Q1 ROYD Newsletter 2023

INSIGHT ROYDTOOLGROUP.COM

QUARTER ONE | JAN - MAR | 2023

ROYD SUPPORTS CHILDREN IN NEED PAGE 2 ROYD’S FIRST INFLUENCER DAY PAGE 4 TRACER SPONSOR TRUSSBUDDYLIVE PAGE 6 SUSTAINABILITY IN THE SUPPLY CHAIN PAGE 9 SMART WRAPPED UP PAGE 10

PRODUCTS OF THE QUARTER •

TRACER – MITRE ANGLE

•

OPTIMAXX – WALLBITE

•

SMART – STARLOCK METAL BUSTER BLADES

ROYD ROYD NEWS WELCOME BACK

Happy New Year and welcome back! We hope you had an enjoyable and well-earned break and are ready to kick-start 2023. We are delighted to share with you our first fully digital ROYD Insight newsletter, having previously produced printed copies. As we move towards a greener future, we hope you find this new digital newsletter just as insightful and informative. Let’s look at the latest news from the final quarter of 2022.

ROYD Supports Children in Need Children in Need fund thousands

This was a great company effort in

of charities and projects across the

supporting a cause that affects 4.3

country that support children to feel

million children in the UK.

safer, improve mental health and wellbeing and have more positive relationships.

To this end we are thrilled to announce we have raised over £500 for Children in Need between the 14th-17th November.

The whole company raised money in their departments by wearing yellow, and our amazing customers got involved with photos with our sales team.

ROYD raised £508.46 for children in need!

2

WHAT’S NEW AT ROYD

D

OFFICE AND WAREHOUSE UPDATES

Development of E-PIM We are currently developing the use of

New CRM Implementation with HubSpot

ROYD takes on additional warehouse

E-PIM which provides a single platform

Earlier in 2022, ROYD took on another

to store, manage and distribute product

In addition to E-PIM, we are also

warehouse unit very close to our

data. E-PIM has been specifically

currently in developing a new CRM

distribution centre in Braintree, Essex.

developed with the construction

system with HubSpot.

This additional warehouse will help

industry in mind, many different industry

support the growth of our product

partners using E-PIM to simplify their

CRM stands for customer relationship

range, along with the ongoing growth

data management, digital assets and

management, and we are implementing

of ROYD.

work flow processes.

HubSpot to allow us to advance our sales process, improve our customer

E-PIM will provide support to our

experience and maintain an excellent

sales team by allowing them to easily

customer relationship.

NEW STARTERS

communicate and make product data We are very pleased to welcome

accessible to our customers. The

HubSpot will support our internal sales

type of product data we will store and

and operations services by allowing

manage includes product photography,

us to log all sale activity in one place.

measurements, and pricing.

Whilst we have already started using

Chris Goate and Stewart Mack will

HubSpot, we will be continuing to

both be assisting the warehouse

develop this system throughout 2023.

team to ensure we continue to

two new members of the team who joined towards the end of 2022.

Joining as Warehouse Operatives,

deliver quality of service we are able to deliver to our customers.

Chris Goate

Stewart Mack

Warehouse Operative

Warehouse Operative

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

3

MARK

MARKETING NEW ROYD HOLD THEIR FIRST INFLUENCER DAY

As part of our marketing efforts, we work very closely with 50 active influencers in the industry to increase brand awareness and ultimately drive sales to our stockists. As influencer marketing is fundamental to our marketing strategy, we wanted to further build our relationship within the network and express our gratitude to our integral influencers by holding an all-day event, inviting our 20 UK influencers. This consisted of product talks and demonstrations, a tour of our warehouse and a fun filled afternoon of go karting.

Influencer of the Quarter We would like to introduce you to Alex Burman from Erroioc Carpentry as our first ever Influencer of the Quarter. We have recognised Alex for his outstanding content production on Instagram for our three brands, with many tradespeople engaging with his content.

Alex is a carpenter based in Wales with

Alex is an excellent addition to our

11.9k Instagram followers and a winner

influencer programme, and we look

of the Fix Radio tradesperson of the

forward to working with him

year 2022. By working with Alex and

throughout 2023.

other influencers in the industry, we can promote our product range to a wider audience through their large social media following.

