Quarter 4 2024 Chamber Newsletter

COMMERCEINSIGHT Q4 2024 COMING SOON & NEW AT THE WESTFIELD GALLERIA

CEO MESSAGE We are proud to announce that the U.S. Chamber of Commerce has once again awarded our Chamber with its designation of Accredited with 5 Stars! For 35 years now our chamber has carried this mark of excellence for the organization, its staff, and its leadership. We are one of only five accredited Chamber in California.

Accredited chambers are recognized for their ability to serve as a resource to their region’s businesses while maintaining transparent governance practices, sound financial controls, safe work environments, effective communications, and value in programming. They are commended for their continued advocacy of free enterprise, and for their commitment to serving members and their local businesses.

As 2024 draws to a close, we transition from the Roseville Chamber’s 2022-2024 Strategic Plan to our newly crafted one outlining our vision for 2025-2027. It encompasses four key priorities, each accompanied by specific goals and actionable tactics designed to guide our efforts and ensure continued success.

Priority 1: Membership and Community Engagement This priority aim to increase membership value and attract new memberships by telling our story to key audiences and stakeholders. Leveraging these tools and relationships will help the Chamber to serve as the connector between business and community.

Priority 2: Advocacy and Political Action Our second priority is to guide the chamber in advocating for business-friendly policies, supporting initiatives that strengthen our community, and identifying and supporting pro-business candidates and issues through the Political Action Committees.

Priority 3: Economic Development This priority seeks to engage in activities to increase business attraction and retention in the area and to utilize The Placer Workforce Development Foundation to create a robust workforce and a diverse and skilled talent pipeline.

Priority 4: Governance Our goals to support strong organizational governance include enhancing staff satisfaction and development as well as ensuring effective organizational culture, structure, and strategic planning to reflect 5-star accreditation.

With a clear focus on membership engagement, advocacy, economic development, and effective governance, we are committed to driving meaningful change and fostering collaboration, as well as continuing excellence in the chamber industry.

CHAMBER STAFF Chief Executive Officer

Director of Finance

Event & Sponsorship Coordinator

Membership Retention Representative

Marketing Coordinator

Workforce Development Coordinator

Rana Ghadban

Megan Wetzel

Maddi Zacher

Director of Membership

TABLE OF CONTENTS 5 9 13 17 20 2

ECONOMIC & GOVERNMENT AFFAIRS MEMBER SPOTLIGHT INSIDE THE CHAMBER COMMUNITY HIGHLIGHTS PRESIDENT’S CIRCLE Commerce Insight

Scott Otsuka

Marlo Bourland

Monica Goodpaster

Administrative Assistant

Membership Services Coordinator

Programs Assistant

Gabby Aamodt

Lucy Alvarez

Sarah Jagerhorn

Office Manager Public Policy Coordinator Carole Dittmer

Joey Tran

BOARD OF DIRECTORS OFFICERS President Vance Jones

Wood Rodgers, Inc.

President-Elect Ann Bouchard

Bouchard Communications Group

Past President Kim Menzel

Kaiser Permanente, Roseville

Secretary/Treasurer Alex Brown

VP Membership Services Justin Curry

DJ Direct Entertainment

VP Economic & Gov’t Affairs Stephen Clark

Sacramento International Airport

VP of Community Development Ryan O'Keefe

Westpark Communities

Captrust

BOARD Lora Anguay SMUD

Dave Breninger

Adrian Guerrero

Union Pacific Railroad

Kat Maudru

Breninger Consulting & Audio Archives

PRIDE Industries

Angelica Castro

Fourscore Coffee Shop

Wise Villa Winery

Rana Ghadban, CEO of The Roseville Area Chamber

Amy Triplett

Darlene Cullivan The Gathering Inn

Tracie Denio-Kerby

Denio’s Roseville Farmers Market & Swap Meet

Willy Duncan Sierra College

Joe Flores

Flores & Associates Insurance Services/eXp Realty

Luke Noland

Christopher Onstott Kronick Moskovitz Tiedemann & Girard

Lisa Peters

Randy Peters Catering & Event Center

Tammy Powers

Sutter Roseville Medical Center

Angie Simmons

Dignity Health

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FREE Business Recruitment account for 90 days.

