Santa Monica Mirror 11.8.19

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S A N TA M O N I C A

INSIDE Greta Thunberg and Arnold Schwarzenegger Cycle in Santa Monica

REFLECTING THE CONCERNS OF THE COMMUNITY smmirror.com

PAGE 13

November 8 – 14, 2019 Volume XXII, Issue 16

COUNCIL MOVES FORWARD WITH PROMENADE 3.0

Jerry Peels.

Photo: SMPD.

Police Looking for Missing SM Resident With Dementia Jerry Peels last seen leaving dialysis appointment By Sam Catanzaro The Santa Monica Police Department (SMPD) is seeking the public’s help in locating Jerry Peels, a 62-year-old Santa Monica resident suffering from dementia who was last seen last Friday leaving a dialysis appointment on Santa Monica Boulevard. Peels is 62 years old and currently resides at Beachwood Homes located at 1340 15th Street in Santa Monica. Peels was reported missing on November 1, 2019, and was last seen leaving a dialysis appointment at 2020 Santa Monica Blvd. According to the SMPD, Jerry suffers from dementia and requires regular dialysis treatments. Police describe Peels as 5’11”, 175 llbs and was last seen wearing a blue hooded sweater with the words “Cali” printed on the front. If you have information regarding Peels’ whereabouts, please contact SMPD Detective Tavera at (310) 458-2256, Sergeant Skogh at (310) 458-8992, or the Watch Commander (24 hours) at (310) 458-2249.

Looking to revive Santa Monica shopping destination By Sam Catanzaro

Looking to revive one of its primary tourist attractions, the City of Santa Monica took steps this week to develop a new master plan for the 30-year-old Third Street Promenade. On Tuesday, November 5 Santa Monica City Council directed staff to develop a master plan and financing strategy for the redevelopment of the Third Street Promenade as part of a project to define the next thirty years for the shopping center. The promenade opened in 1965 but took its current form in 1989 when the Third Street Promenade debuted closing off traffic for three blocks between Broadway Avenue and Wilshire Boulevard. According to Kathleen Rawson, CEO of Downtown Santa Monica, the Third Street Promenade is visited by more than 14 million people every year. And while it remains one of Santa Monica's main tourist attractions, increased competition from other Southern California outdoor malls and online shopping have led to a decline in brick and mortar sales at shopping destinations like the Third Street Promenade. In order to adapt to the changing nature of consumers in the 21st century, stakeholders are looking to take measures to protect the vitality of the Promenade. “When the Third Street Promenade debuted thirty years ago, it revolutionized the way we look at public space in Southern California,” said City Manager Rick Cole. “It’s the heart of our historic Downtown, the hub of commerce, dining, and entertainment and we are committed to ensuring it continues to be a place beloved by residents and visi-

A rendering of a design concept for Promenade 3.0

tors alike. The world is changing, but great public spaces have timeless qualities and we envision the evolution of the Promenade to emphasize the opportunity for people to enjoy a memorable, welcoming, and dynamic experience no matter how often they come.” Design firms Rios Clementi Hale Studios and Gehl and engineering firm KPFF developed three design concepts - "Improve", "Adapt", and "Transform" - that were presented to Council on Tuesday. Improve would keep intact the current built environment of the Promenade while making tactical changes, such as raising the roadway at certain spots, razing select retail pavilions while retaining existing trees. Adapt, a more intensive option, would raise all roadways to ger rid of curbs. The most ambitious alternative, Transform, would see the removal and replacement of all existing pavement and materials while overhauling underground utilities, demolishing retail pavilions and swapping Jacaranda trees with shade trees. Council did not vote on a preferred option,

Photo: Rios Clementi Hale Studios

which will be determined through a series of open houses and meetings over the course of the next year. According to a City of Santa Monica staff report, an interim zoning ordinance for Promenade 3.0 is expected late 2020 and if everything goes according to plan construction could begin in late 2023. According to Nina Fresco of the Promenade 3.0 Task Force, the design should be careful to avoid introducing themes that conflict with the historic resources that will coexist with the new streetscape. “Designers can make this happen in subtle ways, such as interplay between the shapes, materials or styles of old and new. An overly exuberant design that that is too assertive will make the Promenade feel artificial. The area between the buildings should acknowledge them and make them integral to the visuals since the goal here is to revitalize the Promenade businesses inside the buildings, rather than allow an unrelated plaza to dominate the

PROMENADE, see page 5

Sweet Home Santa Monica Dan & Charlee Nessel | 310.365.0195 | 310.755.8180 Dan@NesselHomes.com | Charlee@NesselHomes.com | NesselHomes.com

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