Scan for Alex’s Top Instagram Post

4

MARKETING UPDATES

INFLUENCER OF THE QUARTER

Alex Burman

Erroioc Carpentry

KETIN

WS

ROYD builds new studio Content marketing is at the forefront

of our marketing strategy, and we strive to produce content of the highest

quality. For this reason, we have created our very own photography and filming studio dedicated to producing high quality content that will ultimately drive tradespeople to your stores.

We are currently working with influencers in the industry to develop an appealing video series…

...watch this space!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

5

TRAC NEWS AND UPDATES TRACER SPONSORS TRUSSBUDDYLIVE We are very pleased to have sponsored TrussBuddyLive on their latest weekly Instagram Live videos. TrussBuddyLive is made up of five tradesmen from different trades who are joined by exciting guests from within the construction industry to discuss a wide range of topics, including challenges tradespeople face, mental health and all things trade related.

Previous guests have included Brad

The TrussBuddyLive hosts include

The sponsorship gives viewers the

and Sam from Bald Builders, Wayne

David from @elwood_enterprises,

chance to get their hands on a range of

from Tool Talk and Stanley from SNL_

Alex from @errioc_carpentryltd,

exciting TRACER products and merch,

Plumbing. Plus, an array of industry

Danny from @maddenbuilders,

including TRACER T-shirts and the

leading influencers still to come.

Sean from @trussbuddytools and

latest ProScribe and ProSquare tools.

Sam from @carpentry_bysam.

Tune in every Thursday at 9pm on Instagram at @TrussBuddyTools.

6

TRACER UPDATES

CER PRO-MITRE ANGLE TOOL

The TRACER Pro-Mitre Angle Tool is a very cleverly designed measuring/marking tool with a large number of features and benefits. Made in the UK using high quality, durable plastics, this tool will stand up to the rigours of construction life and be a very useful asset to any carpenter, builder, joiner, kitchen fitter.

This one small tool has 8 pre-set markings!

•

Horizontal and Vertical Pre-set

•

Drill Guide

Angle Scales

The 9 drill guide holes –

Ideal for marking out angles from

ideal for checking the thickness

10-80° (extra markings at 30°,45° &

of a drill bit or marking out a

60°) - the double scale means you

hole prior to drilling.

can mark the angle on more than one face of timber at the same time •

Parallel Drawing Positions On the ‘horizontal’ face there is grid of pre-set holes marked out in 1mm increments, marking out parallel lines from 1mm-55mm is so simple

•

Horizontal Measuring Scale Use as a 0-60mm ruler

•

Vertical Measuring Scale Use as a 0-155mm ruler

•

Vertical Angle Scale Similar to a protractor – use this scale for marking any angle between 0°-90

•

Dovetail Templates The Pro-Mitre Angle has two dovetail templates (1:7=8° & 1:5=11°) making marking out for dovetail joints so simple.

•

Vertical Depth Scale Next to the Dove Tail Templates, perfect for making detailed depth lines (i.e.: marking depth of

Scan to see the Mitre Tool in action

dovetails)

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

7

OPTIM PRODUCT FOCUS NO PLUG FIXING SCREW Optimaxx WallBite is an all-steel, self drilling one piece threaded fastener conforming to fire safety wiring regulation BS 7671:2008. Designed for general fixing including installing fire-rated clips and other electrical installations.

SUITABLE MATERIALS NO WALL PLUG REQUIRED

SOLID BRICK

UNCRACKED CONCRETE

MASONRY

LIGHTWEIGHT CONCRETE

NATURAL STONE

AERATED CONCRETE

PLASTERBOARD

HOLLOW-CORE CONCRETE SLAB

PLASTER BLOCK

SOLID SAND LIMESTONE

CHIPBOARD

PERFORATED SAND LIMESTONE

WOOD

HOLLOW BRICK

No pre-drilling in timber & plasterboard

Fire safety fully compliant with the latest fire safety wiring regulations BS 7671:2008

Torx Drive reducing ‘cam out’ Maxxtect lifetime exterior corrosion protection

8

OPTIMAXX UPDATES

Bit included

MAXX WHY SUSTAINABILITY IN A BUILDER’S MERCHANT SUPPLY CHAIN IS SO IMPORTANT

Norman Shimwell, Sales Director at ROYD and founder of Optimaxx, provides analysis on why sustainability is vital to the supply chain of the modern builder’s merchant and shares some key advice on how merchants can maximise sustainability.

Increasing demand for sustainability in the fixings industry

Meeting Challenges Head On

What else can the average builder’s merchant do?