Coffee with Suzanne Jones & First Responders

CELEBRATING OUR PROGRESS IN PLACER COUNTY

ECONOMIC & GOVERNMENT AFFAIRS

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s we wrap up another year in Placer County, I’m thrilled to share some highlights that showcase our community’s growth and resilience. It has been a privilege to serve as 2024 Board Chair.

This year, the Board of Supervisors adopted the Fiscal Year 2024-25 budget, focusing on balanced growth and economic stability. We allocated $52.2 million for capital projects, while also achieving a 4.2% decrease in operating funds compared to last year. Another noteworthy update is the release of the 2023 Placer County Crop Report, which provides valuable insights into our agricultural productivity and will help shape future policies to support our local farmers.

Mental health is among the top priorities for the Board. We’ve made significant strides in understanding and addressing homelessness, ensuring that our residents receive the support they need.

Public safety remains a key focus as well. Placer County is leading the way in tackling pressing issues like the rising concerns around fentanyl and organized crime. Our partnerships with law enforcement and the District Attorney’s office reinforce our commitment to keeping our community safe.

We’ve also made impressive strides in infrastructure. Recent upgrades to Douglas Boulevard and Interstate 80 are enhancing traffic safety for everyone, making it easier for residents and businesses to get products and services around our expanding region.

Additionally, as we develop our 2050 county plan, we are committed to responsible land use and fire safety measures to prepare our communities for potential wildfire risks. We’ve even petitioned the governor to address fire insurance cancellations and rising renewal costs.

As we enter the holiday season, let’s take a moment to celebrate our achievements and think about how we can continue to work together for a brighter future. Thank you for your ongoing support throughout the year and especially thank you for being a resident of Placer County!

-Suzanne Jones, Placer County Supervisor, District 4

Commerce Insight

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BIZ CORNER

How to Prepare Your Books for Year-End

The end of the year is here and before you know it, we’ll be in the throes (and woes?) of tax season. Now is a good time to start organizing your financials.

As a Quickbooks ProAdvisor, here is how you can get your books in order:

Start Here: Review and Categorize Your Expenses Do you remember what that $200 expense was for back in February? Timely review of your expenses (and keeping those receipts) will help ensure they are categorized appropriately. Once you have categorized everything, I recommend reviewing your Profit & Loss statement month over month. This can help you identify categories that seem high or low and correct errors.

Move Forward to Reconciling Reconciling your bank accounts, credit card statements, and loans, verify your records match the statements. In my world, bank statements are the source of truth. If you find errors, categorize them under "Ask My Accountant" for guidance. Reconciliations really do go a long way and show that you’ve taken the time to review and verify the transactions. I recommend uploading and attaching a copy of the statements to each completed reconciliation, in case there are any questions, the document will be easily accessible.

Ask for W-9s and Updated Employee Information It is a good idea to review your contact information for your vendors and independent contractors and make sure you have W-9s on file. If you have employees, ask them to confirm their addresses are correct, as well. Why? January begins the mad dash to send out W-2s and 1099s by January 31.

With the end of year approaching fast, it is a good idea to start getting your books in order now.

However, if the thought is overwhelming, contact Bandwidth Bookkeeping Services to schedule a discovery call and let us help with your bookkeeping.

Tabitha Middendorf Owner, Bandwidth Bookkeeping Services BandwidthBookkeeping.com Tabitha@BandwidthBookkeeping.com 916-741-2183

THE ELECTION RESULTS ARE IN!

