Q4 ROYD Newsletter

INSIGHT

QUARTERLY INSIGHT INTO ALL THINGS ROYD

IN THIS ISSUE Q3 IN REVIEW New Starters Marketing Updates New Video Series

NEW RELEASE TRACER Mini Markers

ZERO 100

ROYD’s Zero100 Drive Zero100 Packaging

Q4

2022

ISSUE 2 2021

WHAT’S BEEN HAPPENING NEWS As we continue to achieve over 97% deliveries in full and on time, we have recognised the need to provide additional support to our wider operations team. To this end, we are very pleased to welcome two new members to the ROYD team. Joining as Warehouse Operatives are Harry Gromovas and Kier Harcott who will both be assisting our warehouse team to ensure we continue to deliver the quality of service we are able to offer to all our customer going forward.

NEW STARTERS HARRY GROMOVAS

KIER HARCOTT

WAREHOUSE OPERATIVE (INBOUND TEAM)

WAREHOUSE OPERATIVE (OUTBOUND TEAM)

MINI MARKERS AVAILABLE NOW Stock up on the latest addition to the TRACER range – The TRACER Mini Marker Designed for everyday convenient marking, the Mini Marker is a smaller alternative to our current Permanent Marker but is just as perfect for all your marking needs. The smaller size allows you to easily carry and pack away, plus with a lanyard hook the marker can be attached to your keyring to ensure it is always available. Available in black low odour ink, the Mini Marker is the perfect addition to your marking collection.

Available in a 100pc tub

CONTACT YOUR ACCOUNT MANAGER TO PLACE YOUR ORDER!

02

STORE LOCATOR STATISTICS Maximising potential for our distributors is fundamental to us at ROYD, and a core principle that we believe sets us apart from others. Not only do we actively seek to find the best products for every new distributor, but we also provide effective point of sale for award-winning products, along with outstanding marketing support and collaboration.

As part of our ongoing distributor support, our websites include a strong store locator to give potential customers all the information they need to find their nearest store and ultimately increase their likelihood of visiting and purchasing at your store.

This is something we’re really proud of and it demonstrates the ever-increasing demand for ROYD products, as well as the level of support we offer to our loyal distributors.

So far in 2022, our store locators have sent an incredible 51,819 tradespeople through to our customer websites and stores!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

03

MARKETING UPDATES TRACER LAUNCH AN EXCITING NEW VIDEO SERIES

The purpose of this series is to create an online guide for electrical apprentices by teaching them the fundamental basics of electrical work.

Throughout the series, James, an electrician

based in Wales, discusses a range of topics such as must-have tools for electrical apprentices, as well In our previous newsletter we mentioned about

demonstrating common electrical jobs and give viewers an insight into working in the electrical industry.

the development of the “Apprentice Sparkie” TRACER video series aimed towards electrician apprentices. To this end we are pleased to confirm this series has officially launched on TRACER’s social media channels.

You don’t want to miss this!

Watch the full series on the TRACER

SCAN HERE FOR THE TRACER YOUTUBE CHANNEL

YouTube channel today! https://bit.ly/3UHuFCP

WALLBITE VIDEO SERIES As part of our marketing efforts, we have developed a short comical

This was an exciting project for Optimaxx that gave us the

video series to further promote the Optimaxx Wallbite screws.

opportunity to work with external professionals to help develop a concept idea into a short entertaining series.

SCAN HERE TO WATCH THE VIDEO

This series is made up of 3 videos and the premise involves a tradesman who is offered Wallbite screws, but declines. This causes a giant bear to suddenly appear to intimidate the tradesmen and savagely retaliates to the refusal.

04

Be sure to follow us social media to keep up the date with our latest marketing material.

OptimaxxUKcom

optimaxxuk

SOCIAL MEDIA UPDATE Social media is a key part of our marketing strategy to help us reach a wider audience and increase brand awareness. With a dedicated marketing team, we are constantly working hard to share high quality content on our social media channels and ultimately drive sales to our stockists. Not to mention achieving viral videos which has further boosted our credibility in the market.

Thanks to our successful marketing efforts, more and more tradespeople are engaging with our social media channels and the demand of our products is evidently stronger than ever. As a result, we wanted to highlight our social media growth and the immense number of tradespeople we have engaged with this year.

Total Followers: 37,955

Total Followers: 59,185

Tradespeople Reached:

6,635,086

Tradespeople Reached:

1,047,174

Total Engagement:

Total Engagement:

Total Followers: 39,260

9,733,708

Tradespeople Reached:

7,744,856

3,825,488

Total Engagement:

6,441,536

Figures shown are for each brand across all social media so far in 2022. sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

05

ZERO 100 ROYD’S ZERO 100 DRIVE Plastic packaging serves important functions in our modern day lives. From protecting vulnerable products to allowing products to be transported at greater distances. While plastic can be very useful, it is responsible for a high proportion of waste which all too often ends up in the wrong places.