A common issue faced by many is the In the last few years, there has been

sustainability of the packaging. Screws

There is plenty of universal advice that

an observable shift in the attitudes of

are mostly sold in either cardboard

could apply to all merchants. Simple

consumers. ROYD has seen that the

boxes or storage tubs. While cardboard

changes such as low-energy bulbs for

demand for sustainability has been

is widely recycled, companies that

stores and displays, reducing plastic

customer driven. Through increased

prioritise aesthetics often mix plastic

usage, and limiting overall wastage

awareness of environmental issues

and cardboard. This results in packaging

will help offset the risk of increased

and more offerings coming to market,

that either needs to be separated by

sourcing costs.

consumers are frequently choosing

the end-user before recycling or, at

sustainable options over alternatives

worst, cannot be recycled at all. While

Next, one must consider the carbon

even if there is a price differential. This

plastic tubs should be recognised as

footprint stemming from logistics

trend has continued despite undeniably

the storage units they are intended to

and deliveries. While ROYD and other

tough times economically.

be, not to be discarded as waste on

companies have electrical delivery

first use.

vehicles planned, action must happen

When it comes to our regional stockists

now. Other industries necessitate

and the national builder’s merchant

However, the first issue that comes

a Just-in-Time approach to stock

chains, we see the same thing. Larger

to mind for most companies when

control, requiring regular orders to keep

firms have shown great interest in our

discussing sustainability is cost. Battling

shelves stocked. That is not the case

own Zero100 campaign. It features as

rising costs and maintaining business

in the fixings industry. We propose that

a key talking point whenever we enter

continuity at a time of great economic

stockists, with the capability to hold

discussions with new partners. This

and international uncertainty is a

stock, order a larger quantity of goods

is because many branches are feeling

massive challenge. It is difficult to strike

but less frequently. A reduction in the

pressure from both their customers and

such a balance, but good planning and

frequency of orders means fewer trucks

their higher-ups.

commitment can see a reduction in

are needed on the road, therefore,

long-term costs.

helping both the merchant and supplier lower their carbon footprint.

Key Takeaways The world is changing fast, and it can be hard to keep up. Sustainability requires careful thought and commitment at every stage of a business’s processes.

Starting with their suppliers, being maintained in stores, and finally passing over to the consumer. It is a group

Scan to see Wallbite in action

effort; however, thought and market leaders have a duty to pave the way for others to follow.

Written by Phil Cattely

9

SMAR NEWS AND UPDATES SMART WRAPPED UP 2022 has been an impactful year for SMART that has seen significant growth in all four regions.

Through focus, innovation and dedicated marketing support, SMART have not only built the range to be market leading in terms of performance, but also offer one of the largest ranges of multi-tool blades on the market, and the very best solution for every distributor.

In summary, across the UK and EU,

By producing informative video content,

SMART has reached 12 million

working with influencers within the

tradespeople on social media, with

industry and sharing appealing photo

7.7 million of those engaging with

content, our results prove that we have

our content.

made a positive impact on tradespeople that has led to our exponential growth

Furthermore, 50,000 tradespeople

throughout 2022.

landed on the SMART website, whilst

The most talked about blades As we strive to be at the forefront of global multi-tool accessory innovation and offer one of the most comprehensive and high-quality multitool accessory solutions in the world, we have created some of the most

100,000 tradespeople followed links to

unique blades on the market which have

partner sites.

ultimately become the most talked about blades amongst tradespeople.

10

SMART UPDATES

RT

35MM METAL BUSTER TUNGSTEN CARBIDE BLADE Extend the capabilities of your multi-tool with this extremely versatile 35mm tungsten carbide toothed metal cutting blade.

Ideal for stainless steel, ferrous metals, hardened screws, bolts, nails and abrasive materials (e.g. fibreglass and cement board).

KEY FEATURES • TUNGSTEN CARBIDE

SUITABLE MATERIALS • METAL • SCREWS • FIBREGLASS • NAILS • NON-FERROUS METAL

Scan to see the blade in action

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

11

Leading Markets Through Innovation

ROYD Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK

ROYD EU BV Oud Camp 22, 3155 Maasland, Nederland.

T: +44 (0) 1245 216 540 E: sales@roydtoolgroup.com

T: +31 88 6972 567

roydtoolgroup.com tracer-tools.com smart-toolgroup.com optimaxx.co.uk