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ECONOMIC & GOVERNMENT AFFAIRS

ith the certification of semi-official results from the General Election, here is how Placer County constituents voted. In the race for California’s 3rd Congressional District seat, Representative Kevin Kiley was re-elected after receiving 56% of the vote, while for the State Assembly, the 5th District seat was won by Representative Joe Patterson, at 61% of the vote. In the Placer County Board of Supervisor races, Cindy Gustafson received over half of the vote in District 5, at 54%, keeping her seat on the Board.

The Chamber has also monitored the Roseville City Council elections. Incumbents Tracy Mendonsa and Bruce Houdesheldt have both been reelected for their respective seats in Districts 1 and 3. The open seat in District 5, has been filled by Karen Alvord, after receiving 48% of the vote. Lastly, the Sierra Joint Community College District race was won by Trustee Member Bob Sinclair, with 72% of the vote.

Our advocacy team at the Chamber also tracked the results of local Measure B, Proposition 36, Proposition 35, Proposition 33, and Proposition 32. Unfortunately, Measure B, which would have supported projects including the widening of Highway 65, in addition to tackling the 80/65 interchange bottleneck, did not pass after failing to receive 2/3's majority of the vote, at 63.5%. However, the passage of Proposition 36 was a substantial win for the business community to penalize retail theft and promote treatment-focused court process for crimes involving drug possession. The passage of Proposition 35 is also notable, as access to Health Care will be protected without raising taxes, and the state will be prevented from redirecting revenues for non-health care purposes.

The two Propositions that the Chamber opposed were Proposition 32 and Proposition 33. Although the results from Proposition 32 have not been finalized, with 84% of the reported votes, 51% voted against the issue to protect business owners from the drastic burden of minimum wage increase. Additionally, Proposition 33 has failed, with 60% of voters defending future housing development.

-Joey Tran, Public Policy Coordinator

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Commerce Insight CCI24260 Roseville Chamber Ad_8x5_102324_v1.indd 1

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10/23/24 1:29 PM

Stellar Ridge Vineyard

Golden State Care Homes

Tous Le Jours

Roll Em Up Taquitos

Truewood by Merril Gardens

Outlet Coworking

Bourbons & More!

Team Wade Fitness

The College Collaborators First Bank

Roseville Animal Medical Center

Fiddyment Chevron

The Head Pain Center Leo Aesthetics Boutique

Chick-Fil-A Blue Oaks

Royalty Heating & Air

Gonsalves Real Estate Noreen Haque-Colombe

PURE 4x4 Outfitters

California Recovery Center

Farmers Ins - Elizabeth Guerrero

Snowie King Natural Mobile Shaved Ice

Pretty Please Aesthetics

To schedule a ribbon cutting, contact Gabby Aamodt via email at Support@RosevilleAreaChamber.com, or call 916-757-6883

INSIDE LUND'S NEW HQ: A MODEL OF INNOVATION

MEMBER SPOTLIGHT

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und Construction Co's new Sacramento headquarters is a remarkable example of modern construction, combining vast space with efficiency and sustainability. As a landmark of innovative design, this facility serves as a magnificent workplace for the Sacramento and Roseville regions. Spanning over 53,000 square feet, it features a two-story Class A office and warehouse, set on 8.5 acres with over 6 acres of paved and gravel storage yard. The building includes 31 overhead doors, a repair shop, and a 20,000 gallon fueling station with both clear and red diesel, combined with impressive glassine and underground storm capture vault. Thoughtfully branded finishes, such as the L-shaped main building, branded concrete bollards, and detailed logoed features can be seen on the building’s exterior, while the interior paints and other elements reflect Lund's identity throughout the interior.

The Lund team is working on several exciting projects in Roseville. These include a $2.5million Water Distribution System improvement aimed at providing greater flexibility for water main pressurization and distribution to residents and businesses; a 156 lot subdivision in Amaruso Ranch for Brookfield Residential, which involves full-scope grading, paving, concrete work, underground utilities, and joint trenching to prepare the land for development; a multiphase dry utilities project to install phone, TV, electrical services, and more to serve 143 residential lots in Creekview Villages; and Westbrook Boulevard, an approximate quarter-mile backbone infrastructure road connecting west Roseville to Sierra Vista, designed to enhance public safety response times and improve resident commutes, with grading, wet and dry utilities, paving, and concrete.

