STRONGER TOGETHER NEXT STEPS & WAY FORWARD
AGENDA
St
at gic fit & alignm
n
Strategic Fit Alignment
Fit &
Strategic Fit & Alignment
Pearl Builders Goals How Ryan
Strategic Brand Development
Br nd positioning & Consist nt visu l id Fl xibl m st r br
Impactful Launch Execution
Full-funn l pr - onstru Workb k l nd rs, C mp igns sh p d
Integrated Digital Ecosystem
Long term Partnership & Performance
Alignment
Design Delivers
& n rr tiv for n w ommuniti
id ntity & ton -of-voi
nd nd br nd r hit tur to nh n r dibility
onstru tion mp ign
rs, M di pl ns, P id m di , So i l, L nding p g s, E-bl sts, Sign g , Cr tiv
d to driv tr ffi , m ximiz r gistr tions nd onv rt int r st to tr ffi
tiv to driv visibility nd int r s through t rg t d m ss gin n tr king nd n lyti s to optimiz mp igns tion nd mp ign suppor digit l nd so i l ss ts nd ongoing br nd/ proj t ont nt/ m ss ging
Marketing roll-out
Marketing
MARKETING ROLL-OUT
Research & demographic analysis
A Under t nding & building con umer profile
An lyzing m rket trends
Naming suggestions
Underst nding loc tion & project ttribute
An lyzing competitive l ndsc p
Relev nce nd se rch bility
Broker Launch + Public Launch
Execute the broker l unch s per schedule to drive interes
Execute the public l unch by lever ging the ssets cre ted
Creative conceptualization & framework Developing compelling br nd n rr tiv
Est blishing cohesive visu l mess gin
C mp ign themes t glines
Ad campaigns Outreach campaigns
Pl nning full-funnel
c mp igns cross r dio, SMS, print, progr mm tic,
T rgeted outre c mp igns to hit udiences
ROLL-OUT
conceptualization
compelling cohesive gin themes & & campaigns
full-funnel d cross digit l, print, tic, outdoor, etc
outre ch hit the right
Launch schedule
Defining c lend r/ schedule for roll out with m ximum momentu
Aligning medi , digit l nd s les milestones
Social Media
Developing content str tegy cross ch nnel
Driving mess ging nd w reness through p id & org nic c mp ign
Eng ging udiences through content
Sales office & Signage
Designing high-conversion, optimized websit
Lever ging inter ctive tools like site pl ns, floorpl ns to eng ge user
Se mless integr tion with CRM
Web - Register page & Website
Designing high-conversion, optimized websit
Lever ging inter ctive tools like site pl ns, floorpl ns, forms to eng ge user
Ensuring se mless integr tion with CRM for le d tr cking
POTENTIAL NAMES & RATIONALE
A comprehensive rationale for the project naming, BELOW demonstrates a strategic leveraging the location to attract potential homebuyers.
Trafalgar Green
Evokes a sense of nature and sustainability, potentially appealing to environmentallyconscious buyers.
Trafalgar Oaks
Combines the geographical reference with Oakville’s natural heritage, emphasizing the area’s lush, green surroundings.
Trafalgar Positions a modern, in a central to urban professionals.
Trafalgar Meadows
Suggests a serene, expansive landscape, ideal for families looking for a peaceful living environment.
Trafalgar Woods
Highlights the natural beauty and wooded areas nearby, offering a sense of tranquility and seclusion.
Trafalgar Implies buyers or a prestigious
RATIONALE
strategic approach to
Trafalgar Uptown
the development as modern, vibrant community central location, appealing professionals.
Trafalgar Heights/Highlands
mplies elevation and exclusivity, attracting buyers seeking premium properties with views prestigious address.
Project Showcase
Trafalgar Highlands by Coscorp Inc.
EXTERIOR
SALES OFFICE
INTERIOR
DIGITAL BILLBOARD
A-FRAME
CLICK TO VIEW website
BROCHURE
PROJECT SHOWCASE / BROCHURE
DIGITAL ADVERTISING
CLICK TO VIEW INSTAGRAM AD
CLICK TO VIEW FACEBOOK AD
OUTREACH EMAIL CAMPAIGN
SOCIAL MEDIA
CLICK TO VIEW FACEBOOK
BROKER ASSETS
BROKER WORKSHEET
Thank you