditions can achieve success at any time…
I RECALLED CEM BOYNER Hearing the speeches at the Uluda¤ Economic Summit, I remembered the evaluations of Boyner Holding President Cem Boyner speaking at the CEO Club a couple of years ago. His evaluations, his suggestions in fact, embodied very important messages for companies of all sizes, today and in the future. It pointed out what the companies were doing at a time when the production is increasingly globalized, and everyone produced at the same quality. I summarized a compilation of these 14 critical messages. I would like to stress that they are worth discussing and being adapted for appropriate companies. Hereby, it will be possible to suggest a recommendations list of 14 items for those looking for success in places other than production in the new era. Boyner’s speech included his professional precautions and suggestions. STRATEGIES FOR THE NEW ERA 1. First, we decreased the product entry prices, a.k.a. we bought cheap. 2. We increased the number
Survival methods in the new era SANT‹GRAT 41