-Kevin Lund, President of Lund Construction

STRATEGIES FOR A SAFER COMMUNITY

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e are fortunate to live in a community with a crime rate 12% lower than the national average.

Ensuring the safety of our population of over 150,000 is not an easy task. At Chastaine Jones Criminal Defense, we have been dedicated to practicing criminal law for over 50 years, handling cases ranging from misdemeanors to felonies, including death penalty cases. We have gained insight into what leads people to commit crimes.

We must support local businesses because economic stability is critical in reducing crime. While we are in the business of representing people accused of crimes, we are a business first. We have a responsibility for our employees as well as our community. Businesses have the right, as do people, to not be victimized by crime. Furthermore, people with jobs commit less crimes.

Additionally, treating substance abuse as a health issue rather than a criminal one can significantly lower recidivism. Often, mental health issues contribute to criminal behavior. Improving mental health services is crucial in addressing one of the root causes of crime. Providing after-school activities can also protect our children from negative influences like drugs and alcohol.

Educational services that assist those convicted of crimes reintegrate into society by assisting with job training, counseling, and vocation support. Supporting such initiatives can reduce repeat offenses and contribute to overall community safety. Our Chamber of Commerce is a pillar in our strong community, and we are proud to be part of it. Together, we can continue to make Roseville a safer and more vibrant place to live.

-Martin Jones, Owner of Chastaine Jones Criminal Defense Attorneys Commerce Insight

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NEW MEMBERS JULY - SEPT. 2024 360 Spotlight Rentals Albertti Cleaning LLC All Construction Services, LLC American Association of University Women ASI-General Contractors Inc. Beat The Room Ben's Barketplace - Pleasant Grove Cassie Lin for School Board 2024 Charity Hero Fundraising Chick-fil-A - Blue Oaks Circus Vargas Clark Pest Control Delish Pizza Edward Jones - George Robertson Edward Jones - Joseph Rooker Edward Jones Financial Advisor - Michael Bandy Emmett Hayes Voice Studio Empire Safety & Supply Eye Surgery Center of Northern California Fast & Fair Home Solutions - A Mortgage-Free Life Agency First Foundation Bank

Floor & Decor Fortis Telecom Froztique Gilbert CPAs Goodwill Industries of Sacramento Valley and Northern Nevada GRDN Media GUIDE Real Estate - Catherine Smith Home Helpers Home Care HomeSmiles Sacramento Huntington Learning Center RRGB Impact Wealth Management Insperity Insperity - Roseville Intech Mechanical, LLC Jackyes Drapery, Inc. Jewell Law (Workplace Legal Advisor) Just Gluten Free, Inc Kaleo Fitness Leo Aesthetics Boutique Lock In Digital Marketing Mary Kay Cosmetics - Christy Coffey Masa Masa Mendocino Farms Next Level Small Business Development Northern California Children's Chorus One Balloon At A Time Parkinson's Foundation Petite Events Company PNC Bank Portal Pacific US Prana Sojourn

PURE 4x4 Outfitters Rental Guys Robert Bosch Semiconductor LLC Rolling Suds of Folsom - Citrus Heights Roseville Animal Medical Center Roseville Community Preschool Royalty Heating & Air RPM HVAC Service Inc Saxe Capital Stellar Ridge Vineyard Superior Managed IT Services, LLC Team Wade Fitness Tee Up Advisors, LLC The Escape Game Roseville The Head Pain Center The Officer's Club U-Haul International WestPac Wealth Partners Woofie’s of Folsom-Roseville YogaSix - Roseville