At ROYD, we continually strive to grow and develop the business in an environmentally sustainable way. This desire has implemented a lot of positive change, born from reviewing our current practises and amending them to best suit our ultimate aims of a sustainable, environmentally conscious, trusted brand and successful business.

ZERO100 PACKAGING At the start of 2022 ROYD launched the ‘Zero100’ campaign to have:

0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by the end of 2023.

As well as the significant changes in motion, we have also set the target of being carbon neutral by 2025. Eliminating single-use plastics and ensuring our packaging is recyclable by 2023 will contribute massively towards our carbon neutral target.

Plus, logistical efficiencies gained through packaging volume

This will ensure we introduce zero-single use plastics into the supply chain and will significantly reduce ours and our customers carbon footprint.

reduction will make an even larger contribution.

By making these positive changes to our packaging, this will eliminate the use of 3716+ tons of single use plastic per year!

06

LOGISTICS AND MANUFACTURING As well as our SMART packaging, we are also making changes to our logistics and manufacturing. Making changes to our product packaging has allowed us to realise large increases in storage and logistical efficiency for the entire supply chain with product volume reductions of up to 67%. We will also be holding greater UK stock to eliminate the requirement for air freight.

Our shipping time will massively be reduced from 6-8 weeks to 24 hours, plus reducing our miles from 12,000 to 300 miles.

CARBON REDUCTION & OFFSETTING In addition to our zero single use plastics, we will be making significant changes to ensure we are carbon neutral by 2025.

This includes an all-electric vehicle fleet, DPD ‘Clean, Green Delivery’ which will reduce carbon emissions with electric delivery vehicles. Plus, engaging with an appropriate carbon offsetting initiative to continue to monitor, reduce and offset our environmental impact and to become a sustainable and carbon neutral organisation.

SCAN TO LEARN MORE ABOUT DPD’S ‘Clean, Green Delivery’

Furthermore, we plan to reduce carbon emissions through By making changes to our product

electric vehicle fleets, both in-house and with our logistics

packaging has allowed us to

partners. Then engaging with an appropriate carbon

realise large increases in storage

offsetting initiative to continue to monitor, reduce and offset

and logistical efficiency for the

our environmental impact and to become a sustainable and

entire supply chain with product

carbon neutral organisation.

volume reductions of up to 67%.

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

07

SMART NEW BRANDING SMART INTRODUCES NEW BRANDING At SMART, our mission is to be on the forefront of global multi-tool accessory innovation and offer one of the most comprehensive and high-quality multi-tool accessory solutions in the world. This is the core of our business, and we feel it is important to reflect this and highlight what SMART is today - a truly global brand supplying some of the largest trade and DIY retailers in the world.

Despite SMART being a well-respected and recognisable brand in the UK, Europe, and New Zealand, we wanted to enhance and strengthen our brand to ensure it is appropriate for a global audience. This involved simplifying and modernising our logo and packaging design to ensure it is suitable for most languages and ultimately communicate the brand to a global stage.

The new SMART logo font has been emboldened to enhance the impact of the brand and reflect the empowering, ambitious, and thoughtful character of the company. The blade icon within the A has been streamlined and now ‘cuts’ into the underline making it more recognisable as a blade. The logo works consistently across all our ranges, generally white on the range colours. A texture of blade cut marks is used to add depth and interest to the range colours of Trade green, Professional blue and our premium long-life blades, Titanium purple. Bold diagonal lines are used across all our new style packaging to represent the cutting-edge brand ethos. The packaging content has been simplified to appeal to and accommodate our global market.

08

At the same time, SMART was also developing its approach to become a sustainable and carbon neutral organisation. This approach is highly important within our new brand strategy, and we felt it was important for our new brand identity to reflect this. Therefore, we have highlighted these key aspects of the brand, including the SMART Starlock Made in Britain range.

Plus, our Zero100 campaign which focuses on our packaging using zero single use plastics by 2023 and being carbon neutral by 2025.

To this end, we are very pleased to welcome the new SMART! sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

09

PROMOTIONS MIDI

BUY 9 AND RECEIVE 1

PURCHASE THIS TRACER PROFILE

FREE OF CHARGE

AND RECEIVE A DISPLAY STAND AND SECURITY CAMERA

PART NO. C288-742 SUPPLIED WITH A BRANDED DISPLAY UNIT

FREE OF CHARGE

NETT £30.71

WASHER HEAD TIMBER SCREWS

NEW Washer Head Timber Construction screws, with a coating giving lifetime exterior corrosion protection

