Q4 ROYD Newsletter

WHAT’S BEEN HAPPENING

As we continue to achieve over 97% deliveries in full and on time, we have recognised the need to provide additional support to our wider operations team. To this end, we are very pleased to welcome two new members to the ROYD team. Joining as Warehouse Operatives are Harry Gromovas and Kier Harcott who will both be assisting our warehouse team to ensure we continue to deliver the quality of service we are able to offer to all our customer going forward.

NEW STARTERS

HARRY GROMOVAS

WAREHOUSE OPERATIVE (INBOUND TEAM)

KIER HARCOTT

WAREHOUSE OPERATIVE (OUTBOUND TEAM)

MINI MARKERS AVAILABLE NOW

Stock up on the latest addition to the TRACER range –The TRACER Mini Marker

Designed for everyday convenient marking, the Mini Marker is a smaller alternative to our current Permanent Marker but is just as perfect for all your marking needs. The smaller size allows you to easily carry and pack away, plus with a lanyard hook the marker can be attached to your keyring to ensure it is always available. Available in black low odour ink, the Mini Marker is the perfect addition to your marking collection.

STORE LOCATOR STATISTICS

Maximising potential for our distributors is fundamental to us at ROYD, and a core principle that we believe sets us apart from others. Not only do we actively seek to find the best products for every new distributor, but we also provide effective point of sale for award-winning products, along with outstanding marketing support and collaboration.

As part of our ongoing distributor support, our websites include a strong store locator to give potential customers all the information they need to find their nearest store and ultimately increase their likelihood of visiting and purchasing at your store.

This is something we’re really proud of and it demonstrates the ever-increasing demand for ROYD products, as well as the level of support we offer to our loyal distributors.

MARKETING UPDATES

TRACER LAUNCH AN EXCITING NEW VIDEO SERIES

In our previous newsletter we mentioned about the development of the “Apprentice Sparkie” TRACER video series aimed towards electrician apprentices. To this end we are pleased to confirm this series has officially launched on TRACER’s social media channels.

You don’t want to miss this!

Watch the full series on the TRACER YouTube channel today!

https://bit.ly/3UHuFCP

The purpose of this series is to create an online guide for electrical apprentices by teaching them the fundamental basics of electrical work. Throughout the series, James, an electrician based in Wales, discusses a range of topics such as must-have tools for electrical apprentices, as well demonstrating common electrical jobs and give viewers an insight into working in the electrical industry.

SCAN HERE FOR THE TRACER YOUTUBE CHANNEL

WALLBITE VIDEO SERIES

As part of our marketing efforts, we have developed a short comical video series to further promote the Optimaxx Wallbite screws.

This was an exciting project for Optimaxx that gave us the opportunity to work with external professionals to help develop a concept idea into a short entertaining series.

04 SCAN HERE TO WATCH THE VIDEO

This series is made up of 3 videos and the premise involves a tradesman who is offered Wallbite screws, but declines. This causes a giant bear to suddenly appear to intimidate the tradesmen and savagely retaliates to the refusal.

Be sure to follow us social media to keep up the date with our latest marketing material.

OptimaxxUKcom optimaxxuk

SOCIAL MEDIA UPDATE

Social media is a key part of our marketing strategy to help us reach a wider audience and increase brand awareness. With a dedicated marketing team, we are constantly working hard to share high quality content on our social media channels and ultimately drive sales to our stockists. Not to mention achieving viral videos which has further boosted our credibility in the market.

Thanks to our successful marketing efforts, more and more tradespeople are engaging with our social media channels and the demand of our products is evidently stronger than ever. As a result, we wanted to highlight our social media growth and the immense number of tradespeople we have engaged with this year.

Total Followers: 37,955

Tradespeople Reached: 6,635,086

Total Engagement: 1,047,174

Total Followers: 59,185

Tradespeople Reached: 9,733,708

Total Engagement: 3,825,488

Total Followers: 39,260

Reached: 7,744,856

Total Engagement: 6,441,536

Figures shown are for each brand across all social media so far in 2022.

