SMART Global Q1 2024 Newsletter

DEEP DEEP CUTS

SMART NEW ZEALAND ANOTHER SUCCESSFUL ONLINE CAMPAIGN

SMART UK

MEET THE SMART TEAM: ROBERT MALLORY

SMART EUROPE INTERNATIONAL HARDWARE FAIR PROMISES GROWTH

SMART SCANDINAVIA SCANDINAVIA’S FAVOURITE BLADES: TITANIUM SERIES

CUTS

SMART

SMART GLOBAL SMART

GLOBAL SMART GLOBAL

Dear SMART employees, partners, and clients,

Hello and welcome to another edition of DEEP CUTS. In this edition, we’ll be catching you up on some exciting news from our regions.

In the previous edition of our DEEP CUTS newsletter, we introduced you to Joy Tran, Assistant Management Accountant. We’re happy to be showcasing another talented figure in the UK team again. Head on over to page 4 to see who we are highlighting in this issue.

The most highly anticipated event in the industry, the International Hardware Fair, is coming up in less than two weeks. To read more about the event, go to page 6.

The SMART NZ team recently finished their Summer Sizzle campaign, wherein a raffle winner would be receiving a fantastic outdoor kitchen set. Head on over to page 2 to read all about it.

Last but not least, Titanium Series blades continue to fly off the shelves in Scandinavia. Check page 8 to read more.

Sincerely,

Katya Soedigwan Global Marketing Coordinator

SMART NEW ZEALAND NEW

ZEALAND SMART NEW ZEALAND

ANOTHER SUCCESSFUL ONLINE CAMPAIGN

Recently, SMART launched its highly anticipated Summer Sizzle promotion, which spanned from early November 2023 to the end of January 2024. The central focus of this campaign was to engage customers through an enticing raffle opportunity: with every purchase of a SMART product, end-users were automatically entered for a chance to win an exquisite outdoor kitchen set.

In order to maximise reach and drive sales, SMART deployed a multifaceted marketing approach, leveraging the power of online campaigns across various platforms. Advertisements were placed across popular social media channels including Facebook, Instagram, LinkedIn, YouTube, and also featured prominently in Google Search results. These targeted campaigns reached

an impressive audience, with the advertisements being circulated nearly 3 million times throughout the duration of the promotion, and captivating the attention of over 1 million residents of New Zealand.

Through this comprehensive marketing strategy, SMART not only aimed to increase brand visibility and engagement but also to cultivate a

sense of excitement and anticipation among consumers. By seamlessly integrating the allure of winning a premium outdoor kitchen set with the convenience of online platforms, SMART successfully enhanced its market presence and reinforced its reputation as a leader in innovative and customer-centric promotions.

SMART UK

MEET THE SMART TEAM: ROBERT MALLORY

Who doesn’t know Robert Mallory? A seasoned marketing manager who has been an integral part of our company since 2017, he is a familiar face among colleagues. Let’s skip the introduction and get to know him a bit better!

What does a normal week look like for you? Are you mostly in meetings, or would you be at your desk working on an assignment? What are your daily tasks?

An average week for me can be very varied, which I quite enjoy. Given that marketing can have such a broad range of areas and activities, I tend to get involved in several projects that really contrast one another. These include graphic design, packaging, digital and social media, and event coordination. On top of that, the global nature of SMART presents its own challenges, opportunities, and quirks! I do spend a large

portion of each week in meetings. This is important as it ensures everyone, including myself, are on the same page regarding current or upcoming projects. My meeting itineraries include liaising with other departments, speaking to suppliers, and coordinating projects with team leaders and specialists. When I’m not in the conference room or a Teams call, I’m usually overseeing project timelines, campaigns, budgets, or delving into the detail of any particular area where necessary.

What are some things that help you to focus? Where do you work best: at the office or at home?

I value a balanced hybrid working arrangement, with two days in the office with the team and three days at home. I tend to fill my office days with team meetings and catch-ups where it’s much easier to work collaboratively. This is even more important when working with the design team where physical samples are reviewed and social teams discussing creative ideas. When working from home, my meeting schedule is much more limited, so I use this time to focus on projects without distractions.