RENEWING MEMBERS JULY - SEPT. 2024 1 YEAR PLUS 10X Content ABC Workforce Adobe Alpha Eagle Security Consultant INC American River Healthcare Amethyst Grove Assisted Living ARCpoint Labs of Roseville-Rocklin Assemblymen Joe Patterson Associated Resources BB Dental Studio Bloom Coffee and Tea Boren Group Bunn Prints Campbell Taylor Washburn - An Accounting Corporation Capital City Solar Caravan Uzbek Cuisine Halal Carollo Engineers, Inc. Child Advocates of Placer County Clear Channel Outdoor CoCard Business Corsage Chic LLC Cruise Planners Digital Horizons IT Solutions d'primeramano Magazine

5 YEARS PLUS @the Grounds Advanced Finishing Systems, Inc. Alert 360 Auburn Moving Company AutoLube Express Oil Change BitAML CAPTRUST Community West Bank CountryHouse Residence Danielle Roe Events Finley Home Services, Inc.

10 YEARS PLUS Advocates for Mentally Ill Housing Berry Redwood California Capital Aquatics (CCA) Cattlemens Steakhouse Celebrations! Party Rentals & Tents Center Joint Unified School District Chicago Fire Class Act Plumbing, Heating & Air Curves Dental Haven

20 YEARS PLUS A+ Dental Care - Coloma Way ASYST Data Group Burrell Consulting Group, Inc. ENGEO Incorporated FAT'S Asia Bistro & Dim Sum Bar First Northern Bank

30 YEARS PLUS All-Cal Insurance Agency CLA (CliftonLarsonAllen LLP)

MEMBER SPOTLIGHT

Eagle Clear Creek First American Title FLAME - Female Leadership and Mentor Exchange Fogler CPA Accountancy Firm Fox Hill Financial & Insurance Services, Inc. Freedom Point Master Association Girl Scouts Heart of Central California Goldfield Trading Post Golfland SunSplash Waterpark Greater Sacramento Economic Council GreenWaste of Sacramento Happy Dayz Vineyard Heartland Payment Systems HOTWORX Roseville House of Oliver Hummel Consulting Innovative Digital Marketing Integrated Communications Strategies, LLC Ivy Living JunkGuys Sacramento KAI Partners, Inc. Kitchen 747 - Zevor Group, LLC Lara Larkin - Business Broker

Law Offices of Daniel A. Hunt Lecavalier Cellars Legion Films Lost But Not Forgotten Ca Lund Construction McKean Family Law MD Bookkeeping Services Moksa Barrel House Morgan Oaks Eternal Preserve, LLC New Pacific School Nor Cal Emergency Medical Training NorCal Care Solutions Northern California Conference of Seventh-day Adventist Nugget Market - Blue Oaks Oil Revo Pacific Decorative Concrete, Inc. Pacific Shredding Company Pappas Investments Parker’s Hot Dogs of Santa Cruz Placer County Sheriff Wayne Woo Poppy Bank PremiumShotz Pure Heart Staffing Rancho Roble Vineyards Real Estate - Beth Ellinthorpe

Rocklin Academy Family of Schools Roots Real Estate Roseville Junction, LLC Sac Ice Salt & Straw Scott and Baldwin CPAs SD IT Solutions Shertzer Bookkeeping Silver Wishes Smile & Company - Smile Design Studio* Snowie King Naturals Mobile Shaved Ice Stella Painting Inc. Taylor Builders, LLC The Great Greek Mediterranean Grill The Growth Factory The Jen Advantage The Joint Chiropractic The Leader's Partner Top Hat Business Group Valley Vision Vincent Gonzales Keller Williams Realty Roseville Waves in Motion West Coast Sourdough

First Pointe Management Group, Inc. First US Community Credit Union Gallelli Real Estate Gerrity Group Gravity IT Solutions Herrig, Vogt & Hensley, LLP Insights Counseling Group Land Ocean New American Grill Law Office of Sean Musgrove Mario's Adventures and Expeditions