ROYD’S ZERO 100 DRIVE

Plastic packaging serves important functions in our modern day lives. From protecting vulnerable products to allowing products to be transported at greater distances. While plastic can be very useful, it is responsible for a high proportion of waste which all too often ends up in the wrong places.

At ROYD, we continually strive to grow and develop the business in an environmentally sustainable way. This desire has implemented a lot of positive change, born from reviewing our current practises and amending them to best suit our ultimate aims of a sustainable, environmentally conscious, trusted brand and successful business.

ZERO100

PACKAGING

At the start of 2022 ROYD launched the ‘Zero100’ campaign to have:

0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by the end of 2023.

This will ensure we introduce zero-single use plastics into the supply chain and will significantly reduce ours and our customers carbon footprint.

As well as the significant changes in motion, we have also set the target of being carbon neutral by 2025. Eliminating single-use plastics and ensuring our packaging is recyclable by 2023 will contribute massively towards our carbon neutral target. Plus, logistical efficiencies gained through packaging volume reduction will make an even larger contribution.

By making these positive changes to our packaging, this will eliminate the use of 3716+ tons of single use plastic per year!

LOGISTICS AND MANUFACTURING

As well as our SMART packaging, we are also making changes to our logistics and manufacturing. Making changes to our product packaging has allowed us to realise large increases in storage and logistical efficiency for the entire supply chain with product volume reductions of up to 67%. We will also be holding greater UK stock to eliminate the requirement for air freight.

CARBON REDUCTION & OFFSETTING

In addition to our zero single use plastics, we will be making significant changes to ensure we are carbon neutral by 2025. This includes an all-electric vehicle fleet, DPD ‘Clean, Green Delivery’ which will reduce carbon emissions with electric delivery vehicles. Plus, engaging with an appropriate carbon offsetting initiative to continue to monitor, reduce and offset our environmental impact and to become a sustainable and carbon neutral organisation.

SCAN TO LEARN MORE ABOUT DPD’S ‘Clean, Green Delivery’

By making changes to our product packaging has allowed us to realise large increases in storage and logistical efficiency for the entire supply chain with product volume reductions of up to 67%.

Furthermore, we plan to reduce carbon emissions through electric vehicle fleets, both in-house and with our logistics partners. Then engaging with an appropriate carbon offsetting initiative to continue to monitor, reduce and offset our environmental impact and to become a sustainable and carbon neutral organisation.

Our shipping time will massively be reduced from 6-8 weeks to 24 hours, plus reducing our miles from 12,000 to 300 miles.

SMART NEW BRANDING

SMART INTRODUCES NEW BRANDING

At SMART, our mission is to be on the forefront of global multi-tool accessory innovation and offer one of the most comprehensive and high-quality multi-tool accessory solutions in the world. This is the core of our business, and we feel it is important to reflect this and highlight what SMART is today - a truly global brand supplying some of the largest trade and DIY retailers in the world.

Despite SMART being a well-respected and recognisable brand in the UK, Europe, and New Zealand, we wanted to enhance and strengthen our brand to ensure it is appropriate for a global audience. This involved simplifying and modernising our logo and packaging design to ensure it is suitable for most languages and ultimately communicate the brand to a global stage.

The new SMART logo font has been emboldened to enhance the impact of the brand and reflect the empowering, ambitious, and thoughtful character of the company. The blade icon within the A has been streamlined and now ‘cuts’ into the underline making it more recognisable as a blade. The logo works consistently across all our ranges, generally white on the range colours. A texture of blade cut marks is used to add depth and interest to the range colours of Trade green, Professional blue and our premium long-life blades, Titanium purple. Bold diagonal lines are used across all our new style packaging to represent the cutting-edge brand ethos. The packaging content has been simplified to appeal to and accommodate our global market.

At the same time, SMART was also developing its approach to become a sustainable and carbon neutral organisation. This approach is highly important within our new brand strategy, and we felt it was important for our new brand identity to reflect this. Therefore, we have highlighted these key aspects of the brand, including the SMART Starlock Made in Britain range.

To this end, we are very pleased to welcome the new SMART!

Plus, our Zero100 campaign which focuses on our packaging using zero single use plastics by 2023 and being carbon neutral by 2025.

SMART®

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