What are the best things about working at SMART?

SMART is a company with a strong culture of teamwork, personal development, innovation and a healthy dose of ambition!

SMARTUK UK

Working in such a positive environment focusing on growth not only of the company but its people is highly rewarding, whilst the ambitions for the company provide a good challenge to work towards.

Outside of work, what do you like to do?

I enjoy long walks and hiking with my fiancée and our three dogs. In recent years we’ve explored many areas across the UK including Norfolk, Suffolk, Kent, North Yorkshire and The Peak District in England, Pembrokeshire, Powys, Snowdonia in Wales as well as areas in both Sweden and Germany. Aside from this I am an avid PC gamer, particularly strategy games or supplychain / production simulation which might sound strange coming from a marketer!

What’s your go-to drink for when you’re working?

I have to start the day with a coffee (or three!). I only really drink tea when I think I’ve had too much coffee already!

SMART EUROPE

EUROPE SMART EUROPE

UPCOMING INTERNATIONAL HARDWARE FAIR PROMISES GROWTH FOR SMART

The International Hardware Fair in Cologne stands as a beacon of innovation and collaboration for professionals in the hardware and tool industries. As one of the most anticipated events in the industry, the 2024 edition promises to showcase the latest advancements in tools, equipment, and technology from around the globe. Held in Cologne, Germany, this gathering serves as a hub for networking, knowledge exchange, and business opportunities.

With exhibitors representing a diverse range of sectors including hand tools, power tools, fasteners, and construction equipment, attendees can expect to explore a vast array of cutting-edge products and solutions. From established industry giants to up-and-coming startups, the fair offers a platform for companies to unveil their newest innovations and showcase their expertise.

Moreover, the International Hardware Fair is not just a place for show and tell—it’s a forum for learning and professional development. Seminars,

workshops, and panel discussions led by industry experts provide valuable insights into emerging trends, market dynamics, and best practices on everything and anything about tools. Attendees have the opportunity to gain fresh perspectives, expand their knowledge, and stay ahead of the curve in a rapidly evolving industry.

At this year’s International Hardware Fair, SMART is gearing up to expand its brand presence even further across Europe. With a strategic focus on showcasing innovation and quality, we are excited to unveil

several new multi-tool blades that are set to revolutionise the industry. From precision cutting to enhanced durability, these blades embody SMART’s commitment to excellence. In addition to our product launches, we’re thrilled to welcome influencers and content creators based in the Netherlands, Belgium, Germany, and the UK to our stand, offering them an exclusive first look at our latest offerings. Their insights and feedback will be invaluable as we continue to elevate the SMART brand and forge meaningful connections within the hardware community.

SMART SCANDINAVIA SCANDINAVIA

SCANDINAVIA SMART SCANDINAVIA

PRODUCT DEMONSTRATION VIDEO

TITANIUM SERIES: SCANDINAVIA’S FAVOURITE BLADES

Scandinavian tradespeople, known for their meticulous craftsmanship and dedication to excellence, appreciate the value of quality tools in their work. Just as they masterfully blend traditional techniques with modern innovation, they rely on versatile tools like the SMART Titanium Series multi-tool blades to execute intricate tasks with precision.

These blades, engineered for longevity and performance, align perfectly with the Scandinavian ethos of sustainability and efficiency. Whatever project they take on, Scandinavian artisans trust in the

reliability and durability of tools that match their own commitment to craftsmanship.

Through a shared dedication to quality and attention to detail, both

the blades and the tradespeople who wield them continue to leave an indelible mark on the world of craftsmanship and design.

CUTS DEEP

SMART Tool Group Global UK – Head office Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK

SMART Tool Group EU b.v Europe

Oud Camp 22, Maasland 3155DL, Nederland

SMART Tool Group SC AB Scandinavia Gjuterigatan 6, 34131 Ljungby, Sverige

SMART Tool Group NZ Ltd Australasia 3 Mohuia Crescent, Porirua 5240, New Zealand