Milk Man Toner Company Omni Structures & Management, Inc. Residence Inn Rocklin/Roseville Rocklin Academy Family of Schools Roseville City School District Foundation Sequoia Advisory Group Financial and Insurance Services Sienna Restaurant Stratus Building Solutions

Summerfield of Roseville Memory Care SUPERCUTS #81856 Sutter Sierra Surgery Center Swihart Electrical Group The Goolsby Group at REAL Tier One Financial and Insurance Services Topgolf

Earl Consulting, LLC Endicott Communications, Inc. Fidelity National Title Fitness MD Flores & Associates Insurance Services Frayji Design Group Inc Johnson Ranch Management Juice Plus+ Law Office of Jennifer M. Sullivan Martin Consulting Group

Medina McKelvey LLP Molly Maid of Placer County NuYo Frozen Yogurt One Light Ahead PCH Property Management Peterson Watts Law Group, LLP Placer Breast Cancer Foundation Placer County Auditor-Controller Prestwood IT Solutions Primerica Financial - Joann Caetano

Quest Randy Peters Catering & Event Center Seats and Stations, Inc. Stone Consulting Group The Monk's Cellar The Salvation Army Western Health Advantage Westside Christian Church WGG Wealth Partners Woodcreek Oaks AM/PM

Frank M. Booth Inc. Larkspur Landing - Roseville LP Consulting Engineers, Inc. Mike Martin Photography Morris Enterprises Petersen & Mapes, LLP Placer County Office of Education

Principal Financial Group Roseville Historical Society Sacramento Business Journal Sisto CPA Group, Inc. Smog 'N Go Stand Up Placer Sun City Roseville/Timber Creek

Taylor Road Self Storage UCP of Sacramento and Northern California

Dry Creek Jt. Elementary School District Gibson & Tuttle, A Law Corporation J & J Body Shop, Inc.

JMC Homes Lennar Homes Roseville City School District Roseville Public Cemetery District

Seale Signs Sierra College U.C. Davis Medical Group

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HIGHLIGHTS FROM PLACER VALLEY 2024

INSIDE THE CHAMBER

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riday, October 18th, was a very special day bringing together Placer County’s community and business leaders at Placer Valley 2024 to engage in great conversations embracing innovation and navigating new frontiers. This year’s event included breakout sessions with over 20 insightful speakers, a business showcase, and plenty of networking with business leaders in the region.

This year, we featured three dynamic keynote speakers!

Our opening keynote was Elizabeth Edwards, founder of Volume PR and Engagement Science Lab. She gave an informative presentation on “Unlocking Human Potential in the Age of AI”.

Our featured lunch keynote was Chris Thornberg, Founding Partner of Beacon Economics, who gave an economic update on Placer County.

We also had a fireside chat with Dom Casey, Roseville City Manager and Thorsten Scheer, Plant Manager of Bosch Roseville. They touched on the economic impact of Bosch aquiring TSI Semiconductors in Roseville.

For our closing keynote, we ended on a high note with former Major League Baseball player, Hunter Pence.

A special congratulations to our Placer Valley Awards sponsored by CLA. Congratulations Vincent Gonzales, Young Professional of the Year, Akmal Zadran, Entrepreneur of the Year, and Howard Rudd, Business Person of the Year. Thank you for your hard work and dedication to the Placer Valley business community!

Thanks to all those that made the event possible: the awesome Chamber team, the event committee and its Chair, Ann Bouchard, our neighboring chambers - Lincoln Area Chamber, Auburn Chamber, Rocklin Area Chamber, and Loomis Basin Chamber of Commerce, as well as our sponsors, especially our Presenting Sponsor the County of Placer!

We are already looking forward to Placer Valley 2025!

-Maddi Zacher, Marketing Coordinator

Commerce Insight

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UPCOMING EVENTS 11/20 Chamber Orientation 8:30a.m. - 10:00a.m.