SPEND £300 AND RECEIVE

THE RANGE: CODE

1 AMM100 FREE WORTH £29

10

DESCRIPTION

NETT PRICE £

QTY

C600-080

6.0 x 80 OPTIMAXX Washer Head Timber Construction Screw - TX

3.05

25

C600-100

6.0 x 100 OPTIMAXX Washer Head Timber Construction Screw - TX

4.24

25

C600-120

6.0 x 120 OPTIMAXX Washer Head Timber Construction Screw - TX

5.59

25

C600-140

6.0 x 140 OPTIMAXX Washer Head Timber Construction Screw - TX

6.60

25

C600-160

6.0 x 160 OPTIMAXX Washer Head Timber Construction Screw - TX

8.52

25

C600-180

6.0 x 80 OPTIMAXX Washer Head Timber Construction Screw - TX

11.66

25

C600-200

6.0 x 200 OPTIMAXX Washer Head Timber Construction Screw - TX

16.03

25

C800-080

8.0 x 80 OPTIMAXX Washer Head Timber Construction Screw - TX

6.88

25

C800-100

8.0 x 100 OPTIMAXX Washer Head Timber Construction Screw - TX

7.71

25

C800-120

8.0 x 120 OPTIMAXX Washer Head Timber Construction Screw - TX

8.81

25

C800-150

8.0 x 150 OPTIMAXX Washer Head Timber Construction Screw - TX

11.18

25

C800-170

8.0 x 170 OPTIMAXX Washer Head Timber Construction Screw - TX

12.95

25 25

C800-200

8.0 x 200 OPTIMAXX Washer Head Timber Construction Screw - TX

14.34

C800-220

8.0 x 220 OPTIMAXX Washer Head Timber Construction Screw - TX

15.84

25

C800-240

8.0 x 240 OPTIMAXX Washer Head Timber Construction Screw - TX

16.80

25

C800-280

8.0 x 280 OPTIMAXX Washer Head Timber Construction Screw - TX

19.75

25

C800-300

8.0 x 300 OPTIMAXX Washer Head Timber Construction Screw - TX

20.61

25

SMART® STARLOCK BLADES SMART® STARLOCK 32MM FINE TOOTH WOOD BLADE

ST32FT1 | ST32FT3 | ST32FT10 Nett Price : £4.25 | £11.85 | £35.00

MADE IN BRITAIN

SMART® STARLOCK 35MM METAL BUSTER BLADES

ST35MB1

Nett Price : £13.30

SMART® STARLOCK 63MM FINE TOOTH WOOD BLADE

ST63FT1 | ST63FT3 | ST63FT10 Nett Price : £4.70 | £13.50 | £42.50

SMART® STARLOCK 35MM DEEP CUT METAL BUSTER BLADE

ST35MBL1 Nett Price : £13.90 SMART® STARLOCK 32MM BI-METAL WOOD & NAILS BLADE

ST32BM1 | ST32BM3 | ST32BM10 Nett Price : £5.64 | £16.47 | £51.50

SMART® STARLOCK 31PC SANDING KIT

STS93KIT. Nett Price : £11.95

SMART® STARLOCK 32MM BI-METAL WOOD & NAILS BLADE

ST32BML1 Nett Price : £6.25 SMART® STARLOCK 3PC BLADE PACK

ST3MAK

SMART® STARLOCK 44MM BI-METAL WOOD & NAILS BLADE

Nett Price : £10.50

ST44BM1 | ST44BM3 | ST44BM10 Nett Price : £5.90 | £17.25 | £56.00

SMART® STARLOCK 4PC BLADE PACK

ST4MAK SMART® STARLOCK 32MM RAPID WOOD BLADES

Nett Price : £13.80

ST32RW1 | ST32RW3 | ST32RW10 Nett Price : £5.45 | £15.75 | £49.50

SMART® STARLOCK 6PC BLADE PACK

ST6MAK

SMART® STARLOCK 32MM DEEP CUT RAPID WOOD

Nett Price : £19.90

BLADES

ST32RWL1 Nett Price : £6.25

SMART® STARLOCK 63MM RAPID WOOD BLADES

ST63RW1 | ST63RW3 | ST63RW10 Nett Price : £6.25 | £18.10 | £57.00

Spend £250 on your first Starlock order and receive 4 x ST3MAK 3 Piece Starlock Sets FOC

Worth

£42

Nett

SMART® STARLOCK 90MM DIAMOND BLADE

ST90DB1

Nett Price : £12.50

Spend £500 on your first Starlock order

Worth

£105 Nett

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

and receive 10 x ST3MAK 3 Piece Starlock Sets FOC

11

Leading Markets Through Innovation

Q4 2022

ROYD Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK T: +44 (0) 1245 216 540 E: sales@roydtoolgroup.com

ROYD EU BV Oud Camp 22, 3155 Maasland, Nederland.

T: +31 88 6972 567

roydtoolgroup.com tracer-tools.com smart-toolgroup.com optimaxx.co.uk

Oct 2022