AGENDA
St
at gic fit & alignm
n
StrategicFit& Alignment
Fit &
Strategic Fit & Alignment
Pearl Builders Goals How Ryan
Strategic Brand Development
Br nd positioning & Consist nt visu l id Fl xibl m st r br
Impactful Launch Execution
Full-funn l pr - onstru Workb k l nd rs, C mp igns sh p d
Integrated Digital Ecosystem
Long term Partnership & Performance
Alignment
Design Delivers
& n rr tiv for n w ommuniti
id ntity & ton -of-voi
nd nd br nd r hit tur to nh n r dibility
onstru tion mp ign
rs, M di pl ns, P id m di , So i l, L nding p g s, E-bl sts, Sign g , Cr tiv
d to driv tr ffi , m ximiz r gistr tions nd onv rt int r st to tr ffi
tiv to driv visibility nd int r s through t rg t d m ss gin n tr king nd n lyti s to optimiz mp igns tion nd mp ign suppor digit l nd so i l ss ts nd ongoing br nd/ proj t ont nt/ m ss ging
Marketing roll-out
Marketing
MARKETING ROLL-OUT
Research & demographic analysis
A Under t nding & building con umer profile
An lyzing m rket trends
Naming suggestions
Underst nding loc tion & project ttribute
An lyzing competitive l ndsc p
Relev nce nd se rch bility
Broker Launch + Public Launch
Execute the broker l unch s per schedule to drive interes
Execute the public l unch by lever ging the ssets cre ted
Creative conceptualization & framework Developing compelling br nd n rr tiv
Est blishing cohesive visu l mess gin
C mp ign themes t glines
Ad campaigns Outreach campaigns
Pl nning full-funnel c mp igns cross r dio, SMS, print, progr mm tic,
T rgeted outre c mp igns to hit udiences
ROLL-OUT
conceptualization
compelling cohesive gin themes & & campaigns
full-funnel d cross digit l, print, tic, outdoor, etc
outre ch hit the right
Launch schedule
Defining c lend r/ schedule for roll out with m ximum momentu
Aligning medi , digit l nd s les milestones
Social Media
Developing content str tegy cross ch nnel
Driving mess ging nd w reness through p id & org nic c mp ign
Eng ging udiences through content
Sales office & Signage
Designing high-conversion, optimized websit
Lever ging inter ctive tools like site pl ns, floorpl ns to eng ge user
Se mless integr tion with CRM
Web - Register page & Website
Designing high-conversion, optimized websit
Lever ging inter ctive tools like site pl ns, floorpl ns, forms to eng ge user
Ensuring se mless integr tion with CRM for le d tr cking
POTENTIAL NAMES & RATIONALE
Acomprehensiverationale forthe projectnaming,BELOWdemonstratesastrategicapproachto leveragingthelocation to attract potential homebuyers.
Trafalgar Green
Evokes a senseofnature and sustainability,potentially appealingtoenvironmentallyconsciousbuyers.
TrafalgarOaks
Combines thegeographical reference withOakville’s natural heritage,emphasizing the area’s lush,green surroundings.
TrafalgarUptown
Positionsthedevelopmentas amodern,vibrantcommunity ina centrallocation, tourbanprofessionals.
Trafalgar Meadows
Suggestsa serene, expansive landscape, idealfor families looking forapeacefulliving environment.
TrafalgarWoods
Highlights thenatural beauty and woodedareas nearby, offeringa senseof tranquility and seclusion.
TrafalgarHeights/Highlands
Implieselevationandexclusivity,attracting buyersseekingpremiumpropertieswithviews oraprestigious
RATIONALE
strategic approach to
Trafalgar Uptown
the development as modern, vibrant community central location, appealing professionals.
Trafalgar Heights/Highlands
mplies elevation and exclusivity, attracting buyers seeking premium properties with views prestigious address.
Project Showcase
Trafalgar
TERIOR
INTERIOR
GITALBILLBOARD
A-FRAME
BROCHURE
PROJECT SHOWCASE / BROCHURE
DIGITAL ADVERTISING
CLICKTOVIEWINSTAGRAM AD
CLICKTOVIEW FACEBOOK AD
OUTREACH EMAIL CAMPAIGN
SOCIALMEDIA
CLICK TO VIEW FACEBOOK
BROKERASSETS