11/20 Joint Chamber Mixer 4:30p.m. - 6:30p.m.

11/22 Econ. Gov. Meeting 8:00a.m. - 9:15a.m.

11/28 Chamber Office Closed 11/29 Chamber Office Closed 12/2 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

12/3 EDG 8:45a.m. - 10:15a.m.

12/4 Happy Hour 4:30p.m. - 6:30p.m.

12/9 Home Services Roundtable 9:00a.m. - 10:00a.m.

12/12 Chamber Breakfast 7:30a.m. - 9:30a.m.

12/13 Ignite Coffee Chat 8:00a.m. - 9:30a.m.

12/18 New Member Welcome Reception 4:30p.m. - 6:00p.m.

12/25 Chamber Office Closed

Scan for more events:

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Commerce Insight

FEATURED AMBASSADOR

INSIDE THE CHAMBER

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s an Ambassador, I enjoy connecting with fellow Chamber members and helping them maximize the value of their membership by connecting them with mutually beneficial relationships and resources the Chamber offers its members. Being a part of the Roseville Area Chamber has had a significant impact on my business. It’s a chance to meet more people and get the word out about what I do. The Ambassador program has encouraged me to stay present and engaged in the awesome relationships I have made through the Chamber. There is a very real correlation between the power of showing up and business success. At events and through helping members, I have made fantastic connections and lifelong friends through the Roseville Chamber.

From the very beginning of our business, years ago, through all the changing markets and seasons, we have found excellent resources through our Chamber membership to support us in business growth, life changes, education as Roseville citizens through Leadership Roseville, and general success as small business entrepreneurs.

-Renee Perez, DVS Appraisals, Inc.

IGNITE CORNER: ENDING THE YEAR STRONG What a year it’s been for the Ignite Young Professionals group! Our events have grown and our leadership council added a few major additions to the group! We enhanced our events to be more purposeful and enhanced our Ignite Council structure to build a strong foundation for this group.

August coffee meet up was at Vernon Street Dining room with guest speaker Assemblyan Joe Patterson. Such an honor to be able to meet a local legislator.

For September, we co-hosted Fired Up with FLAME (Female Leadership and Mentor Exchange). What a great event for local woman leaders. It was a huge turn out with special guest speaker Alice Astafan, the first female Major General in the Air Force Reserves.

For our October coffee meet we had special guest speaker Matt Click, the Executive Director of the Placer County Transportation Planning Agency. That was so good! Especially being a realtor, it’s important to know about the updates around town. My buyers always want to know!

We also announced our upcoming Ignite Chair, Emily Hoffman with Western Placer Waste Management Authority. She’s going to do a great job leading Ignite in 2025! She has a wealth of knowledge about Roseville and experience working at the Roseville Chamber. We can’t be more thrilled for this group and where it’s headed. We have huge momentum going into the new year.

- Vincent Gonzales, 2024 Ignite Chair Commerce Insight

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WESTFIELD GALLERIA AT ROSEVILLE: A BEACON OF GROWTH & INNOVATION

COMMUNITY HIGHLIGHTS

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Roseville mourns the passing of Aldo Pineschi, a beloved figure whose deep roots in the community shaped his lifelong dedication to service and leadership.

Over the past 24 years, Westfield Galleria at Roseville has experienced steady growth, with some dips during the recession and COVID-19 pandemic. However, the Galleria rebounded strongly, outperforming every other center in the US Westfield portfolio post-pandemic. It was the first shopping center in California to reopen, attracting customers from hundreds of miles away and establishing itself as a unique asset.

Today, Westfield Galleria boasts one of the largest trade areas in the US Westfield portfolio, drawing over 12 million visitors annually, many from outside Placer County. Significant changes have shaped the Galleria over the years, starting with a major redevelopment in 2008 that added 100 stores, followed by a rebuild after the 2010 fire that damaged over 50 stores. This past year, the Galleria has relocated, built out, and opened more retail stores than any year since 2011, with 30 new or relocated stores by year-end.

