ROOTS. are a marketing and communications agency working with brave changemaker brands to tell meaningful stories, create communities, build and amplify impactful partnerships and grow opportunities.
outCheck deck.our rootsmgmt.comupdated-09-22
areweWho are the team behind the teams.
We are the grit, the sweat and hard work that builds champions. We believe in a sustainable approach to long-term growth.
doweWhat create a playground for genuine brands to make meaningful connections.
From concept to communication, logo design to commercial partnership, through moving images and visual effects, across global media and social connectors, we help you connect with audiences authentically.
impactOur
We are more than just a marketing & communications agency. Driving change and empowering growth is at the root of everything we do - we thrive on creating and bringing your impact vision to life.
Together measuringThischange-makeroutside-the-box-thinkerswithandbrands,weworktomakeapositiveimpactwithafocusondeliveringsustainablebusinesspractices.includesallstakeholders,mayfocusonandreducingcarbonimpact,deliveringmaterialityassessmentsoryourESGstrategy,andcreatingopportunitytoeducateandgrow.
We tell stories, paint pictures, and relationships....forge GCK x DAKAR #ChangingTheRules2022
...that grow brands and build communities.engaged World e-bike Series x 2022 #ElectricFuture
servicesOur Brand Design& Content & StrategyCommunicationsDigital Commercial
120px 120px x x50px50px With one eye on brand authenticity at all times, we design and produce brand work that connects with your target audiences effectively and consistently. xxx xBrand Design& • 2D/3D Graphic Design • Print/Product Design • Logo design • Brand Management•Guidelines • Artwork management In-house services include Check out the visuals
• Video Production • Photography • Drone In-house•Video/PhotographySound/Audiowork•Animation•MotionGraphics•Webdesign/buildservicesinclude Digital&Content We help you tell impactful stories through engaging content that makes you stand out, creates a community and generates growth: Check out the visuals
Communications We find the right words to describe you and the impact you have on local communities, and make sure the world hears about it. From PR to social media, website and webinars, we make sure you are heard. • PR and Media Management • Corporate Communications and Internal Engagement • Social Media & Community Management • Copywriting and Editing • Website CMS Management • Curation of brand’s tone of voice, external value proposition and industry insights • Webinars In-house services include Find out more
Commercial We find the right partnerships that support your brand values and commercial strategy, and help you activate them effectively. • Partnership Acquisition • Commercial Rights Representation • Contracts & Negotiations • Partnership and Commercial Rights Management In-house services include Find out more
Strategy We support you in making your vision a reality, whether it’s the launch of a new product, service or brand, a culture shift, a new entry into the world of sports collaborations or your sustainability strategy. In-house services include • Partnership & Sponsorship Activation • Materiality assessment & Sustainability • New market entry and brand
sustainable
We
that actively strive to reach your goals and targets. • Materiality Assessment • Carbon Footprint reporting • Sustainability KPI’s and Framework • Carbon reduction KPI’s • Social impact KPI’s • Internal and external comms supporting your ESG journey In-house services include
and
your
ESG help you build, grow and reach environmental, social & governance targets that support and further improve brand identity, culture, and engagement to facilitate growth. work directly with your board, your teams, suppliers, partners and wider community, engaging aligning all stakeholders to build connected passionate brand ambassadors
We
and
workOur ROOTS. x BMW 530 MLE
Leaning on over 15 years of combined experience in the FIA World Rallycross Championship environment, ROOTS. worked alongside GCK Energy and other stakeholders within the sustainable and renewable energy industry as they set on designing a mobile energy storage solution that would satisfy the challenge of providing a clean and sustainable vehicle charging infrastructure. Find out more EV the energy back into motorsport.
SavingEnergy75%DeYe4aral Energytoentirepaddocks
Strategy x WorldRX 2022
Putting
Communications x Berkeley tasked with building tone of on
voice, communication material, web and social presence, managing the communication strategy and brand launch with PR focus
the brand’s
Audien505MceReach100+PRPieces1000+Enthusiastsignups
2021 We were
a national audience. Find out more How to launch a brand birth effectively.
SizeAudienceCoverageengagementmediinIncreasesocialainIncreaseweb traffic 200% 40% 350M Solar Social x Dakar Rally 2021
desert.
Bringing a brand’s journey to life in the
ROOTS. were asked by GCK (Green Corp Konnection) to help launch their GCK Motorsport cross country H2 development programme, starting with the birth of their GCK e-Blast 1 at 2021 InDakar.tandem, GCK Energy’s alternative power generation, charging and distribution solution was deployed to charge parts of the DAKAR Bivouac with ROOTS. communicating the pioneering concept across the globe. Find out more
Find
ReEmail212KadersCirculationsPR13M63MSocialReach
TOMS’ mission is to use business to improve lives, a sentiment echoed by musician Ella Grace Denton. At ROOTS. we were tasked with finding common ground between the sustainable shoe giant and eco role-model Ella, resulting in a successful partnership. aInfluencingmovement. out more Ella Grace Denton x TOMS 2019
Our client wanted to share the news of their unique and never-before-seen Championship entry with the world, placing them firmly ahead of the pack going into the inaugural all-electric season. The motorsport arm of French company Green Corp Konnection had previously taken a step away from rallycross awaiting its transition away from ICE - having initially founded GCK Motorsport in the rallycross paddock, it was now time to come back with a bang! Communicating the e-Birth of Rally Royalty. Find out more EV Communications x Delta Integrale 2022 ReadershipOnline361M PlacementsCoverage148 ViewsCoverage4M
Content x Dakar Rally 2022 SizeAudienceCove360MrageengagementmediinIncre59%asesocialainIncre231%aseweb ROOTS. were tasked with the creative concept and execution of all visual storytelling as well as the communication across global media including TV, print, and social media for our client’s first ever participation in the world-famous Dakar Rally. Sharing a brand from remote deserts to living rooms across the globe. Find out more traffic
were asked to find a brand-Championship match within the Official Timing Partnership category, looking specifically for brands active in motorsport or involved with other successful sporting partnerships. This scope of work consisted of working closely with key stakeholders in identifying endemic and non-endemic brands as potential partners Shaking hands on a timely World RX partnership. Find out more airedCountries150onTV contractYear2 ActivationON-SITE FIA WorldRX x REBELLION 2018
ROOTS.
Handled requirementsinvolvementtocommunicationsstakeholderallmanageand Reviewed all current brand assets for the Wolf Lubricants x partnershipWRC contentrightsandrelationshipscommercialEstablishedsecuredtouse Find out more
Standing out from the pack. Ahead of the Finnish round of the 2022 World Rally Championship (WRC), we were appointed by Wolf Oil Corporation to support the Wolf Lubricants brand in activating and maximising ROI on their first ever driver sponsorship which focused on their vision to support young talent by assisting young Finnish driver, Jari Huttunen, in his top-tier WRC1 debut. WRC x Wolf Oil
Dive in to all our case studies
Click here
lineausDrop rootsmgmt.com#theteambehindtheteams•info@rootsltd.com • +44 20 3816 0291