The Galleria’s strategy focuses on elevating its retail offerings with luxury brands like Louis Vuitton, Gucci, Saint Laurent, and Tiffany & Co. In the past two years, new to the market retailers, such as Aritzia, Aerie Offline, Jo Malone, Gorjana, Rothy’s, Free People, Amour Vert, David Yerman and Vuori have been added to the assortment.

Entertainment options have expanded with Cinemark theaters, Round One, and the soon-to-open Escape Room, enhancing the shopping experience.

Dining is the next key area for growth, with the recent addition of Q1227 on the Promenade and plans for more fine dining options in the coming months. The shopping environment at Westfield Galleria at Roseville is elevated, clean, and safe, thanks to investments in state-of-the-art CCTV systems, a contract with the world’s largest security provider, as well as a strong partnership with the Roseville Police Department.

Looking ahead, the Galleria at Roseville will welcome Marine Layer, Arhaus Furniture, Chanel Beauté, and Crocs next year, with more highly anticipated retail and dining experiences in the works. We look forward to keeping you updated on these developments.

-Jeff Richardson, General Manager, The Westfield Galleria at Roseville

Commerce Insight

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BUILDING CAREERS AT SIERRA COLLEGE EXPO

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COMMUNITY HIGHLIGHTS

n October 2nd, Sierra College, in partnership with McCarthy Building Companies, Inc, hosted a Building and Construction Career Exploration Expo at the Sierra College Rocklin campus. This expo brought in almost 450 students and community members to speak with 43 vendors. Companies included a wide range of local companies from Swinerton to Kaiser Permanente, featuring job opportunities and career pathways in advanced manufacturing, construction, business management, information technology, welding, and more. Community college and high school students had the opportunity to network with trade partners, unions, workforce development organizations, and local pre-apprenticeship training programs.

The Building and Construction Career Exploration Expo provided students with invaluable insights into the diverse career opportunities available within the construction industry. By connecting students with industry professionals, the expo helped attendees better understand the wide range of career pathways they could pursue. Representatives from unions, trade schools, and apprenticeship programs highlighted the importance of hands-on training and provided details on the steps needed to enter various professions. Students also gained firsthand knowledge of the qualifications and skills needed for success, making it easier for them to plan their educational and career paths effectively.

This event helped students see how a career in construction can provide stable, well-paying job opportunities and what steps need to be taken to during their time at Sierra College.

-Marlo Bourland, Workforce Development Coordinator

OAKMONT'S COMMITMENT TO MENTAL WELLNESS

O

ver the past few months, Oakmont High School in Roseville has hosted several Advisory Meetings to explore the implementation of a Mental Health Pathway in the school’s Health Academy Program.

Immensely popular with Oakmont students, the Health Academy Program is a three-year college preparatory program that provides students interested in healthcare with a solid foundation of technical and theoretical medical knowledge. Graduates of the program are equipped for careers in the medical field beyond what the standard high school curriculum offers. The Mental Health pathway will offer students opportunities to explore mental and behavioral health careers, developing skills like empathy and recognizing the impact of mental health disparities across diverse populations and cultures.

In the latest Advisory Meeting, stakeholders--including Oakmont’s Health Academy staff, mental and behavioral specialists from various companies, and the Workforce Development Staff from the Roseville Area Chamber of Commerce--came together to discuss plans for the Mental Health Pathway. They examined state standards for mental and behavioral education, utilizing their combined expertise to brainstorm engaging teaching methods and opportunities for real-world experience, such as job shadowing and simulations.

Conversations like these are crucial for addressing the local shortage of mental health professionals. A program like the Mental Health Pathway would benefit high school students by introducing them to new health career opportunities in an accessible, engaging, and technically rigorous way, while also preparing local youth to meet the growing demand for mental health professionals.

-Tannishtha Mondal, Workforce Development Intern Commerce Insight

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